{"id":7312,"date":"2024-02-14T12:03:40","date_gmt":"2024-02-14T11:03:40","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=7312"},"modified":"2026-07-29T13:55:06","modified_gmt":"2026-07-29T12:55:06","slug":"gang-des-levures-hard-kombucha","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/le-gang-des-levures-hard-kombucha\/","title":{"rendered":"Le Gang des Levures, monstrously delicious Hard Kombucha!"},"content":{"rendered":"
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When AI supercharges creativity in the beverage and spirits industry<\/h2>\n<\/div>\n\n\n\n
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Email Ludovic to discuss your Brand Excorsim today<\/a><\/p>\n\n\n\n

\"Hard<\/a>
Hard Kombucha in cans on the Quebec market<\/figcaption><\/figure><\/div>\n\n\n\n
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Challenge & Objective<\/p>\n<\/div>\n\n\n\n

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Faced with the growing popularity of low-alcohol drinks, Quebec craft brewery Le Gang des Levures has decided to go against the grain by launching a range of offbeat hard kombuchas. Kombucha is already a hit with digestive health-conscious consumers, and Generation Z is a big fan of functional drinks and craft spirits.<\/p>\n\n\n\n

Objective:<\/strong> create an evolving, organic and fun beverage brand that resonates with a GenZ audience by borrowing the codes of the craft beer segment.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Expertise<\/p>\n<\/div>\n\n\n\n

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Brand Exorcism<\/strong><\/p>\n\n\n\n