{"id":1425,"date":"2018-03-13T18:55:30","date_gmt":"2018-03-13T17:55:30","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=1425"},"modified":"2025-07-08T21:23:47","modified_gmt":"2025-07-08T20:23:47","slug":"4-etapes-pour-definir-son-identite-visuelle-avant-de-lancer-son-activite","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/4-etapes-pour-definir-son-identite-visuelle-avant-de-lancer-son-activite\/","title":{"rendered":"4 steps to define your visual identity before launching your activity"},"content":{"rendered":"
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Whatever your business, your graphic charter is the foundation of your brand image and therefore of your communication. When creating a website or a business, we are often overwhelmed by the number of tasks to be done, and therefore by priorities. Brand identity<\/a> is often overlooked. This is a mistake.<\/p>\n\n\n\n

Today, in this article, we're going to take you through the 4 steps to defining your visual identity before launching your business<\/strong>.<\/p>\n\n\n\n

These tips are based on our various experiences. Once you've read this article, I invite you to go directly to the best websites<\/a> to set an example for your business!<\/p>\n<\/div><\/section>\n\n\n

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Redesign of the Lokki Kombucha logo<\/figcaption><\/figure>\n<\/div>\n\n\n
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\n\t\t\t\t\t\t\tIn this article...\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. The importance of visual identity for a company<\/a>
  2. 1. Define your goals<\/a>
  3. 2. Define your values<\/a>
  4. 3. Identify communication media<\/a>
  5. 4. Look at the competition to stand out<\/a>
  6. In the end<\/a>
  7. Brand Exorcism<\/a>