{"id":8621,"date":"2026-11-10T11:27:39","date_gmt":"2026-11-10T10:27:39","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=8621"},"modified":"2026-11-10T11:47:02","modified_gmt":"2026-11-10T10:47:02","slug":"zoizo-boisson-petillante-isautier","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/en\/portfolio\/zoizo-boisson-petillante-isautier\/","title":{"rendered":"Zoizo, the sparkling drink made with fruit from the Isautier house"},"content":{"rendered":"\n<style>\/* ==========================================================================\n   \u00c9TUDES DE CAS \u2014 Studio Blackthorns\n   Feuille charg\u00e9e seulement sur les pages dont le contenu porte la classe\n   \u00ab etude-de-cas \u00bb (lib\/etudes-de-cas.php). Elle compl\u00e8te main.min.css :\n   les colonnes, les titres de section (.scopes_title) et les liens fl\u00e9ch\u00e9s\n   (.scopeofwork) viennent du th\u00e8me.\n   ========================================================================== *\/\n\n.etude-de-cas { --ec-accent: #111; --ec-gap: 4.5rem; --ec-gap-s: 2.2rem; --ec-radius: 2px; --ec-encre: #111; --ec-gris: #777; --ec-fond: #f2f2f0; }\n.etude-de-cas > * + *, .etude-de-cas > .wp-block-group__inner-container > * + * { margin-top: var(--ec-gap); }\n.etude-de-cas > .ec-suite, .etude-de-cas > .wp-block-group__inner-container > .ec-suite { margin-top: var(--ec-gap-s); }\n\n\/* Pleine largeur : sort du .container (1170 px) pour prendre toute la fen\u00eatre. *\/\n.etude-de-cas .ec-full { width: 100vw; max-width: 100vw; margin-left: calc(50% - 50vw); margin-right: calc(50% - 50vw); }\n.etude-de-cas figure { margin: 0; position: relative; }\n.etude-de-cas figure img, .etude-de-cas figure video { display: block; width: 100%; height: auto; }\n.etude-de-cas figure img { border-radius: var(--ec-radius); }\n.etude-de-cas .ec-full img, .etude-de-cas .ec-full video { border-radius: 0; }\n.etude-de-cas .ec-video { background: var(--ec-fond); aspect-ratio: var(--ec-ratio, 16 \/ 9); object-fit: cover; }\n.etude-de-cas figcaption { font-family: \"Cirka\", serif; font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ec-gris); margin: .9rem 0 0; line-height: 1.5; }\n.etude-de-cas .ec-full > figcaption { max-width: 1140px; margin-left: auto; margin-right: auto; padding: 0 15px; }\n\n\/* Les grilles : 2, 3 ou 4 m\u00e9dias c\u00f4te \u00e0 c\u00f4te. *\/\n.etude-de-cas .ec-grille { display: grid; gap: 1.6rem; align-items: start; }\n.etude-de-cas .ec-col-2 { grid-template-columns: repeat(2, 1fr); }\n.etude-de-cas .ec-col-3 { grid-template-columns: repeat(3, 1fr); }\n.etude-de-cas .ec-col-4 { grid-template-columns: repeat(4, 1fr); }\n.etude-de-cas .ec-col-5 { grid-template-columns: repeat(5, 1fr); }\n\/* Sur un th\u00e8me classique, WordPress glisse un conteneur dans chaque groupe : il ne doit compter ni dans la grille ni dans la mise en page. *\/\n.etude-de-cas .wp-block-group__inner-container { display: contents; }\n.etude-de-cas .ec-grille > figcaption, .etude-de-cas .ec-grille > .wp-block-group__inner-container > figcaption { grid-column: 1 \/ -1; margin-top: 0; }\n.etude-de-cas .ec-grille .ec-video { aspect-ratio: var(--ec-ratio, 1 \/ 1); }\n@media (max-width: 991px) { .etude-de-cas .ec-col-3, .etude-de-cas .ec-col-4, .etude-de-cas .ec-col-5 { grid-template-columns: repeat(2, 1fr); } }\n@media (max-width: 560px) { .etude-de-cas .ec-grille { grid-template-columns: 1fr; gap: 1rem; } }\n\n\/* Les sections de texte : le num\u00e9ro et le chapitre \u00e0 gauche, le titre et les paragraphes \u00e0 droite (grille du th\u00e8me). *\/\n.etude-de-cas .ec-section { margin-top: var(--ec-gap); }\n\/* Les deux polices n'ont pas la m\u00eame hauteur de ligne : ce retrait cale le haut des capitales de gauche sur celui du titre de droite (mesur\u00e9 dans le th\u00e8me). *\/\n@media (min-width: 992px) { .etude-de-cas .ec-section .scopes_title { padding-top: 4px; } }\n@media (min-width: 992px) and (min-resolution: 1.75dppx) { .etude-de-cas .ec-section .scopes_title { padding-top: 5px; } }\n.etude-de-cas .ec-h2 { font-family: \"Voyage\", serif; font-size: 2.1rem; line-height: 1.15; margin: 0 0 1.1rem; color: var(--ec-encre); font-weight: 400; }\n.etude-de-cas .ec-section p { max-width: 42em; }\n.etude-de-cas .ec-kicker { font-family: \"Cirka\", serif; font-size: .78rem; letter-spacing: .12em; text-transform: uppercase; color: var(--ec-gris); margin: 0 0 1rem !important; }\n\n\/* L'introduction : une phrase d'accroche, la fiche en bandeau, un visuel, les livrables en colonnes. *\/\n.etude-de-cas .ec-intro { text-align: left; }\n.etude-de-cas .ec-intro > * + *, .etude-de-cas .ec-intro > .wp-block-group__inner-container > * + * { margin-top: 2.6rem !important; }\n.works { --ec-accroche: clamp(1.6rem, 2.6vw, 2.5rem); }\n.etude-de-cas .ec-chapeau { font-family: \"Voyage\", serif; font-size: var(--ec-accroche); line-height: 1.22; color: var(--ec-encre); max-width: 24em; margin: 0 !important; }\n.etude-de-cas .ec-intro > * + .ec-intro-texte, .etude-de-cas .ec-intro > .wp-block-group__inner-container > * + .ec-intro-texte { margin-top: 1.1rem !important; }\n.etude-de-cas .ec-intro-texte { max-width: 42em; }\n.etude-de-cas .ec-fiche { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem 2rem; margin: 0; padding: 1.4rem 0 0; border-top: 1px solid #ddd; }\n.etude-de-cas .ec-fiche dt { font-family: \"Cirka\", serif; font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--ec-gris); margin: 0 0 .35rem; }\n.etude-de-cas .ec-fiche dd { margin: 0; font-size: .92rem; line-height: 1.45; color: var(--ec-encre); }\n.etude-de-cas .ec-livrables { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem 2rem; padding-top: 1.4rem; border-top: 1px solid #ddd; }\n.etude-de-cas .ec-livrables h3 { font-family: \"Cirka\", serif; font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--ec-gris); margin: 0 0 .5rem; font-weight: 400; }\n.etude-de-cas .ec-livrables ul { margin: 0; padding: 0; list-style: none; }\n.etude-de-cas .ec-livrables li { font-size: .9rem; line-height: 1.55; }\n@media (max-width: 767px) { .etude-de-cas .ec-fiche, .etude-de-cas .ec-livrables { grid-template-columns: repeat(2, 1fr); } }\n@media (max-width: 420px) { .etude-de-cas .ec-fiche, .etude-de-cas .ec-livrables { grid-template-columns: 1fr; } }\n\n\/* Les grilles pleine largeur : deux grands carr\u00e9s c\u00f4te \u00e0 c\u00f4te, bord \u00e0 bord \u00e0 quelques pixels pr\u00e8s. *\/\n.etude-de-cas .ec-grille-pleine { gap: 10px; padding: 0 10px; }\n.etude-de-cas .ec-grille-pleine figure img { border-radius: 0; }\n.etude-de-cas .ec-grille-pleine > figcaption, .etude-de-cas .ec-grille-pleine > .wp-block-group__inner-container > figcaption { max-width: 1140px; margin: .4rem auto 0; padding: 0 5px; width: 100%; }\n@media (max-width: 560px) { .etude-de-cas .ec-grille-pleine { grid-template-columns: 1fr 1fr; gap: 6px; padding: 0 6px; } }\n\n\/* Le survol : la seconde image se r\u00e9v\u00e8le en cercle depuis le curseur. *\/\n.etude-de-cas .ec-survol-in { position: relative; overflow: hidden; border-radius: var(--ec-radius); cursor: crosshair; }\n.etude-de-cas .ec-survol-in img { transition: transform .9s cubic-bezier(.2, .7, .2, 1); }\n.etude-de-cas .ec-survol-2 { position: absolute; inset: 0; width: 100%; height: 100% !important; object-fit: contain; background: #fff; clip-path: circle(0% at var(--x, 50%) var(--y, 50%)); transition: clip-path .75s cubic-bezier(.65, 0, .35, 1) !important; }\n.etude-de-cas .ec-survol:hover .ec-survol-2, .etude-de-cas .ec-survol.is-on .ec-survol-2 { clip-path: circle(150% at var(--x, 50%) var(--y, 50%)); }\n.etude-de-cas .ec-survol:hover .ec-survol-in > img:first-child { transform: scale(1.04); }\n@media (hover: none) { .etude-de-cas .ec-survol-in { cursor: pointer; } }\n\n\/* L'\u00e9cran : un film d'interface pr\u00e9sent\u00e9 dans une fen\u00eatre de navigateur, \u00e0 la largeur du contenu. *\/\n.etude-de-cas .ec-ecran { max-width: 1100px; margin-left: auto; margin-right: auto; }\n.etude-de-cas .ec-ecran-in { border-radius: 12px; overflow: hidden; background: #fff; box-shadow: 0 30px 70px -20px rgba(0, 0, 0, .28), 0 0 0 1px rgba(0, 0, 0, .06); }\n.etude-de-cas .ec-ecran-barre { height: 34px; display: flex; align-items: center; gap: 7px; padding: 0 14px; background: #f1f1ef; border-bottom: 1px solid #e3e3e0; }\n.etude-de-cas .ec-ecran-barre i { width: 11px; height: 11px; border-radius: 50%; background: #d9d9d6; }\n.etude-de-cas .ec-ecran-barre span { margin-left: 12px; font-size: .72rem; letter-spacing: .02em; color: #888; background: #fff; border-radius: 6px; padding: .3em .9em; flex: 0 1 26em; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; }\n.etude-de-cas .ec-ecran .ec-video { border-radius: 0; }\n.etude-de-cas .ec-ecran > figcaption { text-align: center; }\n\n\/* La vid\u00e9o : lecture automatique silencieuse, et un bouton pour le son quand le film en a. *\/\n.etude-de-cas .ec-son { position: absolute; right: 1rem; bottom: 1rem; z-index: 2; appearance: none; border: 0; border-radius: 999px; padding: .55em 1em; font: inherit; font-size: .78rem; letter-spacing: .06em; text-transform: uppercase; background: rgba(17, 17, 17, .78); color: #fff; cursor: pointer; backdrop-filter: blur(6px); transition: background .2s; }\n.etude-de-cas .ec-son:hover { background: #111; }\n.etude-de-cas .ec-son[aria-pressed=\"true\"] { background: #fff; color: #111; }\n.etude-de-cas .ec-full .ec-son { right: max(1rem, calc(50vw - 570px)); }\n.etude-de-cas .ec-video[controls] { cursor: pointer; }\n\n\/* La citation. *\/\n.etude-de-cas .wp-block-quote { border: 0; padding: 0; margin-left: auto; margin-right: auto; margin-bottom: 0; max-width: 46rem; text-align: center; }\n.etude-de-cas .wp-block-quote p { font-family: \"Voyage\", serif; font-size: 1.55rem; line-height: 1.38; margin: 0 auto 1.2rem; }\n.etude-de-cas .wp-block-quote p::before { content: \"\u00ab\\00a0\"; } .etude-de-cas .wp-block-quote p::after { content: \"\\00a0\u00bb\"; }\n.etude-de-cas .wp-block-quote cite { font-style: normal; font-size: .8rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ec-gris); }\n\n\/* La fin de page, dans le langage de la FAQ de l'accueil : le titre en Voyage \u00e0 gauche, des lignes filet\u00e9es en Cirka \u00e0 droite. *\/\n.etude-de-cas .ec-fin-t { font-family: \"Voyage\", serif; font-size: 44px; font-weight: 500; line-height: 1.5; letter-spacing: -.0015em; text-transform: uppercase; color: var(--ec-encre); margin: 0 0 10px; text-wrap: balance; }\n.etude-de-cas .ec-faq { display: grid; grid-template-columns: minmax(0, 36%) minmax(0, 1fr); gap: 3rem 7%; align-items: start; }\n.etude-de-cas .ec-faq > .wp-block-group__inner-container { display: contents; }\n.etude-de-cas .ec-fin-p { font-size: 22px; line-height: 1.5; margin: 0 !important; color: var(--ec-encre); }\n.etude-de-cas .ec-fin-p a { color: inherit; text-decoration: none; background: none; }\n.etude-de-cas .ec-fin-p a:hover { text-decoration: underline; text-underline-offset: .2em; text-decoration-thickness: 1px; }\n.etude-de-cas .ec-fin-d .wp-block-details { border: 0; border-bottom: 1px solid #d2d2d2; padding: 0; margin: 0 0 10px; }\n.etude-de-cas .ec-fin-d summary { font-family: \"Cirka\", serif; font-size: 22px; font-weight: 500; line-height: 1.5; color: var(--ec-encre); cursor: pointer; list-style: none; position: relative; padding: 0 2rem 20px 0; }\n.etude-de-cas .ec-fin-d summary::-webkit-details-marker { display: none; }\n.etude-de-cas .ec-fin-d summary::after { content: \"+\"; position: absolute; right: 0; top: 0; font-size: 20px; font-weight: 400; line-height: 33px; transition: transform .25s; }\n.etude-de-cas .ec-fin-d details[open] summary::after { transform: rotate(45deg); }\n.etude-de-cas .ec-fin-d details p { font-size: 22px; font-weight: 300; line-height: 1.5; margin: 0 !important; padding: 0 2rem 24px 0; max-width: none; color: var(--ec-encre); }\n\n\/* Les liens de fin : une rang\u00e9e de colonnes, chaque lien sur sa ligne filet\u00e9e, la fl\u00e8che au bout. *\/\n.etude-de-cas .ec-liens { display: grid; gap: 3rem 7%; align-items: start; }\n.etude-de-cas .ec-liens-1 .ec-liens-c { display: grid; grid-template-columns: minmax(0, 36%) minmax(0, 1fr); gap: 3rem 7%; align-items: start; }\n.etude-de-cas .ec-liens-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n.etude-de-cas .ec-liens-2 .ec-fin-t { font-size: 34px; margin-bottom: 1.4rem; }\n.etude-de-cas .ec-liens-l { list-style: none; margin: 0; padding: 0; border-top: 1px solid #d2d2d2; }\n.etude-de-cas .ec-liens-l li { margin: 0; padding: 0; border-bottom: 1px solid #d2d2d2; font-family: \"Cirka\", serif; font-size: 22px; font-weight: 500; line-height: 1.5; color: var(--ec-encre); }\n.etude-de-cas .ec-liens-l li::before { display: none; }\n.etude-de-cas .ec-liens-l li > span { display: block; padding: 14px 0; color: var(--ec-gris); font-weight: 400; }\n.etude-de-cas .ec-liens-l a { display: flex; align-items: baseline; justify-content: space-between; gap: 1.5rem; padding: 14px 0; color: inherit; text-decoration: none; background: none; }\n.etude-de-cas .ec-liens-l a i { font-style: normal; font-family: \"Voyage\", serif; flex: none; transition: transform .35s cubic-bezier(.16, 1, .3, 1); }\n.etude-de-cas .ec-liens-l a:hover i { transform: translateX(.4em); }\n@media (max-width: 991px) {\n  .etude-de-cas .ec-faq, .etude-de-cas .ec-liens-1 .ec-liens-c, .etude-de-cas .ec-liens-2 { grid-template-columns: 1fr; gap: 1.6rem; }\n  .etude-de-cas .ec-fin-t, .etude-de-cas .ec-liens-2 .ec-fin-t { font-size: 32px; }\n  .etude-de-cas .ec-fin-p, .etude-de-cas .ec-fin-d summary, .etude-de-cas .ec-fin-d details p, .etude-de-cas .ec-liens-l li { font-size: 18px; }\n}\n\n\/* Quand le visiteur pr\u00e9f\u00e8re moins d'animations, les boucles restent sur leur affiche. *\/\n@media (prefers-reduced-motion: reduce) { .etude-de-cas .ec-video[data-ec-auto] { pointer-events: auto; } }\n\n\/* La mention sanitaire, pour les boissons alcoolis\u00e9es. *\/\n.etude-de-cas .ec-sanitaire { text-align: center; font-size: .78rem; letter-spacing: .06em; text-transform: uppercase; color: var(--ec-gris); margin-top: 3rem !important; }\n\n\/* Une grille \u00e0 format uniforme (photos de terrain de tailles diverses) : chaque image est recadr\u00e9e au m\u00eame ratio. *\/\n.etude-de-cas .ec-grille-ratio figure img { aspect-ratio: var(--ec-ratio-img, 4 \/ 3); object-fit: cover; height: auto; }\n\/* Une image plus \u00e9troite que le contenu : capture d'\u00e9cran, parution presse. *\/\n.etude-de-cas .ec-etroite { max-width: 860px; margin-left: auto; margin-right: auto; }\n\n\/* La colonne de texte : un m\u00e9dia cal\u00e9 sur la largeur des paragraphes (moodboards, carrousels). *\/\n\/* Exactement la largeur du bloc de texte (le contenu moins la goutti\u00e8re de 15 px de chaque c\u00f4t\u00e9), centr\u00e9 : plus sage que la pleine largeur. *\/\n.etude-de-cas .ec-colonne { width: auto; max-width: none; margin-left: 15px !important; margin-right: 15px !important; }\n.etude-de-cas > .ec-carrousel, .etude-de-cas > .wp-block-group__inner-container > .ec-carrousel { margin-top: 7rem; margin-bottom: 7rem; }\n\n\/* Le carrousel : une diapositive \u00e0 la fois, \u00e0 la largeur de la colonne. *\/\n.etude-de-cas .ec-carrousel { position: relative; }\n.etude-de-cas .ec-car-fenetre { overflow: hidden; border-radius: var(--ec-radius); background: var(--ec-fond); touch-action: pan-y; }\n.etude-de-cas .ec-car-piste { display: flex; transition: transform .7s cubic-bezier(.65, 0, .35, 1); will-change: transform; }\n.etude-de-cas .ec-car-diapo { flex: 0 0 100%; margin: 0; }\n.etude-de-cas .ec-car-diapo img { display: block; width: 100%; height: auto; border-radius: 0; user-select: none; -webkit-user-drag: none; }\n.etude-de-cas .ec-car-nav { display: flex; align-items: center; justify-content: space-between; gap: 1rem; margin-top: .9rem; }\n.etude-de-cas .ec-car-leg, .etude-de-cas .ec-car-titre { font-family: \"Cirka\", serif; font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ec-gris); margin: 0 !important; }\n.etude-de-cas .ec-car-titre { margin-top: .4rem !important; }\n.etude-de-cas .ec-car-ctrl { display: flex; align-items: center; gap: .55rem; }\n.etude-de-cas .ec-car-points { display: flex; gap: .45rem; margin-right: .6rem; }\n.etude-de-cas .ec-car-points button { width: 8px; height: 8px; padding: 0; border: 0; border-radius: 50%; background: #cfcfcc; cursor: pointer; transition: background .2s, transform .2s; }\n.etude-de-cas .ec-car-points button[aria-current=\"true\"] { background: var(--ec-encre); transform: scale(1.25); }\n.etude-de-cas .ec-car-prec, .etude-de-cas .ec-car-suiv { width: 2.4rem; height: 2.4rem; border-radius: 50%; border: 1px solid #d6d6d2; background: #fff; color: var(--ec-encre); font-size: 1rem; line-height: 1; cursor: pointer; transition: background .2s, color .2s; }\n.etude-de-cas .ec-car-prec:hover, .etude-de-cas .ec-car-suiv:hover { background: var(--ec-encre); color: #fff; }\n@media (prefers-reduced-motion: reduce) { .etude-de-cas .ec-car-piste { transition: none; } }\n\n\/* Le film avec commandes, \u00e0 la largeur du contenu. *\/\n.etude-de-cas .ec-video[controls] { border-radius: var(--ec-radius); }\n\n\/* L'appel \u00ab Besoin de renouveau ? \u00bb du mod\u00e8le Clients : sur une \u00e9tude de cas, le pied de page du site s'en charge.\n   Cette feuille n'est charg\u00e9e que sur ces pages : les autres pages Clients gardent leur appel. *\/\n#section_cta { display: none; }\n\n\/* Les aplats de la marque : une phrase en grand, ou les chiffres cl\u00e9s, bord \u00e0 bord. *\/\n.etude-de-cas .ec-bandeau, .etude-de-cas .ec-chiffres { background: var(--ec-b-fond); color: var(--ec-b-encre); padding: clamp(3.5rem, 9vw, 8.5rem) 0; }\n.etude-de-cas .ec-bandeau-in, .etude-de-cas .ec-chiffres-in { max-width: 1140px; margin: 0 auto; padding: 0 15px; }\n.etude-de-cas .ec-bandeau-k { font-family: \"Cirka\", serif; font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; margin: 0 0 1.4rem; color: inherit; opacity: .8; }\n.etude-de-cas .ec-bandeau-t { font-family: \"Voyage\", serif; font-size: clamp(2rem, 5.2vw, 4.6rem); line-height: 1.08; margin: 0; max-width: 17em; color: inherit; }\n.etude-de-cas .ec-bandeau-s { font-family: \"Cirka\", serif; font-size: .9rem; margin: 1.6rem 0 0; color: inherit; opacity: .85; }\n.etude-de-cas .ec-chiffres dl { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2.4rem 2rem; margin: 0; }\n.etude-de-cas .ec-chiffres dt { font-family: \"Voyage\", serif; font-size: clamp(2.2rem, 4.6vw, 4rem); line-height: 1; font-weight: 400; color: inherit; margin: 0 0 .6rem; }\n.etude-de-cas .ec-chiffres dd { font-size: .92rem; line-height: 1.4; margin: 0; color: inherit; opacity: .85; }\n@media (max-width: 767px) { .etude-de-cas .ec-chiffres dl { grid-template-columns: repeat(2, 1fr); } }\n\n\/* L'impact : le r\u00e9sultat en tr\u00e8s grand, construit comme une \u00e9tiquette. Le fond clair en haut, la couleur en bas,\n   une diagonale qui monte entre les deux, et les canettes qui d\u00e9filent dessus. --pente et --angle vont ensemble :\n   l'angle vaut atan(pente \/ largeur de la fen\u00eatre). *\/\n.etude-de-cas .ec-impact { --cont: 1170px; --marge: 15px; --pente: 7vw; --angle: 4.004deg; --trait: max(6px, .55vw); --can: clamp(84px, 9.5vw, 158px); position: relative; overflow: hidden; background: var(--ec-i-fond); color: var(--ec-i-encre); }\n.etude-de-cas .ec-impact-defs { position: absolute; }\n.etude-de-cas .ec-impact-in { max-width: var(--cont); margin: 0 auto; padding: 0 var(--marge); }\n\/* Le chiffre se cale sur le titre et le + reste \u00e0 c\u00f4t\u00e9, \u00e0 gauche. 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display: flex; width: max-content; animation: ec-tapis 15s linear infinite; }\n.etude-de-cas .ec-impact-tapis > div { display: flex; flex: none; }\n.etude-de-cas .ec-impact-tapis img { display: block; flex: none; width: calc(var(--can) * .377); height: var(--can); margin-right: calc(var(--pas) - var(--can) * .377); filter: drop-shadow(0 2px 3px rgba(0, 0, 0, .25)); }\n@keyframes ec-bande { to { transform: translateX(calc(100% \/ -3)); } }\n@keyframes ec-tapis { from { transform: translateX(calc(var(--pas) * -5)); } to { transform: none; } }\n.etude-de-cas .ec-impact.is-loin .ec-impact-piste, .etude-de-cas .ec-impact.is-loin .ec-impact-tapis { animation-play-state: paused; }\n@media (prefers-reduced-motion: reduce) { .etude-de-cas .ec-impact-piste, .etude-de-cas .ec-impact-tapis { animation: none; } }\n@media (max-width: 1199px) { .etude-de-cas .ec-impact { --cont: 970px; } }\n@media (max-width: 991px) { .etude-de-cas .ec-impact { --cont: 750px; } .etude-de-cas .ec-impact-suite { grid-template-columns: 1fr; gap: .9rem; } }\n@media (max-width: 560px) { .etude-de-cas .ec-impact { --pente: 11vw; --angle: 6.277deg; } }\n\n\/* Le haut de page : la m\u00eame taille, le m\u00eame espacement et la m\u00eame arriv\u00e9e que \/agence-communication\/\n   (.h1-visual, le h2 qui le suit, et l'animation de template-agence-2025.php). 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} }\n\/* Sur mobile, le th\u00e8me colle le contenu aux bords : toute l'\u00e9tude de cas prend une goutti\u00e8re de 15 px de chaque c\u00f4t\u00e9.\n   Seuls les aplats de couleur (bloc impact, bandeau, chiffres) restent bord \u00e0 bord, leur texte gardant sa marge. *\/\n@media (max-width: 719px) {\n  .works .etude-de-cas { padding-left: 15px; padding-right: 15px; }\n  .etude-de-cas .ec-full:not(.ec-impact):not(.ec-bandeau):not(.ec-chiffres) { width: auto; max-width: none; margin-left: 0; margin-right: 0; }\n  .etude-de-cas .ec-full > figcaption { padding: 0; }\n  .etude-de-cas .ec-grille-pleine { padding: 0; }\n  .etude-de-cas .ec-colonne { margin-left: 0 !important; margin-right: 0 !important; }\n  .etude-de-cas .ec-full .ec-son { right: 1rem; }\n}\n#page-info .splitting .word, #page-info .splitting .char, .ec-cta.splitting .word, .ec-cta.splitting .char { display: inline-block; }\n#page-info .splitting .char, .ec-cta.splitting .char { animation: ec-slide-in .6s cubic-bezier(.5, 0, .5, 1) both; animation-delay: calc(3ms * var(--char-index) + 500ms); }\n@keyframes ec-slide-in { from { transform: translateY(1.5em); opacity: 0; } }\n<\/style>\n\n\n\n<p class=\"has-text-align-left scopeofwork ec-cta wp-block-paragraph\"><a href=\"\/contact\/\">\u2192 Contactez Ludovic pour amorcer votre Exorcisme de marque<\/a><\/p>\n\n\n\n<script src=\"data:text\/javascript;base64,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\"><\/script>\n\n\n\n<div class=\"wp-block-group etude-de-cas\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"ec-fig ec-fig-video ec-full\"><video class=\"ec-video\" style=\"--ec-ratio:1920 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-hero-v2.jpg\" width=\"1920\" height=\"1080\" data-ec-auto aria-label=\"Zoizo, l\u2019envol\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-hero-v2.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-hero-v2.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group ec-intro\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-chapeau\">Quatre oiseaux, quatre parfums, une g\u00e9n\u00e9ration qui choisit sa team<\/h2>\n\n\n\n<p class=\"ec-intro-texte wp-block-paragraph\">Zoizo, c\u2019est la gamme de softs de la Maison Isautier : quatre boissons p\u00e9tillantes aux fruits de La R\u00e9union, quatre oiseaux de l\u2019\u00eele, et une question qui fait choisir en rayon. Quelle est ta team ?<\/p>\n\n\n\n<dl class=\"ec-fiche\"><div><dt>Client<\/dt><dd>Maison Isautier, Saint-Pierre, La R\u00e9union<\/dd><\/div><div><dt>Secteur<\/dt><dd>Soft drinks sans alcool<\/dd><\/div><div><dt>Projet<\/dt><dd>2026<\/dd><\/div><div><dt>En rayon<\/dt><dd>Depuis le 12 octobre 2026<\/dd><\/div><\/dl>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-gamme-2026.webp\" alt=\"Les quatre canettes Zoizo 25 cl, Ananas, Passion, Letchi et Tangor, align\u00e9es sur fond blanc\" width=\"2400\" height=\"1350\" loading=\"lazy\" decoding=\"async\"\/><figcaption class=\"wp-element-caption\">La gamme Zoizo, quatre parfums en canette slim 25 cl.<\/figcaption><\/figure>\n\n\n\n<div class=\"ec-livrables\"><div><h3>Marque<\/h3><ul><li>Naming<\/li><li>Identit\u00e9 visuelle<\/li><li>Illustrations<\/li><\/ul><\/div><div><h3>Packaging<\/h3><ul><li>Canette slim 25 cl<\/li><li>Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4<\/li><\/ul><\/div><div><h3>Contenus<\/h3><ul><li>Visuels d\u2019ambiance<\/li><li>T-shirts<\/li><\/ul><\/div><div><h3>Digital<\/h3><ul><li>Charte digitale<\/li><li>Biblioth\u00e8que d\u2019assets<\/li><\/ul><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">01 \u00b7 Le contexte<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">Une place \u00e0 prendre au rayon des softs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 La R\u00e9union, le rayon des sodas appartient aux colas et aux marques import\u00e9es. Une boisson locale, aux vrais fruits de l\u2019\u00eele et moins sucr\u00e9e, il n\u2019y en avait pas. En mars 2026, la Maison Isautier d\u00e9cide de la faire : une gamme sans alcool, au jus et \u00e0 la pulpe de fruits de La R\u00e9union et de l\u2019oc\u00e9an Indien, sucr\u00e9e au sucre de canne r\u00e9unionnais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zoizo dormait d\u00e9j\u00e0 dans nos carnets. Le nom, le lettrage carr\u00e9, les rayons et l\u2019oiseau avaient \u00e9t\u00e9 dessin\u00e9s en 2024, au fil d\u2019un premier projet avec Isautier. Le brief de 2026 tenait en trois lignes : color\u00e9 mais adulte, reconnaissable au premier coup d\u2019\u0153il, et La R\u00e9union dans chaque d\u00e9tail.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-2 ec-grille-ratio ec-colonne\" style=\"--ec-ratio-img:16 \/ 9\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-moodboard-2024.webp\" alt=\"Planche de d\u00e9construction du concept Zoizo : lettrage, rayons, oiseau, fruits et r\u00e9f\u00e9rences\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-concept-rtd-2024.webp\" alt=\"Le concept Zoizo de 2024 pour un cocktail pr\u00eat-\u00e0-boire : deux canettes Tangor Fizz et Victoria Fizz\" width=\"2000\" height=\"1200\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n<figcaption class=\"wp-element-caption\">2024, les premi\u00e8res planches : le lettrage, les rayons, l\u2019oiseau et les fruits sont d\u00e9j\u00e0 l\u00e0.<\/figcaption><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">02 \u00b7 Le concept<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">\u00c0 chacun son Zoizo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zoizo veut dire \u00ab oiseau \u00bb en cr\u00e9ole. Nous avons pris le mot au pied de la lettre : chaque parfum a son oiseau r\u00e9unionnais, et chaque oiseau son caract\u00e8re. Boss le papangue pour la Passion, puissant et charismatique. Kid le tec-tec pour le Tangor, vif et malin. Lady la paille-en-queue pour l\u2019Ananas, \u00e9l\u00e9gante et lumineuse. Dandy le cardinal pour le Letchi, expressif, celui qu\u2019on remarque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On choisit son Zoizo comme on choisit sa team. C\u2019est le ressort de la marque aupr\u00e8s des 18-30 ans, et des ados qui la prescrivent \u00e0 leurs parents. Le ton suit : Zoizo tutoie, interpelle (\u00ab Et toi, quelle est ta team ? \u00bb) et dit ce qu\u2019il y a dans la canette, pourcentage de fruit compris.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"ec-fig ec-fig-video ec-full\"><video class=\"ec-video\" style=\"--ec-ratio:1920 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-oiseaux.jpg\" width=\"1920\" height=\"1080\" data-ec-auto aria-label=\"\u00c0 chacun son Zoizo : les quatre oiseaux\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-oiseaux.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-oiseaux.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">03 \u00b7 L&rsquo;identit\u00e9 visuelle<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">Un lettrage au tampon, des rayons, quatre couleurs franches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le logo est un lettrage carr\u00e9, dessin\u00e9 comme s\u2019il sortait d\u2019un tampon, avec son \u00ab i \u00bb minuscule et sa vol\u00e9e de bulles. Il existe en vert pour la gamme et dans la couleur de chaque parfum : violet Passion, orange Tangor, vert Ananas, rouge Letchi. Un seul accent par support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autour du logo, un design system. Des rayons qui ouvrent sur un paysage de l\u2019\u00eele (le volcan, les montagnes, la vall\u00e9e des cascades, la c\u00f4te au cr\u00e9puscule), le fruit illustr\u00e9 au centre, des badges \u00e9crits au marqueur, et les oiseaux aux plumes bross\u00e9es. La typographie reste sobre pour tenir en rayon : Caxa Display pour le nom du parfum, Avenir en capitales pour tout le texte, Flood pour les trois mots qui d\u00e9clenchent l\u2019achat, \u00ab Se boit tr\u00e8s frais \u00bb.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1920 \/ 1080\" controls playsinline muted autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-v2.jpg\" width=\"1920\" height=\"1080\" data-ec-auto aria-label=\"La charte graphique Zoizo, anim\u00e9e\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-v2.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-v2.mp4\" type=\"video\/mp4\"><\/video><figcaption class=\"wp-element-caption\">La charte graphique Zoizo anim\u00e9e : logo, couleurs, typographies, oiseaux, univers, canette, carton et charte digitale. Avec le son.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-2\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full ec-fig ec-survol\"><div class=\"ec-survol-in\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-paysage-passion.webp\" alt=\"Illustration du volcan, le paysage du parfum Passion\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><img class=\"ec-survol-2\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-dos-passion.webp\" alt=\"T-shirt Zoizo, le dos : le volcan redessin\u00e9 au trait, couleur Passion\" width=\"1200\" height=\"1200\" loading=\"lazy\" decoding=\"async\"\/><\/div><\/figure>\n\n\n<figure class=\"wp-block-image size-full ec-fig ec-survol\"><div class=\"ec-survol-in\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-paysage-tangor.webp\" alt=\"Illustration des montagnes, le paysage du parfum Tangor\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><img class=\"ec-survol-2\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-dos-tangor.webp\" alt=\"T-shirt Zoizo, le dos : les montagnes redessin\u00e9 au trait, couleur Tangor\" width=\"1200\" height=\"1200\" loading=\"lazy\" decoding=\"async\"\/><\/div><\/figure>\n\n\n<figure class=\"wp-block-image size-full ec-fig ec-survol\"><div class=\"ec-survol-in\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-paysage-ananas.webp\" alt=\"Illustration de la vall\u00e9e des cascades, le paysage du parfum Ananas\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><img class=\"ec-survol-2\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-dos-ananas.webp\" alt=\"T-shirt Zoizo, le dos : la vall\u00e9e des cascades redessin\u00e9 au trait, couleur Ananas\" width=\"1200\" height=\"1200\" loading=\"lazy\" decoding=\"async\"\/><\/div><\/figure>\n\n\n<figure class=\"wp-block-image size-full ec-fig ec-survol\"><div class=\"ec-survol-in\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-paysage-letchi.webp\" alt=\"Illustration de la c\u00f4te au cr\u00e9puscule, le paysage du parfum Letchi\" width=\"1600\" height=\"1599\" loading=\"lazy\" decoding=\"async\"\/><img class=\"ec-survol-2\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-dos-letchi.webp\" alt=\"T-shirt Zoizo, le dos : la c\u00f4te au cr\u00e9puscule redessin\u00e9 au trait, couleur Letchi\" width=\"1200\" height=\"1200\" loading=\"lazy\" decoding=\"async\"\/><\/div><\/figure>\n\n<figcaption class=\"wp-element-caption\">Un paysage de l\u2019\u00eele par parfum. Au survol, sa version au trait, celle qui habille le dos des t-shirts.<\/figcaption><\/div><\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-2\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-guide-couleurs.webp\" alt=\"Le chapitre Couleurs de la charte digitale Zoizo : les quatre parfums, les accents, les contrastes\" width=\"1600\" height=\"1045\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-guide-typographie.webp\" alt=\"Le chapitre Typographie de la charte digitale Zoizo : Caxa Display, Avenir LT, Flood\" width=\"1600\" height=\"1041\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">04 \u00b7 Le packaging<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">La canette 25 cl, et le carton qui se monte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tiquette pose le parfum sur fond blanc. Le logo, les textes et les rayons prennent la couleur, le paysage se montre \u00e0 travers les rayons, le fruit tombe au centre. Au dos, la canette raconte Zoizo et son profil de go\u00fbt, \u00ab acidul\u00e9, exotique et intense comme le papangue \u00bb. Tout est en capitales, chaque all\u00e9gation garde son renvoi, et les mentions obligatoires sont int\u00e9gr\u00e9es d\u00e8s les premi\u00e8res maquettes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le carton pr\u00eat-\u00e0-vendre de douze fait l\u2019inverse : grand aplat de couleur, logo blanc, paysage en filigrane ton sur ton. Sur la face avant, une bande d\u2019arrachage. On tire, le haut s\u2019en va, et les canettes sont pr\u00eates pour le rayon. Nous l\u2019avons reconstruit en 3D depuis le gabarit de l\u2019imprimeur, pli par pli : la feuille \u00e0 plat devient la caisse.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-passion.jpg\" width=\"1080\" height=\"1080\" data-ec-auto aria-label=\"Zoizo Passion en 3D\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-passion.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-passion.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-tangor.jpg\" width=\"1080\" height=\"1080\" data-ec-auto aria-label=\"Zoizo Tangor en 3D\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-tangor.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-tangor.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-ananas.jpg\" width=\"1080\" height=\"1080\" data-ec-auto aria-label=\"Zoizo Ananas en 3D\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-ananas.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-ananas.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-letchi.jpg\" width=\"1080\" height=\"1080\" data-ec-auto aria-label=\"Zoizo Letchi en 3D\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-letchi.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-canette-letchi.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n<figcaption class=\"wp-element-caption\">Les quatre canettes en 3D, construites aux cotes r\u00e9elles de la slim 25 cl.<\/figcaption><\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"ec-fig ec-fig-video ec-full\"><video class=\"ec-video\" style=\"--ec-ratio:1920 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-etiquette.jpg\" width=\"1920\" height=\"1080\" data-ec-auto aria-label=\"De l'\u00e9tiquette \u00e0 plat \u00e0 la canette\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-etiquette.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-etiquette.mp4\" type=\"video\/mp4\"><\/video><figcaption class=\"wp-element-caption\">L\u2019\u00e9tiquette \u00e0 plat, et la canette qui la d\u00e9roule.<\/figcaption><\/figure>\n\n\n\n<div class=\"ec-carrousel ec-colonne\" data-ec-carrousel data-intervalle=\"3500\" aria-roledescription=\"carrousel\" aria-label=\"Les cartons pr\u00eats-\u00e0-vendre Zoizo, \u00e0 plat\">\n<div class=\"ec-car-fenetre\"><div class=\"ec-car-piste\"><figure class=\"ec-car-diapo\" role=\"group\" aria-roledescription=\"diapositive\" aria-label=\"1 sur 4\" data-legende=\"Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4 \u00b7 Passion\"><img fetchpriority=\"high\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-passion.webp\" alt=\"Carton pr\u00eat-\u00e0-vendre 3 x 4 Zoizo Passion, \u00e0 plat\" width=\"2000\" height=\"1044\" loading=\"eager\" decoding=\"async\"\/><\/figure><figure class=\"ec-car-diapo\" role=\"group\" aria-roledescription=\"diapositive\" aria-label=\"2 sur 4\" data-legende=\"Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4 \u00b7 Tangor\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-tangor.webp\" alt=\"Carton pr\u00eat-\u00e0-vendre 3 x 4 Zoizo Tangor, \u00e0 plat\" width=\"2000\" height=\"1044\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"ec-car-diapo\" role=\"group\" aria-roledescription=\"diapositive\" aria-label=\"3 sur 4\" data-legende=\"Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4 \u00b7 Ananas\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-ananas.webp\" alt=\"Carton pr\u00eat-\u00e0-vendre 3 x 4 Zoizo Ananas, \u00e0 plat\" width=\"2000\" height=\"1044\" loading=\"lazy\" decoding=\"async\"\/><\/figure><figure class=\"ec-car-diapo\" role=\"group\" aria-roledescription=\"diapositive\" aria-label=\"4 sur 4\" data-legende=\"Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4 \u00b7 Letchi\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-letchi.webp\" alt=\"Carton pr\u00eat-\u00e0-vendre 3 x 4 Zoizo Letchi, \u00e0 plat\" width=\"2000\" height=\"1044\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/div>\n<div class=\"ec-car-nav\"><p class=\"ec-car-leg\" aria-live=\"polite\">Carton pr\u00eat-\u00e0-vendre 3 \u00d7 4 \u00b7 Passion \u00b7 1 \/ 4<\/p><div class=\"ec-car-ctrl\"><div class=\"ec-car-points\"><button type=\"button\" aria-label=\"Diapositive 1\" aria-current=\"true\"><\/button><button type=\"button\" aria-label=\"Diapositive 2\"><\/button><button type=\"button\" aria-label=\"Diapositive 3\"><\/button><button type=\"button\" aria-label=\"Diapositive 4\"><\/button><\/div><button type=\"button\" class=\"ec-car-prec\" aria-label=\"Diapositive pr\u00e9c\u00e9dente\">\u2190<\/button><button type=\"button\" class=\"ec-car-suiv\" aria-label=\"Diapositive suivante\">\u2192<\/button><\/div><\/div>\n<\/div>\n\n\n\n<figure class=\"ec-fig ec-fig-video ec-full\"><video class=\"ec-video\" style=\"--ec-ratio:1920 \/ 1080\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-montage.jpg\" width=\"1920\" height=\"1080\" data-ec-auto aria-label=\"Le carton Zoizo qui se monte\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-montage.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-carton-montage.mp4\" type=\"video\/mp4\"><\/video><figcaption class=\"wp-element-caption\">La feuille se plie en caisse de douze, puis la caisse change de parfum \u00e0 chaque tour.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">05 \u00b7 Les visuels d&rsquo;ambiance<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">La canette en vol<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un visuel carr\u00e9 par parfum : la canette en plein vol, son oiseau en action, le fruit coup\u00e9 qui \u00e9clate, sur un d\u00e9grad\u00e9 de la couleur du parfum. Ils ouvrent les prises de parole sur les r\u00e9seaux et en point de vente, et ils ont fix\u00e9 la r\u00e8gle photo de la marque : de la fra\u00eecheur visible, un fond sans d\u00e9cor, de l\u2019air pour recadrer en 4:5.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-2 ec-full ec-grille-pleine\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-ambiance-passion.webp\" alt=\"Visuel d'ambiance Zoizo Passion : la canette en vol, le papangue et des fruits de la passion \u00e9clat\u00e9s sur fond violet\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-ambiance-tangor.webp\" alt=\"Visuel d'ambiance Zoizo Tangor : la canette, le tec-tec et des tangors sur fond orange\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-ambiance-ananas.webp\" alt=\"Visuel d'ambiance Zoizo Ananas : la canette, le paille-en-queue et un ananas Victoria sur fond vert\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-ambiance-letchi.webp\" alt=\"Visuel d'ambiance Zoizo Letchi : la canette, le cardinal et des letchis sur fond rouge\" width=\"1600\" height=\"1600\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">06 \u00b7 La charte digitale<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">Une charte qui rend des vid\u00e9os<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La charte de Zoizo est un site. Un guide de marque en neuf chapitres, dont le th\u00e8me change avec le parfum choisi. Une biblioth\u00e8que de 86 assets t\u00e9l\u00e9chargeables (logos, oiseaux, fruits, paysages, badges, \u00e9tiquettes, cartons) qu\u2019on filtre par parfum et par usage, en SVG, PNG et PDF avec leurs tons directs. Et un guide PDF tir\u00e9 du m\u00eame contenu : quand un logo change, le site, la biblioth\u00e8que et le PDF suivent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous y avons ajout\u00e9 une page Motion. L\u2019\u00e9quipe choisit un mod\u00e8le, un parfum, un format (reel, carr\u00e9 ou paysage), \u00e9crit deux lignes, et le studio rend le teaser en une \u00e0 deux minutes, canettes en 3D comprises. Tout vient de la charte, donc chaque film la respecte.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"ec-fig ec-fig-video ec-ecran\"><div class=\"ec-ecran-in\"><div class=\"ec-ecran-barre\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>zoizo \u00b7 guide de marque<\/span><\/div><video class=\"ec-video\" style=\"--ec-ratio:1440 \/ 900\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-parcours.jpg\" width=\"1440\" height=\"900\" data-ec-auto aria-label=\"La charte digitale Zoizo en trente secondes\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-parcours.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-charte-parcours.mp4\" type=\"video\/mp4\"><\/video><\/div><figcaption class=\"wp-element-caption\">Trente secondes dans la charte digitale : le th\u00e8me par parfum, le sommaire, la biblioth\u00e8que et ses filtres, le guide PDF.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">07 \u00b7 Les goodies<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">Une team sur le dos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un t-shirt par oiseau. Devant, le logo de la team : Boss, Kid, Lady ou Dandy. Dans le dos, le paysage du parfum redessin\u00e9 au trait, dans sa couleur. Les premiers ont pris l\u2019air d\u00e8s le lancement, port\u00e9s par des cr\u00e9ateurs de contenu partis en parapente au-dessus de l\u2019\u00eele.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-devant-passion.webp\" alt=\"T-shirt Zoizo, le devant : Team Papangue, Boss\" width=\"900\" height=\"888\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-devant-tangor.webp\" alt=\"T-shirt Zoizo, le devant : Team Tec-tec, Kid\" width=\"900\" height=\"889\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-devant-ananas.webp\" alt=\"T-shirt Zoizo, le devant : Team Paille-en-queue, Lady\" width=\"900\" height=\"888\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full ec-fig\"><img src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-tshirt-devant-letchi.webp\" alt=\"T-shirt Zoizo, le devant : Team Cardinal, Dandy\" width=\"900\" height=\"888\" loading=\"lazy\" decoding=\"async\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns row margin-x-xl ec-section is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps wp-block-paragraph\">08 \u00b7 Le lancement<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ec-h2\">En rayon depuis le 12 octobre 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zoizo est distribu\u00e9e \u00e0 La R\u00e9union en grandes surfaces, snacks, boulangeries et stations-service, en carton pr\u00eat-\u00e0-vendre de douze. Le design system continue de travailler : chaque nouveau support, chaque teaser sort de la charte digitale. Les premiers chiffres de vente trouveront leur place ici.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group ec-grille ec-col-3\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1920\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-passion-reel.jpg\" width=\"1080\" height=\"1920\" data-ec-auto aria-label=\"Teaser Zoizo Passion (reel)\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-passion-reel.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-passion-reel.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1920\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-gamme-reel-v2.jpg\" width=\"1080\" height=\"1920\" data-ec-auto aria-label=\"Teaser gamme Zoizo (reel)\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-gamme-reel-v2.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-gamme-reel-v2.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n\n<figure class=\"ec-fig ec-fig-video\"><video class=\"ec-video\" style=\"--ec-ratio:1080 \/ 1920\" playsinline muted loop autoplay preload=\"none\" poster=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-letchi-reel.jpg\" width=\"1080\" height=\"1920\" data-ec-auto aria-label=\"Teaser Zoizo Letchi (reel)\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-letchi-reel.webm\" type=\"video\/webm\"><source src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/zoizo-teaser-letchi-reel.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n\n<figcaption class=\"wp-element-caption\">Trois teasers verticaux pour les r\u00e9seaux, sortis du studio motion tels quels.<\/figcaption><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ec-faq\"><div class=\"wp-block-group__inner-container\"><div class=\"ec-fin-g is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading ec-fin-t\">Questions fr\u00e9quentes sur Zoizo<\/h2>\n\n\n<p class=\"ec-fin-p wp-block-paragraph\">Vous avez d\u2019autres questions ?<br><a href=\"\/contact\/\">Parlons de votre projet \u2192<\/a><\/p>\n\n<\/div><div class=\"ec-fin-d\">\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u2019est-ce que Zoizo ?<\/summary>\n\n<p class=\"wp-block-paragraph\">Zoizo est une gamme de boissons rafra\u00eechissantes et p\u00e9tillantes aux fruits, sans alcool, cr\u00e9\u00e9e par la Maison Isautier \u00e0 Saint-Pierre, La R\u00e9union. Quatre parfums en canette slim 25 cl : Passion, Tangor, Ananas Victoria et Letchi, au jus ou \u00e0 la pulpe de fruits de l\u2019\u00eele et de l\u2019oc\u00e9an Indien, avec du sucre de canne r\u00e9unionnais. R\u00e9duite en sucre et sans conservateurs.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Pourquoi des oiseaux sur les canettes ?<\/summary>\n\n<p class=\"wp-block-paragraph\">Zoizo signifie \u00ab oiseau \u00bb en cr\u00e9ole r\u00e9unionnais. Chaque parfum est port\u00e9 par un oiseau de l\u2019\u00eele (le papangue, le tec-tec, le paille-en-queue, le cardinal) avec un surnom et une personnalit\u00e9. Le concept, \u00ab \u00e0 chacun son Zoizo \u00bb, invite les consommateurs \u00e0 choisir leur team, un ressort pens\u00e9 pour les 18-30 ans et les adolescents.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u2019a r\u00e9alis\u00e9 Studio Blackthorns sur ce projet ?<\/summary>\n\n<p class=\"wp-block-paragraph\">Le naming, l\u2019identit\u00e9 visuelle et le design system (logo, couleurs, typographies, illustrations), le design de la canette 25 cl pour les quatre parfums, le carton pr\u00eat-\u00e0-vendre 3 \u00d7 4, les visuels d\u2019ambiance, la charte digitale avec sa biblioth\u00e8que d\u2019assets et son guide PDF, un studio motion qui g\u00e9n\u00e8re les teasers vid\u00e9o de la marque, et les t-shirts des quatre teams.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Combien de temps a pris le projet ?<\/summary>\n\n<p class=\"wp-block-paragraph\">Le concept graphique de Zoizo date de 2024. La gamme sans alcool a \u00e9t\u00e9 cadr\u00e9e en mars 2026, les fichiers d\u2019impression des canettes et des cartons livr\u00e9s en juillet 2026, la charte digitale en septembre, le studio motion en octobre. Zoizo est en rayon depuis le 12 octobre 2026.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Qu\u2019est-ce qu\u2019une charte digitale ?<\/summary>\n\n<p class=\"wp-block-paragraph\">C\u2019est un guide de marque en ligne, sur un site priv\u00e9, l\u00e0 o\u00f9 l\u2019on remet d\u2019habitude un PDF statique. Studio Blackthorns le propose \u00e0 ses clients : logo, couleurs, typographies et r\u00e8gles d\u2019usage se consultent depuis n\u2019importe quel \u00e9cran, et une biblioth\u00e8que d\u2019assets donne les fichiers \u00e0 jour, pr\u00eats \u00e0 t\u00e9l\u00e9charger. La charte suit la marque quand elle \u00e9volue, sans nouveau PDF \u00e0 renvoyer. Celle de Zoizo change de couleur avec le parfum choisi et s\u2019exporte aussi en guide PDF.<\/p>\n\n<\/details>\n\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"ec-liens ec-liens-1\"><div class=\"ec-liens-c\"><h2 class=\"ec-fin-t\">Pour aller plus loin<\/h2><ul class=\"ec-liens-l\"><li><a href=\"\/portfolio\/isautier-fizz-en-canettes-rtd\/\"><span>Isautier Fizz, les cocktails pr\u00eats-\u00e0-boire en canette<\/span><i aria-hidden=\"true\">\u2192<\/i><\/a><\/li><li><a href=\"\/agence-branding-boisson-sans-alcool\/\"><span>Notre expertise softs et boissons sans alcool<\/span><i aria-hidden=\"true\">\u2192<\/i><\/a><\/li><li><a href=\"\/packaging-design\/\"><span>Packaging design<\/span><i aria-hidden=\"true\">\u2192<\/i><\/a><\/li><\/ul><\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<script 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Quatre parfums en canette slim 25 cl : Passion, Tangor, Ananas Victoria et Letchi, au jus ou \u00e0 la pulpe de fruits de l'\u00eele et de l'oc\u00e9an Indien, avec du sucre de canne r\u00e9unionnais. R\u00e9duite en sucre et sans conservateurs.\"}},{\"@type\":\"Question\",\"name\":\"Pourquoi des oiseaux sur les canettes ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zoizo signifie \u00ab oiseau \u00bb en cr\u00e9ole r\u00e9unionnais. Chaque parfum est port\u00e9 par un oiseau de l'\u00eele (le papangue, le tec-tec, le paille-en-queue, le cardinal) avec un surnom et une personnalit\u00e9. Le concept, \u00ab \u00e0 chacun son Zoizo \u00bb, invite les consommateurs \u00e0 choisir leur team, un ressort pens\u00e9 pour les 18-30 ans et les adolescents.\"}},{\"@type\":\"Question\",\"name\":\"Qu'a r\u00e9alis\u00e9 Studio Blackthorns sur ce projet ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le naming, l'identit\u00e9 visuelle et le design system (logo, couleurs, typographies, illustrations), le design de la canette 25 cl pour les quatre parfums, le carton pr\u00eat-\u00e0-vendre 3 \u00d7 4, les visuels d'ambiance, la charte digitale avec sa biblioth\u00e8que d'assets et son guide PDF, un studio motion qui g\u00e9n\u00e8re les teasers vid\u00e9o de la marque, et les t-shirts des quatre teams.\"}},{\"@type\":\"Question\",\"name\":\"Combien de temps a pris le projet ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le concept graphique de Zoizo date de 2024. La gamme sans alcool a \u00e9t\u00e9 cadr\u00e9e en mars 2026, les fichiers d'impression des canettes et des cartons livr\u00e9s en juillet 2026, la charte digitale en septembre, le studio motion en octobre. Zoizo est en rayon depuis le 12 octobre 2026.\"}},{\"@type\":\"Question\",\"name\":\"Qu'est-ce qu'une charte digitale ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C'est un guide de marque en ligne, sur un site priv\u00e9, l\u00e0 o\u00f9 l'on remet d'habitude un PDF statique. Studio Blackthorns le propose \u00e0 ses clients : logo, couleurs, typographies et r\u00e8gles d'usage se consultent depuis n'importe quel \u00e9cran, et une biblioth\u00e8que d'assets donne les fichiers \u00e0 jour, pr\u00eats \u00e0 t\u00e9l\u00e9charger. La charte suit la marque quand elle \u00e9volue, sans nouveau PDF \u00e0 renvoyer. Celle de Zoizo change de couleur avec le parfum choisi et s'exporte aussi en guide PDF.\"}}]}]}<\/script>\n\n\n\n<script 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Contactez Ludovic pour amorcer votre Exorcisme de marque Quatre oiseaux, quatre parfums, une g\u00e9n\u00e9ration qui choisit sa team Zoizo, c\u2019est la gamme de softs de la Maison Isautier : quatre boissons p\u00e9tillantes aux fruits de La R\u00e9union, quatre oiseaux <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/portfolio\/zoizo-boisson-petillante-isautier\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":1808,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-clients.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8621","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoizo, le soda d&#039;Isautier : naming, identit\u00e9 et packaging<\/title>\n<meta name=\"description\" content=\"Naming, identit\u00e9 visuelle, canette 25 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