{"id":7626,"date":"2024-11-19T17:13:19","date_gmt":"2024-11-19T16:13:19","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=7626"},"modified":"2024-11-20T11:10:38","modified_gmt":"2024-11-20T10:10:38","slug":"beer-market-trends-on-premise","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/","title":{"rendered":"Beer market trends in CHR 2024"},"content":{"rendered":"<div class=\"wp-block-uagb-container margin-x-xl uagb-block-09cdb47f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Trends in the 2024 on-trade beer market\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/wCdRYhuJqkQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-63fb0a0c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b673a63f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p>The beer market in France's CHR (Caf\u00e9s, H\u00f4tels, Restaurants) is proving resilient despite the economic difficulties, as shown by <a href=\"https:\/\/www.fnb-info.fr\/actualites\/etudes-et-publications\/resultats-de-l-enquete-de-flash-tendance-biere-en-chr-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Flash 2024 survey by the French National Beverage Federation (FNB)<\/a>. For professionals in the sector (brewers, distributors, on-trade and off-trade), it is essential to understand current trends in this market in order to adapt their strategies.<\/p>\n\n\n\n<p>In this article, we'll explore the results of FNB's flash survey and analyze the <a href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\">key trends<\/a>. We'll be looking at consumption, popular beer categories, preferred formats and the outlook for 2025. We're off! \ud83c\udf7b<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-top-xl uagb-block-1e4336bd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-a1c2022d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center margin-x-xl\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-CHR.jpeg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/tendances-CHR.jpeg\" alt=\"\" class=\"uag-image-7632\" width=\"2752\" height=\"1536\" title=\"CHR trends\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-3694ccac alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-9e59b549 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg ,https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 780w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/bundle3_rapports2024_square_white-150x141.jpg\" alt=\"Strategic reports on beverages, beer and spirits 2024\" class=\"uag-image-7296\" width=\"150\" height=\"141\" title=\"bundle3_rapports2024_square_white\" loading=\"lazy\" role=\"img\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">Would you like to delve deeper and access a detailed analysis of the trends that will shape the beer world in 2025?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong> Discover our complete report \"Consumer Trends in Beer \u2013 2025 Season (French version)\", a treasure trove of insights and advice to help you stay ahead.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ddd5b6fb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-abe7ada6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/buy.stripe.com\/5kA5nfbK563Ld5CcN6\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\"><strong>Buy \u2013 \u20ac99.95<\/strong><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4a447593 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/blackthornsdesign.com\/en\/insights\/analysis-beer-consumption-trends\/\" rel=\"follow noopener\" target=\"_self\"><div class=\"uagb-button__link\"><strong>See more<\/strong><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c5ad4093 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg \" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hydra_favicon-1.svg\" alt=\"emblem black\" class=\"uag-image-5094\" width=\"50\" height=\"50\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-389bab98 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">A precarious balance: stability and growth in the on-trade<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Volume and sales trends<\/h3>\n\n\n\n<p>The FNB survey reveals a mixed picture. While the volume of beer sales in the on-trade remained stable for 57% of the professionals questioned, it was down for 35% of them. Conversely, sales rose for 43% of respondents, while they fell for 35%.<\/p>\n\n\n\n<p>How can we explain this difference between volume and sales? \ud83e\udd14 Several factors come into play. Firstly, the impact of the economic situation is not uniform. Some establishments, particularly those located in tourist areas or offering premium products, are weathering the crisis better. Secondly, the rise in beverage prices, linked to inflation, is helping to boost sales, even if sales volumes remain stable or even fall slightly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact of inflation and purchasing power<\/h3>\n\n\n\n<p>Inflation has a direct impact on consumption habits in the on-trade. Nielsen IQ data show a reduction in spending in caf\u00e9s, hotels and restaurants, as consumers become more budget-conscious. This is reflected in a drop in the number of drinks consumed per outing.<\/p>\n\n\n\n<p>Faced with rising prices, consumers are adopting various strategies to save money. Some are turning to cheaper drinks, such as entry-level beers. Others opt for non-alcoholic beverages, such as soft drinks or fruit juices. There is also a trend towards&nbsp;<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/happy-hour\/consumer-trends-brewing-industry\/\">happy hours<\/a>&nbsp;and promotional offers.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dfb941a6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-0e39cd31 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.fnb-info.fr\/actualites\/etudes-et-publications\/tendances-de-frequentation-et-de-consommation-en-chr-en-france\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_12-scaled.jpg\" alt=\"Trends in the on-trade beer market: Why have you been visiting on-trade establishments more often?\" class=\"uag-image-7629\" width=\"3000\" height=\"2121\" title=\"opus_pulse_france_juillet_2024_Page_12\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-bf5d32f9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-462d5eec\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"806\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-1140x806.jpg\" alt=\"trends in the on-trade beer market: why are you going out less often than usual?\" class=\"wp-image-7630\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-1140x806.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-640x453.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-150x106.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-768x543.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-1536x1086.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-2048x1448.jpg 2048w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_13-18x12.jpg 18w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f0f65068\">\n<div class=\"wp-block-uagb-image uagb-block-332eb574 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_16-scaled.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/opus_pulse_france_juillet_2024_Page_16-1140x806.jpg\" alt=\"Trends in the on-trade beer market: Why are you spending less today?\" class=\"uag-image-7631\" width=\"1140\" height=\"760\" title=\"opus_pulse_france_juillet_2024_Page_16\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-2b48ca7d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Flagship beers for the on-trade: Non-alcoholic beers and IPAs on the rise<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Dominance of the classics and emergence of new segments<\/h3>\n\n\n\n<p>Classic beers, such as luxury lagers, amber\/reds and special beers, continue to play an important role in the on-trade. However, new segments, such as non-alcoholic beers and IPAs (India Pale Ale), are making strong headway.<\/p>\n\n\n\n<p>Alcohol-free beers are winning over more and more consumers. According to the FNB survey, 74% of the professionals questioned noted an increase in demand for this type of beer. IPAs are also enjoying growing success, with 83% of respondents noting an increase in their popularity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis of demand and growth factors<\/h3>\n\n\n\n<p>There are a number of reasons why non-alcoholic beers and IPAs are so popular. Firstly, drinking habits are changing. Consumers are increasingly health-conscious, and are looking for lower-calorie, lower-alcohol beverages. They are also looking for new flavors and original taste experiences.<\/p>\n\n\n\n<p>Diversification of the alcohol-free beer offer also plays an important role. Craft breweries offer quality non-alcoholic beers in a variety of original flavors.<\/p>\n\n\n\n<p>The success of IPAs, meanwhile, is linked to the diversity of styles and flavors on offer. From classic IPAs to fruity NEIPAs and hoppy Black IPAs, there's something for everyone!<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-4bfa0d96 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Formats and packaging: reusability in the lead<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Returnable bottles and kegs: the norm in the hospitality sector<\/h3>\n\n\n\n<p>In terms of formats and packaging, reusable bottles and kegs are becoming increasingly popular in the on-trade. For non-alcoholic beers, single-use 33cl bottles are still in the majority. On the other hand, for other beer categories, notably IPAs and abbey beers, reusable formats (bottles and kegs) are the norm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The special case of non-alcoholic beer kegs<\/h3>\n\n\n\n<p>The supply of reusable 20L kegs for non-alcoholic beer remains stable, with 70% of respondents offering this format. However, the development of this format is hampered by several factors. Firstly, there is uncertainty about the actual demand for non-alcoholic beer kegs. Secondly, keeping the product in kegs can pose problems, particularly in terms of shelf life and quality.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-ed312350 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Outlook for 2025: towards a more varied beer offering<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Entry-level vs. premium beers<\/h3>\n\n\n\n<p>The beer market in the on-trade seems to be moving towards a polarization of supply. On the one hand, entry-level beers, often sold \u00abnaked\u00bb, are struggling to make a name for themselves. On the other, craft beers, IPAs and specialty beers continue to grow in popularity.&nbsp;<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/faut-il-creer-de-la-biere-a-bas-prix-dans-son-portefeuille-de-boissons-en-2023\/\">Should we create low-cost beer?<\/a>&nbsp;That's a question Ludovic and Doroth\u00e9e ask themselves in an episode of their podcast 1000 Hectos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Craft breweries on the rise<\/h3>\n\n\n\n<p>Craft breweries are playing an increasingly important role in the on-trade beer market. According to the FNB survey, the market share of craft beers in the on-trade is between 5 and 15% for 80% of respondents.<\/p>\n\n\n\n<p>Craft breweries benefit from a number of advantages. They can promote their local know-how and offer authentic, original beers. They can also adapt more easily to new trends and specific consumer demands. And let's not forget the&nbsp;<a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/beer-news-2024-tax-increases-non-alcoholic-and-innovations\/\">higher taxes on alcohol<\/a>&nbsp;impacting the market!<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-b2fb9ebc alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">In the end<\/h2>\n\n\n\n<p>The beer market in the on-trade is undergoing a major transformation. It is marked by relative stability, the rise of alcohol-free beers and IPAs, and the growing importance of reusables.<\/p>\n\n\n\n<p>To remain competitive, industry professionals need to adapt to these new trends. In particular, they need to focus on the quality of their products, the diversification of their offer and collaboration with distributors. The future of the on-trade beer market looks promising for those players who know how to innovate and meet the ever-changing expectations of consumers.<\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-container uagb-block-862f7c51 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"text-transform:uppercase\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1711467474856\"><strong class=\"schema-faq-question\"><strong>Why are consumers visiting bars less often in 2024?<\/strong><\/strong> <p class=\"schema-faq-answer\">The main reason is the rising cost of living (61% of respondents). Consumers are watching their spending more closely, and reducing their consumption of drinks per outing. Some are now giving priority to other forms of leisure or pleasure purchases.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467516932\"><strong class=\"schema-faq-question\">What role do alcohol-free beers play in the on-trade?<\/strong> <p class=\"schema-faq-answer\">Non-alcoholic beers are experiencing significant growth, with 74% of respondents reporting increased sales. Nonetheless, this segment remains a niche market, but one that is growing strongly, driven by changing consumption patterns and an expanding product offering.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467553415\"><strong class=\"schema-faq-question\">How do establishments adapt their beer offering?<\/strong> <p class=\"schema-faq-answer\">The establishments are developing a balanced range strategy between classic entry-level beers and premium references. They are integrating more craft beers and IPAs to meet new expectations. Promoting local products is also becoming an important selling point.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467585581\"><strong class=\"schema-faq-question\">How will the on-trade beer market evolve in 2024?<\/strong> <p class=\"schema-faq-answer\">The market is showing encouraging stability, with 57% of respondents noting stable volumes. Sales are up for 43% of players, suggesting a premiumization of the market. Craft beers and IPAs continue to grow, accounting for up to 15% of the offer in some establishments.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1711467612258\"><strong class=\"schema-faq-question\">What's the outlook for 2025?<\/strong> <p class=\"schema-faq-answer\">The market should continue to polarize between entry-level products and premium offerings. Craft and speciality beers should continue to develop, while classic beers will maintain their position. Particular attention will be paid to price management in the face of consumers' economic constraints.<\/p> <\/div> <\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-c620bee3\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center cirka caps has-large-font-size\">Did you enjoy this episode of <a class=\"wpil_keyword_link\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/category\/1000-hectos\/\" title=\"1000 Hectos\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"63414\">1000 Hectos<\/a> ? Give it a try...<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\" aria-label=\"5 steps to maximize the impact of beer competitions\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"859\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-1140x859.png 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-640x482.png 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-150x113.png 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-768x578.png 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere-16x12.png 16w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/strategie-concours-de-biere.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/5-etapes-pour-maximiser-impact-des-concours-de-biere\/\">5 steps to maximize the impact of beer competitions<\/a><time datetime=\"2025-05-15T13:16:36+01:00\" class=\"wp-block-latest-posts__post-date\">May 15, 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\" aria-label=\"How to judge a beer at a competition: behind the scenes and the truth about medals\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"judging beer competition medals - EP 58 de 1000 Hectos\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode48_2024.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/comment-juger-une-biere-en-concours-coulisses-verite-medailles\/\">How to judge a beer at a competition: behind the scenes and the truth about medals<\/a><time datetime=\"2025-03-05T18:56:28+01:00\" class=\"wp-block-latest-posts__post-date\">5 March 2025<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\" aria-label=\"Beer market trends in CHR 2024\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Beer trends in the on-trade\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode46_2024-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Beer market trends in CHR 2024<\/a><time datetime=\"2024-11-19T17:13:19+01:00\" class=\"wp-block-latest-posts__post-date\">November 19, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\" aria-label=\"Brewing news: between fiscal challenges, alcohol-free and sustainable innovations\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"brewing news 2024\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_45.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/actus-biere-2024-hausse-des-taxes-sans-alcool-et-innovations\/\">Brewing news: between fiscal challenges, alcohol-free and sustainable innovations<\/a><time datetime=\"2024-10-31T16:41:37+01:00\" class=\"wp-block-latest-posts__post-date\">October 31, 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\" aria-label=\"The secrets of mascots to boost your brand identity\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_38_WEB.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/les-secrets-des-mascottes-pour-booster-votre-identite-de-marque\/\">The secrets of mascots to boost your brand identity<\/a><time datetime=\"2024-04-08T11:06:57+01:00\" class=\"wp-block-latest-posts__post-date\">8 April 2024<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\" aria-label=\"New European regulations raise questions about pesticides in hops\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"new European regulations raise questions about pesticides in hops\" style=\"\" srcset=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1140x641.jpg 1140w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-640x360.jpg 640w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-150x84.jpg 150w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-768x432.jpg 768w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-1536x864.jpg 1536w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2-18x10.jpg 18w, https:\/\/blackthornsdesign.com\/wp-content\/uploads\/thumbnail_Episode_37-2.jpg 1920w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/une-nouvelle-reglementation-europeenne-qui-interroge-sur-les-pesticides-dans-le-houblon\/\">New European regulations raise questions about pesticides in hops<\/a><time datetime=\"2024-03-26T16:40:58+01:00\" class=\"wp-block-latest-posts__post-date\">March 26, 2024<\/time><\/li>\n<\/ul><\/div><\/section>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The beer market in France's CHR (Caf\u00e9s, H\u00f4tels, Restaurants) is proving resilient despite the economic difficulties, as shown by the Flash 2024 survey from the F\u00e9d\u00e9ration Nationale des Boissons (FNB). For industry professionals (brewers, distributors, <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/tendances-du-marche-de-la-biere-en-chr\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":7628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[338],"tags":[],"class_list":["post-7626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1000-hectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances Bi\u00e8re CHR 2024 : L&#039;analyse compl\u00e8te du march\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances du march\u00e9 bi\u00e8re en CHR 2024 : artisanal, IPA, sans alcool. Analyse exclusive des comportements consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/1000-hectos\/beer-market-trends-on-premise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances Bi\u00e8re CHR 2024 : L&#039;analyse compl\u00e8te du march\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les tendances du march\u00e9 bi\u00e8re en CHR 2024 : artisanal, IPA, sans alcool. 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Les consommateurs surveillent davantage leurs d\u00e9penses et r\u00e9duisent leur consommation de boissons par sortie. Certains privil\u00e9gient d\u00e9sormais d'autres formes de loisirs ou d'achats plaisir.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/1000-hectos\\\/tendances-du-marche-de-la-biere-en-chr\\\/#faq-question-1711467516932\",\"position\":2,\"url\":\"https:\\\/\\\/blackthornsdesign.com\\\/blog\\\/1000-hectos\\\/tendances-du-marche-de-la-biere-en-chr\\\/#faq-question-1711467516932\",\"name\":\"Quelle est la place des bi\u00e8res sans alcool dans l'offre CHR ?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les bi\u00e8res sans alcool connaissent une progression significative avec 74% des r\u00e9pondants constatant une augmentation des ventes. 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