{"id":5641,"date":"2023-05-22T23:08:44","date_gmt":"2023-05-22T22:08:44","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=5641"},"modified":"2025-11-02T00:31:20","modified_gmt":"2025-11-01T23:31:20","slug":"brasserie-volcelest","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/brasserie-volcelest\/","title":{"rendered":"Volcelest Brewery"},"content":{"rendered":"
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Rebranding of a Parisian craft brewery established in 2008.<\/h2>\n<\/div>\n\n\n\n
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Email Ludovic to discuss your Brand Excorsim today<\/a><\/p>\n\n\n\n

\"Gamme<\/a><\/figure><\/div>\n\n\n\n
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Challenge & Objectives<\/p>\n<\/div>\n\n\n\n

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This case study explores the strategic rebranding of Brasserie Volcelest, a craft brewery founded by Emmanuel Rey in 2008. In 2022, this traditional enterprise, rooted in the \u00cele-de-France region, embarked on a complete rebranding to strengthen its market position.<\/p>\n\n\n\n

The focus was on revitalising the Volcelest range, modernising the brand identity, and reinforcing the company culture. The challenge lay in aligning these changes with the brand\u2019s DNA while nurturing a community of loyal consumers. The brewery relied on a close collaboration with Studio Blackthorns to bring about this transformation.<\/p>\n\n\n\n

If you\u2019d like to learn more about our exorcism process applied to Brasserie Volcelest, a more detailed blog article will soon be available on the subject.<\/p>\n\n\n\n

Objectives:<\/strong><\/p>\n\n\n\n

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  • Consolidate the brand\u2019s DNA by defining a clear positioning<\/li>\n\n\n\n
  • Streamline the brand architecture<\/li>\n\n\n\n
  • Increase keg sales in the hospitality sector<\/li>\n\n\n\n
  • Be able to launch each new Volcelest beer within 3 months thanks to a coherent, user-friendly design system<\/li>\n\n\n\n
  • Enhance the brand\u2019s value to reposition it as a premium offering<\/li>\n\n\n\n
  • Motivate the teams by making them proud of their brand and company<\/li>\n\n\n\n
  • Successfully retain professional clients for the more \u201cgeek\u201d beers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Expertise<\/p>\n<\/div>\n\n\n\n

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    Brand Exorcism<\/strong><\/p>\n\n\n\n

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    • Consultancy<\/li>\n\n\n\n
    • Workshops<\/li>\n\n\n\n
    • Brand Architecture<\/li>\n\n\n\n
    • Positioning strategy<\/li>\n\n\n\n
    • Naming Strategy<\/li>\n\n\n\n
    • Digital Coherence<\/li>\n\n\n\n
    • Monthly consulting<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      Brand Expression<\/strong><\/p>\n\n\n\n

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      • Brand Identity system<\/li>\n\n\n\n
      • Design system<\/li>\n\n\n\n
      • Packaging Design<\/li>\n\n\n\n
      • Art Direction<\/li>\n\n\n\n
      • Illustration<\/li>\n\n\n\n
      • POS & Marketing Resources<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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