{"id":5787,"date":"2023-06-21T07:38:15","date_gmt":"2023-06-21T06:38:15","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=5787"},"modified":"2023-06-29T15:03:09","modified_gmt":"2023-06-29T14:03:09","slug":"faut-il-creer-de-la-biere-a-bas-prix-dans-son-portefeuille-de-boissons-en-2023","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/faut-il-creer-de-la-biere-a-bas-prix-dans-son-portefeuille-de-boissons-en-2023\/","title":{"rendered":"Should low-cost beer be added to your beverage portfolio in 2023?"},"content":{"rendered":"
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In the latest episode of their podcast 1000 Hectos<\/a>, Ludovic and Doroth\u00e9e take a look at a burning dilemma for craft breweries: should they go for cheap beer in these lean times? They examine the pros and cons of such a strategy. On the one hand, cheap beer could help breweries attract new customers and weather the recession. But on the other, it could damage their brand image<\/a> and put off their regular customers.<\/p>\n\n\n\n

Ludovic and Doroth\u00e9e are also exploring the idea of distributing their beers in supermarkets, which would enable them to reach a much wider audience. They caution, however, that it's important to calculate costs and prices carefully, and not to deny one's values. A fascinating discussion that raises essential questions for the future of craft breweries.<\/p>\n<\/div><\/div>\n\n\n\n

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