{"id":3153,"date":"2020-06-23T03:35:53","date_gmt":"2020-06-23T02:35:53","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=3153"},"modified":"2025-07-08T21:25:53","modified_gmt":"2025-07-08T20:25:53","slug":"guide-trouver-un-nom-pour-votre-entreprise","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/guide-trouver-un-nom-pour-votre-entreprise\/","title":{"rendered":"A practical guide to finding a name for your brand"},"content":{"rendered":"<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-56908c52\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>The first impression left by your brand or company name is critical. Indeed, having a great name for your brewery is almost as important as brewing great beer. Your name says a lot about who you are, even before people see your logo or packaging. Who are you? What do you stand for? What do you believe in? Why should people care about your brand? The answers to these fundamental questions will form the basis of your <a href=\"https:\/\/blackthornsdesign.com\/en\/branding-consultancy\/\">brand identity<\/a>, <a href=\"https:\/\/blackthornsdesign.com\/en\/branding-consultancy\/\">packaging<\/a>, In short, your entire \u00abbrand culture\u00bb. In other words, the wrong choice can have a long-term negative impact on your sales and business. <\/p>\n\n\n\n<p>In addition to the aesthetic and qualitative aspects of a name, this competitive and unforgiving sector is also confronted with questions of rights. A vineyard on the other side of the world, or a local distillery, could very well take you to court over naming rights. That's why we strongly advise you to register your brand or company name with the INPI. There are a number of criteria to be respected, and it is therefore essential to refer first and foremost to the INPI. <a href=\"https:\/\/loievin-modedemploi.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evin Act<\/a> which regulates the communication of alcoholic products. Although this article focuses on the \u00abcreative\u00bb side of naming, it's best to keep this important aspect in mind before any final validation.    <\/p>\n\n\n\n<p>Studio Blackthorns has produced a podcast on this subject with 1989 Brewing. If you're more of an audiophile, we invite you to listen to our <a href=\"https:\/\/superpotion.fr\/podcast\/comment-trouver-son-nom-de-marque\/\">episode on naming<\/a>.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash.jpg\" alt=\"Finding a good brand or company name\" class=\"wp-image-3154\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Patrick Perkins on Unsplash<\/figcaption><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9a16dfe4\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-8b0ad62b wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-undefined uagb-block-6d8a7462 proxima\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable of Contents<br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#quelles-sont-les-caract\u00e9ristiques-dun-nom-de-soci\u00e9t\u00e9-percutant-en-termes-didentit\u00e9-et-de-positionnement\" class=\"uagb-toc-link__trigger\">What makes a powerful company name in terms of identity and positioning?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#01-disponibilit\u00e9-et-protection\" class=\"uagb-toc-link__trigger\">01. Availability and protection<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#02-diff\u00e9renciation\" class=\"uagb-toc-link__trigger\">02. Differentiation<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#03-m\u00e9morisation\" class=\"uagb-toc-link__trigger\">03. Memory<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#04-\u00e9motion-et-prononciation\" class=\"uagb-toc-link__trigger\">04. Emotion and pronunciation<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#05-flexibilit\u00e9\" class=\"uagb-toc-link__trigger\">05. Flexibility<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#06-portabilit\u00e9\" class=\"uagb-toc-link__trigger\">06. Portability<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#dautres-conseils-pour-trouver-un-nom-dentreprise\" class=\"uagb-toc-link__trigger\">Other tips for finding a company name<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#attention-aux-noms-invent\u00e9s-et-aux-mots-valises\" class=\"uagb-toc-link__trigger\">Beware of invented names and word tags<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#argot-et-traduction\" class=\"uagb-toc-link__trigger\">Slang and translation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#comment-trouver-un-bon-nom-de-marque\" class=\"uagb-toc-link__trigger\">How do you find a good brand name?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#les-5-qualit\u00e9s-dun-nom-au-top\" class=\"uagb-toc-link__trigger\">The 5 qualities of a top name!<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#les-7-choses-\u00e0-\u00e9viter-lorsque-vous-choisissez-votre-nom\" class=\"uagb-toc-link__trigger\">7 things to avoid when choosing your name<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#comment-inventer-un-nom-de-soci\u00e9t\u00e9-original\" class=\"uagb-toc-link__trigger\">How do you come up with an original company name?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#utilisation-de-g\u00e9n\u00e9rateurs-de-noms-al\u00e9atoires-pour-trouver-des-id\u00e9es-disponibles\" class=\"uagb-toc-link__trigger\">Use random name generators to find available ideas<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#un-nom-de-domaine-styl\u00e9-pour-votre-site\" class=\"uagb-toc-link__trigger\">A stylish domain name for your site<\/a><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<h2 class=\"caps wp-block-heading\">What makes a powerful company name in terms of identity and positioning?<\/h2>\n\n\n\n<p>How would you like someone to react when they hear or read your brand name?  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A. \u00abWow, I love it!\u00bb<\/li>\n\n\n\n<li>B. \u00abI'm having a bit of trouble reading... I feel like I'm having to decipher hieroglyphics.\u00bb<\/li>\n\n\n\n<li>C. The person returns to their smartphone after a quick glance.<\/li>\n\n\n\n<li>D. \u00abhmmm, not crazy...\u00bb <\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c776528b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>50% of every purchasing decision is motivated by emotion.  <\/p>\n<cite>Forrester Research<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-fd3fc1cb\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>According to the independent American company <a href=\"https:\/\/go.forrester.com\/research\/\">Forrester Research<\/a>, 50% of every purchasing decision is motivated by emotion. Translation: when I buy a product I like, I'm also buying its branding, its concept. I'm buying a part of what this <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/branding-consulting\/10-citations-the-brand-gap-marty-neumeier\/\">brand evokes in me<\/a>, This is the deep feeling I get from owning this product. Isn't the Apple brand one of the best examples?<\/p>\n\n\n\n<p>Consumers are inclined to appreciate a brand when it doesn't try to be arrogant, but authentic. This shows that the brand is focused above all on the customer experience. Consequently, the choice of name is crucial. Names that are too descriptive will be received with less enthusiasm, because they don't challenge or stimulate us intellectually. They require little imagination and reveal nothing about a company's personality or values. Let's take a look at the basic principles of good brand naming.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01. Availability and protection<\/h3>\n\n\n\n<p>The most important element in naming a brewery is, in this densely populated sector, the availability of the name. Is there another brewery, winery or distillery with the same (or similar) name? What about a similar beer name? Is the name <a href=\"#url\">your URL is available<\/a>&nbsp;? Is the same true for social networks? All this may seem tedious, but there are so many trademark registrations and restraining orders that these questions are crucial before you take the plunge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02. Differentiation<\/h3>\n\n\n\n<p>Your name should reflect your message, your aura and your values. Do you have a special brewing method? Is there something special about your team or your location? How did you start this adventure?<\/p>\n\n\n\n<p>For example:  <a href=\"https:\/\/www.brasserie-ladebauche.com\/\">The Debauchery<\/a> has chosen a name that reflects its offbeat, experimental side. The designs of their beers are full of creativity and provocation, and all made from this <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/brewlander\/\">craft brewery<\/a> a coherent, disruptive entity in its own right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">03. Memory<\/h3>\n\n\n\n<p>Having a name that's easy to pronounce or spell is a major advantage. But being memorable doesn't necessarily mean having a short name. It can certainly be a good way to stay effective, but beyond size, your company name needs to be easily pronounced by people. <\/p>\n\n\n\n<p>When it comes to range and product variations, creative approaches can be envisaged. For example, over the years, Ford has given creative names to its models beginning with the letter F: Fairmont, Fiesta, Futura, Falcon, Festiva, Focus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">04. Emotion and pronunciation<\/h3>\n\n\n\n<p> We like it when a company name surprises us, entertains us or gives us a little dose of dopamine. A great way to tap into the power of suggestion is to use a symbolic word or metaphor involving a comparison. For example, would you like a name that illustrates the fact that your company has a well-established reputation? Try words that suggest strength, power or longevity. <\/p>\n\n\n\n<p>Just like the feel of a good beer on the palate, names, too, leave a \u00abmouth impression\u00bb. It can be hard to quantify, but a powerful company name is often a fun name. This can be an important element of your <a href=\"https:\/\/blackthornsdesign.com\/en\/branding-consultancy\/\">Brand Research<\/a>. For example, consider a name with alliteration (repetition of one or more consonants), a provocative name or a short phrase. <\/p>\n\n\n\n<p>Also consider the fact that if you opt for a catchy name, you'll be able to monetize it through merchandising. How about this: instead of having to pay for advertising, it's the merchandiser who can monetize it. <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-spirits-sector\/\">your customers<\/a> who will pay you to advertise! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">05. Flexibility<\/h3>\n\n\n\n<p>Ask yourself: does your company name lend itself to a broad brand theme or campaign? Think about your iconic beers and ask yourself how their names might convey your message, your values, your story. <\/p>\n\n\n\n<p>A name with a strong theme can lend itself to countless puns and creative editorial opportunities. In the jargon, this is known as \u00abverbal branding\u00bb. A strong theme is extensible to various elements that make up a brand, such as slogans, product names, promo codes, blog posts, newsletters, hashtags, passwords, trade shows, domain names and sometimes even job titles!<\/p>\n\n\n\n<p>For example, Tin Man Brewing Co. opted for a name that played on the theme of robots and electronics. The lexical field is thus quite broad for their communication strategy. Their <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/creer-un-design-de-canette-de-boisson-par-jour-pendant-une-annee\/\">can designs<\/a> illustrate the theme and the <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-brewing-industry\/#naming\">name of their beers<\/a> Circuit\u00ab, \u00bbAlloy\u00ab, \u00bbRivet\u00ab, \u00bbOverlord\u00ab.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">06. Portability<\/h3>\n\n\n\n<p>Your name shouldn't stand in the way of your growth. If your brewery or company is growing, it would be a shame if your name became a hindrance to that expansion. You may want to avoid naming your products after fads, or giving them a jargon that's too local, should you end up distributing the product further afield. Consider the possibility of targeting different markets, such as the <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/packaging-design-seedlip-premier-spiritueux-sans-alcool\/\">soft drinks<\/a> for example. Generally speaking, keep an open mind so that you don't have to change everything 5 years later.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script src=\"https:\/\/widget.ausha.co\/ausha-player.js\"><\/script>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-af903e9b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\">Other tips for finding a company name<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> Beware of invented names and word tags<\/h3>\n\n\n\n<p>Invented names can be a double-edged sword. On the one hand, they're more readily available and can be an excellent alternative to a difficult, never-ending naming process. However, they generally have no meaning for potential consumers. This means you'll have to work harder on your storytelling to make yourself understood. Of course, you're going to work hard whatever you choose, but think about it: why make the launch of your new structure even more complicated if you can avoid it? &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Slang and translation<\/h3>\n\n\n\n<p>It's important to make sure that your name doesn't have an unpleasant or even profane translation in another language or slang. Before giving the green light to your new name, type it into Google to see if it already exists and if there might be any negative connotations. Don't hesitate to take a look at expression or slang sites such as <a href=\"https:\/\/www.urbandictionary.com\/\">Urbandictionary.com<\/a> for English speakers or, for French names, <a href=\"http:\/\/www.dictionnairedelazone.fr\/\">dictionnairedelazone.fr<\/a> and <a href=\"https:\/\/www.expressio.fr\/\">Expressio.fr<\/a>.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash.jpg\" alt=\"How to find an original name\" class=\"wp-image-3156\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash.jpg 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/davisco-5E5N49RWtbA-unsplash-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\"> Davisco on Unsplash <\/figcaption><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-f7ad2e79\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\">How do you find a good brand name?<\/h2>\n\n\n\n<p>Alexandra Watkins, founder of <a href=\"https:\/\/eatmywords.com\/\">Eat My Words<\/a> and author of \u00abHello, My Name Is Awesome\u00bb, has developed a little test she calls the \u00abSMILE &amp; SCRATCH test\u00bb. It's a checklist with a number of points to validate. These points are based on the following philosophy: a company name should make you smile. SMILE stands for Suggestive, Memorable, Imagery, Legs, Emotional. SCRATCH stands for \u00abSpelling, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce\u00bb. <\/p>\n\n\n\n<p>Once you've brainstormed and established your list of names, you'll find below the key points to validate according to this highly effective test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The 5 qualities of a top name!<\/h3>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"> It has been proven that names that are both simple to understand and surprising resonate more with consumers. The most striking brand names become remarkable, creating buzz and encouraging the act of selling. This is because they play on the consumer's emotional side, making them feel good. Here are the 5 principles of the SMILE test.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1592797894836\"><strong class=\"schema-how-to-step-name\"> <strong>Evocative<\/strong><\/strong> <p class=\"schema-how-to-step-text\"> Your name suggests something about your brand. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1592797934223\"><strong class=\"schema-how-to-step-name\"> <strong>Memorable<\/strong><\/strong> <p class=\"schema-how-to-step-text\"> Your name creates an association with something familiar. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1592797936159\"><strong class=\"schema-how-to-step-name\"> <strong>Creative<\/strong><\/strong> <p class=\"schema-how-to-step-text\"> Your name stays in your mind thanks to imagination and the creation of cerebral images.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1592797961505\"><strong class=\"schema-how-to-step-name\"> <strong>Perennial<\/strong><\/strong> <p class=\"schema-how-to-step-text\"> Your name must be anchored in its theme for a very long time. <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1592797962752\"><strong class=\"schema-how-to-step-name\"> <strong>Emotional<\/strong><\/strong> <p class=\"schema-how-to-step-text\"> Your name has the power to reach people and even change them.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7 things to avoid when choosing your name<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Spelling challenge<\/strong><br>Your name gives the impression of having a typo, a spelling mistake. <br><\/li>\n\n\n\n<li><strong>Imitation<\/strong><br>Your name sounds like your competitor's.<br><\/li>\n\n\n\n<li><strong>Restrictive<\/strong><br>Your name limits possible growth or expansion.<br><\/li>\n\n\n\n<li><strong>Annoying<\/strong><br>Your name is pompous, haughty and even frustrating for consumers.<br><\/li>\n\n\n\n<li><strong>Insipid<\/strong><br>Your name sounds flat, too descriptive or uninspired.<br><\/li>\n\n\n\n<li><strong>\u00abCurse of knowledge\u00bb<\/strong><br>Your name only speaks to insiders, people who know your business.<br><\/li>\n\n\n\n<li><strong>Difficult to pronounce<\/strong><br>Your name is confusing and distancing for the consumer.<\/li>\n<\/ol>\n\n\n\n<p>In conclusion, for a company name to be great, it must embody the following trifecta: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It must look like a real word<\/li>\n\n\n\n<li>It must be easy to pronounce<\/li>\n\n\n\n<li>It must be easy to write<\/li>\n<\/ol>\n\n\n\n<p>Slightly modified words are a good way to start the process.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1e028d88\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"caps wp-block-heading\">How do you come up with an original company name?<\/h2>\n\n\n\n<p>The brainstorming process requires a certain amount of rigor to be effective and to bear fruit. Here are a few tips to broaden the scope of your research and your words:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> \u2192 Write at least 12 words related to your brand or company.<\/li>\n\n\n\n<li> \u2192 Start your Internet brainstorming with the help of a thesaurus (dictionary of synonyms), in which you can find a wide range of words and expressions related to your keywords.<\/li>\n\n\n\n<li> \u2192 Use your imagination with images. After all, \u00aba picture is worth a thousand words\u00bb. Many of these words can inspire you to come up with great names, which is why it's interesting to expand your imagination tenfold with searches via Google Images or other online image banks. You may discover metaphorical terms related to a specific concept.<\/li>\n\n\n\n<li> \u2192 Don't hesitate to also search for book titles on Amazon, for example. This can provide a nice database and quite a few possible combinations.<\/li>\n\n\n\n<li> \u2192 Just like book titles, music titles are also something to explore. You can visit Spotify or Deezer to find inspiration, and why not a track that's close to your target.<\/li>\n\n\n\n<li>  \u2192 For slogans, you can consult the <a href=\"https:\/\/dictionnaire-des-rimes.fr\/\">rhyming dictionaries<\/a> and find rhymes for your 12 keywords. You can also reduce the number of syllables to make the diction more coherent.<\/li>\n\n\n\n<li> \u2192 Keep a list of 12 winning names before you start the naming process. Avoid falling in love with just one name, as you may be disappointed if it's not available in your area.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use random name generators to find available ideas <\/h3>\n\n\n\n<p>Here's a non-exhaustive list of some business name generators that can give you some fresh ideas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shopify.fr\/outils\/generateur-de-nom-d-entreprise\">https:\/\/www.shopify.fr\/outils\/generateur-de-nom-d-entreprise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.generateur.name\/\">https:\/\/www.generateur.name<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/fr.bustaname.com\/\">http:\/\/fr.bustaname.com<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.trouver-nom-entreprise.com\/\">http:\/\/www.trouver-nom-entreprise.com<\/a><\/li>\n\n\n\n<li>https:\/\/www.shopify.fr\/outils\/generateur-de-nom-d-entreprise<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"url\">A stylish domain name for your site<\/h3>\n\n\n\n<p>There's no need to rack your brains if your domain isn't available. There are plenty of creative alternatives to ease your frustration and give more life to your future name. Here are a few questions to ask yourself: what would be the ideal name for your website or e-mail address? Which name on your business card would make it easier to strike up a conversation? Which name would make you smile the most? Which name would be unforgettable? <\/p>\n\n\n\n<p>Many successful companies have launched their online business with a different domain name, before going on to achieve millions of subscriptions. To name but two: Facebook with thefacebook.com and Dropbox with getdropbox.com. You can also think about integrating prefixes, suffixes or locutions to form a phrase that will play on the consumer's emotional side. For example, PeanutButterAndCo.com automatically redirects to ILovePeanutButter.com, and the result is immediately more meaningful! <\/p>\n\n\n\n<p>There are also a wide variety of TLDs (top-level domains) that allow you to move away from .com and opt for more modern, targeted communication. For example, why not choose a domain ending in \u00ab.beer\u00bb, \u00ab.wine\u00ab, \u00bb.spirit\u00bb? Try it, it's not necessarily more expensive and it's good for natural referencing!<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-ae41a9a4 formation hidden-en fullyCenteredBox\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>\ud83d\ude80 THE ONLY FREE MARKETING TRAINING IN THE BEVERAGE INDUSTRY BY STUDIO BLACKTHORNS <\/p>\n\n\n\n<p class=\"has-text-align-center caps_title hidden-en hidden-xs has-large-font-size\">7 days of strategic coaching to launch your SuperPotion<sup>\u2122<\/sup> <\/p>\n\n\n\n<p class=\"has-text-align-center margin-bottom-xl hidden-en has-normal-font-size\"><strong>Are you quitting your job to devote yourself to a project you're passionate about in the beverage world? Are you launching your brand and starting your business plan? Have no idea how to plan your strategy? Are you in the middle of a crowdfunding campaign or actively looking for investors? Ludovic's SuperPotion\u2122 training is free and dedicated to Generation Y &amp; Z leaders, founders, entrepreneurs and startupers. Curious, autonomous, pragmatic, meaning-seeking, committed people who want to build a brand that doesn't belong to them, but to their fans.<\/strong>  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center caps\" style=\"font-size:10px\"><a rel=\"noreferrer noopener\" href=\"https:\/\/superpotion.fr\/\" target=\"_blank\"><strong>\u2192<\/strong><\/a> <a href=\"https:\/\/superpotion.fr\/lance-ta-superpotion-avec-succes-un-guide-branding-complet-pour-developper-consciencieusement-ta-marque-de-boisson\/\" type=\"URL\" id=\"https:\/\/superpotion.fr\/formation-fsp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>See testimonials on the superpotion.fr website<\/strong><\/a><\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-677b5ed9 container relatedposts\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center caps_title has-large-font-size\">Related articles<\/p>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid articles uagb-post__image-position-top uagb-post__image-enabled uagb-block-92e1348c     uagb-post__arrow-outside uagb-post__items uagb-post__columns-2 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-2\" data-total=\"2\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/guide-trouver-un-nom-pour-votre-entreprise\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-640x427.jpg\" class=\"attachment-medium size-medium\" alt=\"find a name\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/patrick-perkins-ETRPjvb0KM0-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/guide-trouver-un-nom-pour-votre-entreprise\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">A practical guide to finding a name for your brand<\/a>\n\t\t\t<\/span>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\tThe first impression left by your brand or company name is critical. In fact, having a great name...\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/redaction-de-contenus-seo-10-commandements\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"443\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO-640x443.jpg\" class=\"attachment-medium size-medium\" alt=\"Computer graphics: The 10 commandments of SEO content writing\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO-1140x789.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO-768x532.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Infographie-Les-10-commandements-de-la-redaction-de-contenus-SEO.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<span class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/conseil-en-communication\/redaction-de-contenus-seo-10-commandements\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">The 10 commandments of SEO content writing<\/a>\n\t\t\t<\/span>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\tNatural referencing\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The first impression left by your brand or company name is critical. Indeed, having a great name for your brewery is almost as important as brewing great beer.<\/p>","protected":false},"author":1,"featured_media":3154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[138],"tags":[],"class_list":["post-3153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseil-en-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trouver un super nom pour votre entreprise : le guide pratique<\/title>\n<meta name=\"description\" content=\"Guide pratique pour trouver votre nom d&#039;entreprise. 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Les noms de marques les plus percutants deviennent ainsi remarquables, ils cr\u00e9ent du buzz et incitent \u00e0 l'acte de vente. Cela est d\u00fb au fait qu'ils jouent avec le c\u00f4t\u00e9 \u00e9motionnel du consommateur, les faisant se sentir bien. 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