{"id":7414,"date":"2024-04-08T11:06:57","date_gmt":"2024-04-08T10:06:57","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=7414"},"modified":"2025-11-04T23:32:04","modified_gmt":"2025-11-04T22:32:04","slug":"mascot-secrets-to-boost-your-brand-identity","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/","title":{"rendered":"The secrets of mascots to boost your brand identity"},"content":{"rendered":"<div class=\"wp-block-uagb-container margin-x-xl uagb-block-7672fdb0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>In the last episode of the 1000 Hectos podcast, we explored with <a href=\"https:\/\/allegoria-bieres.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doroth\u00e9e Van Agt<\/a> the essential role of mascots in developing a strong brand identity in 2024. More than just a graphic element, a well thought-out mascot can truly breathe life into your brand and create a unique emotional bond with your audience.<\/p>\n\n\n\n<p>In this article, we'll take a look at the best practices and most inspiring examples discussed during the show. You'll discover how to design a memorable mascot, consistent with your DNA and capable of carrying your values across all media. Ready to make your mascot your best ambassador? Let's get started!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-09cdb47f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Your mascot, the secret weapon for humanizing your brand?\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/R4PfUEHVWw4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Episode 38 of 1000 Hectos<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-63fb0a0c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b673a63f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Why bet on a mascot in 2024?<\/h2>\n\n\n\n<p>In today's fiercely competitive environment, it's crucial to stand out from the crowd and create a close relationship with your customers. This is precisely the strength of mascots: these endearing, unique characters will embody your brand's personality and win over your community.<\/p>\n\n\n\n<p>In concrete terms, a mascot will allow you to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>symbolize the essence of your brand in a memorable way<\/li>\n\n\n\n<li>enrich your territory of expression by showing different facets<\/li>\n\n\n\n<li>arouse emotion and attachment by imitating human traits<\/li>\n\n\n\n<li>stand out from the crowd by breaking with conventional marketing codes<\/li>\n\n\n\n<li>encourage playfulness, humor and interaction with your audience<\/li>\n<\/ul>\n\n\n\n<p>In short, your mascot becomes a true spokesperson for your brand, capable of creating a unique bond with both current and prospective customers. It's a great way to strengthen your brand equity!<\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d2048f92 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center margin-x-xl\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-IPA-Lifestyle-Image-6.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-IPA-Lifestyle-Image-6-1140x760.jpg\" alt=\"Voodoo Ranger mascot\" class=\"uag-image-7417\" width=\"578\" height=\"700\" title=\"Voodoo-Ranger-IPA-Lifestyle-Image-6\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Voodoo Ranger IPA<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">The qualities of an effective mascot for your brand identity<\/h2>\n\n\n\n<p>To get the most out of a mascot, certain criteria are essential. Here are the main characteristics of a successful mascot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>originality <\/strong>Forget clich\u00e9s and assert your brand's uniqueness.<\/li>\n\n\n\n<li><strong>Coherence <\/strong>Your mascot must be in line with your values, your positioning and your overall visual identity.<\/li>\n\n\n\n<li><strong>Personality <\/strong>Give life to your mascot with distinctive character traits that your community can identify with.<\/li>\n\n\n\n<li><strong>Adaptability <\/strong>For your mascot: plan variations (poses, expressions...) to deploy your mascot with agility on a variety of media.<\/li>\n<\/ul>\n\n\n\n<p>By keeping these principles in mind, you can design a mascot that will become instantly recognizable and associated with your brand in the minds of your customers.<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-48a0d4c1 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A well thought-out mascot can really breathe life into your brand and create a unique emotional bond with your audience.<\/p>\n<cite>Ludovic Mornand<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-top-xl uagb-block-1e4336bd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-a1c2022d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center margin-x-xl\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Cans_4.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Cans_4.jpg\" alt=\"Wingman, mascot for Brewdog&#039;s new Session IPA\" class=\"uag-image-7418\" width=\"1920\" height=\"1080\" title=\"Wingman_Cans_4\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-9e59b549 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg\" alt=\"Strategic reports on beverages, beer and spirits 2024\" class=\"uag-image-7296\" width=\"150\" height=\"141\" title=\"bundle3_rapports2024_square_white\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong> Discover our complete report \"Consumer Trends in Beer \u2013 2025 Season (French version)\", a treasure trove of insights and advice to help you stay ahead.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/5kA5nfbK563Ld5CcN6\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\"><strong>Buy \u2013 \u20ac99.95<\/strong><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4a447593 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/analysis-beer-consumption-trends\/\" rel=\"follow noopener\" target=\"_self\"><div class=\"uagb-button__link\"><strong>See more<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c5ad4093 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg\" alt=\"emblem black\" class=\"uag-image-5094\" width=\"50\" height=\"50\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-389bab98 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Wingman, The brewdog IPA session<\/h2>\n\n\n\n<p>To illustrate the potential of mascots, let's take a look at Wingman, Brewdog's session IPA, which we explored in this episode.<\/p>\n\n\n\n<p>The choice of a parachute eagle as mascot is totally in line with the brand's non-conformist universe. Brewdog has succeeded in condensing its rebellious spirit into a strong character, both cool and provocative.<\/p>\n\n\n\n<p>The power of this mascot also lies in its ability to come to life. Far from being static, it adopts different poses and attitudes that reinforce the narrative. Careful attention to detail, from the patches on the jacket to the tear in the eye, creates a coherent whole that embodies the essence of the brand.<\/p>\n\n\n\n<p>This example shows that a mascot doesn't have to be a classic cartoon character to be memorable. Brewdog's daring departure from codes proves that an authentic mascot is a powerful lever for differentiation and memorability.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dfb941a6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-0e39cd31 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Ad-1140x641.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Ad-1140x641.png\" alt=\"Wingman mascot\" width=\"1140\" height=\"641\" title=\"Wingman mascot\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Wingman - \u00abAlways got your back\u00bb<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1350daed alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-211e94a6\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Animation.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-196c1311\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Bird_animation.mp4\"><\/video><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9ab767cd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay loop muted src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Wingman_Bird_Brewdog_animation_2.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-e5cf1aca\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Far from being static, the Wingman mascot adopts different poses and attitudes to reinforce the narrative. Brewdog proves that an authentic mascot is a powerful lever for differentiation.<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-2b48ca7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Other examples of mascots<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hitachino<\/h3>\n\n\n\n<p>The\u2019<a href=\"https:\/\/hitachino.cc\/fr\/\">Hitachino<\/a> is a bright red owl, with a clean, unmistakable design. This bold choice of color brings a distinctive touch and allows the brand to stand out on the shelves (the color is also reminiscent of the Japanese flag, of course).<\/p>\n\n\n\n<p>The owl, an animal often associated with wisdom, lends a premium and \u00abcraft\u00bb dimension to the beer. A smart choice for a brewery that relies on the quality of its products.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-45d9eb3c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-ff80ee80 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hitachino-ibaraki-kiuchi-brewery-53046-1140x760.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hitachino-ibaraki-kiuchi-brewery-53046-1140x760.jpg\" alt=\"Hitachino mascot\" width=\"1140\" height=\"760\" title=\"Hitachino mascot\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Hitachino beers<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-bottom-xl uagb-block-db02a270 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-7d3bf26b\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-a01eb7b5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hitachino-Logo.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Hitachino-Logo.jpg\" alt=\"Hitachino mascot\" width=\"300\" height=\"919\" title=\"Hitachino mascot\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Hitachino mascot<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a62d3081\">\n<div class=\"wp-block-uagb-image uagb-block-9ca7ee01 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hitachinonestbeer-1140x1140.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hitachinonestbeer-1140x1140.jpg\" alt=\"Hitachino canned beer\" width=\"1140\" height=\"1140\" title=\"Hitachino canned beer\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Hitachino canned beer<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-2413e0d8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Voodoo Ranger<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.newbelgium.com\/beer\/voodoo-ranger-ipa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voodoo Ranger<\/a> has chosen a mascot halfway between a voodoo skeleton and a rebellious aviator. With his yellow sunglasses, red scarf and various headdresses, this character perfectly embodies the brand's quirky, adventurous spirit, like a \u00ab\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Eddie_(Iron_Maiden)\" target=\"_blank\" rel=\"noreferrer noopener\">Eddie the Head<\/a>\u00a0\u00bbby Iron Maiden.<\/p>\n\n\n\n<p>By playing on biker and rock codes, New Belgium clearly targets a young, non-conformist audience. The mascot thus becomes a strong identity marker for the brand's community.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container margin-bottom-xl uagb-block-6fa6d1bf alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9a4c6004\">\n<div class=\"wp-block-uagb-image uagb-block-55a34c5b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-12-mascottes.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-12-mascottes.jpg\" alt=\"Voodoo Ranger mascots\" width=\"796\" height=\"792\" title=\"Voodoo Ranger mascots\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Various Voodoo Ranger mascots on X<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-24de85d8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/voodoo-ranger-ipa-2022-1140x599.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/voodoo-ranger-ipa-2022-1140x599.jpg\" alt=\"Voodoo Ranger IPA mascots\" width=\"1140\" height=\"599\" title=\"Voodoo Ranger IPA mascots\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cf290c2a\">\n<div class=\"wp-block-uagb-image uagb-block-5f1748f0 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-fact-and-fiction-potential-2021-1140x641.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Voodoo-Ranger-fact-and-fiction-potential-2021-1140x641.jpg\" alt=\"Voodoo Ranger mascots\" width=\"1140\" height=\"641\" title=\"Voodoo Ranger mascots\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-8ac55b76 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AmericanHazeV5-902x1140.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/AmericanHazeV5-902x1140.jpg\" alt=\"Iron Maiden-style mascot\" width=\"902\" height=\"1140\" title=\"Iron Maiden-style mascot\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-1c7926bd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading\">Young Master<\/h3>\n\n\n\n<p>Rather than depicting an entire character, <a href=\"https:\/\/youngmasterales.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Young Master<\/a> makes the bold choice to focus on one part of the body: the legs. Here, we recognize the traditional kung fu outfit with its baggy pants and fabric shoes.<\/p>\n\n\n\n<p>This intriguing, minimalist approach draws the eye and suggests a whole story. The mascot subtly embodies the brewery's roots in Asian culture, while giving free rein to the imagination.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7ec6b79b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-19e1770d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Young-Master-Kith-and-Kin-branding-visual-identity-design-23-1140x760.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Young-Master-Kith-and-Kin-branding-visual-identity-design-23-1140x760.jpg\" alt=\"Young Master mascots\" width=\"1140\" height=\"760\" title=\"Young Master mascots\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Young Master beers<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-bottom-xl uagb-block-63060493 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-55d20f56\">\n<div class=\"wp-block-uagb-image uagb-block-af573991 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/On-The-Lawn-Series-Beers-Friends-on-the-Lawn-presented-by-Young-Master.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/On-The-Lawn-Series-Beers-Friends-on-the-Lawn-presented-by-Young-Master.jpg\" alt=\"Young Master mascots\" width=\"720\" height=\"720\" title=\"Young Master mascots\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Young Master canned beers<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3e57cc3a\">\n<div class=\"wp-block-uagb-image uagb-block-2081333b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Young-Master-beer.jpg\" alt=\"Pilsner Young Master\" width=\"1060\" height=\"1060\" title=\"Pilsner Young Master\" loading=\"lazy\" role=\"img\" \/><figcaption class=\"uagb-image-caption\">Pilsner Young Master<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-4bfa0d96 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Keys to successfully integrating your mascot<\/h2>\n\n\n\n<p>Once your mascot has been finalized, the challenge is to bring it to life consistently across all your contact points. Here are a few best practices for successful integration:<\/p>\n\n\n\n<p>Define clear and precise rules of use in your graphic charter. Specify its different variations to ensure consistency across all your media.<\/p>\n\n\n\n<p>Exploit the narrative potential of your mascot by using it in emblematic situations. Humor and the offbeat can be good levers, as long as they remain in line with your brand territory.<\/p>\n\n\n\n<p>Adapt your mascot to the specificities of each medium (print, digital, motion design...) while preserving its essence and recognizability.<\/p>\n\n\n\n<p>Involve your teams in the deployment of your mascot. Organize sessions to explain the strategy and get their ideas for staging.<\/p>\n\n\n\n<p>Animate your mascot on social networks to strengthen interaction with your community. Use it to humanize your communication and generate commitment.<\/p>\n\n\n\n<p>By capitalizing on these best practices, your mascot will naturally become the figurehead of your brand, creating a special relationship with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">In the end<\/h2>\n\n\n\n<p>At the end of this overview inspired by our 1000 Hectos episode, you'll have the essential keys to making your mascot a differentiating asset in 2024. By combining uniqueness, consistency and storytelling potential, your mascot will add a new dimension to your brand identity and strengthen your appeal.<\/p>\n\n\n\n<p>So, are you ready to shake up branding codes with a unique and striking mascot? It's time to dare to be creative and make a lasting impression!<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-862f7c51 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1711467474856\"><strong class=\"schema-faq-question\"><strong>What is a mascot and what is its purpose?<\/strong><\/strong> <p class=\"schema-faq-answer\">A mascot is an emblematic character that embodies a brand's identity and values. It serves to create an emotional bond with the audience, to differentiate the brand and to carry its personality across all communication media. It's a true spokesperson who humanizes the brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467516932\"><strong class=\"schema-faq-question\">What makes an effective mascot?<\/strong> <p class=\"schema-faq-answer\">A successful mascot must be original, consistent with the brand's DNA, endowed with a real personality and easily adaptable. It must stand out from the crowd, while remaining in line with the company's overall positioning. The challenge is to create a memorable character with whom the community can identify.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467553415\"><strong class=\"schema-faq-question\">How do you integrate your mascot into your various media?<\/strong> <p class=\"schema-faq-answer\">The successful integration of a mascot requires clear rules of use to be defined in the graphic charter. Its narrative potential must be exploited by staging it consistently, adapting it to the specificities of each medium and animating it on social networks. Team involvement is essential if the mascot is to be deployed effectively.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467585581\"><strong class=\"schema-faq-question\">What are the pitfalls to avoid when creating a mascot?<\/strong> <p class=\"schema-faq-answer\">The pitfalls to avoid are falling into clich\u00e9s, lacking coherence with your brand territory, or designing a character that is fixed and not very adaptable. You must also be careful not to overuse your mascot, as this can lead to fatigue. Every appearance must be meaningful and add real value.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467612258\"><strong class=\"schema-faq-question\">Is a mascot essential for every brand?<\/strong> <p class=\"schema-faq-answer\">While a mascot can be a great asset, it's not a must. It all depends on the brand's DNA, target audience and communication objectives. A mascot will find its place in offbeat, sympathetic universes, where the challenge is to create connivance with the audience. On the other hand, it's less suited to highly corporate or institutional brands.<\/p> <\/div> <\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c620bee3\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this episode of 1000 Hectos? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\" aria-label=\"5 steps to maximize the impact of beer competitions\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"859\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-640x482.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-150x113.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-768x578.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-16x12.png 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\">5 steps to maximize the impact of beer competitions<\/a><time datetime=\"2025-05-15T13:16:36+01:00\" class=\"wp-block-latest-posts__post-date\">May 15, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\" aria-label=\"How to judge a beer at a competition: behind the scenes and the truth about medals\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"judging beer competition medals - EP 58 de 1000 Hectos\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\">How to judge a beer at a competition: behind the scenes and the truth about medals<\/a><time datetime=\"2025-03-05T18:56:28+01:00\" class=\"wp-block-latest-posts__post-date\">5 March 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\" aria-label=\"Beer market trends in CHR 2024\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends in the on-trade\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Beer market trends in CHR 2024<\/a><time datetime=\"2024-11-19T17:13:19+01:00\" class=\"wp-block-latest-posts__post-date\">November 19, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\" aria-label=\"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"brewing news 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Brewing news: between fiscal challenges, alcohol-free and sustainable innovations<\/a><time datetime=\"2024-10-31T16:41:37+01:00\" class=\"wp-block-latest-posts__post-date\">October 31, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\" aria-label=\"The secrets of mascots to boost your brand identity\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\">The secrets of mascots to boost your brand identity<\/a><time datetime=\"2024-04-08T11:06:57+01:00\" class=\"wp-block-latest-posts__post-date\">8 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\" aria-label=\"New European regulations raise questions about pesticides in hops\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"new European regulations raise questions about pesticides in hops\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\">New European regulations raise questions about pesticides in hops<\/a><time datetime=\"2024-03-26T16:40:58+01:00\" class=\"wp-block-latest-posts__post-date\">March 26, 2024<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ready to bring your brand to life with a striking mascot? We explore the power of mascots to develop a strong brand identity in 2024. On the program: best practices for designing a memorable character, 8 inspiring examples and our deciphering of Brewdog's Wingman mascot!<\/p>","protected":false},"author":1,"featured_media":7416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[338],"tags":[],"class_list":["post-7414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1000-hectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les secrets des mascottes pour booster votre identit\u00e9 de marque<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le pouvoir des mascottes pour d\u00e9velopper une identit\u00e9 de marque forte et cr\u00e9er un lien unique avec votre audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/mascot-secrets-to-boost-your-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les secrets des mascottes pour booster votre identit\u00e9 de marque\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le pouvoir des mascottes pour d\u00e9velopper une identit\u00e9 de marque forte et cr\u00e9er un lien unique avec votre audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/mascot-secrets-to-boost-your-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Blackthorns\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studioblackthorns\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T10:06:57+00:00\" 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