{"id":4805,"date":"2022-06-16T10:46:28","date_gmt":"2022-06-16T09:46:28","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=4805"},"modified":"2023-07-24T15:49:14","modified_gmt":"2023-07-24T14:49:14","slug":"studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia\/","title":{"rendered":"Studio Blackthorns designs beverage packaging using AI"},"content":{"rendered":"<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-7da952cf container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>At the dawn of an increasingly transhumanized generation, Studio Blackthorns asked itself whether the <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/meilleurs-packagings-boissons-selon-studio-blackthorns\/\">beverage packaging design<\/a> could one day be generated entirely by artificial intelligence.<\/p>\n\n\n\n<p><strong>Publications<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/packagingoftheworld.com\/2022\/06\/studio-blackthorns-imagines-alt-planets-a-concept-project-completely-designed-thanks-to-ai.html\" target=\"_blank\" rel=\"noreferrer noopener\">Alt Planets<\/a> - Packaging Of The World<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-28a86608\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun.jpg\" alt=\"beverage can packaging design using Artificial Intelligence\" class=\"wp-image-4808\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun.jpg 3000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-2048x1365.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-6-cans-Sun-18x12.jpg 18w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/a><figcaption class=\"wp-element-caption\">Core range Alt Planets<\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1547c4d9 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In the space of a decade, we've seen that design has simply become a commodity, and that it's now difficult for many agencies and freelancers to make a living from it.<\/p>\n<cite>Ludovic Mornand, Founder of Studio Blackthorns<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-177f915a container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">Design has sadly become a commodity<\/h2>\n\n\n\n<p>Active in visual and digital communications since 2010, Studio Blackthorns has seen countless trends come and go in all spheres of graphic design, including web design, graphic design, product design, photography and video. Back then, it was easier to stand out on the Internet, because everything had yet to be created.<\/p>\n\n\n\n<p>Then, over the years, we have seen the emergence of all sorts of graphic resources to simplify this creative work: from <a href=\"https:\/\/creativemarket.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">mockups for our presentations<\/a> portfolio <a href=\"https:\/\/graphicriver.net\/popular_item\/by_category?category=presentation-templates%2Fpowerpoint-templates\" target=\"_blank\" rel=\"noreferrer noopener\">templates for our PowerPoint presentations<\/a>, and <a href=\"https:\/\/unsplash.com\/@studioblackthorns\" target=\"_blank\" rel=\"noreferrer noopener\">free images on Unsplash<\/a> or even <a href=\"https:\/\/themeforest.net\/category\/wordpress?referrer=search&amp;sort=sales&amp;utf8=%E2%9C%93&amp;view=grid\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress or Shopify themes<\/a> under \u20ac50 on many marketplaces. In short, over the course of a decade, we've seen that design has simply become a commodity, and that it's now difficult for many agencies and freelancers to make a living from it. On top of this, it's also becoming difficult to charge our customers a high price for our graphic creations. Is it essential for new generations to benefit from these technologies in order to cope with a hectic life and an overly complex world?<\/p>\n\n\n\n<p>Today, other technologies are being added to the mix and are tending to make our jobs increasingly secondary: the <a href=\"https:\/\/generated.space\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative design<\/a>, the <a href=\"https:\/\/blog.adatechschool.fr\/code-art\/\" target=\"_blank\" rel=\"noreferrer noopener\">art code<\/a> and the\u2019<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/intelligence-artificielle-tout-savoir-sur-l-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a>. Just as machines are gradually replacing supermarket checkout hosts and hostesses, will computers soon replace designers, copywriters and marketers? All <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/nfts-sur-le-marche-des-boissons-et-spiritueux\/\">will beverage packaging become NFT?<\/a>s created BY computers FOR computers?<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-9fb191ae\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2000\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp.jpg\" alt=\"Alcohol-free beverage - Mercury orange made in AI\" class=\"wp-image-4809\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp.jpg 3000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-2048x1365.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AltPlanets-CloseUp-18x12.jpg 18w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/a><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-48535302 container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">Can we create a beverage project entirely with AI?<\/h2>\n\n\n\n<p>We don't have the answer, but it's these profound questions that Studio Blackthorns set out to answer with a concept project called \u00abAlt Planets\u00bb, realized at 80% using the artificial intelligence available online today. It may have seemed a complex challenge, but in the end it turned out to be much simpler than expected (much to our surprise)!<\/p>\n\n\n\n<p>The idea was to create a <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inspiration\/packaging-design-seedlip-premier-spiritueux-sans-alcool\/\">soft drinks brand<\/a> in cans. To do this, we used just 2 websites: <a href=\"https:\/\/hypnogram.xyz\/\" target=\"_blank\" rel=\"noreferrer noopener\">hypnogram.xyz<\/a> for the illustrations and <a href=\"https:\/\/rytr.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">rytr.me<\/a> for text and concept description. You'll find the full results below. <\/p>\n\n\n\n<p>For the record, we only put 20% of our labor into this creative process (including choice of typography, very light rewriting of generated texts and 3D rendering).<\/p>\n\n\n\n<p><em>Welcome to a 3.0 universe with Alt Planets by Studio Blackthorns feat. AI...<\/em><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-266f8c75 uagb-columns__columns-2 uagb-columns__max_width-theme margin-x-xl\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-e7cdb76d\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-1140x760.jpg\" alt=\"A trio of drinks cans made possible by Artificial Intelligence\" class=\"wp-image-4812\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-2048x1365.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-white-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-36e63251\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-1140x760.jpg\" alt=\"A trio of drinks cans made possible by Artificial Intelligence\" class=\"wp-image-4813\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-2048x1365.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Alt-Planets-trio-black-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-133a1a33 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Looking for the next generation of alien flavors? Look no further than our interstellar flavors! Our cosmic flavors are crafted from the finest ingredients, with a taste that's bold, satisfying and out of this world.<\/p>\n<cite>IA<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-b2caf042 container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading caps\">AI-generated texts and marketing pitches for Alt Planets<\/h2>\n\n\n\n<p><em>Opening sentence: \u00abAlt Planets, a non-alcoholic spirits RTD for Generation Z\u00bb.\u00bb<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Alt Planets exists<\/h3>\n\n\n\n<p>\u00abWe're a team of two who believe that drinking well should be fun, easy and affordable. Inspired by our love of spirits and planets, we launched Alt Planets to create our own version of the perfect stellar drink. After years of trial and error, our cosmic flavors are finally ready.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alt Planets commitments<\/h3>\n\n\n\n<p>\u00abOur goal is to revolutionize the way the future generation drinks cocktails. Alt Planets was born with the mission of offering a fresh, unique taste to younger generations who are increasingly interested in a healthier lifestyle. We're proud to bring a RTD drink that's alcohol-free, sugar-free, but with a delicious, refreshing taste. Our technology offers a unique cocktail experience that is instantly recognizable and memorable for life.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alt Planets promise<\/h3>\n\n\n\n<p>\u00abAlt Planets is an RTD drink made from natural ingredients that contains no alcohol. Our team of scientists has created flavors that will appeal to the next generation of customers. We've created a system and a recipe for the world's very first pop cocktail. Our Alt Planets are shaped like little planets and come with an innovative, easy-to-use straw. Perfect for outdoor drinkers and party-goers alike, our soft drinks offer a unique and fun experience.\u00bb<\/p>\n\n\n\n<p>\u00abAre you suffering from the climate crisis and the pace of technology? Drinks can solve that problem! Why not enjoy a refreshing cocktail that's actually good for you, made from organic ingredients with a low carbon footprint. Alt Planets\u00bb premium cocktail mixer is a great way to enjoy your drink guilt-free.\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alt Planets advertising campaigns<\/h3>\n\n\n\n<p>\u00abLooking for the next generation of alien flavors? Look no further than our interstellar flavors! Our cosmic flavors are crafted from the finest ingredients, with a taste that's bold, satisfying and out of this world.\u00bb<\/p>\n\n\n\n<p>\u00abWe've turned our love of space into a delicious, healthy drink.\u00bb<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d16a4ba7\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1333\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_.jpg\" alt=\"Alt Planets can wall\" class=\"wp-image-4814\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-640x341.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-1140x608.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-150x80.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-768x409.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-1536x819.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-2048x1092.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Planets_Wall_of_Cans_Main_2500x1333_-18x10.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5158592c container margin-bottom-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">Elegant computer-generated designs<\/h2>\n\n\n\n<p>The illustrations in the circles below were created using the Artstation style from the Hypnogram.xyz website. We just applied a light \u00aboil paint\u00bb filter on Photoshop and then added a little grain to the whole to give a less digitized character.<\/p>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"1727\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-scaled.jpg\" alt=\"Design made with AI\" class=\"wp-image-4811\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-scaled.jpg 3000w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-640x368.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-1140x656.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-150x86.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-768x442.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-1536x884.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-2048x1179.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pastilles_alt-planets-18x10.jpg 18w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/a><\/figure>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1bcc8720 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You're not just having a drink, you're exploring the galaxy.<\/p>\n<cite>IA<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e27fbb34 exorcisme hidden-en fullyCenteredBox\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"sepa-serpent\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center caps\">Brand Exorcism<\/h2>\n\n\n\n<p class=\"has-text-align-center margin-bottom-xl has-medium-font-size\"><strong>Are you ready to deal with your identity problems? Would you like rapid advice on your brewery, distillery or business from a firm of industry experts? <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Studio Blackthorns guides you in your positioning, copywriting and communication. Benefit from our expertise on your most complex brand strategy and design issues, and apply the advice and insights directly to boost your growth and sales.<\/p>\n\n\n\n<p class=\"has-text-align-center voyage scopeofwork\"><a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/blackthornsdesign.com\/contact\/\">\u2192 Reserve your slot<\/a><\/p>\n\n\n\n<div class=\"sepa-serpent\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-be19b9d8 wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this dossier? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/agences-de-branding-boisson-les-cles-pour-forger-des-marques-iconiques\/\" aria-label=\"Branding agencies: the keys to forging iconic brands in 2025\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beverage branding agencies\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Youtube_cover_E61.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/agences-de-branding-boisson-les-cles-pour-forger-des-marques-iconiques\/\">Branding agencies: the keys to forging iconic brands in 2025<\/a><time datetime=\"2025-05-07T13:44:14+01:00\" class=\"wp-block-latest-posts__post-date\">7 May 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/comment-etendre-sa-marque-de-biere-a-la-categorie-whisky\/\" aria-label=\"How do you expand your beer brand into the whisky category?\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-1140x760.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"whisky design label (Gerrtrude)\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-2048x1366.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-design_moonshine-spiritueux-5-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/comment-etendre-sa-marque-de-biere-a-la-categorie-whisky\/\">How do you expand your beer brand into the whisky category?<\/a><time datetime=\"2025-01-30T17:54:23+01:00\" class=\"wp-block-latest-posts__post-date\">January 30, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/creer-et-positionner-une-marque-de-vin-en-canette\/\" aria-label=\"Creating and positioning a canned wine brand in France\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-1140x760.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"uchronic canned wine\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-2048x1366.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Uchronic-wine-cans-6-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/creer-et-positionner-une-marque-de-vin-en-canette\/\">Creating and positioning a canned wine brand in France<\/a><time datetime=\"2022-09-16T16:11:20+01:00\" class=\"wp-block-latest-posts__post-date\">September 16, 2022<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia\/\" aria-label=\"Studio Blackthorns designs beverage packaging using AI\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"789\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-1140x789.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beverage packaging designed with AI\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-1140x789.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-768x532.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/IA-packaging-cover.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/studio-blackthorns-imagine-un-packaging-de-boissons-concu-grace-a-l-intelligence-artificielle-ia\/\">Studio Blackthorns designs beverage packaging using AI<\/a><time datetime=\"2022-06-16T10:46:28+01:00\" class=\"wp-block-latest-posts__post-date\">16 June 2022<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/repositionner-une-marque-leader-sur-le-marche-du-kombucha\/\" aria-label=\"Repositioning a leading brand in the Kombucha market\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-1140x760.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"New L\u00f6kki Kombucha 2021 logo\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/lokki_after.jpg 2000w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/repositionner-une-marque-leader-sur-le-marche-du-kombucha\/\">Repositioning a leading brand in the Kombucha market<\/a><time datetime=\"2021-11-18T20:46:00+01:00\" class=\"wp-block-latest-posts__post-date\">November 18, 2021<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/nos-valeurs-et-nos-convictions\/\" aria-label=\"Our values &amp; beliefs\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"789\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-1140x789.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"convictions cover\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-1140x789.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-768x532.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover-16x12.jpg 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/convictions_cover.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/nos-valeurs-et-nos-convictions\/\">Our values &amp; beliefs<\/a><time datetime=\"2021-07-20T02:47:16+01:00\" class=\"wp-block-latest-posts__post-date\">20 July 2021<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>At the dawn of an increasingly transhumanized generation, Studio Blackthorns wondered whether packaging design might one day be entirely generated by artificial intelligence.<\/p>","protected":false},"author":1,"featured_media":4815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[257],"tags":[],"class_list":["post-4805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studio Blackthorns imagine un packaging con\u00e7u avec l&#039;IA<\/title>\n<meta name=\"description\" content=\"Studio Blackthorns s&#039;est demand\u00e9 si les packagings de boissons pourraient un jour \u00eatre 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