{"id":2730,"date":"2020-03-23T07:01:35","date_gmt":"2020-03-23T06:01:35","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=2730"},"modified":"2025-11-02T00:37:30","modified_gmt":"2025-11-01T23:37:30","slug":"baie-bleue-liqueur","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/liqueur-baie-bleue\/","title":{"rendered":"Baie Bleue Liqueur"},"content":{"rendered":"<div class=\"wp-block-columns has-3-columns the_challenge row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps translation-block\">The story<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-7 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Baie Bleue is a unique liqueur made from an infusion of blueberries from Les Vosges, an infusion of cherries and a dash of Fougerolles AOC Kirsch.\n\nFormerly known as \"D\u00e9lice du Chalot\", Distillerie Coulin wanted to rebrand this aperitif in order to broaden its target and honour the rich regional heritage of Les Vosges. The challenge was to redesign the brand identity and the bottle in order to make it a flagship product of the distillery.  <\/p>\n\n\n\n<p>\u2192 Website : <a href=\"https:\/\/www.distilleriespeureux.com\/liqueur-baie-bleue-infusion-bluets-des-vosges\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Baie Bleue Liqueur<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Services provided<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research &amp; Strategy<\/li>\n\n\n\n<li>Rebranding<\/li>\n\n\n\n<li>Packaging Design<\/li>\n\n\n\n<li>Product photography<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full alignnone margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue.jpg\" alt=\"Blueberry liqueur made from Vosges blueberries\" class=\"wp-image-2732\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The approach<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Although it is a fairly low mountain range, the wet and cold Vosges climate is often compared to the Scottish climate. The Baie Bleue liqueur is made from local products and harvested in the Val d'Ajol, at an altitude of over 600m. Therefore, the idea for the redesign of the label was to work on a visual evocation of this mountain freshness. So, in collaboration with the distillery, we have chosen to highlight the nature\/purity side of the mountains and this beautiful region. So we used a cold tones colour chart to get closer not only to the colour of the bluet but also to connote this inherent freshness of the product.<\/p>\n\n\n\n<p>A few printing effects have been implemented on this new label, namely the use of thick, soft-touch paper, the embossing of the name and the irregular cut-out of the label reminding us of the mountain landscape.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleu-avant-apres.gif\" alt=\"Before After\" class=\"wp-image-2731\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/elements-bluet-des-vosges.gif\" alt=\"Blue Bay graphic elements\" class=\"wp-image-2735\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2053\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue.jpg\" alt=\"Redesign of the Blue Bay label\" class=\"wp-image-2736\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-599x640.jpg 599w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-1066x1140.jpg 1066w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-140x150.jpg 140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-768x821.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-1436x1536.jpg 1436w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/etiquette-liqueur-baie-bleue-1915x2048.jpg 1915w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large centerquote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> This aperitif liqueur can be enjoyed straight, over ice and is a proud symbol of the rich regional heritage of Les Vosges.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full alignnone margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue.jpg\" alt=\"Blue Bay Liqueur range, blueberry liqueur\" class=\"wp-image-2737\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue.jpg 1716w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue-640x448.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue-1140x797.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue-150x105.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue-768x537.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging_baie_bleue-1536x1074.jpg 1536w\" sizes=\"auto, (max-width: 1716px) 100vw, 1716px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Packaging Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">A delicate aperitif<\/h2>\n\n\n\n<p>In order to be consistent with the new identity, we were asked to design the box of this liqueur. We extended the use of this blue watercolour on the whole packaging by adding a few text boxes, allowing you to learn more about the product. <\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full alignnone margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat.jpg\" alt=\"Blue Bay Liqueur box template\" class=\"wp-image-2733\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-packaging-a-plat-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3db8dc3a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-8fc74760\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"2048\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1.jpg\" alt=\"Baie Bleue, blueberry liqueur\" class=\"wp-image-5146\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1.jpg 1346w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-421x640.jpg 421w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-749x1140.jpg 749w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-99x150.jpg 99w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-768x1169.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-1010x1536.jpg 1010w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/baie-bleue-1-8x12.jpg 8w\" sizes=\"auto, (max-width: 1346px) 100vw, 1346px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-954beb92\">\n<figure class=\"wp-block-image size-full margin-x-xl\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2053\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue.jpg\" alt=\"Bottle Blueberry Liqueur\" class=\"wp-image-2734\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-599x640.jpg 599w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-1066x1140.jpg 1066w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-140x150.jpg 140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-768x821.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-1436x1536.jpg 1436w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bouteille-baie-bleue-1915x2048.jpg 1915w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Packaging Liqueur Baie Bleue<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl hidden-en is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The short story<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>The Bluet des Vosges is a cultivated blueberry, native to the Vosges region.\nof North America and established in the Vosges mountains in the years\n80. In order to protect this wealth, the Bluet des Vosges trademark has been registered. <\/p>\n\n\n\n<p>The Bluet des Vosges used to make the liqueur Baie Bleue is harvested by hand, in the Vosges mountains overlooking Fougerolles, where the <a href=\"https:\/\/www.distilleriespeureux.com\/boutique-coulin\">Distillerie Emile Coulin<\/a>. Very resistant to the cold, this fruit, by its small size, acclimatizes perfectly to these nearby mountains. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row scopeofwork is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-10 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left margin-bottom-xl caps\">Scope of work<\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Brand Identity<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Label Design  <\/li>\n\n\n\n<li>Packaging Design<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Creative production <\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Photography<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-2 col-xs-12 hidden-en is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-75725184 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-786f2ce3\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/\">See more exorcisms<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-7b2b0096\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\">Contact Ludovic<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-8ef285ed\"><div class=\"uagb-column__overlay\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Lechallenge Baie Bleue is a liqueur made from infusions of Vosges bluets, cherries and a dash of Kirsch de Fougerolles AOC. Formerly known as \u00abD\u00e9lice du Chalot\u00bb, the Coulin distillery decided to rework the image of this liqueur. <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/portfolio\/liqueur-baie-bleue\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":2738,"parent":1808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-clients.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2730","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refonte d&#039;une liqueur de myrtilles - Baie Bleue, Distillerie Coulin<\/title>\n<meta name=\"description\" content=\"Nous avons r\u00e9alis\u00e9 pour la Distillerie Coulin la refonte de leur liqueur de myrtilles (liqueur \u00e9labor\u00e9e \u00e0 partir de bluets des Vosges).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/baie-bleue-liqueur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refonte d&#039;une liqueur de myrtilles - Baie Bleue, Distillerie Coulin\" \/>\n<meta property=\"og:description\" content=\"Nous avons r\u00e9alis\u00e9 pour la Distillerie Coulin la refonte de leur liqueur de myrtilles (liqueur \u00e9labor\u00e9e \u00e0 partir de bluets des Vosges).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/projects\/baie-bleue-liqueur\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studioblackthorns\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-01T23:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/liqueur-baie-bleue-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/liqueur-baie-bleue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/portfolio\\\/liqueur-baie-bleue\\\/\"},\"author\":{\"name\":\"blackthorns\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\"},\"headline\":\"Liqueur Baie 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