On the occasion of the release of the animated film Rio, Yoco distributed by Nestlé wished to create a "bonus" to accompany its yoghurt packs. Thus, Studio Blackthorns collaborated with the company Primeteam for the development of a fun promotional object to mark the event.
The challenge was firstly to think about the type of object to design, and secondly, to create 3D computer graphics in order to be able to project oneself before manufacturing.
In order to carry out one of its first missions, Studio Blackthorns first of all carried out an analysis of the product brief and then started thinking about the object design. We then developed the 3D computer graphics to the point of rendering half a dozen creative boards created on Cinema 4D. Finally, we chose to start with the concept of the 3D magnet in the form of a puzzle. Consequently, we had to move on to a phase of technical documentation in order to evaluate the possibilities.
In conclusion, the challenge was won and a collection of 5 3D puzzle magnets were created and distributed in Yoco packaging!