{"id":2449,"date":"2019-12-03T09:01:22","date_gmt":"2019-12-03T08:01:22","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=2449"},"modified":"2025-07-08T21:25:15","modified_gmt":"2025-07-08T20:25:15","slug":"packaging-design-seedlip-premier-spiritueux-sans-alcool","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/packaging-design-seedlip-premier-spiritueux-sans-alcool\/","title":{"rendered":"Branding and packaging design for the Seedlip brand, the first alcohol-free spirit."},"content":{"rendered":"<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-bf80da64 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\">Alcohol-free gin? How about alcohol-free vodka?<\/h2>\n\n\n\n<p>This article may upset the more purist among you, but this intriguing question is very real. According to an IWSR study on <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-spirits-sector\/\">drinking trends<\/a>, the non-alcoholic category is on the rise: non-alcoholic wine, <a href=\"https:\/\/superpotion.fr\/podcast\/djin-premier-spiritueux-sans-alcool-francais\/\" target=\"_blank\" rel=\"noreferrer noopener\">non-alcoholic spirits<\/a>... That said, Seedlip didn't wait for this study before distilling its first <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia\/\">non-alcoholic spirits<\/a>. So, since 2016, the visionary English distillery has been trying to change the way the world consumes alcohol (no less!). Based on this observation, it has decided to bring its consumers high-quality alcohol-free options using refined products, complex blends and <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/committed-branding-and-packaging-trends-for-the-future\/\">methods committed to the future<\/a>. Three years later, 3 different bottles were released, each with its own flavours and aromas: Spice 94, Garden 108 and Grove 42. <\/p>\n\n\n\n<p> \u2192 Go to the website : <a href=\"https:\/\/www.seedlipdrinks.com\/fr-ca\/\">seedlipdrinks.com<\/a><\/p>\n<\/div><\/section>\n\n\n<div class=\"wp-block-image margin-x-xl\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"790\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10.jpg\" alt=\"Seedlip, alcohol-free spirits\" class=\"wp-image-2450\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10.jpg 1640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10-640x308.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10-1140x549.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10-150x72.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10-768x370.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-10-1536x740.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-cbd5a441 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>What to drink when you don't drink?<\/p><cite>Seedlip<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d74f2c50 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\">Alcohol-free distillation<\/h2>\n\n\n\n<p>It's hard to believe that \u00ab0 % vol. <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/pvrple-gin\/\">bottle of gin<\/a>... And yet! Seedlip was created by Ben Branson. It's a non-alcoholic, 17th-century apothecary-style distilled gin from England. It's made from water and plant extracts: allspice, cardamom, oak, lemon, grapefruit and Cascarilla. This alcohol-free spirit contains no sugar, colorants, additives, artificial flavors, sweeteners or allergens. A <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/top-idees-de-packagings-pour-vos-softs-kombuchas-et-sodas-probiotiques\/\">ideal drink<\/a> even for pregnant women! <\/p>\n\n\n\n<p>To go further on the topic of alcohol-free spirits, here are a few episodes of our SUPER-POTION\u2122 podcast devoted to this trend \ud83c\udfa7<\/p>\n\n\n\n<script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\n<\/div><\/section>\n\n\n<div class=\"wp-block-image margin-x-xl\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"790\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1.jpg\" alt=\"Graphic design of the 3 variants\" class=\"wp-image-2451\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1.jpg 1640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1-640x308.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1-1140x549.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1-150x72.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1-768x370.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-1-1536x740.jpg 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image margin-x-xl\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-4.jpg\" alt=\"\" class=\"wp-image-2454\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-4.jpg 945w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-4-640x379.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-4-150x89.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-4-768x455.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c7b737ee container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\"> Branding &amp; Packaging design <\/h2>\n\n\n\n<p>Seedlip's branding and packaging design were created by the agency <a href=\"https:\/\/www.pearlfisher.com\/work\/seedlip\/\">Pearlfish<\/a>. The designs perfectly reflect the natural, authentic feel that sets Seedlip apart from its competitors. A case in point are these modern illustrations, blending flora and fauna and inviting us to daydream.  <\/p>\n\n\n\n<p>Visit <a href=\"https:\/\/blackthornsdesign.com\/en\/branding-consultancy\/\">visual identity<\/a> of Seedlip has been well thought out. Indeed, we find this natural aspect in the photomontages of each bottle, but also the new-school gradient illustration that makes the brand aesthetically modern. The beautiful serif lettering and the S, slightly larger than the other letters, subtly finish off the brand logotype. Photography also plays an important role in the English spirit's communication, thanks in particular to the presence of small elements referring to the old stills. This not only adds an authentic touch to the brand identity, but is also a nod to the 1651 London recipe of the Spice 94 bottle.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-columns margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-5.jpg\" alt=\"Seedlip design label\" class=\"wp-image-2455\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-5.jpg 945w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-5-640x379.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-5-150x89.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-5-768x455.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-6.jpg\" alt=\"Seedlip design label\" class=\"wp-image-2456\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-6.jpg 945w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-6-640x379.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-6-150x89.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-6-768x455.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns margin-x-xl is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-3.jpg\" alt=\"Seedlip design label\" class=\"wp-image-2452\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-3.jpg 470w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-3-126x150.jpg 126w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-12.jpg\" alt=\"Branding design Seedlip\" class=\"wp-image-2453\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-12.jpg 470w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-12-126x150.jpg 126w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image margin-x-xl\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"560\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-2.jpg\" alt=\"Seedlip logo and acronym\" class=\"wp-image-2457\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-2.jpg 945w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-2-640x379.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-2-150x89.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Seedlip-2-768x455.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles.jpg\" alt=\"Design packaging for the 3 Seedlip bottles\" class=\"wp-image-2458\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles.jpg 1500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/seedlip-packaging-bottles-768x768.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e27fbb34 exorcisme hidden-en fullyCenteredBox\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"sepa-serpent\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center caps\">Brand Exorcism<\/h2>\n\n\n\n<p class=\"has-text-align-center margin-bottom-xl has-medium-font-size\"><strong>Are you ready to deal with your identity problems? Would you like rapid advice on your brewery, distillery or business from a firm of industry experts? <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Studio Blackthorns guides you in your positioning, copywriting and communication. Benefit from our expertise on your most complex brand strategy and design issues, and apply the advice and insights directly to boost your growth and sales.<\/p>\n\n\n\n<p class=\"has-text-align-center voyage scopeofwork\"><a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/blackthornsdesign.com\/contact\/\">\u2192 Reserve your slot<\/a><\/p>\n\n\n\n<div class=\"sepa-serpent\"><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-7eb4d3fa container relatedposts\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center caps_title has-large-font-size\">Related articles<\/p>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid articles uagb-post__image-position-top uagb-post__image-enabled uagb-block-2371de7a     uagb-post__arrow-outside uagb-post__items uagb-post__columns-2 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-2\" data-total=\"5\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/les-tendances-branding-et-packaging-engagees-pour-l-avenir\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"443\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_packaging_2024_blog_cover-640x443.gif\" class=\"attachment-medium size-medium\" alt=\"design and packaging trends 2024-2025\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_packaging_2024_blog_cover-640x443.gif 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_packaging_2024_blog_cover-150x104.gif 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_packaging_2024_blog_cover-768x532.gif 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_packaging_2024_blog_cover-18x12.gif 18w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/les-tendances-branding-et-packaging-engagees-pour-l-avenir\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">The Key Design and Packaging Trends to Follow in 2025<\/a>\n\t\t\t<\/span>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\tThe very principle of design is to create a better world. We're still a long way from a perfect world, but it's our duty to change the world through our creativity. Here are the major branding and packaging trends of the future. On the program: innovation, environmental and social philanthropy, typography and color.\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/9-inspirations-packaging-de-liqueurs-gins-whiskys-vins-cidres-mai-2022\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-640x427.jpg\" class=\"attachment-medium size-medium\" alt=\"inspiration packaging kicking goat\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-1140x761.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/kicking-goat-craft-cider.jpg 1620w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/9-inspirations-packaging-de-liqueurs-gins-whiskys-vins-cidres-mai-2022\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">9 packaging inspirations for liqueurs, gins, whiskies, wines, ciders - May 2022<\/a>\n\t\t\t<\/span>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\tWelcome to the May 2022 edition of your monthly Packaging Design Watch!\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Packaging design \/ Non-alcoholic spirits<\/p>","protected":false},"author":1,"featured_media":2458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[198],"tags":[],"class_list":["post-2449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging de Seedlip, premier spiritueux sans alcool<\/title>\n<meta name=\"description\" content=\"Branding et Packaging design de Seedlip, le tout premier spiritueux sans alcool \u00e9labor\u00e9 par Ben Branson. L&#039;agence Pearlfish r\u00e9alise le design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/packaging-design-seedlip-premier-spiritueux-sans-alcool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging de Seedlip, premier spiritueux sans alcool\" \/>\n<meta property=\"og:description\" content=\"Branding et Packaging design de Seedlip, le tout premier spiritueux sans alcool \u00e9labor\u00e9 par Ben Branson. 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