{"id":4844,"date":"2022-10-03T15:20:03","date_gmt":"2022-10-03T14:20:03","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=4844"},"modified":"2023-06-02T16:16:14","modified_gmt":"2023-06-02T15:16:14","slug":"architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/","title":{"rendered":"Brand architecture: the role of your parent brand in the purchasing decision"},"content":{"rendered":"<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4b2b9c08 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Brand architecture is the method you'll use to <a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\">determine how all your current and future brands interact with each other<\/a> within your company. As our business grows, it's not uncommon to ask questions like: how are my brands linked or dissociated? How are they positioned and named? How are they evaluated? You can think of brand architecture as your company's family tree or ecosystem. In this article, we'll use the term \u00abmethod\u00bb.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-53c952e1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1729\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg\" alt=\"Positioning beverage brands in supermarkets\" class=\"wp-image-5103\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-768x531.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1536x1062.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-2048x1416.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-18x12.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e92903c5 container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-ac42aded proxima margin-bottom-xl\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable of Contents<br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#le-point-sur-larchitecture-de-marque\" class=\"uagb-toc-link__trigger\">Brand architecture update<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#larchitecture-de-marque-orient\u00e9e-consommateur\" class=\"uagb-toc-link__trigger\">Consumer-oriented brand architecture<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#ayez-le-moins-de-marques-possible\" class=\"uagb-toc-link__trigger\">Have as few marks as possible<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#mais-pourquoi-diable-me-concentrer-sur-larchitecture-de-ma-marque\" class=\"uagb-toc-link__trigger\">But why on earth should I concentrate on my brand's architecture?<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#larchitecture-de-marque-enjeux-et-positionnement\" class=\"uagb-toc-link__trigger\">Brand architecture: challenges and positioning<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#identifier-les-nouvelles-opportunit\u00e9s-sur-le-march\u00e9\" class=\"uagb-toc-link__trigger\">Identify new market opportunities<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#\u00e9conomiser-du-temps-et-de-largent\" class=\"uagb-toc-link__trigger\">Save time and money<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#pr\u00e9senter-plus-de-clart\u00e9-et-de-coh\u00e9rence-\u00e0-ses-clients\" class=\"uagb-toc-link__trigger\">Provide customers with greater clarity and consistency<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#g\u00e9rer-de-mani\u00e8re-proactive-lensemble-de-son-portefeuille\" class=\"uagb-toc-link__trigger\">Proactively manage your entire portfolio<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#construire-une-entreprise-plus-r\u00e9siliente-et-plus-diversifi\u00e9e\" class=\"uagb-toc-link__trigger\">Building a more resilient and diversified company<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#le-r\u00f4le-de-la-marque-m\u00e8re-dans-larchitecture-de-marque\" class=\"uagb-toc-link__trigger\">The role of the parent brand in brand architecture<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#prot\u00e9ger-sa-marque-m\u00e8re\" class=\"uagb-toc-link__trigger\">Protecting your parent brand<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#sa-marque-principale-en-tant-que-moteur-dachat\" class=\"uagb-toc-link__trigger\">Its main brand as a purchasing engine<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#diagnostiquez-votre-marque-maintenant\" class=\"uagb-toc-link__trigger\">Diagnose your brand now!<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#diagnostiquez-votre-marque-maintenant\" class=\"uagb-toc-link__trigger\">Diagnose your brand now!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#exorcisme-de-marque\" class=\"uagb-toc-link__trigger\">Brand Exorcism<\/a><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-9f4086a8\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Brand architecture can help you quickly position a new product for success without cannibalizing your core brand positioning.<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-788f4a8e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\">Brand architecture update<\/h2>\n\n\n\n<p>As your business grows and the competitive landscape evolves, you'll naturally launch new products to stay viable. Brand architecture helps you determine how each of these new offerings relates to or differs from your core brand. Thus, the brand's value proposition, audience, visual identity, personality and copywriting are essential points to analyze when creating an extension.<\/p>\n\n\n\n<p>Brand architecture can help your brewery or distillery expand to reach a wider range of consumers and target specific niches - for example, organic beer is a fast-growing segment. Why not launch a line of organic beers, targeting a niche group of customers, rather than orienting your entire business towards this concept?<\/p>\n\n\n\n<p>Like <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/inside-story\/repositionner-une-marque-leader-sur-le-marche-du-kombucha\/\">your company's brand image and positioning<\/a>, In any case, your brand architecture needs to be checked fairly regularly; at least once a year, or whenever you want to launch a new brand and\/or range extension. And yes, we live in a world where this process is never set in stone.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e9724d37 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading caps\">Consumer-oriented brand architecture<\/h3>\n\n\n\n<p>The advice and perspectives developed throughout this article are based on an internal analysis and process. However, your brand architecture manifests itself well on the customer and distributor side, and is therefore publicly oriented.<\/p>\n\n\n\n<p>So it's vital to make it quick and easy for all employees to understand the links between your different brands and offers. This will bring clarity to your entire beverage or service portfolio.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-71403e16 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1669\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice.jpg\" alt=\"Consumers&#039; purchasing decisions on the shelf \" class=\"wp-image-5104\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-1140x761.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-768x513.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-2048x1367.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommatrice-18x12.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-92fdd963 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading caps\">Have as few marks as possible<\/h3>\n\n\n\n<p>Your brand architecture should be as simplified as possible, as managing multiple brands is often cumbersome and costly.<\/p>\n\n\n\n<p>If you think your best chance of success lies in creating an entirely different brand, then go for it! But never settle for creating a new brand for an extension just because you're not sure where it belongs in your overall architecture.<\/p>\n\n\n\n<p>Any new product you launch, whether closely related to your parent brand or completely separate from it, will need to be supported with as much budget, capacity and vigor as your parent brand in order to succeed.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9a2b4e9e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading caps\">But why on earth should I concentrate on my brand's architecture?<\/h3>\n\n\n\n<p>You may be wondering why you should worry about your brand architecture. The post-Covid rebound has brought many innovations and opportunities to the beer industry. Clearly, modern breweries (and not just in the US) are becoming true beverage creation companies of all kinds: hard seltzers, kombuchas, craft sodas, lemonades, cold brew coffee, RTDs, and all sorts of other non-beer items. From now on, we'll be talking about <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-brewing-industry\/#beyondbeer\">Beyond Beer\u00ab trend\u00bb<\/a> (beyond beer). It is in this context that Studio Blackthorns encourages you to think about the opportunities that the next 5 years could present for your brewery or distillery.<\/p>\n\n\n\n<p>Even if you don't intend to produce any more drinks today, your fans may be asking for new ones. And don't forget that by 2030, the Alpha generation (anyone born after 2010) will be of age. From <a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-spirits-sector\/\">new consumer habits<\/a> will emerge, and it's vital to take an interest in them. Brand architecture helps you to know when you should keep these different brands separate, and when they can be combined to give you increased visibility, reputation and sales.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-090064d6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a7c2f18c\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-8b8b83be\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/methode_hydre-white.svg\" alt=\"Hydra method White logo\" class=\"wp-image-5078\" style=\"width:350px\" width=\"350\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-b2ac49f1 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Diagnose your brand now!<\/h3><p class=\"uagb-cta__desc\">Launch new beverage ranges without risking your core brand with the HYDRE method<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">\u2192 Find out more<\/a><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon_white.svg\" alt=\"Emblem\" class=\"wp-image-5079\" style=\"width:45px;height:45px\" width=\"45\" height=\"45\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-18160682 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\">Brand architecture: challenges and positioning <\/h2>\n\n\n\n<p>One of the key benefits of defining your brand architecture is the ability to quickly determine a new product's place within your broader portfolio. In this way, your new offering can evolve without damaging your reputation, positioning or sales of your parent brand. Brand architecture is a way of seeking out new business opportunities while protecting the equity of your flagship brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identify new market opportunities<\/h3>\n\n\n\n<p>Framing your brand architecture can also help you identify new product opportunities. You'll have an objective, panoramic view of your brand and your competitors throughout the process.<\/p>\n\n\n\n<p>This allows you to identify growth opportunities in adjacent markets and vertical niches that align with your brand (and in a way that excites your team, because it's always important to enhance your team's value and make them proud of their brand).<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-64405fe1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9cc1f7ba\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-912x1140.jpg\" alt=\"Topo Chico, Coca-Cola x Molson Coors extension\" class=\"wp-image-5111\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-912x1140.jpg 912w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-512x640.jpg 512w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-120x150.jpg 120w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-768x960.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-1229x1536.jpg 1229w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-1638x2048.jpg 1638w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash-10x12.jpg 10w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/fernanda-martinez-1sWMPnkufGc-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption class=\"wp-element-caption\">Photo by <a href=\"https:\/\/unsplash.com\/@fermtz05?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Fernanda Martinez<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5718ec03\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-912x1140.jpg\" alt=\"Hard Seltzer\" class=\"wp-image-5112\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-912x1140.jpg 912w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-512x640.jpg 512w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-120x150.jpg 120w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-768x960.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-1229x1536.jpg 1229w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-1638x2048.jpg 1638w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash-10x12.jpg 10w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/taylor-simpson-qsYQbSXYrfQ-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption class=\"wp-element-caption\">Photo by Taylor Simpson on <a href=\"https:\/\/unsplash.com\/s\/photos\/hard-seltzer?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-26979fae alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Save time and money<\/h3>\n\n\n\n<p>We've seen many medium-sized breweries and distilleries wondering where to invest their marketing budget. Should this money be spent on annual packaging design needs? Or perhaps sponsorships, distributor resources? Or phygital marketing? You may even need to fund a brand change on the horizon.<\/p>\n\n\n\n<p>Understanding your brand architecture can help you allocate marketing funds more effectively between different brands and campaigns.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5f95ddc8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Provide customers with greater clarity and consistency<\/h3>\n\n\n\n<p>Brand architecture helps the most important person in this whole equation: your customer. Good brand architecture helps people understand what this new product is, why it comes from your brewery\/distillery, and why they should buy it. The importance of your core brand in this extension can vary considerably (as you'll discover in our <a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\">HYDRE method<\/a>). Ultimately, working on your brand's architecture helps to give your customers a sense of meaning and a more complete story.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"600\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-1140x600.jpg\" alt=\"KEG beer keg filling\" class=\"wp-image-5106\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-1140x600.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-640x337.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-150x79.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-768x404.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-1536x808.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-2048x1077.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/remplissage-KEG-biere-18x9.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Proactively manage your entire portfolio<\/h3>\n\n\n\n<p>Defining your brand architecture gives clarity to your portfolio, both internally and externally. Does it make sense to launch our new RTD cocktail under our parent brand? Should we create a new sub-brand for the annual release of our barrel-aged Stout? Should our vermouth be sponsored by our distillery? Should we create a more developed brand around our best-selling IPA, or would that hurt our brewery's very brand? If you don't understand the method used for your overall architecture, you'll have a hard time answering questions like these.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8d0ee147 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1703\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1.jpg\" alt=\"beverage production\" class=\"wp-image-5113\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-640x436.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-1140x777.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-150x102.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-768x523.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-1536x1046.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-2048x1395.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/production-de-boisson-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c94b79ed alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Building a more resilient and diversified company<\/h3>\n\n\n\n<p>Diversifying your portfolio is good business practice. As much as we'd all like to turn the page, the Covid-19 pandemic has set a worrying precedent. Closures and declining sales will be a real threat in any future crisis. If, by chance, you've made it through 2020. Will you be able to do it again?<\/p>\n\n\n\n<p>The idea of being able to adapt to on-trade, off-trade and a variety of categories is enviable. Having a diversified portfolio can therefore help soften the blow of losing liquor and draught beer sales, no matter what the future holds. Brand architecture can also help you :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowing how to make the most of (and extend) your parent brand<\/li>\n\n\n\n<li>Know when to remove a mark (and how to spot an ideal replacement)<\/li>\n\n\n\n<li>Keeping your brand fresh and relevant<\/li>\n<\/ul>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-4848eb61 uagb-columns__columns-2 uagb-columns__max_width-theme margin-x-xl\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-8617dd9b\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"756\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-1140x756.jpg\" alt=\"Bottle labeller\" class=\"wp-image-5107\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-1140x756.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-640x424.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-150x99.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-768x509.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-1536x1018.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-2048x1357.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/packaging-machine-biere-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-99adc3d5\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-1140x760.jpg\" alt=\"Beer\" class=\"wp-image-5108\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-1536x1024.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-2048x1366.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/caps-biere-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n<\/div>\n<\/div><\/section>\n\n\n\n<p><strong><a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\">Brand architecture is a method<\/a> to determine how all your current and future brands interact. Making these decisions primarily involves determining to what extent your parent brand is (or isn't), should (or shouldn't) be present on your extensions. And it starts with an understanding of the role your parent brand plays in brand architecture decisions.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e27fbb34 exorcisme hidden-en fullyCenteredBox\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"sepa-serpent\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center caps\">Brand Exorcism<\/h2>\n\n\n\n<p class=\"has-text-align-center margin-bottom-xl has-medium-font-size\"><strong>Are you ready to deal with your identity problems? Would you like rapid advice on your brewery, distillery or business from a firm of industry experts? <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Studio Blackthorns guides you in your positioning, copywriting and communication. Benefit from our expertise on your most complex brand strategy and design issues, and apply the advice and insights directly to boost your growth and sales.<\/p>\n\n\n\n<p class=\"has-text-align-center voyage scopeofwork\"><a href=\"https:\/\/blackthornsdesign.com\/en\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/blackthornsdesign.com\/contact\/\">\u2192 Reserve your slot<\/a><\/p>\n\n\n\n<div class=\"sepa-serpent\"><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fc739a65 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\">The role of the parent brand in brand architecture<\/h2>\n\n\n\n<p>Most of the decisions you'll be making when launching an extension revolve around your parent brand (the name, identity and history of your main brewery or distillery).<\/p>\n\n\n\n<p>Does this new extension carry the same values and promises as your parent brand? Does it fit comfortably into the same activity or occasion as your core brand? Does it appeal to the same people as your flagship brand?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Protecting your parent brand<\/h3>\n\n\n\n<p><strong>When we make decisions about brand architecture, our first concern is to protect the equity of your parent brand.<\/strong><\/p>\n\n\n\n<p>Here is a series of questions that we address during our coaching sessions on the <a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\">HYDRE method<\/a> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How will this extension add value to the parent brand? Or take it away? <\/li>\n\n\n\n<li>How can you protect your reputation and positioning?<\/li>\n\n\n\n<li>To what extent should the parent brand be present on this new beverage? <\/li>\n\n\n\n<li>How can your parent brand lend credibility to the extension?<\/li>\n\n\n\n<li>How many categories can you credibly cover?<\/li>\n\n\n\n<li>How far can we extend this brand without losing its deeper meaning and relevance?<\/li>\n\n\n\n<li>Can your parent brand credibly enter this new space?<\/li>\n\n\n\n<li>How can you grow your global portfolio safely?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2eb3a312 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-image size-full margin-x-xl\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1668\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson.jpg\" alt=\"How do you launch a new beverage?\" class=\"wp-image-5109\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson.jpg 2500w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-1140x761.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-2048x1366.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lancer-une-nouvelle-boisson-18x12.jpg 18w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-3d8de8e1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Its main brand as a purchasing engine<\/h3>\n\n\n\n<p>A purchase driver is the main reason why someone buys a product. Both your parent brand and your new product brand can play this role, depending on how you position the relationship.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"761\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-1140x761.jpg\" alt=\"Consumer purchase decision in the aisle\" class=\"wp-image-5110\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-1140x761.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-768x513.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-1536x1025.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-2048x1367.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/decision-achat-consommateur-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p><em>An important question here: do people buy this product because it explicitly comes from your company? If so, your parent brand is the main driver.<\/em><\/p>\n\n\n\n<p>Or else,<\/p>\n\n\n\n<p>Is someone buying this new product because of its specific style or brand (and is the fact that it's produced by your company a nice bonus or not part of the decision at all)?<em>? In this case, your new brand is the main buying factor.<\/em><\/p>\n\n\n\n<p><strong>Without a strong parent brand, you have nothing to extend. No equity. No traffic. No reputation. No secret potion. When you launch a new extension, you must always consider its impact on your parent brand and its positioning.<\/strong><\/p>\n\n\n\n<p>Now that we've discussed brand architecture and the importance of your parent brand, we invite you to diagnose yours in our dedicated method, to see together the different approaches you can use to launch an extension and grow your business.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1ad4c7a2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-48858900\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-05a0e0a9\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/methode_hydre-white.svg\" alt=\"Hydra method White logo\" class=\"wp-image-5078\" width=\"350\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-48f38c3e wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Diagnose your brand now!<\/h3><p class=\"uagb-cta__desc\">Start expanding your business with the HYDRE method.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/blackthornsdesign.com\/en\/brasseries-distilleries-lancez-vos-nouvelles-gammes-de-boissons-avec-succes\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">\u2192 Find out more<\/a><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon_white.svg\" alt=\"Emblem\" class=\"wp-image-5079\" width=\"45\" height=\"45\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-56b237c5\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this dossier? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-cafe-the-evolution-attentes-du-marche\/\" aria-label=\"Brewing the Future: Coffee and Tea Trends in 2025\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_cafe_the_2025_blog_cover.gif\" class=\"attachment-large size-large wp-post-image\" alt=\"Trends Coffee Tea 2025\" style=\"\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-cafe-the-evolution-attentes-du-marche\/\">Brewing the Future: Coffee and Tea Trends in 2025<\/a><time datetime=\"2025-02-20T13:23:57+01:00\" class=\"wp-block-latest-posts__post-date\">20 February 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-boissons-non-alcoolisees\/\" aria-label=\"Non-Alcoholic Beverage Trends 2025: Luxury, Health and Innovation\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-1140x760.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-1140x760.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-640x427.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-150x100.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-768x512.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2-18x12.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-boissons-sans-alcool-cover2.jpg 1536w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-boissons-non-alcoolisees\/\">Non-Alcoholic Beverage Trends 2025: Luxury, Health and Innovation<\/a><time datetime=\"2025-01-14T23:52:46+01:00\" class=\"wp-block-latest-posts__post-date\">January 14, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-du-marche-de-la-biere-en-france-fin-2024\/\" aria-label=\"Beer market trends in France to 2024: Between a return to basics and adaptation\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"beer market trends France 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-640x427.jpeg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-150x100.jpeg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-768x512.jpeg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1536x1024.jpeg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-2048x1365.jpeg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-18x12.jpeg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-du-marche-de-la-biere-en-france-fin-2024\/\">Beer market trends in France to 2024: Between a return to basics and adaptation<\/a><time datetime=\"2024-10-08T12:38:12+01:00\" class=\"wp-block-latest-posts__post-date\">October 8, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-secteur-spiritueux\/\" aria-label=\"Spirits: key trends 2025-2026\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Spirits trends 2025-2026\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-2048x1152.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hennessy-Paradis-Unlimited-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-secteur-spiritueux\/\">Spirits: key trends 2025-2026<\/a><time datetime=\"2024-04-10T17:25:26+01:00\" class=\"wp-block-latest-posts__post-date\">10 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-filiere-brassicole\/\" aria-label=\"Beer trends in 2025: innovation, sustainability and experiences\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances_biere_2024_blog_cover.gif\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends 2024\" style=\"\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-consommateurs-filiere-brassicole\/\">Beer trends in 2025: innovation, sustainability and experiences<\/a><time datetime=\"2024-03-18T23:53:04+01:00\" class=\"wp-block-latest-posts__post-date\">March 18, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\" aria-label=\"Brand architecture: the role of your parent brand in the purchasing decision\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"788\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Brand Architecture\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-768x531.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1536x1062.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-2048x1416.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\">Brand architecture: the role of your parent brand in the purchasing decision<\/a><time datetime=\"2022-10-03T15:20:03+01:00\" class=\"wp-block-latest-posts__post-date\">3 October 2022<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Brand architecture is the method you use to determine how all your brands, current and future, interact within your company. As our business grows, it's not uncommon to ask questions like: How are my brands linked or dissociated? How are they positioned and named? How are they evaluated? You can think of brand architecture as your company's family tree or ecosystem.<\/p>","protected":false},"author":1,"featured_media":5103,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[224],"tags":[],"class_list":["post-4844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happy-hour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Architecture de marque, extension de produits, nouvelles gammes<\/title>\n<meta name=\"description\" content=\"Architecture de marque : votre marque principale dans la d\u00e9cision d&#039;achat. Que choisir entre Branded House, House of Brands, etc ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Architecture de marque, extension de produits, nouvelles gammes\" \/>\n<meta property=\"og:description\" content=\"Architecture de marque : votre marque principale dans la d\u00e9cision d&#039;achat. Que choisir entre Branded House, House of Brands, etc ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studioblackthorns\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T14:20:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T15:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"blackthorns\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/\"},\"author\":{\"name\":\"blackthorns\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\"},\"headline\":\"Architecture de marque : le r\u00f4le de votre marque m\u00e8re dans la d\u00e9cision d&rsquo;achat\",\"datePublished\":\"2022-10-03T14:20:03+00:00\",\"dateModified\":\"2023-06-02T15:16:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/\"},\"wordCount\":2112,\"publisher\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/architecture-retail.jpg\",\"articleSection\":[\"Happy Hour : le rendez-vous des cr\u00e9atifs qui font bouger le monde de la boisson\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/\",\"name\":\"Architecture de marque, extension de produits, nouvelles gammes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/architecture-retail.jpg\",\"datePublished\":\"2022-10-03T14:20:03+00:00\",\"dateModified\":\"2023-06-02T15:16:14+00:00\",\"description\":\"Architecture de marque : votre marque principale dans la d\u00e9cision d'achat. Que choisir entre Branded House, House of Brands, etc ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/architecture-retail.jpg\",\"contentUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/architecture-retail.jpg\",\"width\":2500,\"height\":1729,\"caption\":\"Architecture de marque\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/blackthornsdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Architecture de marque : le r\u00f4le de votre marque m\u00e8re dans la d\u00e9cision d&rsquo;achat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/\",\"name\":\"Studio Blackthorns\",\"description\":\"Agence de design pour les marques de boisson, bi\u00e8res, vin et spiriteux\",\"publisher\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blackthornsdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#organization\",\"name\":\"Studio Blackthorns\",\"alternateName\":\"Blackthorns\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/Blackthorns_2022_logo_light_background-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/blackthornsdesign.com\\\/wp-content\\\/uploads\\\/Blackthorns_2022_logo_light_background-scaled.jpg\",\"width\":3000,\"height\":2121,\"caption\":\"Studio Blackthorns\"},\"image\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/studioblackthorns\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/studioblackthorns\",\"https:\\\/\\\/www.youtube.com\\\/@studioblackthorns\",\"https:\\\/\\\/www.instagram.com\\\/studioblackthorns\",\"https:\\\/\\\/fr.pinterest.com\\\/studioblackthorns\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\",\"name\":\"blackthorns\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand architecture, product extensions, new ranges","description":"Brand architecture: your main brand in the purchasing decision. What to choose between Branded House, House of Brands, etc.?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/","og_locale":"en_US","og_type":"article","og_title":"Architecture de marque, extension de produits, nouvelles gammes","og_description":"Architecture de marque : votre marque principale dans la d\u00e9cision d'achat. Que choisir entre Branded House, House of Brands, etc ?","og_url":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/","og_site_name":"Blackthorns","article_publisher":"https:\/\/www.facebook.com\/studioblackthorns","article_published_time":"2022-10-03T14:20:03+00:00","article_modified_time":"2023-06-02T15:16:14+00:00","og_image":[{"width":2500,"height":1729,"url":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg","type":"image\/jpeg"}],"author":"blackthorns","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#article","isPartOf":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/"},"author":{"name":"blackthorns","@id":"https:\/\/blackthornsdesign.com\/#\/schema\/person\/52ac7f9fe33a7ec9b2b7acc6f29155f8"},"headline":"Architecture de marque : le r\u00f4le de votre marque m\u00e8re dans la d\u00e9cision d&rsquo;achat","datePublished":"2022-10-03T14:20:03+00:00","dateModified":"2023-06-02T15:16:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/"},"wordCount":2112,"publisher":{"@id":"https:\/\/blackthornsdesign.com\/#organization"},"image":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#primaryimage"},"thumbnailUrl":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg","articleSection":["Happy Hour : le rendez-vous des cr\u00e9atifs qui font bouger le monde de la boisson"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/","url":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/","name":"Brand architecture, product extensions, new ranges","isPartOf":{"@id":"https:\/\/blackthornsdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#primaryimage"},"image":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#primaryimage"},"thumbnailUrl":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg","datePublished":"2022-10-03T14:20:03+00:00","dateModified":"2023-06-02T15:16:14+00:00","description":"Brand architecture: your main brand in the purchasing decision. What to choose between Branded House, House of Brands, etc.?","breadcrumb":{"@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#primaryimage","url":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg","contentUrl":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg","width":2500,"height":1729,"caption":"Architecture de marque"},{"@type":"BreadcrumbList","@id":"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blackthornsdesign.com\/"},{"@type":"ListItem","position":2,"name":"Architecture de marque : le r\u00f4le de votre marque m\u00e8re dans la d\u00e9cision d&rsquo;achat"}]},{"@type":"WebSite","@id":"https:\/\/blackthornsdesign.com\/#website","url":"https:\/\/blackthornsdesign.com\/","name":"Studio Blackthorns","description":"Design agency for beverage, beer, wine and spirits brands","publisher":{"@id":"https:\/\/blackthornsdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blackthornsdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blackthornsdesign.com\/#organization","name":"Studio Blackthorns","alternateName":"Blackthorns","url":"https:\/\/blackthornsdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackthornsdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_2022_logo_light_background-scaled.jpg","contentUrl":"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Blackthorns_2022_logo_light_background-scaled.jpg","width":3000,"height":2121,"caption":"Studio Blackthorns"},"image":{"@id":"https:\/\/blackthornsdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/studioblackthorns","https:\/\/www.linkedin.com\/company\/studioblackthorns","https:\/\/www.youtube.com\/@studioblackthorns","https:\/\/www.instagram.com\/studioblackthorns","https:\/\/fr.pinterest.com\/studioblackthorns\/"]},{"@type":"Person","@id":"https:\/\/blackthornsdesign.com\/#\/schema\/person\/52ac7f9fe33a7ec9b2b7acc6f29155f8","name":"blackthorns"}]}},"spectra_custom_meta":{"_edit_lock":["1735988996:1"],"_schema_disable_body":[""],"_schema_disable_post":[""],"_edit_last":["1"],"zeroneit_featherlight_disable":[""],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["12"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_primary_category":["224"],"_yoast_wpseo_focuskw":["architecture de marque"],"_yoast_wpseo_title":["Architecture de marque, extension de produits, nouvelles gammes"],"_yoast_wpseo_metadesc":["Architecture de marque : votre marque principale dans la d\u00e9cision d'achat. Que choisir entre Branded House, House of Brands, etc ?"],"_yoast_wpseo_linkdex":["81"],"_yoast_wpseo_opengraph-image":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg"],"_yoast_wpseo_opengraph-image-id":["5103"],"_yoast_wpseo_twitter-image":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg"],"_yoast_wpseo_twitter-image-id":["5103"],"_thumbnail_id":["5103"],"_raven_schema_load":["1"],"memberful_acl":["a:2:{s:7:\"product\";a:0:{}s:12:\"subscription\";a:0:{}}"],"memberful_available_to_any_registered_user":[""],"memberful_available_to_anybody_subscribed_to_a_plan":[""],"memberful_marketing_content":[""],"ilj_blacklistdefinition":["a:0:{}"],"ilj_linkdefinition":["a:13:{i:0;s:22:\"architecture de marque\";i:1;s:12:\"marque m\u00e8re\";i:2;s:17:\"d\u00e9cision d'achat\";i:3;s:28:\"comportement du consommateur\";i:4;s:28:\"identifier les opportunit\u00e9s\";i:5;s:14:\"m\u00e9thode hydre\";i:6;s:20:\"portefeuille boisson\";i:7;s:18:\"extension de gamme\";i:8;s:19:\"extension de marque\";i:9;s:11:\"sous-marque\";i:10;s:14:\"house of brand\";i:11;s:16:\"maison de marque\";i:12;s:20:\"marque ind\u00e9pendante\";}"],"_uagb_toc_options":["a:2:{s:17:\"_uagb_toc_version\";s:10:\"1775550520\";s:18:\"_uagb_toc_headings\";a:16:{i:0;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:36:\"le-point-sur-larchitecture-de-marque\";s:7:\"content\";s:37:\"Le point sur l'architecture de marque\";s:5:\"depth\";i:2;}i:1;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:46:\"larchitecture-de-marque-orient\u00e9e-consommateur\";s:7:\"content\";s:48:\"L'architecture de marque, orient\u00e9e consommateur\";s:5:\"depth\";i:3;}i:2;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:33:\"ayez-le-moins-de-marques-possible\";s:7:\"content\";s:33:\"Ayez le moins de marques possible\";s:5:\"depth\";i:3;}i:3;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:65:\"mais-pourquoi-diable-me-concentrer-sur-larchitecture-de-ma-marque\";s:7:\"content\";s:68:\"Mais pourquoi diable me concentrer sur l'architecture de ma marque ?\";s:5:\"depth\";i:3;}i:4;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:48:\"larchitecture-de-marque-enjeux-et-positionnement\";s:7:\"content\";s:51:\"L'architecture de marque : enjeux et positionnement\";s:5:\"depth\";i:2;}i:5;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:53:\"identifier-les-nouvelles-opportunit\u00e9s-sur-le-march\u00e9\";s:7:\"content\";s:53:\"Identifier les nouvelles opportunit\u00e9s sur le march\u00e9\";s:5:\"depth\";i:3;}i:6;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:34:\"\u00e9conomiser-du-temps-et-de-largent\";s:7:\"content\";s:35:\"\u00c9conomiser du temps et de l'argent\";s:5:\"depth\";i:3;}i:7;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:58:\"pr\u00e9senter-plus-de-clart\u00e9-et-de-coh\u00e9rence-\u00e0-ses-clients\";s:7:\"content\";s:58:\"Pr\u00e9senter plus de clart\u00e9 et de coh\u00e9rence \u00e0 ses clients\";s:5:\"depth\";i:3;}i:8;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:58:\"g\u00e9rer-de-mani\u00e8re-proactive-lensemble-de-son-portefeuille\";s:7:\"content\";s:59:\"G\u00e9rer de mani\u00e8re proactive l'ensemble de son portefeuille\";s:5:\"depth\";i:3;}i:9;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:63:\"construire-une-entreprise-plus-r\u00e9siliente-et-plus-diversifi\u00e9e\";s:7:\"content\";s:63:\"Construire une entreprise plus r\u00e9siliente et plus diversifi\u00e9e\";s:5:\"depth\";i:3;}i:10;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:56:\"le-r\u00f4le-de-la-marque-m\u00e8re-dans-larchitecture-de-marque\";s:7:\"content\";s:57:\"Le r\u00f4le de la marque m\u00e8re dans l'architecture de marque\";s:5:\"depth\";i:2;}i:11;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:25:\"prot\u00e9ger-sa-marque-m\u00e8re\";s:7:\"content\";s:25:\"Prot\u00e9ger sa marque m\u00e8re\";s:5:\"depth\";i:3;}i:12;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:46:\"sa-marque-principale-en-tant-que-moteur-dachat\";s:7:\"content\";s:47:\"Sa marque principale en tant que moteur d'achat\";s:5:\"depth\";i:3;}i:13;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:37:\"diagnostiquez-votre-marque-maintenant\";s:7:\"content\";s:39:\"Diagnostiquez votre marque maintenant !\";s:5:\"depth\";i:3;}i:14;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:37:\"diagnostiquez-votre-marque-maintenant\";s:7:\"content\";s:39:\"Diagnostiquez votre marque maintenant !\";s:5:\"depth\";i:3;}i:15;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:19:\"exorcisme-de-marque\";s:7:\"content\";s:19:\"Exorcisme de marque\";s:5:\"depth\";i:2;}}}"],"wpil_sync_report3":["1"],"_uag_page_assets":["a:9:{s:3:\"css\";s:86316:\".wp-block-uagb-container.uagb-block-090064d6 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-090064d6 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-090064d6 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-090064d6 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-090064d6 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-090064d6{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-090064d6 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-090064d6{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;overflow: visible;order: initial;border-color: inherit;background-color: #ad291f;;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-a7c2f18c .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-a7c2f18c .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-a7c2f18c .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-a7c2f18c .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-a7c2f18c .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-a7c2f18c{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-a7c2f18c > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-a7c2f18c{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.uagb-block-8b8b83be.uagb-section__wrap{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-right: auto;margin-left: auto;max-width: 900px;}.uagb-block-8b8b83be > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-8b8b83be > .uagb-section__inner-wrap{max-width: 100%;}.uagb-block-8b8b83be.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-8b8b83be > .uagb-section__overlay{border-radius:    ;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action .uagb-cta__title{color: #ffffff;margin-bottom: 10px;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action .uagb-cta__desc{color: #ffffff;margin-bottom: 20px;}.uagb-block-b2ac49f1 .uagb-cta__align-button-after{margin-left: 5px;}.uagb-block-b2ac49f1 .uagb-cta__align-button-before{margin-right: 5px;}.uagb-block-b2ac49f1 .uagb-cta__button-wrapper .uagb-cta-with-svg{font-size: 22px;width: 22px;height: 22px;line-height: 22px;}.uagb-block-b2ac49f1 .uagb-cta__button-wrapper .uagb-cta__block-link svg{fill: #ad291f;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper > svg{margin-left: 5px;font-size: 22px;width: 22px;height: 22px;line-height: 22px;fill: #ad291f;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper:hover > svg{fill: #ffffff;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper:focus > svg{fill: #ffffff;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta-second__button > svg{margin-left: 10px;font-size: 14px;width: 14px;height: 14px;line-height: 14px;fill: #000000;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta-second__button:hover > svg{fill: #ffffff;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta-second__button:focus > svg{fill: #ffffff;}.uagb-block-b2ac49f1 .uagb-cta__content-wrap{text-align: center;}.uagb-block-b2ac49f1 .uagb-cta__wrap{width: 100%;text-align: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action{text-align: center;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-left: 0px;margin-right: 0px;}.uagb-block-b2ac49f1 .uagb-cta__buttons{column-gap: 30px;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action {display: flex;justify-content: space-between;}.uagb-block-b2ac49f1 .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__content{width: 100%;}.uagb-block-b2ac49f1 .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper {align-self: center;height: fit-content;margin-left: auto;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button{color: #000000;background-color: #00000000;padding-top: 10px;padding-bottom: 10px;padding-left: 14px;padding-right: 14px;align-self: center;height: fit-content;border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-style: solid;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button:hover{color: #ffffff;background-color: #3a3a3a!important;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button:focus{color: #ffffff;background-color: #3a3a3a!important;}.uagb-block-b2ac49f1 .uagb-cta__button-wrapper a.uagb-cta-typeof-button{color: #ad291f;background-color: #ffffff;padding-top: 10px;padding-bottom: 10px;padding-left: 30px;padding-right: 30px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-color: #333;border-style: none;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__button-wrapper a.uagb-cta-typeof-button:hover{color: #ffffff;background-color: #000000;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__button-wrapper a.uagb-cta-typeof-button:focus{color: #ffffff;background-color: #000000;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{color: #ad291f;background-color: #ffffff;padding-top: 10px;padding-bottom: 10px;padding-left: 30px;padding-right: 30px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-color: #333;border-style: none;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link:hover{color: #ffffff;background-color: #000000;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link:focus{color: #ffffff;background-color: #000000;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{text-decoration: none;font-weight: 500;font-size: 22px;}.uagb-block-b2ac49f1 .uagb-cta__button-wrapper a.uagb-cta__button-link-wrapper{text-decoration: none;font-weight: 500;font-size: 22px;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta-second__button{text-transform: normal;text-decoration: none;font-size: 14px;}@media only screen and (max-width: 976px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-090064d6{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-090064d6 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-090064d6{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;order: initial;background-color: #ad291f;;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-a7c2f18c{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-a7c2f18c > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-a7c2f18c{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.uagb-cta__content-stacked-tablet {display: inherit;}.uagb-block-b2ac49f1.uagb-cta__content-stacked-tablet .uagb-cta__wrap{width: 100%;}.uagb-block-b2ac49f1 .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-b2ac49f1 .uagb-cta__wrap{text-align: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{border-style: none;border-color: #333;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{border-style: none;border-color: #333;}}@media only screen and (max-width: 767px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-090064d6{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-090064d6 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-090064d6{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;order: initial;background-color: #ad291f;;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-a7c2f18c{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-a7c2f18c > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-a7c2f18c{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.uagb-cta__content-stacked-mobile {display: inherit;}.uagb-block-b2ac49f1.uagb-cta__content-stacked-mobile .uagb-cta__wrap{width: 100%;}.uagb-block-b2ac49f1 .uagb-cta__buttons{justify-content: center;}.uagb-block-b2ac49f1 .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-b2ac49f1 .uagb-cta__wrap{text-align: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{border-style: none;border-color: #333;}.uagb-block-b2ac49f1.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{border-style: none;border-color: #333;}}.uagb-block-e27fbb34.uagb-section__wrap{padding-top: 40px;padding-bottom: 40px;padding-left: 20px;padding-right: 20px;margin-top: 0px;margin-bottom: 0px;margin-right: auto;margin-left: auto;max-width: 1140px;}.uagb-block-e27fbb34 > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-e27fbb34 > .uagb-section__inner-wrap{max-width: 100%;}.uagb-block-e27fbb34.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-e27fbb34 > .uagb-section__overlay{border-radius:    ;}@media only screen and (max-width: 767px) {.uagb-block-e27fbb34.uagb-section__wrap{padding-left: 20px;padding-right: 20px;}}.wp-block-uagb-container.uagb-block-4b2b9c08 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-4b2b9c08 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-4b2b9c08 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-4b2b9c08 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-4b2b9c08 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-4b2b9c08{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-4b2b9c08 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-4b2b9c08{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-53c952e1 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-53c952e1 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-53c952e1 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-53c952e1 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-53c952e1 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-53c952e1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-53c952e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-53c952e1{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.uagb-block-e92903c5.uagb-section__wrap{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-right: auto;margin-left: auto;max-width: 900px;}.uagb-block-e92903c5 > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-e92903c5 > .uagb-section__inner-wrap{max-width: 100%;}.uagb-block-e92903c5.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-e92903c5 > .uagb-section__overlay{border-radius:    ;}.uagb-block-ac42aded.wp-block-uagb-table-of-contents{text-align: left;}.uagb-block-ac42aded .uagb-toc__list-wrap li a{color: #54595F;}.uagb-block-ac42aded .uagb-toc__wrap .uagb-toc__title-wrap{justify-content: left;}.uagb-block-ac42aded .uagb-toc__wrap .uagb-toc__title{justify-content: left;}.uagb-block-ac42aded .uagb-toc__wrap{border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 6px;border-top-right-radius: 6px;border-bottom-left-radius: 6px;border-bottom-right-radius: 6px;border-color: #333;border-style: none;padding-left: 0px;padding-right: 0px;padding-top: 0px;padding-bottom: 0px;background: #ffffff;width: 100%;}.uagb-block-ac42aded .uagb-toc__list-wrap{column-count: 1;overflow: hidden;text-align: left;}.uagb-block-ac42aded .uagb-toc__list-wrap > ul.uagb-toc__list > li:first-child{padding-top: 0;}.uagb-block-ac42aded .uagb-toc__list-wrap ul.uagb-toc__list:last-child > li:last-child{padding-bottom: 0;}.uagb-block-ac42aded .uagb-toc__list{list-style-type: none !important;}.uagb-block-ac42aded .uagb-toc__list .uagb-toc__list{list-style-type: none !important;}.uagb-block-ac42aded .uagb-toc__title{font-weight: Default;font-size: 20px;}.uagb-block-ac42aded .uagb-toc__list-wrap ol li a{text-decoration: underline;}.uagb-toc__scroll-top { color: #313131; }.uagb-block-9f4086a8.uagb-section__wrap{padding-top: 20px;padding-bottom: 20px;padding-left: 20px;padding-right: 20px;margin-top: 0px;margin-bottom: 0px;border-style: none;margin-right: auto;margin-left: auto;max-width: 900px;}.uagb-block-9f4086a8 > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-9f4086a8 > .uagb-section__inner-wrap{max-width: 100%;}.uagb-block-9f4086a8.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-9f4086a8 > .uagb-section__overlay{border-radius:    ;}.wp-block-uagb-container.uagb-block-788f4a8e .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-788f4a8e .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-788f4a8e .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-788f4a8e .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-788f4a8e .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-788f4a8e{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-788f4a8e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-788f4a8e{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-e9724d37 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-e9724d37 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-e9724d37 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-e9724d37 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-e9724d37 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e9724d37{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e9724d37 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-e9724d37{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-71403e16 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-71403e16 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-71403e16 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-71403e16 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-71403e16 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-71403e16{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-71403e16 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 900px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-71403e16{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-92fdd963 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-92fdd963 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-92fdd963 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-92fdd963 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-92fdd963 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-92fdd963{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-92fdd963 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-92fdd963{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-9a2b4e9e .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-9a2b4e9e .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-9a2b4e9e .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-9a2b4e9e .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-9a2b4e9e .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9a2b4e9e{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9a2b4e9e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-9a2b4e9e{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-18160682 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-18160682 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-18160682 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-18160682 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-18160682 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-18160682{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-18160682 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-18160682{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-64405fe1 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-64405fe1 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-64405fe1 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-64405fe1 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-64405fe1 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-64405fe1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-64405fe1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 900px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: row;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-64405fe1{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-9cc1f7ba .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-9cc1f7ba .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-9cc1f7ba .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-9cc1f7ba .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-9cc1f7ba .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9cc1f7ba{max-width: 50%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9cc1f7ba > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-9cc1f7ba{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-5718ec03 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-5718ec03 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-5718ec03 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-5718ec03 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-5718ec03 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5718ec03{max-width: 50%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5718ec03 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-5718ec03{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-26979fae .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-26979fae .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-26979fae .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-26979fae .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-26979fae .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-26979fae{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-26979fae > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-26979fae{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-5f95ddc8 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-5f95ddc8 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-5f95ddc8 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-5f95ddc8 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-5f95ddc8 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5f95ddc8{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5f95ddc8 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-5f95ddc8{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-8d0ee147 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-8d0ee147 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-8d0ee147 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-8d0ee147 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-8d0ee147 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-8d0ee147{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-8d0ee147 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 900px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-8d0ee147{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-c94b79ed .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-c94b79ed .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-c94b79ed .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-c94b79ed .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-c94b79ed .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-c94b79ed{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-c94b79ed > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-c94b79ed{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.uagb-block-4848eb61.wp-block-uagb-columns.uagb-columns__wrap{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;}.uagb-block-4848eb61 .uagb-columns__video-wrap{opacity: 0.5;}.uagb-block-4848eb61 > .uagb-columns__inner-wrap{max-width: 1140px;}.uagb-block-4848eb61 .uagb-column__inner-wrap{padding: 10px;}.uagb-block-4848eb61 .uagb-column__wrap{padding: 10px;}.uagb-block-4848eb61 .uagb-columns__shape.uagb-columns__shape-top .uagb-columns__shape-fill{fill: rgba(51,51,51,1);}.uagb-block-4848eb61 .uagb-columns__shape.uagb-columns__shape-bottom .uagb-columns__shape-fill{fill: rgba(51,51,51,1);}.uagb-block-4848eb61.wp-block-uagb-columns{box-shadow: 0px 0px    ;}.uagb-block-4848eb61 > .uagb-columns__overlay{border-radius:    ;}.uagb-block-4848eb61.uagb-columns__wrap{border-style: none;}.wp-block-uagb-column.uagb-block-8617dd9b.uagb-column__wrap{border-style: none;width: 50%;}.wp-block-uagb-column.uagb-block-8617dd9b > .uagb-column__overlay{border-radius:    ;}.wp-block-uagb-column.uagb-block-99adc3d5.uagb-column__wrap{border-style: none;width: 50%;}.wp-block-uagb-column.uagb-block-99adc3d5 > .uagb-column__overlay{border-radius:    ;}.wp-block-uagb-container.uagb-block-fc739a65 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-fc739a65 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-fc739a65 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-fc739a65 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-fc739a65 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-fc739a65{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-fc739a65 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-fc739a65{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-2eb3a312 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-2eb3a312 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-2eb3a312 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-2eb3a312 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-2eb3a312 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-2eb3a312{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-2eb3a312 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 900px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-2eb3a312{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-3d8de8e1 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-3d8de8e1 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-3d8de8e1 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-3d8de8e1 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-3d8de8e1 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-3d8de8e1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-3d8de8e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 680px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-3d8de8e1{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-1ad4c7a2 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-1ad4c7a2 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-1ad4c7a2 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-1ad4c7a2 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-1ad4c7a2 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-1ad4c7a2{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-1ad4c7a2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-1ad4c7a2{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;overflow: visible;order: initial;border-color: inherit;background-color: #ad291f;;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-48858900 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-48858900 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-48858900 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-48858900 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-48858900 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-48858900{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-48858900 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-48858900{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.uagb-block-05a0e0a9.uagb-section__wrap{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-right: auto;margin-left: auto;max-width: 900px;}.uagb-block-05a0e0a9 > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-05a0e0a9 > .uagb-section__inner-wrap{max-width: 100%;}.uagb-block-05a0e0a9.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-05a0e0a9 > .uagb-section__overlay{border-radius:    ;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action .uagb-cta__title{color: #ffffff;margin-bottom: 10px;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action .uagb-cta__desc{color: #ffffff;margin-bottom: 20px;}.uagb-block-48f38c3e .uagb-cta__align-button-after{margin-left: 5px;}.uagb-block-48f38c3e .uagb-cta__align-button-before{margin-right: 5px;}.uagb-block-48f38c3e .uagb-cta__button-wrapper .uagb-cta-with-svg{font-size: 22px;width: 22px;height: 22px;line-height: 22px;}.uagb-block-48f38c3e .uagb-cta__button-wrapper .uagb-cta__block-link svg{fill: #ad291f;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper > svg{margin-left: 5px;font-size: 22px;width: 22px;height: 22px;line-height: 22px;fill: #ad291f;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper:hover > svg{fill: #ffffff;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper:focus > svg{fill: #ffffff;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta-second__button > svg{margin-left: 10px;font-size: 14px;width: 14px;height: 14px;line-height: 14px;fill: #000000;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta-second__button:hover > svg{fill: #ffffff;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta-second__button:focus > svg{fill: #ffffff;}.uagb-block-48f38c3e .uagb-cta__content-wrap{text-align: center;}.uagb-block-48f38c3e .uagb-cta__wrap{width: 100%;text-align: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action{text-align: center;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-left: 0px;margin-right: 0px;}.uagb-block-48f38c3e .uagb-cta__buttons{column-gap: 30px;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action {display: flex;justify-content: space-between;}.uagb-block-48f38c3e .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__content{width: 100%;}.uagb-block-48f38c3e .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper {align-self: center;height: fit-content;margin-left: auto;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button{color: #000000;background-color: #00000000;padding-top: 10px;padding-bottom: 10px;padding-left: 14px;padding-right: 14px;align-self: center;height: fit-content;border-top-width: 1px;border-left-width: 1px;border-right-width: 1px;border-bottom-width: 1px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-style: solid;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button:hover{color: #ffffff;background-color: #3a3a3a!important;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button a.uagb-cta-second__button:focus{color: #ffffff;background-color: #3a3a3a!important;}.uagb-block-48f38c3e .uagb-cta__button-wrapper a.uagb-cta-typeof-button{color: #ad291f;background-color: #ffffff;padding-top: 10px;padding-bottom: 10px;padding-left: 30px;padding-right: 30px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-color: #333;border-style: none;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__button-wrapper a.uagb-cta-typeof-button:hover{color: #ffffff;background-color: #000000;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__button-wrapper a.uagb-cta-typeof-button:focus{color: #ffffff;background-color: #000000;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{color: #ad291f;background-color: #ffffff;padding-top: 10px;padding-bottom: 10px;padding-left: 30px;padding-right: 30px;border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-left-radius: 30px;border-bottom-right-radius: 30px;border-color: #333;border-style: none;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link:hover{color: #ffffff;background-color: #000000;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link:focus{color: #ffffff;background-color: #000000;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{text-decoration: none;font-weight: 500;font-size: 22px;}.uagb-block-48f38c3e .uagb-cta__button-wrapper a.uagb-cta__button-link-wrapper{text-decoration: none;font-weight: 500;font-size: 22px;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta-second__button{text-transform: normal;text-decoration: none;font-size: 14px;}.uagb-block-56b237c5.uagb-section__wrap{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px;margin-bottom: 0px;margin-right: 0px;margin-left: 0px;max-width: 100%;}.uagb-block-56b237c5 > .uagb-section__video-wrap{opacity: 0.5;}.uagb-block-56b237c5 > .uagb-section__inner-wrap{max-width: 1140px;}.uagb-block-56b237c5.wp-block-uagb-section{box-shadow: 0px 0px    ;}.uagb-block-56b237c5 > .uagb-section__overlay{border-radius:    ;}@media only screen and (max-width: 976px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-4b2b9c08{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-4b2b9c08 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-4b2b9c08{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-53c952e1{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-53c952e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-53c952e1{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-ac42aded .uagb-toc__wrap{border-style: none;}.uagb-block-ac42aded .uagb-toc__list-wrap{column-count: 1;overflow: hidden;text-align: left;}.uagb-block-ac42aded .uagb-toc__list-wrap > ul.uagb-toc__list > li:first-child{padding-top: 0;}.uagb-block-ac42aded .uagb-toc__list-wrap ul.uagb-toc__list:last-child > li:last-child{padding-bottom: 0;}.uagb-block-9f4086a8.uagb-section__wrap{border-style: none;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-788f4a8e{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-788f4a8e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-788f4a8e{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e9724d37{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e9724d37 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-e9724d37{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-71403e16{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-71403e16 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-71403e16{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-92fdd963{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-92fdd963 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-92fdd963{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9a2b4e9e{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9a2b4e9e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-9a2b4e9e{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-18160682{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-18160682 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-18160682{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-64405fe1{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-64405fe1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-64405fe1{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9cc1f7ba{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9cc1f7ba > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-9cc1f7ba{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5718ec03{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5718ec03 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-5718ec03{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-26979fae{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-26979fae > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-26979fae{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5f95ddc8{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5f95ddc8 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-5f95ddc8{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-8d0ee147{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-8d0ee147 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-8d0ee147{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-c94b79ed{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-c94b79ed > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-c94b79ed{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-4848eb61.uagb-columns__wrap{border-style: none;}.wp-block-uagb-column.uagb-block-8617dd9b.uagb-column__wrap{border-style: none;}.wp-block-uagb-column.uagb-block-99adc3d5.uagb-column__wrap{border-style: none;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-fc739a65{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-fc739a65 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-fc739a65{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-2eb3a312{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-2eb3a312 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-2eb3a312{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-3d8de8e1{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-3d8de8e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-3d8de8e1{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-1ad4c7a2{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-1ad4c7a2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-1ad4c7a2{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;order: initial;background-color: #ad291f;;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-48858900{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-48858900 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-48858900{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.uagb-cta__content-stacked-tablet {display: inherit;}.uagb-block-48f38c3e.uagb-cta__content-stacked-tablet .uagb-cta__wrap{width: 100%;}.uagb-block-48f38c3e .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-48f38c3e .uagb-cta__wrap{text-align: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{border-style: none;border-color: #333;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{border-style: none;border-color: #333;}}@media only screen and (max-width: 767px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-4b2b9c08{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-4b2b9c08 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-4b2b9c08{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-53c952e1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-53c952e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-53c952e1{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-e92903c5.uagb-section__wrap{padding-left: 20px;padding-right: 20px;}.uagb-block-ac42aded .uagb-toc__wrap{border-style: none;}.uagb-block-ac42aded .uagb-toc__list-wrap{column-count: 1;overflow: hidden;text-align: left;}.uagb-block-ac42aded .uagb-toc__list-wrap > ul.uagb-toc__list > li:first-child{padding-top: 0;}.uagb-block-ac42aded .uagb-toc__list-wrap ul.uagb-toc__list:last-child > li:last-child{padding-bottom: 0;}.uagb-block-9f4086a8.uagb-section__wrap{border-style: none;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-788f4a8e{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-788f4a8e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-788f4a8e{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-e9724d37{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-e9724d37 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-e9724d37{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-71403e16{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-71403e16 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-71403e16{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-92fdd963{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-92fdd963 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-92fdd963{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9a2b4e9e{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9a2b4e9e > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-9a2b4e9e{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-18160682{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-18160682 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-18160682{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-64405fe1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-64405fe1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-64405fe1{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-9cc1f7ba{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-9cc1f7ba > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-9cc1f7ba{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5718ec03{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5718ec03 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-5718ec03{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-26979fae{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-26979fae > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-26979fae{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-5f95ddc8{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-5f95ddc8 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-5f95ddc8{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-8d0ee147{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-8d0ee147 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-8d0ee147{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-c94b79ed{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-c94b79ed > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-c94b79ed{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-4848eb61.uagb-columns__wrap{border-style: none;}.wp-block-uagb-column.uagb-block-8617dd9b.uagb-column__wrap{border-style: none;}.wp-block-uagb-column.uagb-block-99adc3d5.uagb-column__wrap{border-style: none;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-fc739a65{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-fc739a65 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-fc739a65{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-2eb3a312{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-2eb3a312 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-2eb3a312{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-3d8de8e1{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-3d8de8e1 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-3d8de8e1{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-1ad4c7a2{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-1ad4c7a2 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-1ad4c7a2{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 20px;margin-right: 20px;order: initial;background-color: #ad291f;;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-48858900{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-48858900 > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-48858900{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.uagb-cta__content-stacked-mobile {display: inherit;}.uagb-block-48f38c3e.uagb-cta__content-stacked-mobile .uagb-cta__wrap{width: 100%;}.uagb-block-48f38c3e .uagb-cta__buttons{justify-content: center;}.uagb-block-48f38c3e .uagb-cta__content-right .uagb-cta__left-right-wrap .uagb-cta__link-wrapper{width: 0%;}.uagb-block-48f38c3e .uagb-cta__wrap{text-align: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action  {flex-direction: column;align-items: center;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action a.uagb-cta__button-link-wrapper{border-style: none;border-color: #333;}.uagb-block-48f38c3e.wp-block-uagb-call-to-action.wp-block-button .uagb-cta__buttons a.uagb-cta__button-link-wrapper.wp-block-button__link{border-style: none;border-color: #333;}.uagb-block-56b237c5.uagb-section__wrap{padding-left: 20px;padding-right: 20px;}}.wp-block-uagb-container.uagb-block-7e0ec8a8 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-7e0ec8a8 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-7e0ec8a8 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-7e0ec8a8 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-7e0ec8a8 .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-7e0ec8a8{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-7e0ec8a8{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 20%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 20%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 20%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 20%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-874a0c8f .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 20%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1140px);max-width: var(--inner-content-custom-width);width: 100%;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.wp-block-uagb-container.uagb-block-874a0c8f{box-shadow: 0px 0px   #00000070 ;padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}@media only screen and (max-width: 976px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-7e0ec8a8{width: 100%;}.wp-block-uagb-container.uagb-block-7e0ec8a8{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 1024px);max-width: var(--inner-content-custom-width);width: 100%;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;}}@media only screen and (max-width: 767px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-7e0ec8a8{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-7e0ec8a8{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-874a0c8f{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-is-root-container.alignfull.uagb-block-874a0c8f > .uagb-container-inner-blocks-wrap{--inner-content-custom-width: min( 100%, 767px);max-width: var(--inner-content-custom-width);width: 100%;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-874a0c8f{padding-top: 10px;padding-bottom: 10px;padding-left: 10px;padding-right: 10px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}}\";s:2:\"js\";s:386:\"document.addEventListener(\"DOMContentLoaded\", function(){ window.addEventListener( 'load', function(){\n\tUAGBTableOfContents._run( {\"mappingHeaders\":[false,true,true,false,false,false],\"scrollToTop\":true,\"makeCollapsible\":false,\"enableCollapsableList\":false,\"initialCollapse\":false,\"markerView\":\"disc\",\"isFrontend\":true,\"initiallyCollapseList\":false}, '.uagb-block-ac42aded' );\n} );\n });\";s:18:\"current_block_list\";a:15:{i:0;s:11:\"core\/spacer\";i:1;s:14:\"uagb\/container\";i:2;s:14:\"core\/paragraph\";i:4;s:10:\"core\/image\";i:5;s:12:\"uagb\/section\";i:6;s:22:\"uagb\/table-of-contents\";i:8;s:10:\"core\/quote\";i:10;s:12:\"core\/heading\";i:11;s:19:\"uagb\/call-to-action\";i:12;s:9:\"core\/list\";i:13;s:14:\"core\/list-item\";i:14;s:12:\"uagb\/columns\";i:15;s:11:\"uagb\/column\";i:17;s:9:\"core\/html\";i:18;s:17:\"core\/latest-posts\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1775550520\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg",2500,1729,false],"thumbnail":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-150x104.jpg",150,104,true],"medium":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-640x443.jpg",640,443,true],"medium_large":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-768x531.jpg",768,531,true],"large":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1140x788.jpg",1140,788,true],"1536x1536":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-1536x1062.jpg",1536,1062,true],"2048x2048":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-2048x1416.jpg",2048,1416,true],"trp-custom-language-flag":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail-18x12.jpg",18,12,true],"gform-image-choice-sm":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg",300,207,false],"gform-image-choice-md":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg",400,277,false],"gform-image-choice-lg":["https:\/\/blackthornsdesign.com\/wp-content\/uploads\/architecture-retail.jpg",600,415,false]},"uagb_author_info":{"display_name":"blackthorns","author_link":"https:\/\/blackthornsdesign.com\/en\/blog\/author\/blackthorns\/"},"uagb_comment_info":0,"uagb_excerpt":"L'architecture de marque est la m\u00e9thode que vous allez utiliser pour d\u00e9terminer comment toutes vos marques, actuelles et futures, interagissent au sein de votre soci\u00e9t\u00e9. Lorsque notre entreprise cro\u00eet, il n'est pas rare de se poser quelques questions du genre : comment mes marques sont-elles li\u00e9es ou dissoci\u00e9es ? Comment sont-elles positionn\u00e9es et nomm\u00e9es ?&hellip;","_links":{"self":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/posts\/4844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/comments?post=4844"}],"version-history":[{"count":0,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/posts\/4844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/media\/5103"}],"wp:attachment":[{"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/media?parent=4844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/categories?post=4844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackthornsdesign.com\/en\/wp-json\/wp\/v2\/tags?post=4844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}