{"id":1382,"date":"2017-01-22T13:11:24","date_gmt":"2017-01-22T12:11:24","guid":{"rendered":"http:\/\/blackthornsdesign.com\/?page_id=1382"},"modified":"2025-11-02T00:38:28","modified_gmt":"2025-11-01T23:38:28","slug":"pastis-1811-rebranding","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/packaging-design-pastis-1811\/","title":{"rendered":"Pastis 1811"},"content":{"rendered":"<div class=\"wp-block-columns has-3-columns the_challenge row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps translation-block\">The story<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-7 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pastis 1811 is a truly traditional Pastis, produced by macerating and distilling (under controlled temperature) various carefully selected seeds and plants (wormwood, mugwort, gentian, liquorice, star anise...). The challenge of rebranding this bottle and its packaging lay in the fact of mixing old-fashioned tradition and modernity. Indeed, a quasi-anachronic visual identity had to be designed, reconciling the Napoleonic era and our modern times. <\/p>\n\n\n\n<p>\u2192 Website : <a href=\"https:\/\/www.distilleriespeureux.com\/pastis1811\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pastis 1811\u00ae<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Services provided<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research &amp; Strategy<\/li>\n\n\n\n<li>Rebranding<\/li>\n\n\n\n<li>Packaging Design<\/li>\n\n\n\n<li>Photography<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full alignnone margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811.jpg\" alt=\"Rebranding Pastis 1811 packaging\" class=\"wp-image-2415\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-640x480.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-1140x855.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-150x113.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-768x576.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Results<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li> \u2192 Pastis 1811 has been promoted on the Packaging Of The World website.<\/li>\n\n\n\n<li> \u2192 Gold Medal Spirits Selection, Concours Mondial de Bruxelles (Plovdiv Bulgaria) 2018<\/li>\n\n\n\n<li> \u2192 Gold Medal at Inside Food And Spirits Competition, 2018<\/li>\n\n\n\n<li> \u2192 Silver Medal at Inside Food And Spirits Competition, 2017<\/li>\n\n\n\n<li> \u2192 Gold Medal at IWSC London, 2017<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis.jpg\" alt=\"Before and after rebranding\" class=\"wp-image-2418\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/avant_apres_rebranding_pastis-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Graphic Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Our approach was to produce various graphics relating to the Napoleonic era, using strong visual assets and symbols. In this sense, we used the coat of arms of the Bonaparte house with the imperial eagle, but also emblems of horses, hats and bees.<\/p>\n\n\n\n<p>For the color palette, we focused on earthy\/orange colour as well as a monochrome of Mediterranean blues, a region often assimilated to the consumption of Pastis in France.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"470\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-charte-graphique.jpg\" alt=\"Pastis 1811 - Graphic charter\" class=\"wp-image-1388\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-charte-graphique.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-charte-graphique-300x141.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-charte-graphique-768x361.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-charte-graphique-600x282.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-pastis-1811-50cl.jpg\" alt=\"Label and back label Ap\u00e9ritif Pastis 1811\" class=\"wp-image-1389\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-pastis-1811-50cl.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-pastis-1811-50cl-300x180.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-pastis-1811-50cl-768x461.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-pastis-1811-50cl-600x360.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-gaufrage-dorure-pastis.jpg\" alt=\"Embossing and gilding - Label and back label Ap\u00e9ritif Pastis 1811\" class=\"wp-image-1390\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-gaufrage-dorure-pastis.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-gaufrage-dorure-pastis-300x180.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-gaufrage-dorure-pastis-768x461.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquettes-bouteille-gaufrage-dorure-pastis-600x360.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large centerquote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> Created in 1811, the Distillerie Lemercier Fr\u00e8res is one of the oldest family distilleries in France. <\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Packaging Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">A traditional aperitif<\/h2>\n\n\n\n<p>The box of this Pastis borrows the same graphic codes as the label and back label. In terms of finishing, we opted for a gold hot foil stamping for the imperial side as well as a light embossing to highlight the coat of arms and texts. <\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"710\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-50cl.jpg\" alt=\"Packaging design aperitif Pastis 1811\" class=\"wp-image-1386\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-50cl.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-50cl-300x213.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-50cl-768x545.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-50cl-600x426.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"710\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-gabarit-pastis-1811.jpg\" alt=\"Pastis 1811 Aperitif Packaging Design Template\" class=\"wp-image-1391\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-gabarit-pastis-1811.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-gabarit-pastis-1811-300x213.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-gabarit-pastis-1811-768x545.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-gabarit-pastis-1811-600x426.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"710\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-100cl.jpg\" alt=\"Packaging design aperitif Pastis 1811\" class=\"wp-image-1387\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-100cl.jpg 1000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-100cl-300x213.jpg 300w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-100cl-768x545.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design-pastis-1811-100cl-600x426.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row scopeofwork is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-10 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left margin-bottom-xl caps\">Scope of work<\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Brand Identity<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bottle Design<\/li>\n\n\n\n<li>Packaging Design<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Creative production <\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Photography<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-2 col-xs-12 hidden-en is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Related Articles<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spiritsoffrance.com.au\/2019\/01\/15\/multi-awarded-pastis-from-lemercier-distillery-1811-pastis\/\">Spirits of France<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.packagingoftheworld.com\/2017\/01\/pastis-1811.html\">Packaging Of The World<\/a><\/li>\n<\/ul>\n\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-abef0481 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-4e856b4a\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/\">See more exorcisms<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-26af4bb0\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\">Contact Ludovic<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-d5686e9a\"><div class=\"uagb-column__overlay\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Lechallenge Le Pastis 1811 is a genuine traditional Pastis made by distillation and maceration of various seeds and plants. The challenge of rebranding this bottle and its packaging lay in blending old-fashioned tradition with modernity. <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/portfolio\/packaging-design-pastis-1811\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":2706,"parent":1808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-clients.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1382","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design - Pastis 1811\u00ae par la Distillerie Lemercier<\/title>\n<meta name=\"description\" content=\"Packaging design pour l&#039;ap\u00e9ritif traditionnel Pastis 1811\u00ae \u00e9labor\u00e9 par la distillerie Lemercier Fr\u00e8res (Fougerolles, France).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/pastis-1811-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design - Pastis 1811\u00ae par la Distillerie Lemercier\" \/>\n<meta property=\"og:description\" content=\"Packaging design pour l&#039;ap\u00e9ritif traditionnel Pastis 1811\u00ae \u00e9labor\u00e9 par la distillerie Lemercier Fr\u00e8res (Fougerolles, France).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/projects\/pastis-1811-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studioblackthorns\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T23:38:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastis-1811-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/packaging-design-pastis-1811\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/packaging-design-pastis-1811\\\/\"},\"author\":{\"name\":\"blackthorns\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\"},\"headline\":\"Pastis 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