{"id":8119,"date":"2025-10-23T22:20:12","date_gmt":"2025-10-23T21:20:12","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=8119"},"modified":"2026-01-05T14:32:46","modified_gmt":"2026-01-05T13:32:46","slug":"isautier-fizz-in-cans-rtd","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/isautier-fizz-en-canettes-rtd\/","title":{"rendered":"Isautier Fizz in RTD Cans"},"content":{"rendered":"
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Reunion's vibrant tropical colors in fresh packaging<\/h2>\n<\/div>\n\n\n\n
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Email Ludovic to discuss your Brand Excorsim today<\/a><\/p>\n\n\n\n

\"Isautier<\/a><\/figure><\/div>\n\n\n\n
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For this unprecedented project, we chose Studio Blackthorns, captivated by their creative freedom and fresh perspective on the can universe. Their proposal successfully combined modernity, intensity, and territorial anchoring. The result reflects our ambition: to shine the spirit of Isautier in a portable and responsible format. The enthusiastic response from the Reunion public confirms the relevance of this inspiring partnership.<\/p>\nYann Auberval, Marketing & Communication Director at Isautier<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

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Challenge & Objectives<\/p>\n<\/div>\n\n\n\n

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Isautier House, a living heritage of Reunion since 1845, sought to conquer a new rapidly expanding market segment<\/a>: ready-to-drink cocktails (RTD<\/a>). With projected growth of 13.9% annually between 2024 and 2031, this market represented a strategic opportunity to diversify its offering while remaining true to its rum-house DNA.<\/p>\n\n\n\n

The challenge was significant: create an RTD offering that would capitalize on the success of Arhumatiks<\/a> (liqueurs launched in 2020) while proposing something intrinsically different. A young, portable, accessible product, but without compromise on authenticity and quality \u2013 the Isautier signature.<\/p>\n\n\n\n

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Objectives:<\/strong><\/p>\n\n\n\n