{"id":3960,"date":"2022-11-03T15:19:15","date_gmt":"2022-11-03T14:19:15","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=3960"},"modified":"2025-11-02T00:37:54","modified_gmt":"2025-11-01T23:37:54","slug":"loop-mission","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/loop-mission\/","title":{"rendered":"Loop Mission"},"content":{"rendered":"
\n
\n

Entering a new food market with Loop Mission's energy cookies<\/h2>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n

Email Ludovic to discuss your Brand Excorsim today<\/a><\/p>\n\n\n\n

\"Energy<\/figure>\n\n\n\n
\n
\n

The Challenge<\/p>\n<\/div>\n\n\n\n

\n

Based on a circular economy model, Loop Mission creates various product ranges (cold-pressed juices and smoothies, beers, gin, soaps, cookies, and more!) from food industry surpluses. She then sells her residual pulp to pet food manufacturers. Nothing is lost, everything is transformed. <\/p>\n\n\n\n

Building on its success, Loop Mission is expanding its product portfolio. This time around, the company is tackling the food segment by pushing for more mass-market outlets. The focus is on large grocery chains and small health food stores in Canada and possibly the United States. <\/p>\n\n\n\n

To position themselves in a new market (food) and maintain their strong, differentiating brand image, David and Julie asked Studio Blackthorns to help them implement a positioning strategy and create three new products. <\/p>\n\n\n\n

Well attached to create authentic relationships with consumers<\/a>, Loop Mission's positioning strategy is based on its commitment to the environment, shared values and transparency.<\/p>\n\n\n\n

\u2192 Full process article coming soon.
\u2192 Credit packshots : Jeanne Castonguay-Carri\u00e8re<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Expertise<\/p>\n<\/div>\n\n\n\n

\n
\n
\n

Branding<\/strong><\/p>\n\n\n\n