{"id":7438,"date":"2024-04-10T08:48:45","date_gmt":"2024-04-10T07:48:45","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=7438"},"modified":"2025-11-02T23:59:28","modified_gmt":"2025-11-02T22:59:28","slug":"analysis-wine-spirits-consumption-trends","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/offres-et-services\/decryptage-tendances-consommation-vins-et-spiritueux\/","title":{"rendered":"Decoding Wines and Spirits 2025"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-943d01b9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-8976bf6e\">\n<h2 class=\"wp-block-heading cirka has-x-large-font-size\">Are you a wine and spirits professional? Anticipate consumer expectations and stay one step ahead with our exclusive report.<\/h2>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/8wMg1T6pLak14z65kF\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\"><strong>Order your copy<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cea14839\">\n<div class=\"wp-block-uagb-image uagb-block-26d75833 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_vins_spiritueux_2024_couverture.gif ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_vins_spiritueux_2024_couverture.gif 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_vins_spiritueux_2024_couverture.gif 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_vins_spiritueux_2024_couverture.gif\" alt=\"trends in wine and spirits consumption 2024-2025\" class=\"uag-image-7442\" width=\"540\" height=\"738\" title=\"tendances_vins_spiritueux_2024_couverture\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3cf96d23 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">The essential report for anticipating revolutions in the sector.<\/h2>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-eb01987a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"has-text-align-center\"><strong>Are you a producer, wine merchant or professional in the wine and spirits industry? Would you like to understand the major trends that will impact your market in the years to come? Then our report \u00abTrends in Wine &amp; Spirits Consumption - Season 2024\/2025\u00bb is for you! The fruit of in-depth monitoring and analysis of weak signals, this 101-page document provides forward-looking insight into a sector undergoing profound change.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>In the fast-moving world of wines and spirits, where trends collide and innovations abound, knowing how to read between the lines and anticipate expectations is a major strategic asset. Our report gives you just that edge to build the brand of tomorrow. Consumer trends, case studies, practical recommendations... This wealth of information will help you make the strategic decisions you need to develop an offering in line with new expectations.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-951b1268 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"text-transform:uppercase\">The report's 3 key benefits :<\/h2>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Deciphering emerging consumer trends<\/li>\n\n\n\n<li>Inspiring case studies of forward-thinking brands and producers<\/li>\n\n\n\n<li>Concrete recommendations for adapting your offer and strategy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"text-transform:uppercase\">101 pages of detailed content!<\/h2>\n\n\n\n<p><strong>RETROSPECTIVE ON 2023<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creativity is the watchword for product launches<\/li>\n\n\n\n<li>A focus on sustainability and traceability<\/li>\n\n\n\n<li>A patch of blue sky for bars after the turmoil<\/li>\n<\/ul>\n\n\n\n<p><strong>ACTUS 2024<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product innovation, the key to differentiation<\/li>\n\n\n\n<li>Focus on sustainability and traceability<\/li>\n<\/ul>\n\n\n\n<p><strong>ALCOHOL &amp; GEN-Z: HOW TO ADAPT TO NEW TRENDS?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The life cycle of an alcohol brand<\/li>\n\n\n\n<li>Mistakes to avoid<\/li>\n\n\n\n<li>Gen Z trends and behaviors<\/li>\n\n\n\n<li>Staying true to the essence of the brand<\/li>\n\n\n\n<li>Adapting without denying ourselves<\/li>\n\n\n\n<li>Educating new generations<\/li>\n\n\n\n<li>Towards neutral and inclusive design<\/li>\n<\/ul>\n\n\n\n<p><strong>NEO-HEDONISM &amp; THE NEED TO BELONG<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neo-hedonism or the quest for new pleasurable experiences<\/li>\n\n\n\n<li>The need to belong, or the thirst for authentic ties<\/li>\n\n\n\n<li>Recommendations<\/li>\n<\/ul>\n\n\n\n<p><strong>TOWARDS MORE RESPONSIBLE CONSUMPTION<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The rise of frugal and responsible consumption<\/li>\n\n\n\n<li>Structural changes in behavior<\/li>\n\n\n\n<li>Recommendations<\/li>\n<\/ul>\n\n\n\n<p><strong>ALCOHOL-FREE BOOMING<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spectacular growth with solid fundamentals<\/li>\n\n\n\n<li>The emergence of a qualitative, aspirational offering<\/li>\n\n\n\n<li>The rise of a truly alcohol-free ecosystem<\/li>\n\n\n\n<li>Inspiring initiatives to be expanded and perpetuated<\/li>\n<\/ul>\n\n\n\n<p><strong>TEQUILA, THE NEW QUEEN OF SPIRITS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>XXL growth eclipses gin<\/li>\n\n\n\n<li>The United States, the driving force in the category<\/li>\n\n\n\n<li>Promising international growth drivers<\/li>\n\n\n\n<li>The temptation of sotol<\/li>\n<\/ul>\n\n\n\n<p><strong>THE READY-TO-DRINK (RTD) SEGMENT<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Double-digit growth despite the slowdown in hard seltzer sales<\/li>\n\n\n\n<li>The boom in cocktails &amp; long drinks<\/li>\n\n\n\n<li>Product innovation, the key to winning over millennials<\/li>\n\n\n\n<li>Wine-based RTDs ride the effervescence wave<\/li>\n\n\n\n<li>Packaging, another weapon of massive differentiation<\/li>\n<\/ul>\n\n\n\n<p><strong>INNOVATIVE FLAVORS &amp; SUPERFOODS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh fruit liqueurs that shake up standards<\/li>\n\n\n\n<li>Elixirs that combine pleasure and health<\/li>\n\n\n\n<li>Aromatic profiles that reinvent the codes<\/li>\n<\/ul>\n\n\n\n<p><strong>MAJOR COCKTAIL TRENDS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-end creations for a demanding audience<\/li>\n\n\n\n<li>Product innovation for escape<\/li>\n\n\n\n<li>Natural, eco-responsible mixology<\/li>\n\n\n\n<li>The race for environmental certification<\/li>\n\n\n\n<li>Technology at the service of taste buds<\/li>\n\n\n\n<li>Classics forever<\/li>\n<\/ul>\n\n\n\n<p><strong>WINE FACES THE CHALLENGES OF A CHANGING MARKET<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structural decline in volumes, particularly marked in mature markets<\/li>\n\n\n\n<li>Difficulty recruiting the younger generation<\/li>\n\n\n\n<li>More committed and adventurous amateurs<\/li>\n\n\n\n<li>Opportunities for sparkling and alcohol-free wines<\/li>\n\n\n\n<li>Half-hearted deployment in e-commerce<\/li>\n\n\n\n<li>The climate emergency: a threat and an opportunity for the sector<\/li>\n<\/ul>\n\n\n\n<p><strong>SUSTAINABLE DEVELOPMENT<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The carbon imperative, top priority for major players<\/li>\n\n\n\n<li>Local, the future of the industry<\/li>\n\n\n\n<li>Eco-design, the new mantra of innovation<\/li>\n<\/ul>\n\n\n\n<p><strong>TECHNOLOGICAL INNOVATIONS &amp; IMMERSIVE EXPERIENCES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artificial intelligence, the new playground for brands<\/li>\n\n\n\n<li>Is the metaverse still here?<\/li>\n\n\n\n<li>NFT, or the art of reinventing value creation<\/li>\n\n\n\n<li>Hyper-customization, or the quest for a unique experience<\/li>\n<\/ul>\n\n\n\n<p><strong>A BOOMING INDUSTRY<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-56d78f1a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none margin-x-xl\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ebook_spiritueux_preview_web.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ebook_spiritueux_preview_web.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ebook_spiritueux_preview_web.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/ebook_spiritueux_preview_web.jpg\" alt=\"Wine and Spirits Trends 2024-2025\" class=\"uag-image-7440\" width=\"1920\" height=\"2297\" title=\"Wine and Spirits Trends 2024-2025\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">Full report at a glance<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-align-center has-large-font-size\" style=\"text-transform:uppercase\"> Our strategic report is the tool you need to decipher major market changes and activate new growth levers.<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Order your strategy report now for only \u20ac99.95 plus VAT<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d40fe41e\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-c962d534 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/8wMg1T6pLak14z65kF\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">OrderR NOW \u2192<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Are you a wine and spirits professional? Anticipate consumer expectations and stay one step ahead with our exclusive report. The essential report for anticipating the sector's revolutions. Whether you're a producer, a wine merchant or a professional in the <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/offres-et-services\/decryptage-tendances-consommation-vins-et-spiritueux\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":7442,"parent":7023,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-7438","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances dans la consommation de Vins et Spiritueux 2025<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances de consommation qui fa\u00e7onneront le monde du vin et des spiritueux en 2025. 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