{"id":4658,"date":"2022-03-22T15:51:42","date_gmt":"2022-03-22T14:51:42","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=4658"},"modified":"2025-11-04T17:37:32","modified_gmt":"2025-11-04T16:37:32","slug":"nfts-sur-le-marche-des-boissons-et-spiritueux","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/nfts-sur-le-marche-des-boissons-et-spiritueux\/","title":{"rendered":"The emergence of NFT and Web3 in the beer, wine and spirits market"},"content":{"rendered":"<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9f86f6fc container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>NFTs - or non-fungible tokens - hit the headlines at the end of 2021. <a href=\"https:\/\/fr.cryptonews.com\/news\/beeple-s-5000-days-nft-sold-for-usd-13-25m-at-christie-s-9680.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Some NFTs have sold for over $60 million<\/a>. In the artistic sphere, alternative musicians such as Grimes and Aphex Twin have helped fuel the buzz. So it was only to be expected that one of the most Googled technological phenomena of 2021\/2022 would slowly but surely make its way into the beer, wine and spirits industry. <\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5b704c99\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS624dc0e6cda40\" class=\"master-slider-parent msl ms-parent-id-23\" style=\"max-width:1920px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS624dc0e6cda40\" class=\"master-slider ms-skin-light-6 round-skin\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"hardseltzer.eth NFT digital cans\" title=\"\" data-src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-scaled-1920x1000.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"hardseltzer.eth NFT digital cans range\" title=\"\" data-src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_03-1920x1000.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"hardseltzer.eth NFT digital cans range\" title=\"\" data-src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_02-1920x1000.jpg\" \/>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_da40 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_da40.control('arrows'     ,{ autohide:true, overVideo:true  });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_da40.setup(\"MS624dc0e6cda40\", {\n\t\t\t\t\t\twidth           : 1920,\n\t\t\t\t\t\theight          : 1000,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 20,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : true,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : true,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : true,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_da40 );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n\n\n\n<figcaption>Concept project <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/hardseltzer-eth-dont-mint-it-drink-it-irl\/\">hardseltzer.eth<\/a> by Studio Blackthorns<\/figcaption>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-fe6bd6b0 container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>If harnessed intelligently, NFTs could well introduce brands in this industry to new sales methods, as well as new ways of interacting with modern consumers. However, Studio Blackthorns would like to warn beverage and spirits producers by sharing some important information about the threats to the environment when using this type of technology.<\/p>\n\n\n\n<p>So, for or against the emergence of NFTs and Web3 on the Internet? <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-spirits-sector\/\">the beverages and spirits market<\/a> ? Make up your own mind at the end of this feature, listen to the SuperPotion\u2122 podcast \u00ab\u00a0<em><a href=\"https:\/\/superpotion.fr\/metaverse-avatars-nft-vr-ar-voyage-dans-les-espaces-immersifs-du-web3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse, avatars, NFT, VR\/AR: a journey into the immersive spaces of Web3<\/a><\/em>\u00a0\u00bb(\ud83d\udc47\ud83d\udc47\ud83d\udc47) and don't hesitate to <a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\">Contact us<\/a> to share your thoughts with us.<\/p>\n\n\n\n<script src=\"https:\/\/player.ausha.co\/ausha-player.js\"><\/script>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-2a9a0f09 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-1bafb8a7 proxima margin-bottom-xl\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable of Contents<br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cest-quoi-un-spiritueux-nft\" class=\"uagb-toc-link__trigger\">What is an NFT spirit?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#d\u00e9finition\" class=\"uagb-toc-link__trigger\">Definition<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#spiritueux-non-fongible\" class=\"uagb-toc-link__trigger\">Non-fungible spirits<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#comment-fonctionne-la-transaction-dun-spiritueux-nft\" class=\"uagb-toc-link__trigger\">How does the NFT spirits transaction work?<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#designs-ultra-premium-de-spiritueux-nft\" class=\"uagb-toc-link__trigger\">Ultra-premium designs for NFT spirits<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#au-del\u00e0-du-liquide\" class=\"uagb-toc-link__trigger\">Beyond liquid<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#mais-qui-ach\u00e8te-des-spiritueux-nft\" class=\"uagb-toc-link__trigger\">But who buys NFT spirits?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#le-consommateur-nft-type\" class=\"uagb-toc-link__trigger\">The typical NFT consumer<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#une-volont\u00e9-de-diminuer-la-sp\u00e9culation\" class=\"uagb-toc-link__trigger\">A desire to reduce speculation?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#le-marketing-des-nfts-chez-les-brasseries-et-distilleries\" class=\"uagb-toc-link__trigger\">NFT marketing at breweries and distilleries<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#des-nfts-pour-les-collectionneurs\" class=\"uagb-toc-link__trigger\">NFTs for collectors<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#des-marketplaces-nft\" class=\"uagb-toc-link__trigger\">NFT marketplaces<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#des-n\u00e9o-campagnes-publicitaires-chez-les-brasseries\" class=\"uagb-toc-link__trigger\">New advertising campaigns for breweries<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#metaverse-et-web3\" class=\"uagb-toc-link__trigger\">Metaverse and Web3<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#le-miller-lite-metaverse-bar\" class=\"uagb-toc-link__trigger\">The Miller Lite Metaverse Bar<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#heineken-silver-la-premi\u00e8re-bi\u00e8re-virtuelle-au-monde\" class=\"uagb-toc-link__trigger\">Heineken Silver, the world's first virtual beer<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#une-entr\u00e9e-dans-le-nouveau-monde\" class=\"uagb-toc-link__trigger\">Entering the New World<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#d\u00e9mocratiser-lindustrie-des-spiritueux-haut-de-gamme\" class=\"uagb-toc-link__trigger\">Democratizing the high-end spirits industry<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#la-raret\u00e9-mais-\u00e0-quel-prix\" class=\"uagb-toc-link__trigger\">Rarity, but at what price?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#les-nfts-un-pi\u00e8ge-dangereux\" class=\"uagb-toc-link__trigger\">NFTs, a dangerous trap<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#socialement-parlant\" class=\"uagb-toc-link__trigger\">Socially speaking<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#les-probl\u00e8mes-environnementaux-li\u00e9s-aux-nfts\" class=\"uagb-toc-link__trigger\">Environmental problems associated with NFTs<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#notre-exp\u00e9rience-et-notre-avis-sur-les-nfts\" class=\"uagb-toc-link__trigger\">Our experience and opinion of NFTs<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#les-noms-de-domaines-crypto\" class=\"uagb-toc-link__trigger\">Crypto domain names<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#la-collection-de-canettes-en-nft\" class=\"uagb-toc-link__trigger\">The NFT can collection<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#notre-conclusion-sur-les-nfts-en-2023\" class=\"uagb-toc-link__trigger\">Our conclusion on NFTs in 2023<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#une-opportunit\u00e9-de-diff\u00e9renciation-pour-les-marques\" class=\"uagb-toc-link__trigger\">A differentiation opportunity for brands<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#mises-en-garde-contre-la-sp\u00e9culation-effr\u00e9n\u00e9e-et-limpact-\u00e9cologique\" class=\"uagb-toc-link__trigger\">Warnings against unbridled speculation and ecological impact<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#sources\" class=\"uagb-toc-link__trigger\">Sources<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#exorcisme-de-marque\" class=\"uagb-toc-link__trigger\">Brand Exorcism<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#diagnostiquez-votre-marque-maintenant\" class=\"uagb-toc-link__trigger\">Diagnose your brand now!<\/a><\/ul><\/ul><\/ul><\/ul><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e27fbb34 exorcisme hidden-en fullyCenteredBox\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"sepa-serpent\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center caps\">Brand Exorcism<\/h2>\n\n\n\n<p class=\"has-text-align-center margin-bottom-xl has-medium-font-size\"><strong>Are you ready to deal with your identity problems? Would you like rapid advice on your brewery, distillery or business from a firm of industry experts? <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Studio Blackthorns guides you in your positioning, copywriting and communication. Benefit from our expertise on your most complex brand strategy and design issues, and apply the advice and insights directly to boost your growth and sales.<\/p>\n\n\n\n<p class=\"has-text-align-center voyage scopeofwork\"><a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/blackthornsdesign.com\/contact\/\">\u2192 Reserve your slot<\/a><\/p>\n\n\n\n<div class=\"sepa-serpent\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-51de9e2f\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1606\" height=\"942\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT.png\" alt=\"Hennessy and NFTs cognacs\" class=\"wp-image-4678\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT.png 1606w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-640x375.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-1140x669.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-150x88.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-768x450.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-1536x901.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Blockbar-NFT-18x12.png 18w\" sizes=\"auto, (max-width: 1606px) 100vw, 1606px\" \/><\/a><figcaption class=\"wp-element-caption\">Hennessy has released an NFT cognac<\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e9bedf04 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">What is an NFT spirit?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Definition<\/h3>\n\n\n\n<p>An NFT is a unique digital asset. It can be an image, video, illustration or animation, existing in the form of a unique digital token and living on the blockchain (mainly Ethereum). Although consumer education in NFT remains relatively low, brands of all stripes are gradually entering this market. Companies such as Prada, Gucci, D&amp;G , McDonald's, <a href=\"https:\/\/www.journaldugeek.com\/2022\/03\/16\/crypto-il-sera-bientot-possible-de-creer-des-nft-sur-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and even Campbell Soup Company are all interested in this new techno-cultural phenomenon. These brands are attracted by the avant-garde image they can benefit from, as well as by the booming market.<\/p>\n\n\n\n<p>Beverage brands are also increasingly present in the world of NFTs and the cryptosphere. We can cite <a href=\"https:\/\/blockbar.com\/brands\/Dictador\" target=\"_blank\" rel=\"noreferrer noopener\">Dictador rum<\/a>, rum <a href=\"https:\/\/www.roncarupano.com\/en\/nft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ron Car\u00fapano<\/a>, the <a href=\"https:\/\/www.penfolds.com\/en-gb\/about-penfolds\/collaborations\/blockbar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Penfolds wine<\/a>, the <a href=\"https:\/\/thepressfree.com\/la-tequila-patron-lance-le-premier-nft-via-la-plateforme-blockbar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patr\u00f3n tequila<\/a> , the <a href=\"https:\/\/media.bacardilimited.com\/story\/15235\/bacard-rum-and-grammy-winning-producer-boi-1da-announce-music-liberates-music-program-with-emerging-class-of-talent\" target=\"_blank\" rel=\"noreferrer noopener\">Bacardi rum<\/a>, the <a href=\"https:\/\/distilwire.fr\/hennessy-lance-ses-premiers-nfts-avec-hennessy-8\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hennessy cognac<\/a>, the <a href=\"https:\/\/www.strategies.fr\/creations\/dernieres-creations\/4070568W\/glenfiddich-whisky-non-fongible.html\" target=\"_blank\" rel=\"noreferrer noopener\">Glenfiddich whisky<\/a>, <a href=\"https:\/\/www.absolut.com\/us\/absolutland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Absolut vodka<\/a> or <a href=\"https:\/\/cryptoast.fr\/budweiser-achete-beer-eth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Budweiser gets its first beer.eth domain name<\/a>.<\/p>\n\n\n\n<p>But what is this craze really all about? Why are NFTs so popular? Why are they also decried? What are NFT spirits, and what's behind them?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Non-fungible spirits<\/h3>\n\n\n\n<p>You've just received your bottle of ultra-premium, rare 30-year-old Scotch whisky. At last, you can touch this collector's item, hold it in your hands and caress it with your fingers. <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/wine-spirits-augmented-reality-packaging\/\">label texture<\/a>. You bought it a few years ago, but it was stored in a cellar somewhere in the world. So this is your first physical contact with this bottle. <\/p>\n\n\n\n<p>Despite this, other people like you have invested in their own bottle of the same whisky, but decided to leave it in storage. Indeed, by the time you had yours shipped, their bottles had become even rarer and more expensive. In this case, you could say that you've just acquired an NFT spirit (spirit sold as a non-fungible token).<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-808080e3 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If we could phone every potential customer and explain how NFT spirits work, there would be a lot more people on board.<\/p>\n<cite>Samuel Falic, co-founder of BlockBar<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-a15523f6 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>Samuel Falic, co-founder of <a href=\"https:\/\/blockbar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlockBar<\/a>, The value proposition of an NFT spirit is so clear once you understand the process. If we could phone every potential customer and explain how NFT spirits work, there would be a lot more people on board.\u00ab<\/p>\n\n\n\n<p>Since the launch of the NFT luxury wine and spirits digital platform in October 2021, the company has partnered with Glenfiddich, Dictador, Patron, The Dalmore and several other distilleries to launch NFTs. So far, the market has welcomed the concept: the price of Dictador's first NFT jumped from 25,000 $ to 36,000 $ on the market just hours after its launch. <\/p>\n\n\n\n<p>To fully understand how these collaborations work, and why they become so remarkable, we need a little more explanation...<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-f691846b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-52df36f0 uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-2ba2bc65\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-855x1140.webp\" alt=\"\" class=\"wp-image-4690\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-855x1140.webp 855w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-480x640.webp 480w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-113x150.webp 113w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-768x1024.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-1152x1536.webp 1152w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo-9x12.webp 9w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/12fake-whiskey-2-superJumbo.webp 1536w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-0927dd2d\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1.jpg\" alt=\"Glen Moray, the first digitally certified single cask Scotch whisky\" class=\"wp-image-4689\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1.jpg 920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1-640x426.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/WebWhiskyNFT-920x613-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/a><figcaption class=\"wp-element-caption\">Glen Moray, the first digitally certified single cask Scotch whisky<\/figcaption><\/figure>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ba3ca8b1 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">How does the NFT spirits transaction work?<\/h3>\n\n\n\n<p>When you buy an NFT of a bottle of spirits, you're not just buying a digital image. You're buying the actual, physical bottle. Your new possession is not shipped directly to you at the end of the transaction. It's stored off-site by the NFT platform or by the distillery itself, which also reduces storage problems. The digital image generated simply acts as a <a href=\"https:\/\/www.decanter.com\/spirits\/scotch-whisky-collection-joins-the-nft-fad-476584\/\" target=\"_blank\" rel=\"noreferrer noopener\">authentication certificate<\/a> which confirms that you have the rights to this bottle.<\/p>\n\n\n\n<p>These rights come with different choices. You can :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keep the bottle as a <a href=\"https:\/\/www.liquor.com\/invest-liquor-5092796\">investment in a top-quality product<\/a>. <\/li>\n\n\n\n<li>resell these rights to another investor. <\/li>\n\n\n\n<li>make the \u2018radical\u2019 decision to drink alcohol, an action known in NFT jargon as \u00abburning off\u00bb.<\/li>\n<\/ul>\n\n\n\n<p><br>When you choose the latter option, the bottle is de-stocked and shipped to you. It is also removed from the NFT marketplace for good, and will never return. The platform behind the original transaction, which lists the bottle as a tradable asset for all to see, therefore removes the bottle from its website.<\/p>\n\n\n\n<p>Burning this NFT spirit increases its scarcity and raises its value at a variable rate, determined by factors such as the spirit's brand and quality. Other investors will be informed of the burn when it takes place: the platform behind the initial transaction will list the bottle as a tradable asset, along with its owner, and remove it from the market once it has been burned.<\/p>\n\n\n\n<p>When this happens, a win-win scenario sets in. The other owners of that same bottle win because the value of their investment has increased. You win because you can finally enjoy that unicorn bottle.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-8378bd46 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We see ourselves as an art house selling great spirits. The NFT 1976 vintage allows us to set up an expression of rum and art as a pioneering investment.<\/p>\n<cite> Ken Grier, Associate Creative Director, Dictador <\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-bd520150 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">Ultra-premium designs for NFT spirits<\/h3>\n\n\n\n<p>Any bottle can be turned into an NFT. Every day, you can see bottles for sale on platforms such as <a href=\"https:\/\/opensea.io\/collection\/alcomarket\" target=\"_blank\" rel=\"noreferrer noopener\">OpenSea<\/a>. <\/p>\n\n\n\n<p>In the luxury sector, however, NFTs are unique or rare expressions. They are generally associated with unique emotional experiences that go beyond the bottle (invitation to visit the distillery, exclusive dinner with the distiller, etc.).<\/p>\n\n\n\n<p>The products are often visually impressive: Hennessy entered the market with a two-bottle set featuring a blend of eaux-de-vie from the cognac house's seven previous master distillers, encased in a designer box that opens with a Jade key. <\/p>\n\n\n\n<p>The Dalmore house has proposed a quartet of single-malt scotches spanning four decades. The bottles are enclosed in a custom-built tower. <\/p>\n\n\n\n<p>For its first foray into NFT, Dictador presented a blend of 1976 vintage rums in a crystal decanter. <a href=\"https:\/\/www.lalique.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">designed by Lalique<\/a>.<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-6323163e uagb-columns__columns-2 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c80104d6\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-1140x1140.jpg\" alt=\"Dictador crystal decanter, NFT Rum\" class=\"wp-image-4686\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-768x768.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink-12x12.jpg 12w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_bottle_box_pink.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-e6c55fbd\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-1140x1140.jpg\" alt=\"Dictador crystal decanter, NFT Rum\" class=\"wp-image-4687\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-768x768.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction-12x12.jpg 12w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/dictador_generations_en_lalique_sothebys_auction.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Beyond liquid<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/meilleurs-packagings-boissons-selon-studio-blackthorns\/\">packaging design<\/a> associated with these rare spirits allows distilleries to fully exploit their creativity and goes beyond the liquid. It's an essential step for some producers. \u00abWe see ourselves as an art house selling great spirits,\u00bb says Ken Grier, Associate Creative Director at Dictador. \u00abThe 1976 vintage NFT allows us to set up an expression of rum and art as a pioneering investment.\u00bb<\/p>\n\n\n\n<p>This blend of spirits and art makes even more sense in a wider context. Art is the main fuel fuelling the NFT phenomenon. This market has reached <a href=\"https:\/\/markets.businessinsider.com\/news\/currencies\/nft-market-41-billion-nearing-fine-art-market-size-2022-1\" target=\"_blank\" rel=\"noreferrer noopener\">41 billion worldwide in 2021<\/a>, This figure is on a par with the traditional art market. Prestigious auction houses known for selling luxury wines and spirits, such as Sotheby's and Christie's, have entered the NFT game.<\/p>\n\n\n\n<p>\u00abThere's an active audience of art and scotch whiskey enthusiasts in the NFT space,\u00bb explains Claire Clark, global brand communications manager for The Dalmore. \u00abWe have a presence in the art sector through our partnership with Scotland's premier design museum, the <a href=\"https:\/\/www.vam.ac.uk\/dundee\" target=\"_blank\" rel=\"noreferrer noopener\">V&amp;A Dundee<\/a>, So it seemed like a good place to explore.\u00bb<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-31bd7d67 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"534\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-1140x534.jpg\" alt=\"Dictador x Lalique, an NFT rum\" class=\"wp-image-4688\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-1140x534.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-640x300.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-150x70.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-768x360.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot-18x8.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gourmet-Dictador-Lalique-opening-shot.jpg 1440w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Dictador x Lalique, an NFT rum<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-832x1140.jpg\" alt=\"Maison Dalmore, a tower of scotch in NFTs\" class=\"wp-image-4700\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-832x1140.jpg 832w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-467x640.jpg 467w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-110x150.jpg 110w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-768x1052.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-1121x1536.jpg 1121w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-1495x2048.jpg 1495w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore-9x12.jpg 9w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/maison-dalmore.jpg 1869w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/a><figcaption class=\"wp-element-caption\">Maison Dalmore, a tower of scotch in NFT<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"797\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-1140x797.jpg\" alt=\"Patr\u00f3n has released an NFT Tequila\" class=\"wp-image-4677\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-1140x797.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-640x447.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-150x105.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-768x537.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-1536x1074.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Patron-Chairmans-Reserve-5.jpg 1772w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Patr\u00f3n has released an NFT Tequila<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium.webp\" alt=\"Royal Salute has released an NFT scotch whisky\" class=\"wp-image-4676\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium.webp 678w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium-640x360.webp 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium-150x84.webp 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/RS_TS2_Lifestyle_02-Medium-18x10.webp 18w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/a><figcaption class=\"wp-element-caption\">Royal Salute has released an NFT scotch whisky<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-3b4f11cf container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">But who buys NFT spirits?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The typical NFT consumer<\/h3>\n\n\n\n<p>Today's typical NFT consumer is not very far removed from the image of the \u00ab\u00a0<a href=\"https:\/\/www.ladn.eu\/nouveaux-usages\/males-sigma-crypto-bros\/\" target=\"_blank\" rel=\"noreferrer noopener\">crypto bro<\/a>\u00a0\u00bbIt's the kind of business many people can only imagine. According to BlockBar's Samuel Falic, 86 % of the company's customers are between the ages of 25 and 34. They are predominantly male and from the United States.<\/p>\n\n\n\n<p>These consumers also tend to be tech-savvy and invest large sums of money in cryptocurrencies. In some cases, a huge investment is required, because while most high-end bottles cost a few thousand dollars right out of the box, others fetch significantly more.<\/p>\n\n\n\n<p>Hennessy's multigenerational cognac, for example, reached BlockBar's NFT space at $226,000. According to Dov Falic, these prices are determined by perceived market value, not by the platform. \u00abNFTs on our platform are sold at the suggested retail price,\u00bb he explains. \u00abThe amount comes directly from the brand owners\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A desire to reduce speculation?<\/h3>\n\n\n\n<p>The Falics also see their clientele as a mix of collectors and investors. <\/p>\n\n\n\n<p>Buying an NFT spirit allows investors to lock in the changing values of cryptocurrencies when the notorious volatility of the digital currency turns in their favor. This transaction steers assets away from the spectacular, speculation-laden market movements of crypto-currencies and towards a sector defined by reliable, steady growth, much like the secondary market for premium and rare wines. <\/p>\n\n\n\n<p>In the world of NFT spirits, however, \u00abreliability\u00bb and \u00abconsistency\u00bb are not necessarily synonymous with slowness and regularity. For example, we have seen rapid price peaks, with an increase of 44 % for Lalique\/Dictador bottles. <\/p>\n\n\n\n<p>Ken Grier points out that the central element of the concept - investing in stability within the context of a speculative market - is not really new. \u00abDuring the gold rush, most of the money was made selling picks and shovels,\u00bb he explains. \u00abGold offered a lot of speculative opportunities, but picks and shovels were real-world assets. With an NFT, the bottles act like that type of asset.\u00bb<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-eaca9556 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">NFT marketing at breweries and distilleries<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">NFTs for collectors<\/h3>\n\n\n\n<p>As NFTs are associated with this phenomenon of scarcity, their use will have an impact on the super-premium market, i.e. for prestige wines and spirits. For example, there are companies that enable the online purchase of all or part of one of these luxury products.<\/p>\n\n\n\n<p>\u00abFor brand owners selling NFTs, the bottles can remain stored in a cellar in perfect conditions and are only shipped to the buyer at their request,\u00bb explains Guy Wolfe, analyst at IWSR. \u00abThis makes resale much easier, as the rights to the bottle can be assigned while the actual product remains where it is - useful for high-value items that require special storage conditions.\u00bb <\/p>\n\n\n\n<p>In other cases, NFTs are published for products that have not even been manufactured yet. Associated with particular harvests, or even individual plants and crops to be harvested on a given date, numerous <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/top-idees-de-packagings-pour-vos-softs-kombuchas-et-sodas-probiotiques\/\">beverage brands<\/a> market their NFTs on the basis of speculative increases in the value of these products as anticipation of their launch increases. <\/p>\n\n\n\n<p>In some cases, brands are able to pre-sell an NFT for a future harvest, thus generating revenue for a product that is still maturing. <\/p>\n\n\n\n<p>10 years ago, they were called pre-sales! The idea of a rare digital collection is still very interesting for prestigious brands, but the speculative side of things raises questions about the potentially harmful aspects of this type of practice. We'll come back to this later in the article.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-4f6e74f6 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When it comes to alcohol, NFTs so far seem to fall into two broad categories: a different way of selling physical bottles, and a way of selling something intangible, for example, Budweiser's NFTs on historic can designs.<\/p>\n<cite>Guy Wolfe, Strategic Insights Manager, IWSR<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-564c8649 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"981\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page.png\" alt=\"BlockBar website\" class=\"wp-image-4679\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page.png 1920w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-640x327.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-1140x582.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-150x77.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-768x392.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-1536x785.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blockbar-landing-page-18x9.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">BlockBar home page<\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-083e1da4 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">NFT marketplaces<\/h3>\n\n\n\n<p>Marketplaces dedicated to NFTs and alcohol, such as BlockBar, have begun to appear. These specialized sites facilitate the investment and exchange of NFTs for consumers interested in limited collection bottles or rare spirits. For brand owners, NFTs marketplaces can provide additional support in terms of <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia\/\">digital marketing<\/a>, Like traditional e-commerce sites, giants such as Amazon or Vivino, or wine merchants and distributors such as <a href=\"https:\/\/superpotion.fr\/mettre-en-lumiere-les-cavistes-en-leur-donnant-la-priorite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dugas Club Expert<\/a>.<\/p>\n\n\n\n<p>So using NFTs as a way of selling something intangible has given brands a new way of resonating with consumers. In some cases, brand owners are using NFTs as part of product launch campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New advertising campaigns for breweries<\/h3>\n\n\n\n<p>Stella Artois, for example, was one of the first beverage brands to adopt NFTs. It partnered with virtual horse racing game Zed Run in July 2021 to create its NFT campaign \u00ab <a href=\"https:\/\/opensea.io\/collection\/stella-artois-art\">Racing in the Life Artois<\/a> \u00bb. <\/p>\n\n\n\n<p>As part of the campaign to celebrate the beer's long history with horse racing, the brand created 50 auction items in the form of NFTs. Each contained a Stella Artois artwork, a Genesis racehorse NFT and a Stella Artois First Edition skin. The NFT racehorse is equivalent to owning a digital racehorse, which can be used on the Stella Artois website. <a href=\"https:\/\/zed.run\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zed Run<\/a>. <\/p>\n\n\n\n<p>These items could be the subject of multiple bids, with payment made via the Ethereum cryptocurrency. To mark the occasion, Zed Run created a 3D Stella Artois racetrack inspired by The Life Artois.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"582\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-1140x582.png\" alt=\"NFTs advertising campaign - Stella Artois - Racing in THE LIFE ARTOIS\" class=\"wp-image-4680\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-1140x582.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-640x327.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-150x77.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-768x392.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-1536x785.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft-18x9.png 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/stella-artois-nft.png 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Stella Artois - Racing in THE LIFE ARTOIS | Opensea.io<\/figcaption><\/figure>\n\n\n\n<p>AB InBev commemorated the launch of its <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-brewing-industry\/\">new light beer<\/a> Bud Light Next with the release of an NFT called <a href=\"https:\/\/www.budlight.com\/nft\/\">Bud Light N3XT Collections<\/a>. This collection includes 12,722 unique tokens, each randomly numbered and using the colors of the pack, aiming to celebrate dixit \u00abthe hobbies of today's 21+ consumers\u00bb.<\/p>\n\n\n\n<p>Where we at Studio Blackthorns are more skeptical is on their obscure claim in their FAQ on the question of ecology. On their site, it says: \u00abWhat are you doing about the environmental impact of your NFT collection? We have partnered with a carbon footprint tracking company to track our carbon impact, with a goal to be 100% climate neutral for all NFT projects launched in 2022 and going forward. <\/p>\n\n\n\n<p>We would like more transparency about the partner in question and clarification about what it really means to be <a href=\"https:\/\/superpotion.fr\/comment-augmenter-notre-performance-grace-a-une-demarche-rse-efficace-et-rentable\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab100% climate neutral\u00bb<\/a>. ( aka <em>Greenwashing<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"582\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-1140x582.png\" alt=\"NFTs Bud Light N3XT Collection campaign\" class=\"wp-image-4681\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-1140x582.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-640x327.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-150x77.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-768x392.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-1536x785.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft-18x9.png 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Bud-Light-Next-nft.png 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Bud Light N3XT Collection on Opensea.io<\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-8338e082 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">Metaverse and Web3 <\/h3>\n\n\n\n<p>Interestingly, some brands also launch NFTs alongside real-world rewards, such as exclusive bottlings and meetings with manufacturers.<\/p>\n\n\n\n<p>The use cases for NFTs are multiplying, and these digital assets are introducing more and more consumers to a new era in the digital world: that of Web3 (the decentralized Web) and the metaverse. Although still in the early stages of development, brands are using the metaverse to experiment with new ways of resonating with the most geeky or gaming-minded consumers.<\/p>\n\n\n\n<p>At Studio Blackthorns, we're big fans of retrogaming, from Mario Kart on Super Nintendo to FF7 Remake on PlayStation 4, but what about the typical consumer? This complex, metaversed virtual world is tending to become a \u00abnew normal\u00bb according to the wishes of certain tech CEOs, and we're naturally keeping an active watch on the subject. <\/p>\n\n\n\n<p>However, we're still wondering how all this might play out in the near future. Is there any real analysis of the market and consumers? Or do these beverage giants simply have too much money to spend on these new technologies? One thing's for sure, if you're a fan of a kind of SIMS 3.0, Second Life or Minecraft, then this New World is for you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Miller Lite Metaverse Bar<\/h3>\n\n\n\n<p>Returning to beverages and breweries in particular, Miller Lite launched a metaverse-based bar for Super Bowl 2022. Visitors to the Miller Lite Metaverse Bar had exclusive access to the brand for Super Bowl 2022, which was not broadcast during the televised game. Other visitor benefits included rewards for selected virtual customers and other ways to engage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero.jpg\" alt=\"Miller Lite Metaverse Bar\" class=\"wp-image-4685\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero.jpg 1200w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero-640x336.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero-1140x599.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero-150x79.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero-768x403.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/meta-lite-bar-hero-18x9.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption class=\"wp-element-caption\"> Miller Lite Metaverse Bar <\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-29fea7ef container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">Heineken Silver, the world's first virtual beer<\/h3>\n\n\n\n<p>In March 2022, Heineken launched its very first virtual beer, Heineken\u00ae Silver, available exclusively in its <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/wine-spirits-augmented-reality-packaging\/\">virtual brewery<\/a> within the immersive digital platform <a href=\"https:\/\/decentraland.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decentraland<\/a>. <\/p>\n\n\n\n<p>Heineken's vision is to consolidate its \u00abdecades of brewing innovation\u00bb in order to apply them in a digital transformation. In their press release, Heineken plays with words and delivers an editorial with an ultra-digitized lexical field: \u00abthe finest 100% computer-generated ingredients\u00bb, \u00abspecial A-Pixels yeast\u00bb, \u00abbrewed with binary-coded hops\u00bb, \u00abgrown by NPC farmers\u00bb (non-player character), \u00abvirtual brewing supervised by Heineken's virtual brewing assistants\u00bb, and so on.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-6745563f container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We know that the metaverse brings people together in a light, immersive way - which is really exciting - but it's just not the best place to taste a new beer. Our new virtual beer, Heineken Silver, is an ironic joke.<\/p>\n<cite> Bram Westenbrink, Global Head Heineken\u00ae Brand <\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b649cfdd margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Visit the 1st Heineken Virtual Brewery in the Metaverse (Decentraland) and taste NFT Beer\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/WED7kIQbjkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Studio Blackthorns enters the Metaverse<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"565\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-1140x565.png\" alt=\"\" class=\"wp-image-4828\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-1140x565.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-640x317.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-150x74.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-768x380.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-1536x761.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31-18x9.png 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/screenshot-play.decentraland.org-2022.06.16-14_36_31.png 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Studio Blackthorns goes virtual in a meta-distillery<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Visit a whisky distillery in the Metaverse! #spiritourism\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/gyFjAjaz-3o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">The Bottlefield Show and its \u00abSpirits of Turf\u00bb programs\u00bb<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c0bd906d container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>These elements have come together to develop a totally unique beer that visitors to Heineken's virtual brewery will be able to see in the virtual world of Decentraland. The virtual beer was unveiled at a product launch event in Heineken's virtual brewery, where guests were able to discover how the beer is made in seconds, while sampling pixelated lobster and caviar and rubbing shoulders with Heineken ambassadors including Thierry Henry.<\/p>\n\n\n\n<p>Bram Westenbrink, Global Head Heineken Brand, said, \u00abAt Heineken, we believe that connecting with people is vital to human existence, like the air we breathe or the water we drink, and we know that the metaverse brings people together in a light, immersive way, which is really exciting - but it's just not the best place to taste a new beer.\u00bb<\/p>\n\n\n\n<p>\u00abOur new virtual beer, Heineken Silver, is an ironic joke. It's a conscious idea that pokes fun at us and many other brands that are getting into the metaverse with products that are better appreciated in the real world. Right now, you can't taste pixels and bytes. So we want to make a joke about it and remind everyone that nothing beats the taste of a refreshing beer, including our new virtual Heineken Silver, in the real world.\u00bb<\/p>\n\n\n\n<p>There's no doubt that this playful, light-hearted approach, coupled with self-mockery, will make people smile. But we're still curious to see how the brewing world will react to this kind of staging.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-297ead06 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS624dbf4ccac74\" class=\"master-slider-parent msl ms-parent-id-22\" style=\"max-width:1920px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS624dbf4ccac74\" class=\"master-slider ms-skin-light-6 round-skin\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"4\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"Heineken virtual brewery in the metaverse\" title=\"\" 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MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_ac74 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_ac74.control('arrows'     ,{ autohide:true, overVideo:true  });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_ac74.setup(\"MS624dbf4ccac74\", {\n\t\t\t\t\t\twidth           : 1920,\n\t\t\t\t\t\theight          : 500,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : true,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : true,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : true,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_ac74 );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e20606aa container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-590eb640 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1542\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web.jpg\" alt=\"What is Crypto Art?\" class=\"wp-image-4675\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-640x395.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-1140x703.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-150x93.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-768x474.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-1536x947.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-2048x1263.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/crypto-art-web-18x12.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e56595fc container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">Entering the New World<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Democratizing the high-end spirits industry <\/h3>\n\n\n\n<p>When the Falics launched BlockBar, they saw the concept as a progressive step into the fascinating and sometimes non-conformist world of high-end spirits collecting. It wasn't a blind guess: Dov's father founded Duty Free Americas, a company known for luring collectors with large amounts of cash into airports around the world to unearth elusive bottles. Being immersed in the duty free environment allowed the Falics to note the system challenges they felt could be overcome in the NFT space. <\/p>\n\n\n\n<p>\u00abThe difference between an NFT and an auction house or duty-free store is access,\u00bb explains Dov Falic. \u00abIn these traditional markets, you have to be in the right place at the right time to get a rare or exclusive bottle. Since NFTs are offered online, you don't really have that problem. For this reason, we see NFTs as a way of democratizing the high-end spirits industry.\u00bb<\/p>\n\n\n\n<p>While direct partnerships with distilleries and the security of digital authentication considerably reduce the risk of fraud, fears of inauthenticity are always present, and the overwhelming presence of men in the market can seem rather burdensome. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rarity, but at what price?<\/h3>\n\n\n\n<p>Many people dismiss all forms of NFT, but there's hope that a better understanding of how spirits operate in the NFT space could eventually lead to a wider market. \u00abAs NFTs grow, we see a great opportunity to target beyond our current demographic,\u00bb says Sam Falic. \u00abWe also want to be a bridge between generations. We want to bring more young people into high-end spirits, and we want to teach older people how NFTs work.\u00bb&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>That said, this digital phenomenon remains controversial for some experts from both an ecological and sociological point of view. Once again, pro-NFTs will see unfounded threats, but on the environmental side, experts are up in arms, describing <a href=\"https:\/\/www.rse-magazine.com\/%E2%80%8BNFT-les-absurdites-ecologiques-d-une-vision-uniquement-speculative-de-l-art_a4809.html\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs as an ecological absurdity<\/a>. <\/p>\n\n\n\n<p>Let's take a look at some important perspectives before you dive headlong into your NFT beverage, beer, wine or spirits. If, like us, your core corporate values are based on the <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/nos-valeurs-et-nos-convictions\/\">respect for the environment<\/a>, the chances are that this is as far as you'll go in your attempts at marketing renewal. As long as blockchains pollute and NFT-friendly companies remain opaque about their numbers and their <a href=\"https:\/\/superpotion.fr\/comment-augmenter-notre-performance-grace-a-une-demarche-rse-efficace-et-rentable\/\" target=\"_blank\" rel=\"noreferrer noopener\">carbon footprint<\/a>, we think it wiser to abstain.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-18b4e5b5 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It's a continuous waste that creates little permanent value and becomes less and less efficient and more and more costly over time. The opposite is true of most technological innovations.<\/p>\n<cite>Seth Godin, American entrepreneur, author and speaker<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-98663501 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">NFTs, a dangerous trap<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Socially speaking <\/h3>\n\n\n\n<p>Some leading thinkers, such as the famous American entrepreneur Seth Godin, are announcing <a href=\"https:\/\/seths.blog\/2021\/03\/nfts-are-a-dangerous-trap\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs as a dangerous trap<\/a>. \u00abLike most traps, they're mysterious, then attractive, then it's too late. An NFT is a digital treasure chest, a status symbol and an object of apparent value. Like a Pok\u00e9mon card, an original Picasso drawing or an actual image from a 1955 Disney animated film, NFTs are designed to be the one and only items in the <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/pour-se-differencier-en-rayon-les-brasseries-se-mettent-a-la-realite-augmentee\/\">non-fungible reality<\/a> in a world gone digital.\u00bb The author and speaker denounces a social trap and suggests that NFTs will become more like Kindle books and YouTube videos in the future.<\/p>\n\n\n\n<p>According to Seth Godin, the trap is this: <\/p>\n\n\n\n<p>Creators can easily become addicted to their creations. This windfall is mainly due to the fact that creators can receive royalties every time their work is resold or transferred. <\/p>\n\n\n\n<p>Buyers, with a sunk cost, get hooked on the idea of driving up prices, and can't get away from it. <\/p>\n\n\n\n<p>Creators and buyers are then caught in a vicious circle, and we pay all the costs associated with an unregulated system that consumes colossal amounts of precious energy for the sole purpose of creating rare digital tokens and trading them. <\/p>\n\n\n\n<p>Seth Godin adds that \u00abit's a continuous waste that creates little permanent value and becomes less and less efficient and more and more expensive over time. The opposite is true of most technological innovations.\u00bb<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-22796f9a container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">Environmental problems associated with NFTs<\/h3>\n\n\n\n<p>The main cryptocurrencies, notably Bitcoin and Ethereum (with which NFTs are exchanged), use a protocol to determine their value, called \u00abproof of work\u00bb (PoW). <\/p>\n\n\n\n<p>To make an NFT, it must be registered (or \u00abminted\u00bb) on the blockchain. The Ethereum network supports around 14 transactions per second; beyond that, miners engage in a bidding war to obtain these transactions. Hitting an NFT does not prevent the associated file, image, album or GIF from being duplicated or circulated, but it does mean that, under this smart contract, a copy is not \u00abthe original\u00bb, because it is not held by the owner. What digital files and digital artists have is duplicability.<\/p>\n\n\n\n<p>Ownership of the artwork is authenticated by mathematical puzzles so complex that the calculations require entire warehouses of computers. Companies that solve these puzzles are rewarded with new tokens, and their solutions add a \u00abblock\u00bb to the authentication chain.<\/p>\n\n\n\n<p>These calculations consume large amounts of energy, often produced by coal-fired power plants. Most NFTs are exchanged on the Ethereum blockchain, although it is now possible to use the Polygon protocol (notably on OpenSea), providing a relatively low or even zero gas fee. <\/p>\n\n\n\n<p>Although the <a href=\"https:\/\/blog.polygon.technology\/why-web3-developers-are-choosing-polygon-over-others-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Polygon website<\/a> While the low cost of gasoline and the speed and security of calculations are communicated, the question of the environment remains unclear. According to some sources, this protocol is based on Proof of Stake (PoS), which is apparently <a href=\"https:\/\/finance.yahoo.com\/news\/proof-stake-ethereum-2-0-153221744.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAEJKuaeW1ZQxuoE1p60BTeTEhPCQz0mFiVyutLaeSbiSLI27b5tw8IjQilgbF9ZZKAUjzNeNj1lYlypiWkrSbcdbVASrv0t3r4NyEsZJ4EJmlMP8ej2phfQaUd7FLLpr1P2NG3QXbqxdvJGgkxgCwidHgTt5MTWsnoCO04cfnUDC\" target=\"_blank\" rel=\"noreferrer noopener\">less resource-intensive<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"664\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-1140x664.png\" alt=\"\" class=\"wp-image-4701\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-1140x664.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-640x373.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-150x87.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-768x447.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS-18x10.png 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/PoS.png 1274w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Source : <a href=\"https:\/\/tezos.com\/carbon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tezos Agora<\/a><\/figcaption><\/figure>\n\n\n\n<p>For the record, technology watchdog Digiconomist estimates that Ethereum uses as much electricity as the whole of the Netherlands, with a carbon footprint comparable to that of Singapore.&nbsp;<\/p>\n\n\n\n<p>One solution would be to bypass Ethereum and place its works and NFTs on a platform called <a href=\"https:\/\/cardano.org\/ouroboros\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cardano<\/a>, using a different authentication system. Rather than solving ever more difficult - and therefore ever more power-hungry - puzzles, companies can simply give away the tokens they already possess.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d77fee98 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">Our experience and opinion of NFTs<\/h2>\n\n\n\n<p>Like many specialized communications agencies, Studio Blackthorns is always on the lookout for the latest <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-spirits-sector\/\">technological, marketing and communication trends<\/a>. The democratization of blockchain technology, cryptocurrencies and the arrival of NFTs has therefore not escaped our attention.<\/p>\n\n\n\n<p>Curious by nature, we investigated these new products to weigh up the pros and cons, so as to better serve our customers. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Ludo created NFT beers and became a millionaire in 24 hours! (FREE TRAINING INCLUDED)\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/WEhJXLOi0gM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Feedback from Ludovic, founder of Studio Blackthorns<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Crypto domain names<\/h3>\n\n\n\n<p>As a small lab, we did a lot of trial and error. The main idea, moreover, was to buy a few crypto domain names that might come in handy one day. After the thousands of dollars spent by Budweiser on its beer.eth domain name, anything seemed possible! So we tried to own the domain names <a href=\"https:\/\/opensea.io\/assets\/0x57f1887a8bf19b14fc0df6fd9b2acc9af147ea85\/98423300781850529714808257012799365595871317641211925122131311535045122045642\" target=\"_blank\" rel=\"noreferrer noopener\">hardseltzer.eth<\/a> and <a href=\"https:\/\/opensea.io\/assets\/0x57f1887a8bf19b14fc0df6fd9b2acc9af147ea85\/109124677723779481831398471781451847408792614518369567162622673215911955093077\" target=\"_blank\" rel=\"noreferrer noopener\">rarewine.eth<\/a> with the sole aim of reselling them one day, if the craze catches on. <\/p>\n\n\n\n<p>At the time, we weren't fully aware of the amount of energy consumed to purchase a crypto domain name on the Ethereum blockchain. So we used a calculator to gauge and quantify this data.<\/p>\n\n\n\n<p>According to the online calculator <a href=\"https:\/\/carbon.fyi\/\" target=\"_blank\" rel=\"noreferrer noopener\">carbon.fyi<\/a>, the purchase of these 2 domain names combined required the emission of 112 x 2 kg of CO\u2082, i.e. 224 kg of CO\u2082 in total. Using this <a href=\"https:\/\/monconvertisseurco2.fr\/?co2=224\" target=\"_blank\" rel=\"noreferrer noopener\">CO\u2082 converter<\/a> to find a real equivalence, we arrive at 1204 km by plane, or about 3 Lyon-Paris journeys. That's too much!<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5f131290 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-1089x1140.png\" alt=\"Tweet from Budweiser beer.eth\" class=\"wp-image-4752\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-1089x1140.png 1089w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-611x640.png 611w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-143x150.png 143w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-768x804.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-11x12.png 11w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser.png 1270w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/a><figcaption class=\"wp-element-caption\">Tweet from Budweiser<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-1090x1140.png\" alt=\"\" class=\"wp-image-4753\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-1090x1140.png 1090w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-612x640.png 612w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-143x150.png 143w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-768x803.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2-11x12.png 11w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tweet-by-Budweiser-2.png 1270w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><\/a><figcaption class=\"wp-element-caption\">Tweet from Budweiser<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls loop muted src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/leviathan.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\"> Can 128 - 366 Cans Challenge <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop muted src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/BetaCoffeeCans.mp4\" playsinline><\/video><figcaption class=\"wp-element-caption\"> Can 170 - 366 Cans Challenge <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-83ad1326 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h3 class=\"wp-block-heading\">The NFT can collection<\/h3>\n\n\n\n<p>At the same time, we wanted to produce a collection of 366 NFT cans in order to digitize our <a href=\"https:\/\/366canschallenge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020 challenge<\/a>. <\/p>\n\n\n\n<p>This in-house challenge lent itself perfectly to a collection of rare items numbered from 001 to 366, with certain <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/creer-un-design-de-canette-de-boisson-par-jour-pendant-une-annee\/\">designed cans<\/a> in video format. We had published a 1st item on Opensea, but it had not yet been \u00abminted\u00bb. Indeed, in order to transform it into a real, minted, saleable and transferable NFT, a one-off cost of between \u20ac200 and \u20ac300 in gas charges was required.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/opensea.io\/collection\/366nftcanschallenge\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"992\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-1140x992.png\" alt=\"366 NFT Cans challenge \" class=\"wp-image-4692\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-1140x992.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-640x557.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-150x131.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-768x668.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-1536x1337.png 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea-14x12.png 14w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/366_cans_challenge_opensea.png 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/366canschallenge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">366 Cans challenge<\/a> NFT version on <a href=\"https:\/\/opensea.io\/collection\/366nftcanschallenge\" target=\"_blank\" rel=\"noreferrer noopener\">Opensea.io<\/a>. Project abandoned.<\/figcaption><\/figure>\n\n\n\n<p>The idea behind buying one of these cans wasn't yet fixed, but we had lots of them. For example, giving a buyer the opportunity to use this design for their own products. Or associating this item with others. <a href=\"https:\/\/blackthornsdesign.com\/en\/branding-consultancy\/\">studio goods and services<\/a>. Or give a percentage back to 1% for the Planet or other charities.<\/p>\n\n\n\n<p>In view of the growing awareness of environmental impact, we have decided to suspend all activity related to this technology until the protocols are clearly proven to be carbon-neutral. Indeed, what an absurd idea to create polluting NFTs in order to recover money donated to an environmental cause!!! \ud83e\udd2a<\/p>\n\n\n\n<p>In the end, we're back to square one, but more informed than before. We have no desire to speculate on a market or a product, and even less on creativity or art when it supports an economy linked to profit and greenwashing.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c236cdcf container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">Our conclusion on NFTs in 2023<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A differentiation opportunity for brands<\/h3>\n\n\n\n<p>As e-commerce becomes an increasingly important part of a beverage brand's distribution strategy, they are becoming more apt to experiment and invest in online spaces. NFTs and the metaverse, while still highly experimental and surrounded by changing regulations, are an extension of this. <\/p>\n\n\n\n<p>If exploited effectively and ethically, they could enable certain brands to introduce new sales methods to the market, as well as new ways of interacting with consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Warnings against unbridled speculation and ecological impact<\/h3>\n\n\n\n<p>According to Studio Blackthorns, the NFT market reinforces the idea of the \u00abart fair\u00bb or \u00abhigh-end gallery\u00bb, which have always been linked to investment, speculation and resale. As far as we're concerned, this is a first ethical obstacle, because we want above all to support our customers in producing beverages with gustatory, aesthetic, conceptual and emotional qualities.<\/p>\n\n\n\n<p>On the other hand, we have a digital market that is intrinsically associated with astronomical energy consumption. This is a second ecological brake. <\/p>\n\n\n\n<p>So what do we say to prospects who ask us to work on an NFT project, campaign or spirit in 2023? <\/p>\n\n\n\n<p>Technically speaking, we would be able to carry out projects that include these technologies. However, we want to maintain the integrity of our <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/nos-valeurs-et-nos-convictions\/\">fundamental values<\/a> and convictions. The answer is: no, Studio Blackthorns is refusing this type of request for the time being, until maximum transparency is available from an ecological and human point of view.<\/p>\n\n\n\n<p>To keep the debate open, you'll find <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1A-7Ama31sYWhXDl6NoJaXnbAV9pFbjxLIgl7jb3CHOs\/htmlview\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> an Excel listing of existing and future eco-responsible platforms.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sources<\/h3>\n\n\n\n<p class=\"has-normal-font-size\">This lengthy dossier was made possible by analyses, articles and publications from the following sources: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/everestpipkin.medium.com\/but-the-environmental-issues-with-cryptoart-1128ef72e6a3\" target=\"_blank\" rel=\"noreferrer noopener\">But the environmental issues with cryptoart will be solved soon, right?<\/a> - <em>Everest Pipkin<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/carbon.fyi\/learn\" target=\"_blank\" rel=\"noreferrer noopener\">Carbon.FYI<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/cryptoart.wtf\/#https:\/\/superrare.co\/artwork-v2\/kitties-12133\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/cryptoart.wtf\/#https:\/\/superrare.co\/artwork-v2\/kitties-12133<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/seths.blog\/2021\/03\/nfts-are-a-dangerous-trap\/\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs are a dangerous trap<\/a> - <em>Seth Godin<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.liquor.com\/liquor-nft-5217937\" target=\"_blank\" rel=\"noreferrer noopener\">Liquor NFTs, Explai<\/a>ned - <em>Rich Manning<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.theiwsr.com\/the-emergence-of-alcohol-branded-nfts\/\" target=\"_blank\" rel=\"noreferrer noopener\">The emergence of alcohol-branded NFTs<\/a> - <em>IWSR<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.decanter.com\/spirits\/scotch-whisky-collection-joins-the-nft-fad-476584\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scotch whisky collection joins the NFT fad<\/a> - <em>Richard Woodard<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.prnewswire.com\/news-releases\/the-worlds-first-virtual-beer-is-here-cheers-to-heineken-silver-301504990.html\" target=\"_blank\" rel=\"noreferrer noopener\">The world's first virtual beer is here, Cheers to Heineken Silver<\/a> - <em>Heineken<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rse-magazine.com\/%E2%80%8BNFT-les-absurdites-ecologiques-d-une-vision-uniquement-speculative-de-l-art_a4809.html\">NFT: the ecological absurdities of a purely speculative vision of art<\/a> - <em>Joseph Martin<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/medium.com\/tqtezos\/what-is-a-clean-nft-myth-vs-fact-1bb67e3b2c4e\" target=\"_blank\" rel=\"noreferrer noopener\">Clean NFTs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/medium.com\/tqtezos\/proof-of-work-vs-proof-of-stake-the-ecological-footprint-c58029faee44\" target=\"_blank\" rel=\"noreferrer noopener\">Proof of Work vs. Proof of Stake: the Ecological Footprint<\/a> - TQ Tezos<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-090064d6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a7c2f18c\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-8b8b83be\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/methode_hydre-white.svg\" alt=\"Hydra method White logo\" class=\"wp-image-5078\" style=\"width:350px\" width=\"350\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-b2ac49f1 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Diagnose your brand now!<\/h3><p class=\"uagb-cta__desc\">Launch new beverage ranges without risking your core brand with the HYDRE method<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">\u2192 Find out more<\/a><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon_white.svg\" alt=\"Emblem\" class=\"wp-image-5079\" style=\"width:45px;height:45px\" width=\"45\" height=\"45\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5d173f7d\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this dossier? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-cafe-the-evolution-attentes-du-marche\/\" aria-label=\"Brewing the Future: Coffee and Tea Trends in 2025\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_cafe_the_2025_blog_cover.gif\" class=\"attachment-large size-large wp-post-image\" alt=\"Trends Coffee Tea 2025\" style=\"\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-cafe-the-evolution-attentes-du-marche\/\">Brewing the Future: Coffee and Tea Trends in 2025<\/a><time datetime=\"2025-02-20T13:23:57+01:00\" class=\"wp-block-latest-posts__post-date\">20 February 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-boissons-non-alcoolisees\/\" aria-label=\"Non-Alcoholic Beverage Trends 2025: Luxury, Health and Innovation\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-1140x760.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2.jpg 1536w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-boissons-non-alcoolisees\/\">Non-Alcoholic Beverage Trends 2025: Luxury, Health and Innovation<\/a><time datetime=\"2025-01-14T23:52:46+01:00\" class=\"wp-block-latest-posts__post-date\">January 14, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-du-marche-de-la-biere-en-france-fin-2024\/\" aria-label=\"Beer market trends in France to 2024: Between a return to basics and adaptation\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"beer market trends France 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-640x427.jpeg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-150x100.jpeg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-768x512.jpeg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1536x1024.jpeg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-2048x1365.jpeg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-18x12.jpeg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-du-marche-de-la-biere-en-france-fin-2024\/\">Beer market trends in France to 2024: Between a return to basics and adaptation<\/a><time datetime=\"2024-10-08T12:38:12+01:00\" class=\"wp-block-latest-posts__post-date\">October 8, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-secteur-spiritueux\/\" aria-label=\"Spirits: key trends 2025-2026\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Spirits trends 2025-2026\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-2048x1152.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-secteur-spiritueux\/\">Spirits: key trends 2025-2026<\/a><time datetime=\"2024-04-10T17:25:26+01:00\" class=\"wp-block-latest-posts__post-date\">10 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-filiere-brassicole\/\" aria-label=\"Beer trends in 2025: innovation, sustainability and experiences\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_biere_2024_blog_cover.gif\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends 2024\" style=\"\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-filiere-brassicole\/\">Beer trends in 2025: innovation, sustainability and experiences<\/a><time datetime=\"2024-03-18T23:53:04+01:00\" class=\"wp-block-latest-posts__post-date\">March 18, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\" aria-label=\"Brand architecture: the role of your parent brand in the purchasing decision\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"788\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Brand Architecture\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-768x531.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1536x1062.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-2048x1416.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\">Brand architecture: the role of your parent brand in the purchasing decision<\/a><time datetime=\"2022-10-03T15:20:03+01:00\" class=\"wp-block-latest-posts__post-date\">3 October 2022<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>If harnessed intelligently, NFTs could well introduce brands in this industry to new sales methods, as well as new ways of interacting with modern consumers. However, Studio Blackthorns would like to warn beverage and spirits producers by sharing some important information about the threats to the environment and our carbon footprint when using this type of technology.<\/p>","protected":false},"author":1,"featured_media":4773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[224],"tags":[],"class_list":["post-4658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happy-hour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les NFTs sur le march\u00e9 des bi\u00e8res, vins et spiritueux<\/title>\n<meta name=\"description\" content=\"Spiritueux NFT, bi\u00e8re NFT : pour ou contre leur arriv\u00e9e sur le march\u00e9 ? Web3, cryptomonnaie, blockchain, metaverse... On vous dit tout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/nfts-sur-le-marche-des-boissons-et-spiritueux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les NFTs sur le march\u00e9 des bi\u00e8res, vins et spiritueux\" \/>\n<meta property=\"og:description\" content=\"Spiritueux NFT, bi\u00e8re NFT : pour ou contre leur arriv\u00e9e sur le march\u00e9 ? Web3, cryptomonnaie, blockchain, metaverse... 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