{"id":2607,"date":"2020-02-17T13:54:42","date_gmt":"2020-02-17T12:54:42","guid":{"rendered":"https:\/\/blackthornsdesign.com\/?page_id=2607"},"modified":"2022-09-16T10:32:09","modified_gmt":"2022-09-16T09:32:09","slug":"ikigai-happoshu-biere-japonaise-artisanale","status":"publish","type":"page","link":"https:\/\/blackthornsdesign.com\/portfolio\/ikigai-happoshu-biere-japonaise-artisanale\/","title":{"rendered":"Ikigai, bi\u00e8re japonaise artisanale"},"content":{"rendered":"\n<div class=\"wp-block-columns has-3-columns the_challenge row is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Le<br>concept<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-7 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ikigai (\u751f\u304d\u7532\u6590) est un mot d&#8217;origine japonaise signifiant &#8220;raison d&#8217;\u00eatre&#8221;. Selon les r\u00e9gions du Japon, le concept peut avoir diff\u00e9rentes  significations. Outre la culture d&#8217;Okinawa qui prend cette philosophie tr\u00e8s au s\u00e9rieux, le reste du pays voit cela d&#8217;une mani\u00e8re plus l\u00e9g\u00e8re. Dans cette optique, le studio s&#8217;est focalis\u00e9 sur la phrase suivante trouv\u00e9e sur <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Ikigai\">Wikip\u00e9dia<\/a> : &#8220;<em>b\u00eeru ha watashi no ikigai desu<\/em>&#8221; signifiant &#8220;la <a href=\"https:\/\/blackthornsdesign.com\/rapports-strategiques-boisson-biere-et-spiritueux\/\">bi\u00e8re<\/a> est ma raison d&#8217;\u00eatre&#8221;. Non pas que ce soit le cr\u00e9do du studio (quoique ^^), Blackthorns a tent\u00e9 de r\u00e9aliser un <a href=\"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/pourquoi-les-packagings-de-bieres-artisanales-sont-ils-devenus-si-cool\/\">design de bi\u00e8re artisanale<\/a> en canettes illustrant cette id\u00e9e plut\u00f4t cocasse :).  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Prestations r\u00e9alis\u00e9es<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/blackthornsdesign.com\/blog\/inside-story\/creer-et-positionner-une-marque-de-vin-en-canette\/\">Identit\u00e9 de marque<\/a><\/li><li><a href=\"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/pourquoi-les-packagings-de-bieres-artisanales-sont-ils-devenus-si-cool\/\">Packaging<\/a> design<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1385\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer.jpg\" alt=\"Happoshu japonaise avec et sans alcool\" class=\"wp-image-2593\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer.jpg 2000w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer-640x443.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer-1140x789.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer-150x104.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer-768x532.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_happoshu_japan_beer-1536x1064.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Challenge &amp; distinctions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Pour ce projet de <a href=\"https:\/\/blackthornsdesign.com\/blog\/inspiration\/packagings-minimalistes-kunel-gaur\/\">packaging conceptuel<\/a>, notre volont\u00e9 fut de r\u00e9aliser le design graphique de cette Happoshu (bi\u00e8re au taux de malt r\u00e9duit) en prenant soin de cr\u00e9er deux versions : une version &#8220;low-malt&#8221; de la bi\u00e8re japonaise ainsi qu&#8217;une version <a href=\"https:\/\/blackthornsdesign.com\/blog\/inspiration\/packaging-design-seedlip-premier-spiritueux-sans-alcool\/\">sans alcool<\/a>. <\/p>\n\n\n\n<p>Ce travail graphique entre dans le challenge que s&#8217;est donn\u00e9 Blackthorns pour 2020 : <a href=\"https:\/\/blackthornsdesign.com\/blog\/inside-story\/creer-un-design-de-canette-de-boisson-par-jour-pendant-une-annee\/\">concevoir 366 cannettes de boissons spiritueuses et sans alcool<\/a>.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publications<\/h3>\n\n\n\n<ul><li> \u2192 Projet publi\u00e9 sur <a href=\"https:\/\/worldbranddesign.com\/japanese-happoshu-with-low-and-non-alcoholic-versions\/\">World Brand Design<\/a><\/li><li>\u2192 Projet publi\u00e9 sur <a href=\"https:\/\/www.packagingoftheworld.com\/2020\/02\/ikigai-japanese-happoshu-low-and-non.html\">packagingoftheworld.com<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero.jpg\" alt=\"Ikigai 500 ml bi\u00e8re japonaise sans alcool\" class=\"wp-image-2609\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero.jpg 1920w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_light_hero-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"855\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml-855x1140.jpg\" alt=\"Bi\u00e8re japonaise sans alcool 330 ml\" class=\"wp-image-2616\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml-768x1024.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_330ml.jpg 900w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"855\" height=\"1140\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-855x1140.jpg\" alt=\"Bi\u00e8re japonaise sans alcool 500 ml\" class=\"wp-image-2617\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2-768x1024.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml_2.jpg 900w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml.jpg\" alt=\"Bi\u00e8re japonaise sans alcool 500 ml\" class=\"wp-image-2610\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml.jpg 1200w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-sans-alcool_500ml-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns has-2-columns row margin-x-xl is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-3 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"scopes_title caps\">Design graphique des canettes aluminium<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-8 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p>Les deux d\u00e9clinaisons de cette bi\u00e8re japonaise pr\u00e9sentent chacune une forme organique aux d\u00e9grad\u00e9s gracieux et modernes. Sur la version fonc\u00e9e, nous pouvons remarquer un cercle connotant quelque peu le drapeau du Japon. Pour la canette blanche, le cercle s&#8217;est perc\u00e9 et la forme se diffuse tel un fluide. Un traitement graphique diff\u00e9rent a \u00e9t\u00e9 appliqu\u00e9 \u00e0 la canette 330 ml afin de mieux appr\u00e9hender l&#8217;espace disponible sur le petit format.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero.jpg\" alt=\"Ikigai Happoshu, version alcoolis\u00e9e\" class=\"wp-image-2612\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero.jpg 1920w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/ikigai_dark_hero-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml.jpg\" alt=\"Bi\u00e8re japonaise 330 ml\" class=\"wp-image-2613\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml.jpg 900w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_330ml-768x1024.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3.jpg\" alt=\"Bi\u00e8re japonaise 500 ml\" class=\"wp-image-2614\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3.jpg 900w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3-480x640.jpg 480w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3-855x1140.jpg 855w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3-113x150.jpg 113w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml_3-768x1024.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full margin-x-xl\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml.jpg\" alt=\"\" class=\"wp-image-2618\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml.jpg 1200w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml-640x640.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml-1140x1140.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml-150x150.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japanese-happoshu_500ml-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1140\" height=\"713\" src=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-1140x713.jpg\" alt=\"Gamme Ikigai 500 ml\" class=\"wp-image-2615\" srcset=\"https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-1140x713.jpg 1140w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-640x400.jpg 640w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-150x94.jpg 150w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-768x480.jpg 768w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer-1536x960.jpg 1536w, https:\/\/blackthornsdesign.com\/global\/uploads\/Ikigai-japaneese-beer.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns row scopeofwork is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-md-10 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-left margin-bottom-xl caps wp-block-heading\">\u00c9tendue de la communication visuelle<\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"caps wp-block-heading\">Packaging design<\/h6>\n\n\n\n<ul><li>Conception  de canettes 500ml et 330 ml<\/li><li>R\u00e9alisation de concept pour  une Happoshu japonaise<\/li><li>Rendu r\u00e9aliste sur des images 3D<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-2 col-xs-12 is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"small caps\">Article relatif<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/blog\/inspiration\/les-tendances-branding-et-packaging-engagees-pour-l-avenir\/\">Les grandes tendances design et packaging \u00e0 suivre en 2024-2025<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/blackthornsdesign.com\/blog\/inspiration\/9-inspirations-packaging-de-liqueurs-gins-whiskys-vins-cidres-mai-2022\/\">9 inspirations packaging de liqueurs, gins, whiskys, vins, cidres &#8211; Mai 2022<\/a><\/li>\n<\/ul>\n\n\n<p class=\"small caps margin-top-xl\">Faites du bruit<\/p>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-8ee25ef1\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-df2795fa\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256.5 8C116.5 8 8 110.3 8 248.6c0 72.3 29.71 134.8 78.07 177.9 8.35 7.51 6.63 11.86 8.05 58.23A19.92 19.92 0 0 0 122 502.3c52.91-23.3 53.59-25.14 62.56-22.7C337.9 521.8 504 423.7 504 248.6 504 110.3 396.6 8 256.5 8zm149.2 185.1l-73 115.6a37.37 37.37 0 0 1 -53.91 9.93l-58.08-43.47a15 15 0 0 0 -18 0l-78.37 59.44c-10.46 7.93-24.16-4.6-17.11-15.67l73-115.6a37.36 37.36 0 0 1 53.91-9.93l58.06 43.46a15 15 0 0 0 18 0l78.41-59.38c10.44-7.98 24.14 4.54 17.09 15.62z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1188573f\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" rel=\"noopener noreferrer\"><span 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1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-688096a6\"><a class=\"uagb-ss__link\" data-href=\"mailto:?body=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M185.7 120.3C242.5 75.82 324.7 79.73 376.1 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class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/blackthornsdesign.com\/global\/uploads\/methode_hydre-white.svg\" alt=\"M\u00e9thode Hydre Logo blanc\" class=\"wp-image-5078\" style=\"width:350px\" width=\"350\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-b2ac49f1 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\">Diagnostiquez votre marque maintenant !<\/h3><p class=\"uagb-cta__desc\">Lancez vos nouvelles gammes de boissons sans risque pour votre <a href=\"https:\/\/blackthornsdesign.com\/blog\/1000-hectos\/refonte-d-identite-d-une-brasserie-emblematique-stella-artois\/\">marque<\/a> principale gr\u00e2ce \u00e0 la <a href=\"https:\/\/blackthornsdesign.com\/blog\/happy-hour\/architecture-de-marque-le-role-de-votre-marque-mere-dans-la-decision-d-achat\/\">m\u00e9thode HYDRE<\/a><\/p><\/div><div 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(\u751f\u304d\u7532\u6590) est un mot d&#8217;origine japonaise signifiant &#8220;raison d&#8217;\u00eatre&#8221;. 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