Delion, a manufacturer of fine cutlery, was born under the impetus of a man from Lyon with a passion for knives and in love with his home town. In the image of the capital of GaulEach Delion® handcrafted creation is unique. The challenge for the design of the visual identity of the young brand was to find a subtle compromise between modernity and ancestral traditions.
Blackthorns has found the solutions to my problems with a clever mix of rigour and creativity.Abdelkader Bada, Founder - Delion
The Blackthorns design studio was inspired by the coat of arms of the city of Lyon and met the brand's criteria of graphic and aesthetic rigour. It has thus developed different lines of thought for the creation of an aesthetic, luxurious but above all coherent graphic charter. In addition to the creation of a complete graphic charter, Blackthorns designed the packaging for the knives and a digital teaser in Parallax Scrolling for the presentation of the concept to financing companies.
Virtute duce, comite fortuna
Heir of a secular culture, Delion evokes, through his cutlery creations, the history and heritage of the city of lights. The Delion logo thus corresponds to the values of the company: a sharp blade, two lions crowned back to back, a licked and sharp typography. In addition, the capital letters highlight the "conqueror" character of the company, its will to fight to impose itself in the world of high-end cutlery.
The target buying the Delion brand does not only want a table knife or a closing knife, but it projects itself as a collector of a unique and handcrafted object, an object with character. This is why a quality packaging reflecting the product is a key element in thevisual identity. Studio Blackthorns continued its branding design service by working on the graphic charter of the cases.
A 3D modeling on the Cinema 4D software was first necessary to give an idea of the artistic direction to adopt. Then, the templates were made and sent for printing.
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