{"id":4623,"date":"2022-01-03T09:46:26","date_gmt":"2022-01-03T08:46:26","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=4623"},"modified":"2025-07-08T21:34:40","modified_gmt":"2025-07-08T20:34:40","slug":"studio-blackthorns-voue-un-culte-a-la-difference-avec-son-nouveau-logo","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/communique-de-presse\/studio-blackthorns-voue-un-culte-a-la-difference-avec-son-nouveau-logo\/","title":{"rendered":"Studio Blackthorns worships difference with new logo"},"content":{"rendered":"\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ece84209 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-normal-font-size\"><strong>COMMUNIQU\u00c9 DE PRESSE<\/strong><br>Janvier 2022<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Comment diable se d\u00e9marquer en 2022 ? L\u2019agence de communication sp\u00e9cialis\u00e9e dans la boisson spiritueuse et le bien-boire refond son identit\u00e9 en jetant son d\u00e9volu sur un concept diff\u00e9renciant et unique : un logo \u00e0 l\u2019iconographie black metal.<\/strong><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b6129b01\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/promo-2022\/\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1333\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses.jpg\" alt=\"Canettes Studio Blackthorns\" class=\"wp-image-4562\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-640x341.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-1140x608.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-150x80.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-768x409.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-1536x819.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-2048x1092.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_cans_2022_500ml_distillations_curieuses-18x10.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo : Studio Blackthorns\u00ae &#8211; Repr\u00e9sentation du rebranding sur des canettes. <a href=\"https:\/\/blackthornsdesign.com\/promo-2022\/\" rel=\"nofollow\">T\u00e9l\u00e9charger les photos HD \u2192<\/a><\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-353313e4\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>70 % des consommateurs pr\u00e9f\u00e8rent d\u00e9couvrir une marque par des contenus originaux et cr\u00e9atifs.<\/p>\n<cite> Axonn Media <\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c3ffeef1 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>L\u2019ascension des typographies extravagantes (aussi appel\u00e9e typographies display) insuffle un vent de fraicheur dans le monde du design moderne. N\u2019en d\u00e9plaise aux puristes de la lisibilit\u00e9, les marques de la G\u00e9n\u00e9ration Z innovent et bouleversent nos habitudes.<\/p>\n\n\n\n<p>Certains exemples frappants viennent renforcer cette mouvance, notamment aupr\u00e8s des c\u00e9l\u00e9brit\u00e9s&nbsp;: Kanye West porte des t-shirts Cradle Of Filth, Willow Smith pr\u00e9f\u00e8re plut\u00f4t Anthrax, Rihanna arbore des patchs rock et metal sur ses tenues de sc\u00e8ne. C\u00f4t\u00e9 style, nous avons constat\u00e9 la ligne de v\u00eatements du groupe britannique Bring Me The Horizon chez H&amp;M. L\u2019occultisme fascine et l\u2019irr\u00e9v\u00e9rence pique notre curiosit\u00e9. Selon Axonn Media, \u00ab 70 % des consommateurs pr\u00e9f\u00e8rent d\u00e9couvrir une marque par des contenus originaux et cr\u00e9atifs \u00bb.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c5838e35\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/blackthornsdesign.com\/promo-2022\/\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"579\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/blackthorns_logo_dark_2022.min_.svg\" alt=\"Logo Studio Blackthorns 2022 Dark\" class=\"wp-image-4626\" style=\"width:700px\" \/><\/a><\/figure>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9029bc7b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pour la majorit\u00e9 des gens, le marketing repr\u00e9sente la branche d\u2019une soci\u00e9t\u00e9 qui vise \u00e0 duper le consommateur. Nous aspirons \u00e0 inverser cette pens\u00e9e. Notre nouveau logo incarne cette allergie au marketing bullshit.<\/p>\n<cite> Ludovic Mornand, fondateur de Studio Blackthorns <\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-06616b39 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>\u00ab Concevoir une police de caract\u00e8re trop propre, timor\u00e9e et qui coche tous les crit\u00e8res d\u2019une conception pr\u00e9tendue parfaite ? Quel ennui ! Ce n\u2019est pas mon parti-pris \u00bb, d\u00e9clare Ludovic Mornand, fondateur et Brand strategist chez Studio Blackthorns.<\/p>\n\n\n\n<p>Le studio expert en \u00ab exorcisme de marque \u00bb opte pour un logotype organique et macul\u00e9 de tourbe, d\u2019\u00e9pines et de compost. Ce visuel symbolise le travail acharn\u00e9 des brasseurs, distillateurs et vignerons, mais connote aussi la nature et \u00e0 la terre nourrici\u00e8re.<\/p>\n\n\n\n<p>\u00ab Pour la majorit\u00e9 des gens, le marketing repr\u00e9sente la branche d\u2019une soci\u00e9t\u00e9 qui vise \u00e0 duper le consommateur. Nous aspirons \u00e0 inverser cette pens\u00e9e. Notre nouveau logo incarne cette allergie au marketing bullshit. \u00bb Ce rebranding se veut un retour aux sources, une d\u00e9claration \u00e0 la singularit\u00e9 assum\u00e9e et une ode aux convictions du studio de design strat\u00e9gique.<\/p>\n\n\n\n<p>Blackthorns a collabor\u00e9 avec <a href=\"https:\/\/www.lordofthelogos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christophe Szpajdel<\/a>, v\u00e9ritable figure de proue dans le domaine. Le calligraphe a r\u00e9alis\u00e9 les embl\u00e8mes des plus c\u00e9l\u00e8bres groupes internationaux du genre (Emperor, Old Man\u2019s Child, Enthroned, Borknagar, Moonspell et m\u00eame Rihanna).<\/p>\n\n\n\n<p>La refonte de marque originale du studio relate de mani\u00e8re contrast\u00e9e cette fascination pour la diff\u00e9rence, le go\u00fbt pour la beaut\u00e9 d\u00e9rangeante ainsi que la gen\u00e8se des alchimistes mill\u00e9naires. Le logo \u00e9voque les racines d\u2019un \u00ab blackthorn \u00bb (prunelier, en fran\u00e7ais), qui donnera de fabuleux gins de prunelle. Leur nouvel embl\u00e8me, quant \u00e0 lui, se mat\u00e9rialise la distillation fractionn\u00e9e dans une hydre.<\/p>\n\n\n\n<p>\u00ab Nous voulions insuffler ce c\u00f4t\u00e9 authentique, tumultueux et parfois difficile de l\u2019entrepreneuriat et de la cr\u00e9ation de produits \u00bb, continue Ludovic.<\/p>\n\n\n\n<p>L\u2019approche audacieuse du cabinet \u00ab d\u2019incantations et de d\u00e9cantations strat\u00e9giques \u00bb saura ravir les adeptes qui souhaitent conjurer leurs projets vers un rebranding conscient et responsable.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-26617bbc\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"736\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic.jpg\" alt=\"\" class=\"wp-image-4584\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic.jpg 1216w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic-640x387.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic-1140x690.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic-150x91.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic-768x465.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/studio-distillations-curieuses-pic-18x12.jpg 18w\" sizes=\"auto, (max-width: 1216px) 100vw, 1216px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-55a90bf6\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nous voulions insuffler ce c\u00f4t\u00e9 authentique, tumultueux et parfois difficile de l\u2019entrepreneuriat et de la cr\u00e9ation de produits.<\/p>\n<cite> Ludovic Mornand, fondateur de Studio Blackthorns <\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-12fa8ff2 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>\u2014<\/p>\n\n\n\n<p><strong>Contact presse :<\/strong> contact [AT] blackthornsdesign [.] com<br><strong>Plus d\u2019info :<\/strong> <a href=\"https:\/\/blackthornsdesign.com\/promo-2022\/\" rel=\"nofollow\">https:\/\/blackthornsdesign.com\/promo-2022\/<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>A propos de Studio Blackthorns<\/strong><\/p>\n\n\n\n<p>Blackthorns est un studio ind\u00e9pendant de design strat\u00e9gique fond\u00e9 en 2010 par Ludovic Mornand. Implant\u00e9e \u00e0 Lyon, l\u2019agence de communication est sp\u00e9cialis\u00e9e dans la refonte de soci\u00e9t\u00e9s bien \u00e9tablies dans le secteur de la boisson. Nous poss\u00e9dons un savoir-faire reconnu dans l\u2019univers des vins et spiritueux et intervenons en tant que strat\u00e8ges et designers experts. Notre mission consiste \u00e0 trouver les dispositifs et solutions cr\u00e9atives n\u00e9cessaires \u00e0 la r\u00e9ussite de votre rebranding ou de votre rafra\u00eechissement de marque. Nous arborons un travail collaboratif et conscient afin de vous apporter de la clart\u00e9 dans votre transformation.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How on earth are you going to stand out in 2022? The communications agency specializing in spirits and well-drinking is revamping its identity with a unique, differentiating concept: a logo with black metal iconography.<\/p>","protected":false},"author":1,"featured_media":4707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[301],"tags":[],"class_list":["post-4623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studio Blackthorns voue un culte \u00e0 la diff\u00e9rence avec son nouveau logo<\/title>\n<meta name=\"description\" content=\"L\u2019agence de communication refond son identit\u00e9 en jetant son d\u00e9volu sur un concept unique : un logo \u00e0 l\u2019iconographie black metal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/press-release\/studio-blackthorns-voue-un-culte-a-la-difference-avec-son-nouveau-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Blackthorns voue un culte \u00e0 la diff\u00e9rence avec son nouveau logo\" \/>\n<meta property=\"og:description\" content=\"L\u2019agence de communication refond son identit\u00e9 en jetant son d\u00e9volu sur un concept unique : un logo \u00e0 l\u2019iconographie black metal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/press-release\/studio-blackthorns-voue-un-culte-a-la-difference-avec-son-nouveau-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta 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