The Lux Me beauty centre offers permanent hair removal and pulsed light photorejuvenation services for men and women. In order to move away from the often bad taste or even misogynistic side of the visual communication of some beauty centres, Lux Me wanted to take a more glamorous, respectful counterpart by highlighting the beauty of the female body, while accentuating the chic and elegant side.
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I appreciated Ludovic's creativity and reactivity, his very qualitative work, which was completely in line with my specifications, especially on the complex technical aspects. A pro who masters his subject.Nathalie Claucigh, manager at Lux Me
Indeed, the print visual communication of the beauty centre was approached as if it were a major perfume brand, with a sleek and sober graphic design in fleshly colours. This is evidenced by the various graphic resources produced: business cards, signage, flyers, seasonal outdoor posters, etc.
Following the development of the print visual communication, Studio Blackthorns worked on the entire Web identity of the aesthetic center, namely the creation of its website in WordPress as well as a natural referencing base. In order to differentiate itself and innovate in the field, Blackthorns proposed to Lux Me a dynamic navigation in "split screen" (screen split in 2 for each new section).