{"id":4775,"date":"2022-04-06T18:25:22","date_gmt":"2022-04-06T17:25:22","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=4775"},"modified":"2025-11-04T17:38:13","modified_gmt":"2025-11-04T16:38:13","slug":"hardseltzer-eth-dont-mint-it-drink-it-irl","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/hardseltzer-eth-eau-petillante-alcoolisee-qui-se-boit-irl\/","title":{"rendered":"hardseltzer.eth"},"content":{"rendered":"<div class=\"wp-block-columns has-3-columns the_challenge row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The<br>concept<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-7 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>In order to warn against the unbridled speculation and the ecological impact linked to <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/nfts-sur-le-marche-des-boissons-et-spiritueux\/\">the emergence of alcohol-branded NFTs<\/a>, Studio Blackthorns had fun inventing a brand of alcoholic sparkling water called \u201chardseltzer.eth\u201d.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Services provided<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity system<\/li>\n\n\n\n<li>Packaging Design<\/li>\n\n\n\n<li>3D Rendering<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1688\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-scaled.jpg\" alt=\"hardseltzer.eth NFT digital cans\" class=\"wp-image-4767\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-scaled.jpg 3000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-2048x1152.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-18x10.jpg 18w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/a><figcaption class=\"wp-element-caption\">Concept project - Typography : <a href=\"https:\/\/www.barrettrm.com\/typefaces\/p\/wren\" target=\"_blank\" rel=\"noreferrer noopener\">Barrett RM Type<\/a> ; Fractal design: <a href=\"https:\/\/generated.space\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generated Space<\/a> by Kjetil Golid.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">The challenge<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>According to Studio Blackthorns, the NFT market reinforces the idea of the \u201chigh-class gallery\u201d that has always been linked to investment, speculation and resale. For them, this is a first ethical brake. On the other hand, we have a digital market intrinsically associated with astronomical energy consumption. This is a second obstacle of an ecological nature.<\/p>\n\n\n\n<p>In an increasingly complex, digitalized and now \u201cmetaversed\u201d world, Studio Blackthorns wanted to thumb its nose at the cryptofriendly world based on blockchain, NFT and Web3. Like Heineken who opens its virtual brewery on Decentraland or Budweiser who promotes its domain name beer.eth on some cans, they wanted to mix this decentralized trend with a totally conceptual project around a range of seltzers entitled \u201chardseltzer.eth\u201d.<\/p>\n\n\n\n<p>The studio\u2019s idea was to tease \u201cvirtual drink tastings\u201d with a slogan \u201cDon\u2019t mint it, drink it IRL!\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publications<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2192 Published on <a href=\"https:\/\/packagingoftheworld.com\/2022\/04\/hardseltzer-eth-by-studio-blackthorns.html\" target=\"_blank\" rel=\"noreferrer noopener\">Packaging Of The World<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02.jpg\" alt=\"hardseltzer.eth NFT digital cans range\" class=\"wp-image-4768\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02.jpg 3000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-2048x1365.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-18x12.jpg 18w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/a><figcaption class=\"wp-element-caption\">Concept project - Typography : <a href=\"https:\/\/www.barrettrm.com\/typefaces\/p\/wren\" target=\"_blank\" rel=\"noreferrer noopener\">Barrett RM Type<\/a> ; Fractal design: <a href=\"https:\/\/generated.space\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generated Space<\/a> by Kjetil Golid.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1406\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03.jpg\" alt=\"hardseltzer.eth NFT digital cans range\" class=\"wp-image-4769\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-2048x1152.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-18x10.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><figcaption class=\"wp-element-caption\">Concept project - Typography : <a href=\"https:\/\/www.barrettrm.com\/typefaces\/p\/wren\" target=\"_blank\" rel=\"noreferrer noopener\">Barrett RM Type<\/a> ; Fractal design: <a href=\"https:\/\/generated.space\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generated Space<\/a> by Kjetil Golid.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Back to the future<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>On the graphic design side, Blackthorns played with code art and generative design in order to create random visuals with an ultra-digital trend. For that, the studio used the different algorithms of Kjetil Golid\u2019s website <a href=\"https:\/\/generated.space\/\" target=\"_blank\" rel=\"noreferrer noopener\">generated.space<\/a>. We can note that the fractal square effect used reminds us of the (pretty damn) expensive \u201cvirtual lands\u201d of <a href=\"https:\/\/decentraland.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decentraland<\/a>, The Sandbox and <a href=\"https:\/\/matrixworld.org\/home\" target=\"_blank\" rel=\"noreferrer noopener\">MatrixWorld<\/a>. Moreover, they chose the name \u201cFreeland Co.\u201d as a company name to highlight the hypocrisy of the prices of a piece of virtual land on the metaverse.<\/p>\n\n\n\n<p>From a typographic point of view, Studio Blackthorns wanted to start with something futuristic and opted for the beautiful Barrett Reid-Maroney font called <a href=\"https:\/\/www.barrettrm.com\/typefaces\/p\/wren\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wren<\/em><\/a>.<\/p>\n\n\n\n<p>Finally, in order to stay in the neo-future-geek semantics, the agency had fun naming its different flavors like this: Lemon Gas, Alpha Mango, Burned Hibiscus, Non-Minted Berries, Orange PFP.<\/p>\n\n\n\n<p>HARDSELTZER.ETH - Don't mint it, drink it IRL!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-1140x868.jpg\" alt=\"hardseltzer.eth - Burned Hibiscus\" class=\"wp-image-4784\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_hibiscus-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Burned Hibiscus<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-1140x868.jpg\" alt=\"hardseltzer.eth - Minted berries\" class=\"wp-image-4786\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_berries-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Minted berries<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-1140x868.jpg\" alt=\"hardseltzer.eth - Orange PFP\" class=\"wp-image-4788\" style=\"width:705px;height:536px\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_orangePFP-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Orange PFP<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-1140x868.jpg\" alt=\"hardseltzer.eth - Super Rare Flavor\" class=\"wp-image-4785\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_SuperRare-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Super Rare Flavor<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-1140x868.jpg\" alt=\"hardseltzer.eth - Alpha Mango\" class=\"wp-image-4787\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_alphaMango-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Alpha Mango<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-1140x868.jpg\" alt=\"hardseltzer.eth - Lemon Gas\" class=\"wp-image-4789\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-1140x868.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-640x487.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-150x114.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-768x585.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-1536x1170.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-2048x1560.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_lemon-16x12.jpg 16w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Lemon Gas<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row scopeofwork is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-6 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left margin-bottom-xl caps\">Scope of work<\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading caps\">Brand Expression<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Naming<\/li>\n\n\n\n<li>Visual Identity<\/li>\n\n\n\n<li>Product Design<\/li>\n\n\n\n<li>Packaging Design<\/li>\n\n\n\n<li>3D Rendering<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-6 col-xs-12 hidden-en is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Article on<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/les-tendances-branding-et-packaging-engagees-pour-l-avenir\/\">The Key Design and Packaging Trends to Follow in 2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/9-inspirations-packaging-de-liqueurs-gins-whiskys-vins-cidres-mai-2022\/\">9 packaging inspirations for liqueurs, gins, whiskies, wines, ciders - May 2022<\/a><\/li>\n<\/ul>\n\n\n<p class=\"small caps margin-top-xl\">Make some noise<\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-d02ac11e\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-dff02216\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M256.5 8C116.5 8 8 110.3 8 248.6c0 72.3 29.71 134.8 78.07 177.9 8.35 7.51 6.63 11.86 8.05 58.23A19.92 19.92 0 0 0 122 502.3c52.91-23.3 53.59-25.14 62.56-22.7C337.9 521.8 504 423.7 504 248.6 504 110.3 396.6 8 256.5 8zm149.2 185.1l-73 115.6a37.37 37.37 0 0 1 -53.91 9.93l-58.08-43.47a15 15 0 0 0 -18 0l-78.37 59.44c-10.46 7.93-24.16-4.6-17.11-15.67l73-115.6a37.36 37.36 0 0 1 53.91-9.93l58.06 43.46a15 15 0 0 0 18 0l78.41-59.38c10.44-7.98 24.14 4.54 17.09 15.62z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-82d7f176\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-bb39d152\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 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class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-44f163c0 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-cec66b90\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/\">See more curiosities<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c804725c\"><div class=\"uagb-column__overlay\"><\/div>\n<p class=\"has-text-align-center cta-primary transition-colors\" style=\"font-size:24px\"> \u2192&nbsp; <a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\">Contact Ludovic<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-92429dc9\"><div class=\"uagb-column__overlay\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Leconcept To warn against the unbridled speculation and ecological impact associated with the emergence of NFTs and the metaverse, communications agency Studio Blackthorns had fun inventing a brand of alcoholic sparkling water called \u00abhardseltzer.eth\u00bb. Services Challenge <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/portfolio\/hardseltzer-eth-eau-petillante-alcoolisee-qui-se-boit-irl\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":4767,"parent":1808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-clients.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-4775","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>hardseltzer.eth | L&#039;eau p\u00e9tillante alcoolis\u00e9e qui se boit IRL<\/title>\n<meta name=\"description\" content=\"hardseltzer.eth est une marque de hard seltzer en canette totalement digitale. Projet concept se moquant du metaverse et des NFT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/hardseltzer-eth-dont-mint-it-drink-it-irl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"hardseltzer.eth | L&#039;eau p\u00e9tillante alcoolis\u00e9e qui se boit IRL\" \/>\n<meta property=\"og:description\" content=\"hardseltzer.eth est une marque de hard seltzer en canette totalement digitale. 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