{"id":2607,"date":"2020-02-17T13:54:42","date_gmt":"2020-02-17T12:54:42","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=2607"},"modified":"2025-11-02T00:37:15","modified_gmt":"2025-11-01T23:37:15","slug":"ikigai-japanese-beer","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/ikigai-happoshu-biere-japonaise-artisanale\/","title":{"rendered":"Ikigai, Japanese beer"},"content":{"rendered":"<div class=\"wp-block-columns has-3-columns the_challenge row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The<br>concept<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-7 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"translation-block\">Ikigai (\u751f\u304d\u7532\u6590) is a Japanese concept that means \"a reason for being.\" Iki meaning \"life; alive\" and kai meaning \"effect;result;benefit;\". Depending on the region, the concept can have different meanings. Studio Blackthorns focused on the following sentence found on Wikipedia : \u00ab b\u00eeru ha watashi no ikigai desu \"meaning \"beer is my lifestyle.\" Our goal was trying to design a beautiful and modern range illustrating this interesting concept.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Services provided<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity system<\/li>\n\n\n\n<li>Packaging Design<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1385\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer.jpg\" alt=\"Japanese Happoshu with and without alcohol\" class=\"wp-image-2593\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer.jpg 2000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer-1140x789.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer-768x532.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_happoshu_japan_beer-1536x1064.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"translation-block\">The challenge for this project was to design two different versions of this Happoshu beverage: a low-malt beer version and an alcohol-free one.<\/p>\n\n\n\n<p class=\"translation-block\">This graphic work is part of the challenge that Blackthorns has set itself for 2020: design 366 cans of spirits and non-alcoholic beverages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publications<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li> \u2192 Featured on <a href=\"https:\/\/worldbranddesign.com\/japanese-happoshu-with-low-and-non-alcoholic-versions\/\" target=\"_blank\">World Brand Design<\/a><\/li>\n\n\n\n<li>\u2192 Featured on <a href=\"https:\/\/www.packagingoftheworld.com\/2020\/02\/ikigai-japanese-happoshu-low-and-non.html\" target=\"_blank\">packagingoftheworld.com<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero.jpg\" alt=\"Ikigai 500 ml Japanese non-alcoholic beer\" class=\"wp-image-2609\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_light_hero-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml-855x1140.jpg\" alt=\"Japanese non-alcoholic beer 330 ml\" class=\"wp-image-2616\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml-768x1024.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_330ml.jpg 900w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-855x1140.jpg\" alt=\"Japanese non-alcoholic beer 500 ml\" class=\"wp-image-2617\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-768x1024.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml_2.jpg 900w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml.jpg\" alt=\"Japanese non-alcoholic beer 500 ml\" class=\"wp-image-2610\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml.jpg 1200w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-sans-alcool_500ml-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Graphic design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>There are two different organic shapes on the light and the dark design. On the black can, we can see a circle with nice modern gradient effects. This shape reminds us of the Japanese flag. For the white non-alcoholic drink the circle expanded and reveals a different shape. Different designs have been made on the 500ml and 330ml cans to give more dynamism and character to the range.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero.jpg\" alt=\"Ikigai Happoshu, alcoholic version\" class=\"wp-image-2612\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai_dark_hero-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml.jpg\" alt=\"Japanese beer 330 ml\" class=\"wp-image-2613\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml.jpg 900w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_330ml-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3.jpg\" alt=\"Japanese beer 500 ml\" class=\"wp-image-2614\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3.jpg 900w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml_3-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml.jpg\" alt=\"\" class=\"wp-image-2618\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml.jpg 1200w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japanese-happoshu_500ml-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-1140x713.jpg\" alt=\"Ikigai Range 500 ml\" class=\"wp-image-2615\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer-1536x960.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ikigai-japaneese-beer.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row scopeofwork is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-10 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left margin-bottom-xl caps\">Scope of work<\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Packaging Design<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>500ml and 330 ml can design<\/li>\n\n\n\n<li>Concept realization for a Japanese Happoshu<\/li>\n\n\n\n<li>3D Rendering<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Article on<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/les-tendances-branding-et-packaging-engagees-pour-l-avenir\/\">The Key Design and Packaging Trends to Follow in 2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/9-inspirations-packaging-de-liqueurs-gins-whiskys-vins-cidres-mai-2022\/\">9 packaging inspirations for liqueurs, gins, whiskies, wines, ciders - May 2022<\/a><\/li>\n<\/ul>\n\n\n<p class=\"small caps margin-top-xl\">Make some noise<\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-8ee25ef1\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-df2795fa\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256.5 8C116.5 8 8 110.3 8 248.6c0 72.3 29.71 134.8 78.07 177.9 8.35 7.51 6.63 11.86 8.05 58.23A19.92 19.92 0 0 0 122 502.3c52.91-23.3 53.59-25.14 62.56-22.7C337.9 521.8 504 423.7 504 248.6 504 110.3 396.6 8 256.5 8zm149.2 185.1l-73 115.6a37.37 37.37 0 0 1 -53.91 9.93l-58.08-43.47a15 15 0 0 0 -18 0l-78.37 59.44c-10.46 7.93-24.16-4.6-17.11-15.67l73-115.6a37.36 37.36 0 0 1 53.91-9.93l58.06 43.46a15 15 0 0 0 18 0l78.41-59.38c10.44-7.98 24.14 4.54 17.09 15.62z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1188573f\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4b192fcd\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-688096a6\"><span class=\"uagb-ss__link\" data-href=\"mailto:?body=\" tabindex=\"0\" role=\"button\" aria-label=\"email\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 640 512\"><path d=\"M185.7 120.3C242.5 75.82 324.7 79.73 376.1 131.1C420.1 175.1 430.9 239.6 406.7 293.5L438.6 318.4L534.5 222.5C566 191 566 139.1 534.5 108.5C506.7 80.63 462.7 76.1 430.7 99.9L429.1 101C414.7 111.3 394.7 107.1 384.5 93.58C374.2 79.2 377.5 59.21 391.9 48.94L393.5 47.82C451 6.732 529.8 13.25 579.8 63.24C636.3 119.7 636.3 211.3 579.8 267.7L489.3 358.2L630.8 469.1C641.2 477.3 643.1 492.4 634.9 502.8C626.7 513.2 611.6 515.1 601.2 506.9L9.196 42.89C-1.236 34.71-3.065 19.63 5.112 9.196C13.29-1.236 28.37-3.065 38.81 5.112L185.7 120.3zM238.1 161.1L353.4 251.7C359.3 225.5 351.7 197.2 331.7 177.2C306.6 152.1 269.1 147 238.1 161.1V161.1zM263 380C233.1 350.1 218.7 309.8 220.9 270L406.6 416.4C357.4 431 301.9 418.9 263 380V380zM116.6 187.9L167.2 227.8L105.5 289.5C73.99 320.1 73.99 372 105.5 403.5C133.3 431.4 177.3 435 209.3 412.1L210.9 410.1C225.3 400.7 245.3 404 255.5 418.4C265.8 432.8 262.5 452.8 248.1 463.1L246.5 464.2C188.1 505.3 110.2 498.7 60.21 448.8C3.741 392.3 3.741 300.7 60.21 244.3L116.6 187.9z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-82aaf841 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-434a083a\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/\">See more curiosities<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-dbe0b434\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\">Contact Ludovic<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-4c7cd576\"><div class=\"uagb-column__overlay\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Ikigai concept (\u751f\u304d\u7532\u6590) is a word of Japanese origin meaning \u00abreason for being\u00bb. Depending on the region of Japan, the concept can have different meanings. Apart from the Okinawan culture, which takes this philosophy very seriously, the rest of the country sees it in a very different light. <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/portfolio\/ikigai-happoshu-biere-japonaise-artisanale\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":2717,"parent":1808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-clients.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2607","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation d&#039;identit\u00e9 pour des cannettes de bi\u00e8re japonaise<\/title>\n<meta name=\"description\" content=\"Design d&#039;une bi\u00e8re japonaise artisanale conceptuelle nomm\u00e9e Ikigai. Il s&#039;agit d&#039;une gamme de deux cannettes : une happoshu et une bi\u00e8re sans alcool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/ikigai-japanese-beer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ation d&#039;identit\u00e9 pour des cannettes de bi\u00e8re japonaise\" \/>\n<meta property=\"og:description\" content=\"Design d&#039;une bi\u00e8re japonaise artisanale conceptuelle nomm\u00e9e Ikigai. Il s&#039;agit d&#039;une gamme de deux cannettes : une happoshu et une bi\u00e8re sans alcool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/projects\/ikigai-japanese-beer\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studioblackthorns\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T23:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ikigai-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/\"},\"author\":{\"name\":\"blackthorns\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\"},\"headline\":\"Ikigai, bi\u00e8re japonaise artisanale\",\"datePublished\":\"2020-02-17T12:54:42+00:00\",\"dateModified\":\"2025-11-01T23:37:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/\"},\"wordCount\":342,\"publisher\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/ikigai-cover.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/\",\"name\":\"Cr\u00e9ation d'identit\u00e9 pour des cannettes de bi\u00e8re japonaise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/ikigai-happoshu-biere-japonaise-artisanale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/ikigai-cover.jpg\",\"datePublished\":\"2020-02-17T12:54:42+00:00\",\"dateModified\":\"2025-11-01T23:37:15+00:00\",\"description\":\"Design d'une bi\u00e8re japonaise artisanale conceptuelle nomm\u00e9e Ikigai. 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Selon les r\u00e9gions du Japon, le concept peut avoir diff\u00e9rentes significations. Outre la culture d&rsquo;Okinawa qui prend cette philosophie tr\u00e8s au s\u00e9rieux, le reste du pays voit cela d&rsquo;une En savoir +","_links":{"self":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/pages\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/comments?post=2607"}],"version-history":[{"count":0,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/pages\/2607\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/pages\/1808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/media\/2717"}],"wp:attachment":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/media?parent=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}