{"id":7534,"date":"2024-10-31T16:41:37","date_gmt":"2024-10-31T15:41:37","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=7534"},"modified":"2024-10-31T16:42:32","modified_gmt":"2024-10-31T15:42:32","slug":"beer-news-2024-tax-increases-non-alcoholic-and-innovations","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/","title":{"rendered":"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations"},"content":{"rendered":"<div class=\"wp-block-uagb-container margin-x-xl uagb-block-09cdb47f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Beer 2024 News: Tax hike, Tom Holland launches alcohol-free beer, Sustainable innovations\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/c3I0YCNzjHs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-63fb0a0c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/1000-hectos\/embed\/episodes\/45---Actus-brassicoles-2024--Entre-hausse-des-taxes-et-innovations-durables-e2qavkh\/a-abjshqc\" height=\"230px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b673a63f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Is the beer industry facing new taxes?<\/h2>\n\n\n\n<p>The French brewing sector is currently going through a difficult period with <a href=\"https:\/\/madeinperpignan.com\/nouvelle-taxe-inquietude-brasseurs-pyrenees-orientales-brasserie-milles\/\" target=\"_blank\" rel=\"noreferrer noopener\">the announcement of a potential tax increase<\/a>. This measure, included in the government's draft budget, would particularly target beers containing more than 5.5% of alcohol, via an increase in excise duty.<\/p>\n\n\n\n<p>The impact on craft breweries looks set to be significant. Some analyses show that an increase of around 20 centimes per can at production level would translate into an increase of 50 to 80 centimes for the end consumer, depending on the distribution channel. This mechanical inflation is likely to particularly affect specialty beers such as Imperial Stouts and Triple beers, which are already positioned in premium segments.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-top-xl uagb-block-1e4336bd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-a1c2022d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center margin-x-xl\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/p-2-91208514-dry-january-tom-holland-non-alcoholic-beer-brand.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/p-2-91208514-dry-january-tom-holland-non-alcoholic-beer-brand.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/p-2-91208514-dry-january-tom-holland-non-alcoholic-beer-brand.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/p-2-91208514-dry-january-tom-holland-non-alcoholic-beer-brand.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/p-2-91208514-dry-january-tom-holland-non-alcoholic-beer-brand.jpg\" alt=\"Bero, Tom Holland&#039;s alcohol-free beer\" class=\"uag-image-7537\" width=\"1920\" height=\"1080\" title=\"Bero, Tom Holland&#039;s alcohol-free beer\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-9e59b549 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg\" alt=\"Strategic reports on beverages, beer and spirits 2024\" class=\"uag-image-7296\" width=\"150\" height=\"141\" title=\"bundle3_rapports2024_square_white\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong> Discover our complete report \"Consumer Trends in Beer \u2013 2025 Season (French version)\", a treasure trove of insights and advice to help you stay ahead.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/5kA5nfbK563Ld5CcN6\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\"><strong>Buy \u2013 \u20ac99.95<\/strong><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4a447593 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/analysis-beer-consumption-trends\/\" rel=\"follow noopener\" target=\"_self\"><div class=\"uagb-button__link\"><strong>See more<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c5ad4093 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg\" alt=\"emblem black\" class=\"uag-image-5094\" width=\"50\" height=\"50\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-389bab98 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Alcohol-free goes premium with Bero<\/h2>\n\n\n\n<p>Against this complex backdrop, the alcohol-free market continues to expand, with the remarkable arrival of <a href=\"https:\/\/berobrewing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bero<\/a>, a new premium brand from <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Tom_Holland_(acteur)\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland<\/a>. This initiative is a perfect illustration of the sector's new positioning strategies.<\/p>\n\n\n\n<p>The project is distinguished by a particularly sharp marketing approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A narrower range based on three strategic references (Pilsner, Blanche, Hazy IPA)<\/li>\n\n\n\n<li>A high-end lifestyle positioning combined with tennis and premium leisure activities<\/li>\n\n\n\n<li>A community strategy with subscriptions and exclusive content<\/li>\n\n\n\n<li>A refined design playing on the codes of luxury<\/li>\n<\/ul>\n\n\n\n<p>This approach reflects a major change: alcohol-free is no longer seen as a default alternative, but as a lifestyle choice that has been taken on board.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dfb941a6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-0e39cd31 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/GLOBAL-1.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/GLOBAL-1.webp ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/GLOBAL-1.webp 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/GLOBAL-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/GLOBAL-1.webp\" alt=\"Alcohol-free beer\" class=\"uag-image-7538\" width=\"1200\" height=\"800\" title=\"Alcohol-free beer\" loading=\"lazy\" role=\"img\"\/><\/a><figcaption class=\"uagb-image-caption\">Bero, alcohol-free beer<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1350daed alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-211e94a6\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-1140x760.webp\" alt=\"Bero, Tom Holland&#039;s beer\" class=\"wp-image-7539\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-1140x760.webp 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-640x427.webp 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-150x100.webp 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-768x512.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037-18x12.webp 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/03_Can_in_Situ_Party_0037.webp 1312w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-1025x1140.webp\" alt=\"Bero, a premium beer brand with a strong status appeal\" class=\"wp-image-7541\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-1025x1140.webp 1025w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-575x640.webp 575w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-135x150.webp 135w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-768x854.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean-11x12.webp 11w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hp-tile-2-clean.webp 1070w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"990\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3.webp\" alt=\"BERO cooler bag\" class=\"wp-image-7548\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3.webp 990w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3-640x640.webp 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3-150x150.webp 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3-768x768.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/cool_bag_3-12x12.webp 12w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-196c1311\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"1100\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6.webp\" alt=\"BERO coaster and poker\" class=\"wp-image-7542\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6.webp 990w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6-576x640.webp 576w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6-135x150.webp 135w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6-768x853.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/merch-image-6-11x12.webp 11w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"633\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3.webp\" alt=\"Bero, lifestyle beer brand\" class=\"wp-image-7540\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3.webp 990w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3-640x409.webp 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3-150x96.webp 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3-768x491.webp 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Kingston-3-18x12.webp 18w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-2b48ca7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">The circular economy reinvents brewing by-products<\/h2>\n\n\n\n<p>Perhaps the most striking innovation comes from Switzerland, where the <a href=\"https:\/\/shop.brauereilocher.ch\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Locher brewery<\/a> is developing, via its <a href=\"https:\/\/brewbee.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brewbee<\/a>, a complete range of <a href=\"https:\/\/www.20min.ch\/fr\/story\/economie-circulaire-derriere-les-chips-de-biere-de-la-coop-se-cache-une-premiere-mondiale-103200699\" target=\"_blank\" rel=\"noreferrer noopener\">food products made from spent grains<\/a>. This approach is revolutionizing the use of this brewing by-product, traditionally destined for animal feed.<\/p>\n\n\n\n<p>Processing spent grain into protein flour opens up considerable new prospects. With a processing capacity of 25,000 tonnes of spent grain, enabling the production of 5,000 to 6,000 tonnes of protein powder, this innovation meets the challenges of sustainability while creating new business opportunities.<\/p>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7ec6b79b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-19e1770d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Brewbee_Kreislauf_quer_Graustufen_DE.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Brewbee_Kreislauf_quer_Graustufen_DE.png ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Brewbee_Kreislauf_quer_Graustufen_DE.png 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Brewbee_Kreislauf_quer_Graustufen_DE.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Brewbee_Kreislauf_quer_Graustufen_DE.png\" alt=\"Brewbee upcycling explained\" class=\"uag-image-7543\" width=\"2706\" height=\"1322\" title=\"Brewbee upcycling explained\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-bottom-xl uagb-block-6fa6d1bf alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9a4c6004\">\n<div class=\"wp-block-uagb-image uagb-block-55a34c5b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-biertreber-brewbee-brauerei-locher.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-biertreber-brewbee-brauerei-locher.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-biertreber-brewbee-brauerei-locher.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-biertreber-brewbee-brauerei-locher.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-biertreber-brewbee-brauerei-locher.jpg\" alt=\"Food made from plants and spent grain\" class=\"uag-image-7544\" width=\"796\" height=\"792\" title=\"Food made from plants and spent grain\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-24de85d8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pizza-brauerei-verdura-brewbee-brauerei-locher-produkt-v2.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pizza-brauerei-verdura-brewbee-brauerei-locher-produkt-v2.png ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pizza-brauerei-verdura-brewbee-brauerei-locher-produkt-v2.png 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pizza-brauerei-verdura-brewbee-brauerei-locher-produkt-v2.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/pizza-brauerei-verdura-brewbee-brauerei-locher-produkt-v2.png\" alt=\"Verdura, the Brewbee pizza\" class=\"uag-image-7546\" width=\"1140\" height=\"599\" title=\"Verdura, the Brewbee pizza\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cf290c2a\">\n<div class=\"wp-block-uagb-image uagb-block-5f1748f0 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-axtrudat-brewbee-brauerei-locher.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-axtrudat-brewbee-brauerei-locher.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-axtrudat-brewbee-brauerei-locher.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-axtrudat-brewbee-brauerei-locher.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/plant-based-axtrudat-brewbee-brauerei-locher.jpg\" alt=\"Brewing process\" class=\"uag-image-7545\" width=\"1140\" height=\"641\" title=\"Brewing process\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-8ac55b76 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tschipps-rosemary-herbs-smoked-black-pepper-brewbee-brauerei-locher-header-kachel.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tschipps-rosemary-herbs-smoked-black-pepper-brewbee-brauerei-locher-header-kachel.png ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tschipps-rosemary-herbs-smoked-black-pepper-brewbee-brauerei-locher-header-kachel.png 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tschipps-rosemary-herbs-smoked-black-pepper-brewbee-brauerei-locher-header-kachel.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tschipps-rosemary-herbs-smoked-black-pepper-brewbee-brauerei-locher-header-kachel.png\" alt=\"Tschipps, Brewbee&#039;s spent grain potato chips\" class=\"uag-image-7547\" width=\"902\" height=\"1140\" title=\"Tschipps, Brewbee&#039;s spent grain potato chips\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-4bfa0d96 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Brewing industry outlook<\/h2>\n\n\n\n<p>These three news items sketch the contours of an industry in the throes of change. Fiscal pressures are driving a rethink of business models, while innovation, whether marketing or technical, is opening up new prospects.<\/p>\n\n\n\n<p>For craft breweries, these changes mean :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversify their sources of income<\/li>\n\n\n\n<li>Rethink their price positioning<\/li>\n\n\n\n<li>Explore alcohol-free opportunities<\/li>\n\n\n\n<li>Optimize the value of their co-products<\/li>\n<\/ul>\n\n\n\n<p>The brewery of tomorrow will probably be less a simple production site than an integrated ecosystem, combining production, on-site consumption and circular resource recovery.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-862f7c51 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1711467474856\"><strong class=\"schema-faq-question\"><strong>What impact could higher taxes have on beer prices?<\/strong><\/strong> <p class=\"schema-faq-answer\">According to our calculations, raising taxes on beers over 5.5% could result in an increase of around 20 centimes per can at production level. For the end consumer, this would translate into an increase of 50 to 80 centimes, depending on the distribution channel. This increase could particularly affect craft and specialty beers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467516932\"><strong class=\"schema-faq-question\">What is Bero?<\/strong> <p class=\"schema-faq-answer\">Bero is a premium alcohol-free beer brand launched by actor Tom Holland. Its distinctive feature is its high-end lifestyle positioning, associated with tennis and premium leisure activities. The brand offers a range of three references (Pilsner, Blanche, Hazy IPA) and is developing a strong community strategy with subscriptions and exclusive content.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467553415\"><strong class=\"schema-faq-question\">How does Brewbee recycle spent grains?<\/strong> <p class=\"schema-faq-answer\">Brewbee transforms spent grains into protein flour used to create a variety of food products such as chips, pizzas and muesli. Their plant can process up to 25,000 tonnes of spent grains a year into 5,000-6,000 tonnes of pure protein powder, offering a sustainable solution for the valorization of brewing co-products.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467585581\"><strong class=\"schema-faq-question\">What does the future hold for craft breweries in the face of these changes?<\/strong> <p class=\"schema-faq-answer\">Craft breweries will have to diversify their activities, in particular by developing on-site consumption and optimizing their short circuits. The future lies in an integrated ecosystem model combining production, tasting and co-product development.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467612258\"><strong class=\"schema-faq-question\">Will the alcohol-free market continue to grow?<\/strong> <p class=\"schema-faq-answer\">The non-alcoholic market, while still representing a tiny share of the total market, is showing strong growth. Marketing and product innovations, such as Bero, reflect a move towards premium positioning that should continue to stimulate this segment.<\/p> <\/div> <\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c620bee3\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this episode of 1000 Hectos? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\" aria-label=\"5 steps to maximize the impact of beer competitions\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"859\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-640x482.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-150x113.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-768x578.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-16x12.png 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\">5 steps to maximize the impact of beer competitions<\/a><time datetime=\"2025-05-15T13:16:36+01:00\" class=\"wp-block-latest-posts__post-date\">May 15, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\" aria-label=\"How to judge a beer at a competition: behind the scenes and the truth about medals\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"judging beer competition medals - EP 58 de 1000 Hectos\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\">How to judge a beer at a competition: behind the scenes and the truth about medals<\/a><time datetime=\"2025-03-05T18:56:28+01:00\" class=\"wp-block-latest-posts__post-date\">5 March 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\" aria-label=\"Beer market trends in CHR 2024\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends in the on-trade\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Beer market trends in CHR 2024<\/a><time datetime=\"2024-11-19T17:13:19+01:00\" class=\"wp-block-latest-posts__post-date\">November 19, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\" aria-label=\"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"brewing news 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Brewing news: between fiscal challenges, alcohol-free and sustainable innovations<\/a><time datetime=\"2024-10-31T16:41:37+01:00\" class=\"wp-block-latest-posts__post-date\">October 31, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\" aria-label=\"The secrets of mascots to boost your brand identity\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\">The secrets of mascots to boost your brand identity<\/a><time datetime=\"2024-04-08T11:06:57+01:00\" class=\"wp-block-latest-posts__post-date\">8 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\" aria-label=\"New European regulations raise questions about pesticides in hops\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"new European regulations raise questions about pesticides in hops\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\">New European regulations raise questions about pesticides in hops<\/a><time datetime=\"2024-03-26T16:40:58+01:00\" class=\"wp-block-latest-posts__post-date\">March 26, 2024<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Is the beer industry facing new taxes? The French brewing sector is currently going through a difficult period, with the announcement of a potential tax increase. This measure, included in the government's draft budget, would particularly target beers with a higher alcohol content. <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":7535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[338],"tags":[],"class_list":["post-7534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1000-hectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actus bi\u00e8re 2024 : hausse des taxes, sans alcool et innovations<\/title>\n<meta name=\"description\" content=\"L&#039;impact des nouvelles taxes sur la bi\u00e8re artisanale, encore du sans 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/1000-hectos\\\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/1000-hectos\\\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\\\/\"},\"author\":{\"name\":\"blackthorns\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/#\\\/schema\\\/person\\\/52ac7f9fe33a7ec9b2b7acc6f29155f8\"},\"headline\":\"Actualit\u00e9s brassicoles : entre d\u00e9fis fiscaux, sans alcool et innovations 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