{"id":3071,"date":"2020-05-19T07:00:41","date_gmt":"2020-05-19T06:00:41","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=3071"},"modified":"2025-07-08T21:25:53","modified_gmt":"2025-07-08T20:25:53","slug":"pour-se-differencier-en-rayon-les-brasseries-se-mettent-a-la-realite-augmentee","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/pour-se-differencier-en-rayon-les-brasseries-se-mettent-a-la-realite-augmentee\/","title":{"rendered":"On the shelves, breweries are using augmented reality to differentiate their products."},"content":{"rendered":"
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The brewing sector is booming<\/a> in recent years. Against this backdrop, it can be difficult to find one's place in a market that is becoming increasingly saturated. It's no longer enough to have a quality product, colorful and original packaging, or a flurry of activity on social networks to attract consumer attention. Now, more than ever, beer giants and craft breweries alike are looking to new technologies<\/a> to stand out and be heard. <\/p>\n<\/div><\/section>\n\n\n\n

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  1. Why augmented reality?<\/a>