{"id":8266,"date":"2026-03-26T18:34:45","date_gmt":"2026-03-26T17:34:45","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=8266"},"modified":"2026-03-26T18:34:46","modified_gmt":"2026-03-26T17:34:46","slug":"rotten-skull","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/rotten-skull\/","title":{"rendered":"Rotten Skull"},"content":{"rendered":"
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From a second bar tap to a supermarket linear: anatomy of a brand created to break out of its mold.<\/h2>\n<\/div>\n\n\n\n
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Email Ludovic to discuss your Brand Excorsim today<\/a><\/p>\n\n\n\n

\"Rotten<\/a><\/figure><\/div>\n\n\n\n
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Challenge & Objectives<\/p>\n<\/div>\n\n\n\n

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A well-established Parisian brasserie<\/a> In the CHR (Caf\u00e9, Restaurant, Hotel) and organic store circuit, there was a recurring observation: when a bar already had one or more taps from a brewery, offering yet another variation of its main range tired the consumer. Drinkers want choice, diversity \u2013 not the impression that the same brewery is duplicated across five taps.<\/p>\n\n\n\n

The request: to create a autonomous brand<\/a>, totally distinct, capable of living alone on a second brew without ever betraying its brewing origins.<\/strong> A brand that wouldn't be perceived as an extension, but as a discovery.<\/p>\n\n\n\n

Carte blanche. Blank slate. Everything had to be invented!<\/p>\n\n\n\n

What started as a CHR project \u2013 barrels, pump toppers, coasters \u2013 quickly became something else. Through reflection and market exposure, one thing became clear: This brand had the potential to go far beyond the bar.<\/strong> She could replace a range that was being delisted and establish herself in supermarkets, where the battle is won in a mere two seconds on the shelf.<\/p>\n\n\n\n

Result: Rotten Skull will be available at Monoprix and Franprix starting March 2026.<\/strong><\/p>\n\n\n\n

Objectives:<\/strong><\/p>\n\n\n\n