{"id":5756,"date":"2023-06-06T10:39:39","date_gmt":"2023-06-06T09:39:39","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=5756"},"modified":"2023-06-06T10:40:02","modified_gmt":"2023-06-06T09:40:02","slug":"strategie-de-rebranding-echelonne-pour-les-brasseries-en-2023","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/strategie-de-rebranding-echelonne-pour-les-brasseries-en-2023\/","title":{"rendered":"Staggered rebranding: an inevitable strategy for breweries in 2023?"},"content":{"rendered":"<div class=\"wp-block-uagb-container margin-x-xl uagb-block-b849b197 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>In a difficult economic climate for craft breweries, rebranding, or rethinking one's identity, is one of the strategic elements essential to staying competitive. In episode 23 of the 1000 Hectos podcast entitled \u00ab\u00a0<em>When and how to rebrand a brewery in 2023?<\/em>\u00ab Ludovic and Doroth\u00e9e discuss this issue in detail. Here's a summary of their views and advice.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-76896814 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"WHEN and HOW to rebrand a brewery in 2023?\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/Km9jNNtarVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-40370a8e container\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-de7e4921 proxima margin-bottom-xl\"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable of Contents<br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#le-rebranding-\u00e9chelonn\u00e9-quest-ce-que-cest\" class=\"uagb-toc-link__trigger\">Phased rebranding: what is it?<\/a><li class=\"uagb-toc__list\"><a href=\"#pourquoi-opter-pour-un-rebranding-r\u00e9parti-dans-le-temps\" class=\"uagb-toc-link__trigger\">Why opt for rebranding over time?<\/a><li class=\"uagb-toc__list\"><a href=\"#comment-mettre-en-place-un-rebranding-progressif\" class=\"uagb-toc-link__trigger\">How do you set up progressive rebranding?<\/a><li class=\"uagb-toc__list\"><a href=\"#conclusion\" class=\"uagb-toc-link__trigger\">In the end<\/a><li class=\"uagb-toc__list\"><a href=\"#vous-souhaitez-aller-plus-loin-et-acc\u00e9der-\u00e0-une-analyse-d\u00e9taill\u00e9e-des-tendances-qui-fa\u00e7onneront-le-monde-de-la-bi\u00e8re-en-2024-2025\" class=\"uagb-toc-link__trigger\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-260be5fc margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We're no longer 15 years behind the times, when it was the norm to create a uniform package and launch everything at the same time. Today, things are more complex, and we have to deal with the reality of the market and the tools at our disposal. That's why, for most breweries, a phased rebranding seems to be the simplest solution to consider. <\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-e431d321 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a46a03a7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>According to Brasseurs de France, <a href=\"https:\/\/brasseurs-de-france.com\/communication\/2023\/05\/16\/1-brasserie-sur-10-arreterait-son-activite-en-2023-ne-les-laissons-pas-disparaitre-sans-reagir\/\" target=\"_blank\" rel=\"noreferrer noopener\">one in ten breweries could cease trading by 2023<\/a> due to rising costs, not only of raw materials, but also of consumables such as bottles and cardboard. General inflation, the difficulties faced by organic stores and falling beer consumption are also contributing to this difficult situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Phased rebranding: what is it?<\/h2>\n\n\n\n<p>Phased rebranding is a strategy that involves renewing your identity and marketing approach gradually, rather than radically. It could also be called\u00ab\u00a0<em>gradual rebranding<\/em>\u00a0\u00bbor \u00ab\u00a0<em>progressive rebranding<\/em>\u00ab . This approach seems more relevant today, as it has become difficult to launch new branding from a single source, given the multiplicity of distribution channels and social networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Why opt for rebranding over time?<\/h2>\n\n\n\n<p>Staggered rebranding is a way of dealing with market realities. It's counter-intuitive to take products off the shelves before their BBD or UBD. Furthermore, staggered rebranding reduces costs, as you don't have to wait for the perfect moment to launch the new branding. During this waiting period, money could potentially be lost, as the new branding is expected to outsell the old one.<\/p>\n\n\n\n<p>It therefore seems inevitable that the old brand identity should coexist with the new one during this transition phase. But what's the best way?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">How do you set up progressive rebranding?<\/h2>\n\n\n\n<p>The first step is to communicate. It's essential to announce the change several times on social networks to ensure that the message is well received by consumers. It's also advisable to create a dedicated rebranding section on your website to explain the reasons for the change.<\/p>\n\n\n\n<p>It is also important to work with a <a href=\"https:\/\/blackthornsdesign.com\/en\/\">consulting firm<\/a> or specialized agency that understands your brewery's issues and objectives. This service provider can help create what's known as a \u00abDesign System\u00bb (or modular design system), enabling you to quickly and easily change product designs to suit your graphic charter.<\/p>\n\n\n\n<p>Finally, managing label stock is crucial. It's not necessary to throw out the old labels to launch the new branding. It's wiser to gradually deplete the stock while introducing the new ones.<\/p>\n\n\n\n<p>For the rebranding of <a href=\"https:\/\/blackthornsdesign.com\/en\/projects\/brasserie-volcelest\/\">Volcelest brewery<\/a>, Studio Blackthorns has set up on their <a href=\"https:\/\/www.brasserievolcelest.fr\/nos-bieres\/gamme-permanente-volcelest\/ipa\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> different pages presenting before-and-after sliders of their products, allowing loyal consumers to understand this transition. The idea was to make a lasting impression, so that the brewery's target audience would be able to identify with it when they came into the store ready to buy a beer. Rebranding needs to be done with care and subtlety, and it's vital to ensure that former consumers don't lose sight of their favorite brand.<\/p>\n\n\n\n\t\t\t\n\t<style type=\"text\/css\">\n\t\t.slider-info-5684.bafg-slider-info .bafg-slider-title {\n\t\t\t\t\t\t\tfont-size:\n\t\t\t\t\t22px\t\t\t\t;\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-5684.bafg-slider-info .bafg-slider-description {\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t\t\n\t\t\n\t\t.slider-info-5684.bafg-slider-info .bafg_slider_readmore_button {\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\ttext-align: center;\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-5684.bafg-slider-info .bafg_slider_readmore_button:hover {\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t<\/style>\n\t\n\t\t\t<div class=\"bafg-twentytwenty-container slider-5684\"\n\t\t\t\tbafg-orientation=\"horizontal\" bafg-default-offset=\"0.5\"\n\t\t\t\tbafg-before-label=\"Before\"\n\t\t\t\tbafg-after-label=\"After\" bafg-overlay=\"\"\n\t\t\t\tbafg-move-slider-on-hover=\"\"\n\t\t\t\tbafg-click-to-move=\"\">\n\n\t\t\t\t\t\t\t\t<img class=\"\" \t\t\t\t\tsrc=\"\" alt=\"\">\n\t\t\t\t<img class=\"\" \t\t\t\t\tsrc=\"\" alt=\"\">\n\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"bafg-slider-info-wraper\">\n\t\t<div style=\"\" class=\"slider-info-5684 bafg-slider-info\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-9e59b549 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg\" alt=\"Strategic reports on beverages, beer and spirits 2024\" class=\"uag-image-7296\" width=\"150\" height=\"141\" title=\"bundle3_rapports2024_square_white\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong> Discover our complete report \"Consumer Trends in Beer \u2013 2025 Season (French version)\", a treasure trove of insights and advice to help you stay ahead.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/5kA5nfbK563Ld5CcN6\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\"><strong>Buy \u2013 \u20ac99.95<\/strong><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4a447593 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/analysis-beer-consumption-trends\/\" rel=\"follow noopener\" target=\"_self\"><div class=\"uagb-button__link\"><strong>See more<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c5ad4093 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg\" alt=\"emblem black\" class=\"uag-image-5094\" width=\"50\" height=\"50\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-d3fe6a1d\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Change will always be frowned upon by some of your customers. Your transformation is a strategic choice. Don't necessarily second-guess yourself if you get some negative feedback. Over time, identity and brand overhauls are often accepted.<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6e004ee2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">In the end<\/h2>\n\n\n\n<p>Phased rebranding is an essential strategy for craft breweries in 2023. It enables them to renew their identity and marketing approach in a progressive way, adapted to market realities. By communicating effectively, working with a skilled communications consultancy and judiciously managing label stock, breweries can successfully rebrand and stand out in an increasingly competitive market.<\/p>\n\n\n\n<p>It's important to note that rebranding isn't just a logo or color refresh. It can also be a more profound transformation that needs to be aligned with the company's <a href=\"https:\/\/youtu.be\/eFCd2onmuIE\" target=\"_blank\" rel=\"noreferrer noopener\">raison d'\u00eatre<\/a>, It's about telling a new story, creating a new experience for consumers. It's about telling a new story, creating a new experience for consumers. And this transformation must be carried out with care, taking into account <a href=\"https:\/\/superpotion.fr\/tendances-biere-2023-part-3-conversation-avec-alexandre-lecart\/\" target=\"_blank\" rel=\"noreferrer noopener\">their needs and expectations<\/a>.<\/p>\n\n\n\n<p>Finally, it is essential to measure the impact of the rebranding. It's advisable to set up performance indicators to assess the effectiveness of the new identity and marketing approach. These indicators can include the number of sales, conversion rate, customer loyalty rate, etc. From <a href=\"https:\/\/www.youtube.com\/watch?v=MUh2-LDawVc\" target=\"_blank\" rel=\"noreferrer noopener\">ethical tools <\/a>are available for this purpose.<\/p>\n\n\n\n<p>In conclusion, phased rebranding is a discipline that requires time, resources and strategic planning. But with the right preparation and effective implementation, it can help craft breweries overcome market challenges and minimize the stress too often associated with impossible deadlines.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e4b9d442\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this episode of 1000 Hectos? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\" aria-label=\"5 steps to maximize the impact of beer competitions\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"859\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-640x482.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-150x113.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-768x578.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-16x12.png 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\">5 steps to maximize the impact of beer competitions<\/a><time datetime=\"2025-05-15T13:16:36+01:00\" class=\"wp-block-latest-posts__post-date\">May 15, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\" aria-label=\"How to judge a beer at a competition: behind the scenes and the truth about medals\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"judging beer competition medals - EP 58 de 1000 Hectos\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\">How to judge a beer at a competition: behind the scenes and the truth about medals<\/a><time datetime=\"2025-03-05T18:56:28+01:00\" class=\"wp-block-latest-posts__post-date\">5 March 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\" aria-label=\"Beer market trends in CHR 2024\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends in the on-trade\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Beer market trends in CHR 2024<\/a><time datetime=\"2024-11-19T17:13:19+01:00\" class=\"wp-block-latest-posts__post-date\">November 19, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\" aria-label=\"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"brewing news 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Brewing news: between fiscal challenges, alcohol-free and sustainable innovations<\/a><time datetime=\"2024-10-31T16:41:37+01:00\" class=\"wp-block-latest-posts__post-date\">October 31, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\" aria-label=\"The secrets of mascots to boost your brand identity\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\">The secrets of mascots to boost your brand identity<\/a><time datetime=\"2024-04-08T11:06:57+01:00\" class=\"wp-block-latest-posts__post-date\">8 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\" aria-label=\"New European regulations raise questions about pesticides in hops\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"new European regulations raise questions about pesticides in hops\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\">New European regulations raise questions about pesticides in hops<\/a><time datetime=\"2024-03-26T16:40:58+01:00\" class=\"wp-block-latest-posts__post-date\">March 26, 2024<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>How can breweries successfully rebrand in 2023? Explore strategies to activate your identity makeover.<\/p>","protected":false},"author":1,"featured_media":5758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[338],"tags":[],"class_list":["post-5756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1000-hectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding \u00e9chelonn\u00e9 pour les brasseries artisanales<\/title>\n<meta name=\"description\" content=\"Comment les brasseries peuvent-elles r\u00e9ussir leur rebranding \u00e9chelonn\u00e9 en 2023 ? 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