{"id":7513,"date":"2024-10-08T12:38:12","date_gmt":"2024-10-08T11:38:12","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=7513"},"modified":"2024-10-08T12:42:02","modified_gmt":"2024-10-08T11:42:02","slug":"beer-market-trends-in-france-end-of-2024","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/tendances-du-marche-de-la-biere-en-france-fin-2024\/","title":{"rendered":"Beer market trends in France to 2024: Between a return to basics and adaptation"},"content":{"rendered":"<div class=\"wp-block-uagb-container margin-x-xl uagb-block-7672fdb0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>Against an uncertain economic backdrop, the French brewing market is undergoing major changes as 2024 draws to a close. Between persistent inflation, successive crises and changing consumer behavior, craft breweries must adapt to survive. Let's take a closer look at the main trends shaping the French brewing landscape at the end of 2024.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dfb941a6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-0e39cd31 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-scaled.jpeg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Tendances-du-marche-de-la-biere-en-France-fin-2024-Entre-retour-aux-sources-et-adaptation-1140x760.jpeg\" alt=\"beer market trends France 2024\" class=\"uag-image-7531\" width=\"1140\" height=\"641\" title=\"beer market trends France 2024\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-09cdb47f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/1000-hectos\/embed\/episodes\/44---Tendances-du-march-de-la-bire-en-France-fin-2024--Entre-retour-aux-sources-et-adaptation-e2pcg2k\/a-abimsp2\" height=\"auto\" width=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b673a63f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Back to basics for breweries<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Optimization and profitability at the heart of strategies<\/h3>\n\n\n\n<p>Faced with economic challenges, many craft breweries are refocusing on their classic, profitable ranges. It's no longer the time to experiment in all directions, but rather to optimize processes and control costs. Resource-hungry ephemeral beers and limited editions are being put on hold in favor of tried-and-tested recipes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The traditional blonde, a pillar of financial stability<\/h3>\n\n\n\n<p>Basic lager remains the flagship product that sustains most breweries. Easy to produce and popular with the general public, it ensures steady sales volumes and comfortable margins. Breweries are counting on its reliability to see them through uncertain times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A stronger sales approach<\/h3>\n\n\n\n<p>More than ever, the sales force is becoming crucial. Breweries are investing in their sales teams to intensify canvassing, build customer loyalty and optimize distribution. Customer care and presence in the field take precedence over marketing campaigns, which are often more costly.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-9e59b549 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg\" alt=\"Strategic reports on beverages, beer and spirits 2024\" class=\"uag-image-7296\" width=\"150\" height=\"141\" title=\"bundle3_rapports2024_square_white\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong> Discover our complete report \"Consumer Trends in Beer \u2013 2025 Season (French version)\", a treasure trove of insights and advice to help you stay ahead.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/5kA5nfbK563Ld5CcN6\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\"><strong>Buy \u2013 \u20ac99.95<\/strong><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4a447593 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/analysis-beer-consumption-trends\/\" rel=\"follow noopener\" target=\"_self\"><div class=\"uagb-button__link\"><strong>See more<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c5ad4093 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg\" alt=\"emblem black\" class=\"uag-image-5094\" width=\"50\" height=\"50\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-48a0d4c1 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We're in a market, in a sector, where costs are high, and more and more craft breweries are putting marketing and communications on the back burner, or at least trying to internalize them.<\/p>\n<cite>Ludovic Mornand, Studio Blackthorns<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-389bab98 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Changing consumer tastes and expectations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">NEIPA sets new craft standard<\/h3>\n\n\n\n<p>Despite the return to the classics, New England IPA (NEIPA) has taken a firm hold on the preferences of connoisseurs. Less bitter and fruitier than the traditional IPA, it has won over a wide audience and become a must-have on specialized (and non-specialized!) bar menus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Looking for comfort and security<\/h3>\n\n\n\n<p>In an anxious climate, consumers are turning to beers that are reassuring and familiar. Traditional styles and well-established local breweries hold their own, offering a form of stability in the midst of uncertainty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The rise of \u00abbetter drinking\u00bb<\/h3>\n\n\n\n<p>The trend towards \u00abdrinking better\u00bb is growing, with increasing demand for low-alcohol and alcohol-free options. Breweries are diversifying their offerings with light beers, craft softs such as kombucha, and even cider to meet these new health expectations.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-23f3f15d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-d68fb561 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/biere-artisanale-traditionnelle-blonde-scaled.jpeg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/biere-artisanale-traditionnelle-blonde-1140x779.jpeg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/biere-artisanale-traditionnelle-blonde-scaled.jpeg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/biere-artisanale-traditionnelle-blonde-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/biere-artisanale-traditionnelle-blonde-1140x779.jpeg\" alt=\"traditional beer market trends\" class=\"uag-image-7532\" width=\"1140\" height=\"641\" title=\"traditional beer market trends\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-7f4c3f47 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What keeps a brewery going is its basic lager, because in the end, it meets the demand of many people.<\/p>\n<cite>Doroth\u00e9e Van Agt, Allegoria<\/cite><\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-2b48ca7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Adaptation strategies for craft breweries<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Local roots and short distribution channels<\/h3>\n\n\n\n<p>More than ever, local roots are becoming a major asset. Breweries rely on their local network of bars, restaurants and convenience stores to ensure stable outlets. Direct sales at the brewery, via a boutique or taproom, also help maximize margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Prudent supply diversification<\/h3>\n\n\n\n<p>To broaden their customer base without taking excessive risks, some breweries are adding complementary products to their range: craft softs, alcohol-free beers and low-alcohol beers. This diversification enables them to respond to different market segments while optimizing their production facilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Range rationalization<\/h3>\n\n\n\n<p>Faced with economic constraints, many breweries are rationalizing their catalogs by concentrating on a small but consistent permanent range. The aim is to ensure rapid stock rotation and simplify production management.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fa4e5677 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-595ab64a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/le-gang-des-levures-hard-kombucha\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gang-des-levures-1140x608.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gang-des-levures.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gang-des-levures.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Gang-des-levures-1140x608.jpg\" alt=\"market trends range development\" class=\"uag-image-7353\" width=\"1140\" height=\"641\" title=\"market trends range development\" loading=\"lazy\" role=\"img\"\/><\/a><figcaption class=\"uagb-image-caption\">Hard-Kombucha Yeast Gang by Studio Blackthorns<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-31a352ea alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Challenges and opportunities for the craft brewing sector<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A market that remains dynamic despite difficulties<\/h3>\n\n\n\n<p>Despite the difficult environment, the craft beer market remains buoyant. Demand for local, authentic products remains strong, offering opportunities to well-positioned breweries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rational innovation as a differentiating factor<\/h3>\n\n\n\n<p>In a market tending towards standardization, measured innovation can be a competitive advantage. Breweries like <a href=\"https:\/\/www.instagram.com\/microbrasseriehorla\/\" target=\"_blank\" rel=\"noreferrer noopener\">Horla<\/a> stand out from the crowd with original positioning (focus on seasons and sour beers) while remaining accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The growing importance of brand consistency<\/h3>\n\n\n\n<p>Beyond the product, the brand's overall coherence (values, local roots, social commitment) is becoming a key factor in differentiation and consumer loyalty.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0777f70b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-1b261258 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/projects\/brasserie-volcelest\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/rebranding-brasserie-volcelest-paris-6-1-1140x760.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/rebranding-brasserie-volcelest-paris-6-1.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/rebranding-brasserie-volcelest-paris-6-1.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/rebranding-brasserie-volcelest-paris-6-1-1140x760.jpg\" alt=\"Trend towards brand consistency\" class=\"uag-image-5739\" width=\"1140\" height=\"641\" title=\"Trend towards brand consistency\" loading=\"lazy\" role=\"img\"\/><\/a><figcaption class=\"uagb-image-caption\">Permanent range, Volcelest brewery<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-8d5f6392 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Outlook for 2025 and beyond<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Towards market consolidation?<\/h3>\n\n\n\n<p>The current period of uncertainty could accelerate consolidation in the sector, with breweries merging or being bought out by larger players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The challenge of ecological transition<\/h3>\n\n\n\n<p>Environmental issues will continue to shape the market, driving breweries to innovate in their production processes and packaging to reduce their carbon footprint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preparing for the recovery<\/h3>\n\n\n\n<p>Despite the current difficulties, breweries must remain alert and ready to seize opportunities when the situation improves. Maintaining a capacity for innovation and adaptation will be crucial to bounce back quickly.<\/p>\n\n\n\n<p>In conclusion, the French brewing market is going through a period of transition that is forcing players to refocus on their fundamentals, while remaining attentive to changing consumer expectations. Breweries that are able to combine rigorous management, strong local roots and measured adaptability will be best equipped to weather this period of uncertainty and position themselves favorably for the future.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-862f7c51 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1711467474856\"><strong class=\"schema-faq-question\"><strong>What are the main trends in the French beer market in 2024?<\/strong><\/strong> <p class=\"schema-faq-answer\">Key trends include a return to fundamentals for breweries, with a focus on profitable classic beers. NEIPA has established itself as the new craft standard, while consumers are looking for safe values and healthier options. Local roots and careful diversification of the offer are also key strategies adopted by craft breweries.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467516932\"><strong class=\"schema-faq-question\">How are craft breweries adapting to the difficult economic climate?<\/strong> <p class=\"schema-faq-answer\">Craft breweries are adapting by optimizing production and concentrating on their most profitable ranges. They are strengthening their sales teams to intensify canvassing and build customer loyalty. Many are banking on local roots and short distribution channels, while cautiously diversifying their offer with products such as alcohol-free beers and craft softs.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467553415\"><strong class=\"schema-faq-question\">What impact has the economic crisis had on beer-drinking habits in France?<\/strong> <p class=\"schema-faq-answer\">The economic crisis has prompted consumers to turn to safe, reassuring beers. There is growing demand for low-alcohol and alcohol-free options, reflecting a trend towards \u00abdrinking better\u00bb. Local beers and traditional styles are also favored, offering a form of stability in an uncertain context.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467585581\"><strong class=\"schema-faq-question\">What are the major challenges facing French craft breweries in 2024?<\/strong> <p class=\"schema-faq-answer\">Key challenges include managing costs in an inflationary environment, adapting to changes in consumer behavior, and the need to differentiate in an increasingly competitive market. Breweries must also face up to the challenges of the ecological transition and anticipate possible market consolidation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467612258\"><strong class=\"schema-faq-question\">What are the prospects for the French craft brewing market in 2025 and beyond?<\/strong> <p class=\"schema-faq-answer\">The outlook includes a probable consolidation of the market, with breweries merging or being bought out by larger players. Environmental issues will continue to shape the sector, driving innovation in production processes and packaging. Breweries will need to remain nimble and ready to seize opportunities when times improve, while maintaining their capacity for innovation and adaptation.<\/p> <\/div> <\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c620bee3\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Related articles<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\" aria-label=\"5 steps to maximize the impact of beer competitions\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"859\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-640x482.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-150x113.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-768x578.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-16x12.png 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\">5 steps to maximize the impact of beer competitions<\/a><time datetime=\"2025-05-15T13:16:36+01:00\" class=\"wp-block-latest-posts__post-date\">May 15, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\" aria-label=\"How to judge a beer at a competition: behind the scenes and the truth about medals\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"judging beer competition medals - EP 58 de 1000 Hectos\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\">How to judge a beer at a competition: behind the scenes and the truth about medals<\/a><time datetime=\"2025-03-05T18:56:28+01:00\" class=\"wp-block-latest-posts__post-date\">5 March 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\" aria-label=\"Beer market trends in CHR 2024\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends in the on-trade\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Beer market trends in CHR 2024<\/a><time datetime=\"2024-11-19T17:13:19+01:00\" class=\"wp-block-latest-posts__post-date\">November 19, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\" aria-label=\"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"brewing news 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Brewing news: between fiscal challenges, alcohol-free and sustainable innovations<\/a><time datetime=\"2024-10-31T16:41:37+01:00\" class=\"wp-block-latest-posts__post-date\">October 31, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\" aria-label=\"The secrets of mascots to boost your brand identity\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\">The secrets of mascots to boost your brand identity<\/a><time datetime=\"2024-04-08T11:06:57+01:00\" class=\"wp-block-latest-posts__post-date\">8 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\" aria-label=\"New European regulations raise questions about pesticides in hops\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"new European regulations raise questions about pesticides in hops\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\">New European regulations raise questions about pesticides in hops<\/a><time datetime=\"2024-03-26T16:40:58+01:00\" class=\"wp-block-latest-posts__post-date\">March 26, 2024<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ready to bring your brand to life with a striking mascot? We explore the power of mascots to develop a strong brand identity in 2024. On the program: best practices for designing a memorable character, 8 inspiring examples and our deciphering of Brewdog's Wingman mascot!<\/p>","protected":false},"author":1,"featured_media":7531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[224],"tags":[],"class_list":["post-7513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happy-hour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances du march\u00e9 de la bi\u00e8re en France fin 2024<\/title>\n<meta name=\"description\" content=\"Tendances march\u00e9 de la bi\u00e8re en France en 2024 : retour aux fondamentaux, mont\u00e9e de la NEIPA, strat\u00e9gies d&#039;adaptation et perspectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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bi\u00e8re en France en 2024 ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les principales tendances incluent un retour aux fondamentaux pour les brasseries, avec un focus sur les bi\u00e8res classiques rentables. La NEIPA s'est impos\u00e9e comme le nouveau standard craft, tandis que les consommateurs recherchent des valeurs s\u00fbres et des options plus saines. L'ancrage local et la diversification prudente de l'offre sont \u00e9galement des strat\u00e9gies cl\u00e9s adopt\u00e9es par les brasseries artisanales.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/tendances-du-marche-de-la-biere-en-france-fin-2024\\\/#faq-question-1711467516932\",\"position\":2,\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/happy-hour\\\/tendances-du-marche-de-la-biere-en-france-fin-2024\\\/#faq-question-1711467516932\",\"name\":\"Comment les brasseries artisanales s'adaptent-elles au contexte \u00e9conomique difficile ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les brasseries artisanales s'adaptent en optimisant leur production et en se concentrant sur leurs gammes les plus rentables. Elles renforcent leurs \u00e9quipes commerciales pour intensifier le d\u00e9marchage et fid\u00e9liser les clients. 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