{"id":7807,"date":"2025-01-24T10:52:24","date_gmt":"2025-01-24T09:52:24","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?p=7807"},"modified":"2025-12-03T16:24:42","modified_gmt":"2025-12-03T15:24:42","slug":"artificial-intelligence-packaging-industry-future","status":"publish","type":"post","link":"https:\/\/blackthornsdesign.com\/en\/blog\/intelligence-artificielle\/intelligence-artificielle-industrie-emballage-futur-du-packaging\/","title":{"rendered":"What role will Artificial Intelligence play in tomorrow's packaging?"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-e1149477 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"COMMENT L&#039;IA TRANSFORME LE PACKAGING ET LES AGENCES DE DESIGN EN 2025 (CONF\u00c9RENCE IA LYON - C!PRINT)\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/PXqbxM1JHa4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size\" style=\"text-transform:uppercase\">COMMENT L&rsquo;IA R\u00c9VOLUTIONNE LE D\u00c9VELOPPEMENT PACKAGING &#8211; TABLE RONDE SALON C!PRINT 2025, LYON<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fd359736 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">L&rsquo;essentiel en 30 secondes<\/h2>\n\n\n\n<p><strong>Taille du march\u00e9 :<\/strong> Le march\u00e9 mondial de l&rsquo;IA pour l&#8217;emballage devrait atteindre <strong>23 milliards $ d&rsquo;ici 2034<\/strong>. En France, le secteur de l&#8217;emballage p\u00e8se 18,3 milliards \u20ac (plastique 38 %, papier-carton 29 %). L&rsquo;IA s&rsquo;impose comme levier de transformation face aux enjeux \u00e9conomiques, environnementaux et r\u00e9glementaires.<\/p>\n\n\n\n<p><strong>Les 5 applications cl\u00e9s de l&rsquo;IA en packaging :<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Automatisation &amp; contr\u00f4le qualit\u00e9<\/strong> \u2014 Vision par ordinateur pour d\u00e9tecter les d\u00e9fauts, maintenance pr\u00e9dictive, gestion des flux logistiques. R\u00e9sultat : production plus rapide, plus fiable, moins co\u00fbteuse<\/li>\n\n\n\n<li><strong>Conception &amp; R&amp;D acc\u00e9l\u00e9r\u00e9es<\/strong> \u2014 IA g\u00e9n\u00e9rative (text-to-image, image-to-3D) pour cr\u00e9er des concepts d&#8217;emballages en quelques minutes. Tests virtuels de r\u00e9sistance et durabilit\u00e9 sans prototypes physiques<\/li>\n\n\n\n<li><strong>Hyper-personnalisation<\/strong> \u2014 S\u00e9ries limit\u00e9es \u00e9v\u00e9nementielles, impression 3D de formes complexes, \u00e9tiquettes adaptatives via QR code, emballages connect\u00e9s avec capteurs int\u00e9gr\u00e9s (tra\u00e7abilit\u00e9, date de p\u00e9remption)<\/li>\n\n\n\n<li><strong>\u00c9co-conception optimis\u00e9e<\/strong> \u2014 Algorithmes \u00e9valuant l&rsquo;impact environnemental des mat\u00e9riaux (cycle de vie, recyclabilit\u00e9, biod\u00e9gradabilit\u00e9). Simulation IA pour r\u00e9duire la mati\u00e8re premi\u00e8re tout en maintenant la r\u00e9sistance<\/li>\n\n\n\n<li><strong>Cha\u00eene d&rsquo;approvisionnement intelligente<\/strong> \u2014 Tra\u00e7abilit\u00e9 de bout en bout, gestion pr\u00e9dictive des stocks, r\u00e9duction du gaspillage, mise sur le march\u00e9 acc\u00e9l\u00e9r\u00e9e<\/li>\n<\/ol>\n\n\n\n<p><strong>Comparaison : Traditionnel vs IA<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Crit\u00e8re<\/strong><\/td><td><strong>Traditionnel<\/strong><\/td><td><strong>Pilot\u00e9 par l&rsquo;IA<\/strong><\/td><\/tr><tr><td>Conception<\/td><td>Statique, manuelle<\/td><td>Personnalis\u00e9e, g\u00e9n\u00e9rative<\/td><\/tr><tr><td>Qualit\u00e9<\/td><td>Inspection manuelle<\/td><td>D\u00e9tection automatis\u00e9e<\/td><\/tr><tr><td>Durabilit\u00e9<\/td><td>Options limit\u00e9es<\/td><td>Analyse recyclabilit\u00e9, r\u00e9duction empreinte<\/td><\/tr><tr><td>Innovation<\/td><td>Lente, progressive<\/td><td>Cycles rapides, r\u00e9active<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Acteurs pionniers :<\/strong><\/p>\n\n\n\n<p>Grands groupes : L&rsquo;Or\u00e9al (Modiface) \u2022 Nestl\u00e9 (Timeplast, Purina robotis\u00e9) \u2022 Coca-Cola Outils IA : Midjourney \u2022 Replicate \u2022 Magnific \u2022 Pacdora \u2022 Packify.ai Agences : <a href=\"https:\/\/blackthornsdesign.com\">Studio Blackthorns<\/a> (Gertrude Beers, Le Gang des Levures)<\/p>\n\n\n\n<p><strong>\u00c0 retenir :<\/strong> L&rsquo;IA n&rsquo;est pas une fin en soi, mais un outil au service de la cr\u00e9ativit\u00e9. Elle permet de concilier personnalisation premium, exigences \u00e9cologiques et ma\u00eetrise des co\u00fbts. Les marques gagnantes l&rsquo;int\u00e9greront dans leur workflow cr\u00e9atif \u2014 de l&rsquo;exploration visuelle \u00e0 l&rsquo;optimisation logistique \u2014 tout en pr\u00e9servant leur identit\u00e9 culturelle unique.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0bb1e768 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-ed281115 proxima margin-bottom-xl     \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tSommaire<br>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#lessentiel-en-30-secondes\" class=\"uagb-toc-link__trigger\">L&#039;essentiel en 30 secondes<\/a><li class=\"uagb-toc__list\"><a href=\"#introduction\" class=\"uagb-toc-link__trigger\">Introduction<\/a><li class=\"uagb-toc__list\"><a href=\"#1-contexte-et-enjeux-de-lemballage-en-2025\" class=\"uagb-toc-link__trigger\">1. Contexte et enjeux de l\u2019emballage en 2025<\/a><li class=\"uagb-toc__list\"><a href=\"#2-lia-chez-les-grands-acteurs-de-lemballage\" class=\"uagb-toc-link__trigger\">2. L&#039;IA chez les Grands Acteurs de l&#039;Emballage<\/a><li class=\"uagb-toc__list\"><a href=\"#2-principaux-domaines-dapplication-de-lia-en-emballage\" class=\"uagb-toc-link__trigger\">2. Principaux domaines d\u2019application de l\u2019IA en emballage<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#automatisation-avanc\u00e9e\" class=\"uagb-toc-link__trigger\">Automatisation avanc\u00e9e<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#optimisation-de-la-cha\u00eene-dapprovisionnement\" class=\"uagb-toc-link__trigger\">Optimisation de la cha\u00eene d\u2019approvisionnement<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#conception-de-packagings-et-rd\" class=\"uagb-toc-link__trigger\">Conception de packagings et R&amp;D<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#3-design-et-personnalisation-\u00e0-l\u00e8re-de-lia\" class=\"uagb-toc-link__trigger\">3. Design et personnalisation \u00e0 l&#039;\u00e8re de l\u2019IA<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cr\u00e9ation-de-packagings-distinctifs\" class=\"uagb-toc-link__trigger\">Cr\u00e9ation de packagings distinctifs<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#emballages-connect\u00e9s-et-hyper-personnalis\u00e9s\" class=\"uagb-toc-link__trigger\">Emballages connect\u00e9s et hyper-personnalis\u00e9s<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#laspect-culturel-et-les-coups-de-projecteur\" class=\"uagb-toc-link__trigger\">L\u2019aspect culturel et les coups de projecteur<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#4-durabilit\u00e9-et-\u00e9co-conception-lia-comme-levier-dinnovation\" class=\"uagb-toc-link__trigger\">4. Durabilit\u00e9 et \u00e9co-conception : l\u2019IA comme levier d\u2019innovation<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#s\u00e9lection-optimis\u00e9e-des-mat\u00e9riaux\" class=\"uagb-toc-link__trigger\">S\u00e9lection optimis\u00e9e des mat\u00e9riaux<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#emballages-solubles-et-r\u00e9utilisables\" class=\"uagb-toc-link__trigger\">Emballages solubles et r\u00e9utilisables<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#r\u00e9duction-de-lempreinte-carbone\" class=\"uagb-toc-link__trigger\">R\u00e9duction de l\u2019empreinte carbone<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#5-quelques-t\u00e9moignages-de-nouvelles-tendances-pour-le-packaging\" class=\"uagb-toc-link__trigger\">5. Quelques T\u00e9moignages de nouvelles tendances pour le packaging<\/a><li class=\"uagb-toc__list\"><a href=\"#6-zoom-sur-les-d\u00e9fis-l\u00e9gislation-co\u00fbts-et-collaboration\" class=\"uagb-toc-link__trigger\">6. Zoom sur les d\u00e9fis : l\u00e9gislation, co\u00fbts et collaboration<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#l\u00e9gislations-en-mutation\" class=\"uagb-toc-link__trigger\">L\u00e9gislations en mutation<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#ma\u00eetrise-des-co\u00fbts\" class=\"uagb-toc-link__trigger\">Ma\u00eetrise des co\u00fbts<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#collaboration-au-sein-de-l\u00e9cosyst\u00e8me\" class=\"uagb-toc-link__trigger\">Collaboration au sein de l\u2019\u00e9cosyst\u00e8me<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#7-comparaison-emballage-traditionnel-vs-emballage-pilot\u00e9-par-lia\" class=\"uagb-toc-link__trigger\">7. Comparaison : emballage traditionnel vs emballage pilot\u00e9 par l\u2019IA<\/a><li class=\"uagb-toc__list\"><a href=\"#9-conclusion\" class=\"uagb-toc-link__trigger\">9. Conclusion<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#r\u00e9f\u00e9rences\" class=\"uagb-toc-link__trigger\">R\u00e9f\u00e9rences<\/a><\/ul><\/ul><\/ul><\/ul><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3e227bce alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Introduction<\/h2>\n\n\n\n<p>Au cours des derni\u00e8res ann\u00e9es, l\u2019adoption de l\u2019Intelligence Artificielle a consid\u00e9rablement gagn\u00e9 du terrain dans de multiples secteurs. Dans l\u2019industrie de l\u2019emballage, cette \u00e9volution s\u2019acc\u00e9l\u00e8re pour r\u00e9pondre aux enjeux \u00e9conomiques, environnementaux et culturels. Quels sont les b\u00e9n\u00e9fices concrets de l\u2019IA pour le packaging en 2025\u202f? Quelles strat\u00e9gies privil\u00e9gier pour demeurer comp\u00e9titif et am\u00e9liorer votre impact environnemental\u202f? <\/p>\n\n\n\n<p>Dans cet article, nous explorons en d\u00e9tail les opportunit\u00e9s et les tendances issues de l\u2019IA dans l\u2019industrie de l\u2019emballage, avec des exemples concrets et l\u2019\u00e9clairage de professionnels reconnus.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container margin-x-xl uagb-block-46255fe1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-449e17c2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Generate_Background_Perfume_CampaignFirefly.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Generate_Background_Perfume_CampaignFirefly.webp\" alt=\"Intelligence Artificielle et design d'emballage\" class=\"uag-image-7816\" width=\"2560\" height=\"1707\" title=\"Intelligence Artificielle et design d'emballage\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6f63ddbf alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">1. Contexte et enjeux de l\u2019emballage en 2025<\/h2>\n\n\n\n<p>&nbsp;Le march\u00e9 fran\u00e7ais de l&#8217;emballage est un secteur dynamique, avec une production de 18,3 milliards d&rsquo;euros en 2019. La production d&#8217;emballages en France est domin\u00e9e par le plastique (38%), suivi du papier-carton (29%).<\/p>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 r\u00e9centes montrent un essor rapide de l\u2019IA dans le domaine du packaging. Selon un rapport de <a href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/10\/03\/2957617\/0\/en\/Global-Artificial-Intelligence-AI-in-Packaging-Market-Set-to-Skyrocket-to-USD-23-415-2-Million-by-2034-Driven-by-Innovations-in-Smart-Packaging-and-Sustainability-Initiatives-FMI.html\" target=\"_blank\" rel=\"noreferrer noopener\">GlobeNewswire<\/a>, le march\u00e9 mondial de l\u2019IA pour l\u2019emballage devrait franchir le seuil des 23 milliards de dollars \u00e0 l\u2019horizon 2034. En France, la croissance repose sur la demande accrue de solutions durables, l\u2019automatisation et l\u2019\u00e9mergence d\u2019emballages intelligents.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, l\u2019industrie doit composer avec des exigences r\u00e9glementaires plus strictes, un consommateur de plus en plus sensible aux questions environnementales et un besoin de diff\u00e9renciation sur un march\u00e9 concurrentiel. D\u00e8s lors, l\u2019IA se pr\u00e9sente comme un levier de transformation permettant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019optimisation des co\u00fbts de production.<\/li>\n\n\n\n<li>La r\u00e9duction de l\u2019empreinte \u00e9cologique (d\u00e9chets, \u00e9missions carbone).<\/li>\n\n\n\n<li>L\u2019am\u00e9lioration de la qualit\u00e9 et de la s\u00e9curit\u00e9 des produits.<\/li>\n\n\n\n<li>La personnalisation et la cr\u00e9ation de nouvelles exp\u00e9riences clients.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-808080e3 container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p> le march\u00e9 mondial de l\u2019IA pour l\u2019emballage devrait franchir le seuil des 23 milliards de dollars \u00e0 l\u2019horizon 2034.<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-33b7551a margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-079ac97f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hero-modiface-1.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hero-modiface-1.webp\" alt=\"Modiface - essayage virtuel de maquillage par IA\" class=\"uag-image-7826\" width=\"1920\" height=\"800\" title=\"Modiface - essayage virtuel de maquillage par IA\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Modiface, acquis par L&rsquo;Or\u00e9al<\/figcaption><\/figure><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4148aef2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">2. L&rsquo;IA chez les Grands Acteurs de l&rsquo;Emballage<\/h2>\n\n\n\n<p>Les g\u00e9ants de l&rsquo;industrie de l&#8217;emballage, tels que L&rsquo;Or\u00e9al et Nestl\u00e9, int\u00e8grent activement l&rsquo;IA dans leurs op\u00e9rations.<\/p>\n\n\n\n<p>L&rsquo;Or\u00e9al utilise l&rsquo;IA pour la personnalisation des produits cosm\u00e9tiques et l&rsquo;optimisation de la R&amp;D. L&rsquo;entreprise a notamment acquis <a href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\">Modiface<\/a>, une entreprise sp\u00e9cialis\u00e9e dans l&rsquo;essayage virtuel de maquillage, qui utilise la computer vision et l&rsquo;IA pour offrir une exp\u00e9rience client personnalis\u00e9e.<\/p>\n\n\n\n<p>Nestl\u00e9 explore l&rsquo;IA pour optimiser ses processus de production et am\u00e9liorer la durabilit\u00e9 de ses emballages. L&rsquo;entreprise a investi dans Timeplast, une startup qui d\u00e9veloppe des technologies pour minimiser l&rsquo;impact environnemental du plastique mal recycl\u00e9, en veillant \u00e0 la compatibilit\u00e9 avec les syst\u00e8mes de recyclage existants.<\/p>\n\n\n\n<p>Nestl\u00e9 utilise \u00e9galement l&rsquo;IA pour automatiser ses op\u00e9rations d&#8217;emballage. Par exemple, Nestl\u00e9 Purina utilise des syst\u00e8mes robotis\u00e9s dans son usine de Wroclaw en Pologne pour des t\u00e2ches telles que le regroupement et la mise en carton des bo\u00eetes de conserve. <\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-70464f26 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/image-39.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/image-39.png\" alt=\"Nestle Purina\u2019s Packaging Operation\" width=\"873\" height=\"453\" title=\"Nestle Purina\u2019s Packaging Operation\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Nestle Purina\u2019s Packaging Operation<\/figcaption><\/figure><\/div>\n\n\n\n<p>De plus, Nestl\u00e9 utilise l&rsquo;IA pour la recherche de concepts dans le domaine de l&#8217;emballage alimentaire, notamment en utilisant des \u00ab\u00a0cryovacs\u00a0\u00bb pour peser et sceller automatiquement les aliments dans des emballages herm\u00e9tiques. L&rsquo;IA permet \u00e9galement d&rsquo;am\u00e9liorer la pr\u00e9cision du remplissage dans les processus d&#8217;emballage, comme le montre l&rsquo;exemple de Marzetti, partenaire de Nestl\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-591bc9c4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Precision-de-remplissage-ia.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Precision-de-remplissage-ia.webp\" alt=\"Pr\u00e9cision de remplissage avec l'IA\" width=\"925\" height=\"694\" title=\"Pr\u00e9cision de remplissage avec l'IA\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-b44649e6 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-9515d158 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ai-Energy-drink.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/Ai-Energy-drink.webp\" alt=\"Ai Energy drink\" class=\"uag-image-7818\" width=\"1920\" height=\"1080\" title=\"Ai Energy drink\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\"><a href=\"https:\/\/aienergydrink.ai\/\">Ai Energy<\/a> drink &#8211; par Jack Owoc<\/figcaption><\/figure><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-629e64b8 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-c0f47441 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/CocaCola-Spiced.webp\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/CocaCola-Spiced.webp\" alt=\"Intelligence Artificielle pour le produit Coca Cola Spiced\" class=\"uag-image-7817\" width=\"1920\" height=\"1080\" title=\"Intelligence Artificielle pour le produit Coca Cola Spiced\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Coca Cola Spiced r\u00e9alis\u00e9 avec l&rsquo;IA<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-aadf073d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/image-37-1140x547.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/image-37-1140x547.png\" alt=\"Pacdora - G\u00e9n\u00e9rateur de fond IA\" width=\"1140\" height=\"547\" title=\"Pacdora - G\u00e9n\u00e9rateur de fond IA\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\"><a href=\"https:\/\/www.pacdora.com\/fr\/tools\/ai-background-generator\">Pacdora <\/a>&#8211; G\u00e9n\u00e9rateur de fond IA<\/figcaption><\/figure><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fe1f585e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">2. Principaux domaines d\u2019application de l\u2019IA en emballage<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Automatisation avanc\u00e9e<\/h3>\n\n\n\n<p>Les lignes de production automatis\u00e9es peuvent b\u00e9n\u00e9ficier de l\u2019IA pour g\u00e9rer le contr\u00f4le qualit\u00e9, la maintenance pr\u00e9dictive et la gestion des flux logistiques. Gr\u00e2ce \u00e0 la <strong>vision par ordinateur<\/strong>, l\u2019identification d\u2019anomalies ou de d\u00e9fauts est plus rapide et plus fiable qu\u2019avec une inspection manuelle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimisation de la cha\u00eene d\u2019approvisionnement<\/h3>\n\n\n\n<p>L\u2019IA facilite la tra\u00e7abilit\u00e9 des emballages, de l\u2019approvisionnement des mati\u00e8res premi\u00e8res jusqu\u2019\u00e0 la distribution. Les algorithmes pr\u00e9dictifs assurent une meilleure gestion des stocks et r\u00e9duisent le gaspillage. Selon <a href=\"https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/generative-ai-the-packaging-and-paper-industrys-next-frontier\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company<\/a>, cette optimisation acc\u00e9l\u00e8re \u00e9galement la mise sur le march\u00e9 des produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conception de packagings et R&amp;D<\/h3>\n\n\n\n<p>Les <a href=\"https:\/\/iamarketing.fr\/choisir-les-meilleurs-outils-ia-et-llm-pour-le-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils d&rsquo;IA g\u00e9n\u00e9rative<\/a> (text-to-image, image-to-image, image-to-3d, image-to-video&#8230;) permettent de g\u00e9n\u00e9rer rapidement des concepts de nouveaux emballages. Les tests virtuels valident la r\u00e9sistance, la forme ou la durabilit\u00e9 sans recourir \u00e0 autant de prototypes physiques. On obtient alors un gain de temps consid\u00e9rable, renforc\u00e9 par une diminution des co\u00fbts.<\/p>\n\n\n\n<p>Passionn\u00e9 par l&rsquo;avenir du design d&#8217;emballage \u00e0 l&rsquo;\u00e8re de l&rsquo;intelligence artificielle, Ludovic, le fondateur du <a href=\"https:\/\/blackthornsdesign.com\/agence-communication\/\">Studio Blackthorns<\/a>, approfondit r\u00e9guli\u00e8rement cette th\u00e9matique dans son \u00e9mission <a href=\"https:\/\/www.youtube.com\/channel\/UCqu3ew3TeTQvyvwtKy0itrQ\" target=\"_blank\" rel=\"noreferrer noopener\">The Bottlefield Show<\/a>. \u00c0 travers plusieurs \u00e9pisodes, il y explore les perspectives fascinantes qu&rsquo;offre l&rsquo;IA g\u00e9n\u00e9rative dans la transformation du packaging design contemporain.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"Image to 3D : le futur du packaging design ? (Test et d\u00e9mo de Tripo AI)\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/5SqdJROauPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-4eadcd05 margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-f81586ba wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/blackthornsdesign.com\/portfolio\/hardseltzer-eth-eau-petillante-alcoolisee-qui-se-boit-irl\/\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/hardseltzerETH_01-scaled.jpg\" alt=\"hardseltzer.eth NFT canettes digitales\" class=\"uag-image-4767\" width=\"3000\" height=\"1688\" title=\"hardseltzerETH_01\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Hardseltzer.eth &#8211; Packaging design r\u00e9alis\u00e9 par Studio Blackthorns<\/figcaption><\/figure><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-96d9c37d container centerquote\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Le march\u00e9 fran\u00e7ais et europ\u00e9en de l&#8217;emballage est en pleine croissance, port\u00e9 par l&rsquo;innovation et la demande pour des solutions durables. L&rsquo;IA joue un r\u00f4le crucial dans cette \u00e9volution, en permettant aux entreprises de r\u00e9pondre aux d\u00e9fis croissants de la personnalisation, de l&rsquo;automatisation et de l&rsquo;\u00e9co-conception. \u2014 Ludovic Mornand, Studio Blackthorns<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-470973a4 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">3. Design et personnalisation \u00e0 l&rsquo;\u00e8re de l\u2019IA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ation de packagings distinctifs<\/h3>\n\n\n\n<p>Les tendances rep\u00e9r\u00e9es dans les t\u00e9moignages de designers confirment un basculement vers une esth\u00e9tique plus ancr\u00e9e dans la culture de marque, plut\u00f4t que des effets purement \u201ctendance\u201d. L\u2019IA intervient dans la g\u00e9n\u00e9ration de motifs, de palettes de couleurs ou de visuels in\u00e9dits, permettant un design plus percutant et align\u00e9 sur les go\u00fbts de chaque segment de client\u00e8le.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"LABEL 5 CITY LIGHTS EDITION\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/sh_G5Sm02uU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans une d\u00e9marche novatrice, le Studio Blackthorns a brillamment orchestr\u00e9 la renaissance d&rsquo;une marque embl\u00e9matique en conjuguant tradition et modernit\u00e9. La <a href=\"https:\/\/blackthornsdesign.com\/portfolio\/gertrude-beers\/\">bi\u00e8re belge Gertrude<\/a>, dont l&rsquo;identit\u00e9 visuelle s&rsquo;articulait autour d&rsquo;une repr\u00e9sentation m\u00e9di\u00e9vale de la sainte \u00e9ponyme, s&rsquo;est m\u00e9tamorphos\u00e9e gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle de <a href=\"https:\/\/replicate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Replicate<\/a>. Cette transformation audacieuse de l&rsquo;\u00e9tiquette historique illustre parfaitement comment les technologies g\u00e9n\u00e9ratives peuvent insuffler une nouvelle jeunesse aux marques s\u00e9culaires, tout en pr\u00e9servant leur authenticit\u00e9. Une belle d\u00e9monstration de l&rsquo;art d&rsquo;ancrer l&rsquo;h\u00e9ritage brassicole belge dans l&rsquo;\u00e8re num\u00e9rique de 2025.<\/p>\n\n\n\n\t\t\t\n\t<style type=\"text\/css\">\n\t\t.slider-info-7575.bafg-slider-info .bafg-slider-title {\n\t\t\t\t\t\t\tfont-size:\n\t\t\t\t\t22px\t\t\t\t;\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-7575.bafg-slider-info .bafg-slider-description {\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t\t\n\t\t\n\t\t.slider-info-7575.bafg-slider-info .bafg_slider_readmore_button {\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\ttext-align: center;\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\n\t\t.slider-info-7575.bafg-slider-info .bafg_slider_readmore_button:hover {\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t}\n\t<\/style>\n\t\n\t\t\t<div class=\"bafg-twentytwenty-container slider-7575  \"\n\t\t\t\tbafg-orientation=\"horizontal\" bafg-default-offset=\"0.5\"\n\t\t\t\tbafg-before-label=\"Before\"\n\t\t\t\tbafg-after-label=\"After\" bafg-overlay=\"\"\n\t\t\t\tbafg-move-slider-on-hover=\"\"\n\t\t\t\tbafg-click-to-move=\"\">\n\n\t\t\t\t\t\t\t\t<img class=\"\" \t\t\t\t\tsrc=\"\" alt=\"\">\n\t\t\t\t<img class=\"\" \t\t\t\t\tsrc=\"\" alt=\"\">\n\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"bafg-slider-info-wraper\">\n\t\t<div style=\"\" class=\"slider-info-7575 bafg-slider-info\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Illustration de <a href=\"https:\/\/blackthornsdesign.com\/portfolio\/gertrude-beers\/\">Gertrude Beers<\/a> &#8211; Refonte de marque par Studio Blackthorns<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emballages connect\u00e9s et hyper-personnalis\u00e9s<\/h3>\n\n\n\n<p>L&rsquo;IA ouvre la voie \u00e0 des innovations majeures en design d&#8217;emballage. Elle permet notamment de cr\u00e9er des emballages intelligents qui interagissent avec les consommateurs. Des capteurs et des puces int\u00e9gr\u00e9es aux emballages peuvent fournir des informations sur le produit, la tra\u00e7abilit\u00e9 et la date de p\u00e9remption. <a href=\"https:\/\/blackthornsdesign.com\/blog\/inspiration\/realite-augmentee-etiquettes-vins-spiritueux\/\">L&#8217;emballage connect\u00e9<\/a> am\u00e9liore l&rsquo;exp\u00e9rience client en fournissant des informations utiles et en facilitant l&rsquo;interaction avec le produit.<\/p>\n\n\n\n<p>Aussi, l&rsquo;impression 3D, combin\u00e9e \u00e0 l&rsquo;IA, permet de cr\u00e9er des emballages aux formes complexes et personnalis\u00e9es, ouvrant de nouvelles perspectives en termes de design et de fonctionnalit\u00e9. L&rsquo;IA aide les designers \u00e0 surmonter les d\u00e9fis li\u00e9s \u00e0 la cr\u00e9ation de prototypes d&#8217;emballages, notamment pour les produits cosm\u00e9tiques avec des g\u00e9om\u00e9tries complexes et une transparence.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-d7e69bff wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.univerre.ch\/wp-content\/uploads\/2024\/02\/AI-VS-Reel-Pirex-bleu-1024x512.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.univerre.ch\/wp-content\/uploads\/2024\/02\/AI-VS-Reel-Pirex-bleu-1024x512.png\" alt=\"Bouteille imagin\u00e9e par l'intelligence artificielle\" width=\"1024\" height=\"512\" title=\"Bouteille imagin\u00e9e par l'intelligence artificielle\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">Bouteille imagin\u00e9e par l&rsquo;IA \u00e0 gauche, prototype cr\u00e9\u00e9 par <a href=\"https:\/\/www.univerre.ch\/\">Univerre<\/a> \u00e0 droite<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ainsi, l\u2019intelligence artificielle rend possible une hyper-personnalisation :<br>&#8211; S\u00e9ries limit\u00e9es pour des \u00e9v\u00e9nements sp\u00e9cifiques.<br>&#8211; Impression 3D de formes complexes personnalisables.<br>&#8211; Adaptation de l\u2019\u00e9tiquette en fonction des pr\u00e9f\u00e9rences de l\u2019utilisateur (par exemple, via un QR code qui affiche des informations cibl\u00e9es).<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-d88bf1fd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.univerre.ch\/wp-content\/uploads\/2024\/08\/La-bouteille-Univerre-de-limage-creee-par-Midjourney-a-la-bouteille-reelle-1024x349.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.univerre.ch\/wp-content\/uploads\/2024\/08\/La-bouteille-Univerre-de-limage-creee-par-Midjourney-a-la-bouteille-reelle-1024x349.png\" alt=\"La bouteille Univerre - De l'image cr\u00e9\u00e9e par Midjourney au prototype retravaill\u00e9 \u00e0 la bouteille r\u00e9elle\" width=\"1024\" height=\"349\" title=\"La bouteille Univerre - De l'image cr\u00e9\u00e9e par Midjourney au prototype retravaill\u00e9 \u00e0 la bouteille r\u00e9elle\" loading=\"lazy\" role=\"img\" \/><\/a><figcaption class=\"uagb-image-caption\">La bouteille Univerre &#8211; De l&rsquo;image cr\u00e9\u00e9e par Midjourney au prototype retravaill\u00e9 \u00e0 la bouteille r\u00e9elle<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019aspect culturel et les coups de projecteur<\/h3>\n\n\n\n<p>Comme l\u2019\u00e9voquent des professionnels du design, l\u2019emballage peut devenir un vecteur culturel fort. Les marques incorporent des \u00e9l\u00e9ments culturels, des typographies et des palettes issues de tendances r\u00e9gionales. L\u2019IA peut analyser des bases de donn\u00e9es visuelles pour sugg\u00e9rer des directions cr\u00e9atives inspir\u00e9es de la pop culture, de mouvements artistiques ou m\u00eame de traditions locales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"\u017bubr\u00f3wka Go Wild From Wild Forest to Wild Party\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/T8UBV-EJ0oI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>La r\u00e9cente campagne publicitaire \u00ab\u00a0Go Wild\u00a0\u00bb de Zubrowska illustre parfaitement cette audace cr\u00e9ative. La marque de vodka nous transporte dans un univers d\u00e9brid\u00e9 et surr\u00e9aliste, o\u00f9 les fronti\u00e8res de l&rsquo;imagination s&rsquo;effacent pour laisser place \u00e0 un monde o\u00f9 l&rsquo;impossible devient r\u00e9alit\u00e9. Une invitation enivrante \u00e0 l&rsquo;\u00e9vasion et \u00e0 la d\u00e9mesure.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"On cr\u00e9e la Margarita de nos r\u00eaves gr\u00e2ce \u00e0 l&#039;Intelligence Artificielle ! #cocktail\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/YBPWmEPoWAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-86dd12d6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"L\u2019IA va r\u00e9volutionner le design de packaging !\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/-dYro6s15IA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e72f4c17 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">4. Durabilit\u00e9 et \u00e9co-conception : l\u2019IA comme levier d\u2019innovation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00e9lection optimis\u00e9e des mat\u00e9riaux<\/h3>\n\n\n\n<p>Les algorithmes d\u2019IA aident \u00e0 \u00e9valuer l\u2019impact environnemental de diff\u00e9rents mat\u00e9riaux en tenant compte de crit\u00e8res comme le cycle de vie, la recyclabilit\u00e9 ou la biod\u00e9gradabilit\u00e9. Cette approche renforce une <strong>\u00e9co-conception<\/strong> proactive et plus transparente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emballages solubles et r\u00e9utilisables<\/h3>\n\n\n\n<p>Des narratives partag\u00e9es par certains designers confirment l\u2019arriv\u00e9e de <strong>packaging soluble<\/strong> (par exemple, pour des produits cosm\u00e9tiques ou alimentaires). Des solutions r\u00e9utilisables \u00e9mergent \u00e9galement, \u00e0 l\u2019image de bo\u00eetes ou de contenants con\u00e7us pour \u00eatre rapport\u00e9s et r\u00e9employ\u00e9s. L\u2019IA vient compl\u00e9ter ces solutions en pilotant les flux de collecte et en assistant les marques dans l\u2019optimisation logistique.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-24d1e1c1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/comment-lintelligence-artificielle-revolutionne-les-emballages-alimentaires-ecoresponsables-1140x760.webp\" alt=\"Intelligence Artificielle et packaging eco-responsable\" width=\"1140\" height=\"760\" title=\"Intelligence Artificielle et packaging eco-responsable\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9duction de l\u2019empreinte carbone<\/h3>\n\n\n\n<p>Les simulations IA permettent d\u2019ajuster la forme et la densit\u00e9 d\u2019un emballage de mani\u00e8re \u00e0 r\u00e9duire la mati\u00e8re premi\u00e8re utilis\u00e9e, tout en assurant la r\u00e9sistance n\u00e9cessaire. On obtient une diminution significative de la consommation de ressources et des \u00e9missions associ\u00e9es au transport.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-31b0c02b margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"entry-content-asset\"><iframe loading=\"lazy\" title=\"On a cr\u00e9\u00e9 une marque en moins de 24h gr\u00e2ce \u00e0 l&#039;IA !!\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/HOJSx8KnyV8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e2e7c5d2 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">5. Quelques T\u00e9moignages de nouvelles tendances pour le packaging<\/h2>\n\n\n\n<p>Au-del\u00e0 des donn\u00e9es chiffr\u00e9es, des experts d\u00e9crivent le futur du packaging 2025 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chris Wilson (<a href=\"https:\/\/www.stckmn.com\/\">Stckmn<\/a>)<\/strong>\u202f: Il souligne l\u2019importance de concilier finitions premium et exigences \u00e9cologiques. Les exp\u00e9riences num\u00e9riques (Ajout de QR codes, storytelling immersif) peuvent remplacer certains artifices co\u00fbteux et polluants.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.fredhart.com\/\">Fred Hart<\/a> (ind\u00e9pendant)<\/strong>\u202f: Il met en garde contre la banalisation du style \u00ab Gen Z \u00bb, trop vite copi\u00e9-coll\u00e9. Une marque devrait s\u2019appuyer sur l\u2019IA pour approfondir sa propre identit\u00e9, au lieu de calquer des codes standardis\u00e9s.<\/li>\n\n\n\n<li><strong>Andy Kurts (<a href=\"https:\/\/buttermilkcreative.com\/\">Buttermilk Creative<\/a>)<\/strong>\u202f: Il aborde la difficult\u00e9 de <strong>scaler<\/strong> la durabilit\u00e9\u202f: comment g\u00e9n\u00e9raliser l\u2019usage de mat\u00e9riaux recyclables ou compostables tout en r\u00e9pondant aux r\u00e9alit\u00e9s \u00e9conomiques\u202f?<\/li>\n\n\n\n<li><strong>Ludovic Mornand<\/strong> (<a href=\"https:\/\/blackthornsdesign.com\">Studio Blackthorns<\/a>) : Avec une approche r\u00e9fl\u00e9chie et mesur\u00e9e, Ludovic insiste sur la n\u00e9cessit\u00e9 de consid\u00e9rer l&rsquo;intelligence artificielle comme un outil au service de la cr\u00e9ativit\u00e9, et non comme une fin en soi. Dans sa pratique quotidienne du packaging design, il exploite le potentiel des technologies g\u00e9n\u00e9ratives pour enrichir son processus cr\u00e9atif et d\u00e9multiplier les possibilit\u00e9s d&rsquo;exploration. Son workflow int\u00e8gre ainsi harmonieusement des outils de pointe tels que Magnific, les fonctionnalit\u00e9s innovantes de Photoshop, l&rsquo;upscaling d&rsquo;images ou encore la g\u00e9n\u00e9ration d&rsquo;illustrations vectorielles, transformant chaque phase d&rsquo;it\u00e9ration en source d&rsquo;inspiration nouvelle.<\/li>\n<\/ul>\n\n\n\n<p>Les propos de diff\u00e9rents designers soulignent \u00e9galement la mont\u00e9e du <strong>refill<\/strong> (recharge) et le potentiel d\u2019outils IA pour aider le consommateur \u00e0 mieux recycler.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-a8791abf margin-x-xl\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-image uagb-block-959cacb5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/blackthornsdesign.com\/wp-content\/uploads\/image-38-1140x547.png\" alt=\"Intelligence Artificielle pour le packaging\" width=\"1140\" height=\"547\" title=\"Intelligence Artificielle pour le packaging\" loading=\"lazy\" role=\"img\" \/><figcaption class=\"uagb-image-caption\"><a href=\"https:\/\/www.packify.ai\/\">Packify.ai<\/a><\/figcaption><\/figure><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-428024d4 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">6. Zoom sur les d\u00e9fis : l\u00e9gislation, co\u00fbts et collaboration<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e9gislations en mutation<\/h3>\n\n\n\n<p>Partout dans le monde, on observe un durcissement des r\u00e9glementations visant \u00e0 r\u00e9duire les plastiques \u00e0 usage unique et \u00e0 encourager la recyclabilit\u00e9. L\u2019IA peut aider \u00e0 anticiper ces changements, en permettant aux entreprises d\u2019ajuster rapidement leurs formulations ou leur design d\u2019emballage. Cela implique toutefois :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De maintenir une veille juridique constante.<\/li>\n\n\n\n<li>De calculer pr\u00e9cis\u00e9ment l\u2019impact co\u00fbt-durabilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ma\u00eetrise des co\u00fbts<\/h3>\n\n\n\n<p>Si l\u2019IA acc\u00e9l\u00e8re les processus, le d\u00e9ploiement d\u2019outils sophistiqu\u00e9s peut repr\u00e9senter un investissement initial \u00e9lev\u00e9. Les petites structures peuvent \u00eatre tent\u00e9es de temporiser. Cependant, de plus en plus de solutions cloud et de plateformes \u201cas-a-service\u201d rendent l\u2019IA plus abordable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collaboration au sein de l\u2019\u00e9cosyst\u00e8me<\/h3>\n\n\n\n<p>La r\u00e9ussite de ces nouvelles approches (ex. emballages solubles ou boucles de r\u00e9utilisation) repose sur une <strong>collaboration \u00e9troite<\/strong> entre fabricants, distributeurs et recycleurs. La gestion coordonn\u00e9e des flux et des retours n\u00e9cessite souvent une analyse de donn\u00e9es \u00e0 grande \u00e9chelle : c\u2019est l\u00e0 que l\u2019IA joue un r\u00f4le essentiel pour organiser et optimiser l\u2019ensemble de cet \u00e9cosyst\u00e8me.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fa467f41 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">7. Comparaison : emballage traditionnel vs emballage pilot\u00e9 par l\u2019IA<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-db157455 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Aspect<\/strong><\/td><td><strong>Emballage Traditionnel<\/strong><\/td><td><strong>Emballage Propuls\u00e9 par l&rsquo;IA<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Efficacit\u00e9 Op\u00e9rationnelle<\/strong><\/td><td>Processus manuels \u00e0 forte intensit\u00e9 de main-d&rsquo;\u0153uvre<\/td><td>Processus automatis\u00e9s et rationalis\u00e9s<\/td><\/tr><tr><td><strong>Conception et \u00c9tiquetage<\/strong><\/td><td>Conceptions statiques, \u00e9tiquetage manuel<\/td><td>Conceptions personnalis\u00e9es, g\u00e9n\u00e9ration d&rsquo;\u00e9tiquettes pilot\u00e9e par l&rsquo;IA<\/td><\/tr><tr><td><strong>Exp\u00e9rience Client<\/strong><\/td><td>Emballage g\u00e9n\u00e9rique pour le march\u00e9 de masse<\/td><td>Hyper-personnalisation &#8211; emballage personnalis\u00e9, exp\u00e9riences interactives<\/td><\/tr><tr><td><strong>Durabilit\u00e9<\/strong><\/td><td>Options \u00e9cologiques limit\u00e9es, production \u00e9lev\u00e9e de d\u00e9chets<\/td><td>Approvisionnement \u00e9cologique, r\u00e9duction des d\u00e9chets, analyse de la recyclabilit\u00e9, r\u00e9duction de l&#8217;empreinte carbone<\/td><\/tr><tr><td><strong>Contr\u00f4le Qualit\u00e9<\/strong><\/td><td>Inspection manuelle, risque d&rsquo;erreurs<\/td><td>D\u00e9tection automatis\u00e9e des d\u00e9fauts \u00e0 l&rsquo;aide de la vision industrielle, haute pr\u00e9cision<\/td><\/tr><tr><td><strong>Rentabilit\u00e9<\/strong><\/td><td>Co\u00fbts de main-d&rsquo;\u0153uvre plus \u00e9lev\u00e9s, inefficacit\u00e9s potentielles<\/td><td>\u00c9conomies de co\u00fbts gr\u00e2ce \u00e0 l&rsquo;automatisation, r\u00e9duction du gaspillage, gestion optimis\u00e9e des stocks<\/td><\/tr><tr><td><strong>Analyse des Donn\u00e9es<\/strong><\/td><td>Informations limit\u00e9es, collecte manuelle des donn\u00e9es<\/td><td>Analyse pr\u00e9dictive, suivi des donn\u00e9es en temps r\u00e9el, pr\u00e9vision de la demande, capacit\u00e9s de prise de d\u00e9cision am\u00e9lior\u00e9es<\/td><\/tr><tr><td><strong>Optimisation de la Cha\u00eene d&rsquo;Approvisionnement<\/strong><\/td><td>Processus manuels, goulots d&rsquo;\u00e9tranglement potentiels<\/td><td>Itin\u00e9raires d&rsquo;exp\u00e9dition optimis\u00e9s, r\u00e9duction des co\u00fbts de transport, gestion des stocks en temps r\u00e9el<\/td><\/tr><tr><td><strong>Support Client<\/strong><\/td><td>Assistance t\u00e9l\u00e9phonique traditionnelle, disponibilit\u00e9 limit\u00e9e<\/td><td>Support client 24h\/24 et 7j\/7 aliment\u00e9 par l&rsquo;IA, chatbots pour une assistance instantan\u00e9e<\/td><\/tr><tr><td><strong>Innovation<\/strong><\/td><td>Am\u00e9liorations progressives, adaptation plus lente aux tendances du march\u00e9<\/td><td>Cycles d&rsquo;innovation rapides, r\u00e9ponse plus rapide aux demandes du march\u00e9, d\u00e9veloppement de produits et d&#8217;emballages pilot\u00e9 par l&rsquo;IA<\/td><\/tr><tr><td><strong>Avantage Concurrentiel<\/strong><\/td><td>Diff\u00e9renciation limit\u00e9e, d\u00e9lai de mise sur le march\u00e9 plus lent<\/td><td>Diff\u00e9renciation de la marque am\u00e9lior\u00e9e, lancements de produits plus rapides, agilit\u00e9 accrue sur le march\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ff34f9fa alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading caps\" style=\"text-transform:uppercase\">9. Conclusion<\/h2>\n\n\n\n<p>L\u2019Intelligence Artificielle appara\u00eet comme un catalyseur incontournable pour repenser l\u2019industrie de l\u2019emballage en 2025. <a href=\"https:\/\/iamarketing.fr\/agents-ia-futur-intelligence-artificielle\/\" target=\"_blank\" rel=\"noreferrer noopener\">De la personnalisation pouss\u00e9e<\/a> \u00e0 l\u2019optimisation \u00e9co-responsable, ses applications touchent tous les maillons de la cha\u00eene de valeur, des fabricants aux consommateurs.<\/p>\n\n\n\n<p>Toutefois, adopter l\u2019IA exige une vision strat\u00e9gique et une culture d\u2019innovation \u00e9largie : il ne s\u2019agit plus simplement de r\u00e9duire les co\u00fbts, mais de r\u00e9inventer les mod\u00e8les de conception, de production et de distribution.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-80ce1ffb alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9f\u00e9rences<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mckinsey.com\/industries\/packaging-and-paper\/our-insights\/generative-ai-the-packaging-and-paper-industrys-next-frontier\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company &#8211; Generative AI: The packaging and paper industry\u2019s next frontier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/10\/03\/2957617\/0\/en\/Global-Artificial-Intelligence-AI-in-Packaging-Market-Set-to-Skyrocket-to-USD-23-415-2-Million-by-2034-Driven-by-Innovations-in-Smart-Packaging-and-Sustainability-Initiatives-FMI.html\" target=\"_blank\" rel=\"noreferrer noopener\">GlobeNewswire &#8211; Global AI in Packaging Market Projection<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.insee.fr\/fr\/statistiques\/5016665\">La France, troisi\u00e8me producteur europ\u00e9en d&#8217;emballage &#8211; Insee Focus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.packworld.com\/secondary-packaging\/robotics\/article\/21204564\/nestle-purinas-most-modern-packaging-operation\">Nestle Purina\u2019s \u2018Most Modern\u2019 Packaging Operation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leconomie.cm\/comment-lintelligence-artificielle-revolutionne-les-emballages-alimentaires-ecoresponsables\/\">Comment l&rsquo;intelligence artificielle r\u00e9volutionne les emballages alimentaires \u00e9coresponsables ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.univerre.ch\/comment-lia-revolutionne-le-design-demballage\/\">Comment l\u2019IA r\u00e9volutionne le design d\u2019emballage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/innovations.fr\/loreal-propulse-sa-rd-grace-a-lintelligence-artificielle\/\">L&rsquo;Or\u00e9al Propulse sa R&amp;D Gr\u00e2ce \u00e0 l&rsquo;Intelligence Artificielle<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fooddive.com\/news\/nestle-explores-alternative-packaging-technologies-with-startup-investment\/592088\/\">Nestl\u00e9 explores alternative packaging technologies with startup investment &#8211; Food Dive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.packworld.com\/secondary-packaging\/robotics\/article\/21204564\/nestle-purinas-most-modern-packaging-operation\">Nestle Purina&rsquo;s &lsquo;Most Modern&rsquo; Packaging Operation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.kitameraki.com\/post\/staying-ahead-of-the-game-how-food-manufacturers-are-utilizing-technology-to-stay-on-top\">AI and Technology in Food Manufacturing: How Nestle and Others Stay on Top &#8211; Kitameraki<\/a><\/li>\n<\/ol>\n\n\n\n<p><em>(Pour plus de contenus inspirants, consultez \u00e9galement <a href=\"https:\/\/blackthornsdesign.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre blog Studio Blackthorns<\/a> et <a href=\"https:\/\/blackthornsdesign.com\/portfolio\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre page d\u00e9di\u00e9e \u00e0 nos projets d&rsquo;identit\u00e9 de marque<\/a>.)<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ef91f57b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"has-text-align-center has-medium-font-size\" style=\"text-transform:uppercase\"><strong>FAQ : vos questions sur l\u2019IA et l\u2019emballage en 2025<\/strong><\/p>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-bf0d4fad uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/blackthornsdesign.com\\\/en\\\/blog\\\/intelligence-artificielle\\\/intelligence-artificielle-industrie-emballage-futur-du-packaging\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"L\\u2019IA va-t-elle remplacer les designers packaging\\u202f?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Non. Les designers conservent un r\\u00f4le cl\\u00e9 pour insuffler une vision cr\\u00e9ative et adapt\\u00e9e \\u00e0 la marque. L\\u2019IA sert d\\u2019assistant pour g\\u00e9n\\u00e9rer rapidement des pistes ou automatiser certaines t\\u00e2ches r\\u00e9p\\u00e9titives.\"}},{\"@type\":\"Question\",\"name\":\"Quel est l\\u2019impact de l\\u2019IA sur la r\\u00e9duction des d\\u00e9chets d\\u2019emballage\\u202f?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L\\u2019IA peut optimiser la forme et la quantit\\u00e9 de mati\\u00e8re n\\u00e9cessaire, orienter le choix de mat\\u00e9riaux plus respectueux de l\\u2019environnement et faciliter la logistique de collecte et de recyclage.\"}},{\"@type\":\"Question\",\"name\":\"Les emballages connect\\u00e9s et solubles sont-ils d\\u00e9j\\u00e0 disponibles sur le march\\u00e9\\u202f?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui, des startups et grands groupes ont lanc\\u00e9 des gammes de produits avec emballages solubles (dans certains secteurs) ou int\\u00e9grant des capteurs\\\/connectivit\\u00e9. Toutefois, leur adoption massive d\\u00e9pend d\\u2019une collaboration industrielle \\u00e9largie.\"}},{\"@type\":\"Question\",\"name\":\"Comment se former pour ma\\u00eetriser l\\u2019IA dans l\\u2019emballage\\u202f?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aujourd\\u2019hui, plusieurs ressources en ligne (plateformes d\\u2019apprentissage, webinaires sp\\u00e9cialis\\u00e9s) et des cabinets de conseil proposent des formations cibl\\u00e9es sur l\\u2019usage de l\\u2019IA dans la conception packaging.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b2dd077f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">L\u2019IA va-t-elle remplacer les designers packaging\u202f?<\/span><\/div><div class=\"uagb-faq-content\"><p>Non. Les designers conservent un r\u00f4le cl\u00e9 pour insuffler une vision cr\u00e9ative et adapt\u00e9e \u00e0 la marque. L\u2019IA sert d\u2019assistant pour g\u00e9n\u00e9rer rapidement des pistes ou automatiser certaines t\u00e2ches r\u00e9p\u00e9titives.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-75f71c69 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Quel est l\u2019impact de l\u2019IA sur la r\u00e9duction des d\u00e9chets d\u2019emballage\u202f?<\/span><\/div><div class=\"uagb-faq-content\"><p>L\u2019IA peut optimiser la forme et la quantit\u00e9 de mati\u00e8re n\u00e9cessaire, orienter le choix de mat\u00e9riaux plus respectueux de l\u2019environnement et faciliter la logistique de collecte et de recyclage.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-eb192fa2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Les emballages connect\u00e9s et solubles sont-ils d\u00e9j\u00e0 disponibles sur le march\u00e9\u202f?<\/span><\/div><div class=\"uagb-faq-content\"><p>Oui, des startups et grands groupes ont lanc\u00e9 des gammes de produits avec emballages solubles (dans certains secteurs) ou int\u00e9grant des capteurs\/connectivit\u00e9. Toutefois, leur adoption massive d\u00e9pend d\u2019une collaboration industrielle \u00e9largie.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ac159124 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment se former pour ma\u00eetriser l\u2019IA dans l\u2019emballage\u202f?<\/span><\/div><div class=\"uagb-faq-content\"><p>Aujourd\u2019hui, plusieurs ressources en ligne (plateformes d\u2019apprentissage, webinaires sp\u00e9cialis\u00e9s) et des cabinets de conseil proposent des formations cibl\u00e9es sur l\u2019usage de l\u2019IA dans la conception packaging.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW AI IS REVOLUTIONIZING PACKAGING DEVELOPMENT - ROUND TABLE C!PRINT 2025, LYON The essentials in 30 seconds Market size: The global AI market for packaging is expected to reach 23 billion $ by 2034. In France, the <a class=\"read-more\" href=\"https:\/\/blackthornsdesign.com\/en\/blog\/intelligence-artificielle\/intelligence-artificielle-industrie-emballage-futur-du-packaging\/\">Find out more<\/a><\/p>","protected":false},"author":1,"featured_media":7816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[361],"tags":[],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-artificielle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA et emballage : le futur du packaging<\/title>\n<meta name=\"description\" content=\"Comment l&#039;intelligence artificielle transforme l&#039;industrie de l&#039;emballage en 2025 : tendances, design, durabilit\u00e9 pour le futur du packaging.\" \/>\n<meta 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Quelques T\u00e9moignages de nouvelles tendances pour le packaging\";s:5:\"depth\";i:2;}i:17;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:58:\"6-zoom-sur-les-d\u00e9fis-l\u00e9gislation-co\u00fbts-et-collaboration\";s:7:\"content\";s:62:\"6. Zoom sur les d\u00e9fis : l\u00e9gislation, co\u00fbts et collaboration\";s:5:\"depth\";i:2;}i:18;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:25:\"l\u00e9gislations-en-mutation\";s:7:\"content\";s:25:\"L\u00e9gislations en mutation\";s:5:\"depth\";i:3;}i:19;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:20:\"ma\u00eetrise-des-co\u00fbts\";s:7:\"content\";s:20:\"Ma\u00eetrise des co\u00fbts\";s:5:\"depth\";i:3;}i:20;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:38:\"collaboration-au-sein-de-l\u00e9cosyst\u00e8me\";s:7:\"content\";s:41:\"Collaboration au sein de l\u2019\u00e9cosyst\u00e8me\";s:5:\"depth\";i:3;}i:21;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:65:\"7-comparaison-emballage-traditionnel-vs-emballage-pilot\u00e9-par-lia\";s:7:\"content\";s:71:\"7. 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