The 10 commandments of SEO content writing
Looking ahead to 2020, perhaps one of your priorities is to review the natural referencing of your website ? If so, this article is for you! Inspired by the Semji platform White Paper «How to produce, optimize and measure Google Friendly content?», With Semji, we've put together a little bible for SEO content writing, in the form of commandments to be observed. In short, Semji is a new tool for optimizing the performance of your content using artificial intelligence. Bonus: a infography This summary has been drawn up by the studio to make sure you understand everything!
To add this infographic to your blog or website, simply copy/paste this code in your article or page:
<a href="https://blackthornsdesign.com/en/blog/branding-consulting/redaction-de-contenus-seo-10-commandements/" target="_blank"><img src="https://blackthornsdesign.com/wp-content/uploads/infographie_blackthorns_semji_seo.jpg" alt="Infography 10 SEO commandments"></a>
For position your brand on navigational queries, informational queries, transactional queries, or a little of all of them, you need SEO. Content without an SEO strategy has no chance of position yourself, Just as an SEO strategy without content has no chance of working. The solution: create a synergistic effect by putting one at the service of the other!
If you follow these 10 commandments of SEO content writing, you can be sure that your Content Marketing on solid foundations.
Choose one main keyword per content
To position text content on a query, you need to choose your main keyword carefully. To make the right choice, it's essential to study your target audience and the SERP you're aiming for. Of course, it's vital to take into account the different types of queries!
Take care with your title and tagline
These two elements are the first to be read by your visitor. Their quality and originality are decisive for further reading. If they're convincing enough, your reader will gladly read on.
To the 5 Ws you answer
Tested and approved, this rule dictates the main principles of content strategies. It ensures that you meet readers' expectations in a concise manner: Who / What / Where / When / Why. To be successful, your final content must
answer these 5 questions.
Respect the structure of the inverted pyramid
Using the scientifically-proven inverted pyramid technique, which complements the 5 Ws, you can improve the memorization rate of your content's core material. In fact, readers' attention spans decrease the further they read the article. This method involves placing important information at the beginning of the text, so that it doesn't go unnoticed and keeps the reader's attention right to the end.
At least one CTA thou shalt place
To generate conversions, there's nothing more effective than strategically placed CTA buttons in your content. Vary the shapes, colors and texts. The idea is to place CTAs that are consistent with your content. Depending on the subject, they can be used to request additional information, a quote, download a sales brochure, take advantage of a not-to-be-missed promotion, purchase or add a product to the shopping cart...
Thou shalt write longer content than the competition
Writing for the sake of writing is pointless. But in the face of increasing competition and an astronomical amount of content on the web - and by extension on Google - offering a text that is longer than those of competitors helps to stand out from the crowd, The richer the content, the more extensive the semantic universe. What's more, the richer the content, the more extensive the semantic universe.
Thou shalt use Hn tags
In addition to being undeniably good SEO practice, compliance with Hn markings provides a logical hierarchy of content. This makes it easier for both the Google robot and the user to find their way around. As for you, the h1, h2, h3 are intended to host the main keywords, which helps your content to rank well.
Add illustrations and visuals
With a view to improving UX, adding visuals, photos, infographics, diagrams and illustrations makes for more pleasant reading. Arriving on a page with nothing but large blocks of text makes you want to read on. What's more, working on the attributes of image files can also enrich your SEO. Why deprive yourself?
Think about internal links
From this SEO concept stems that of semantic silos, which enable the structure of a site to be built according to the different themes it addresses. Meshing goes from a simple summary in long-read content, providing access to information further down the page, to a complete internal meshing strategy. To link your various content elements together (pages, articles, product sheets, etc.), you need to use internal linking. Correct use of this linking technique also enables you to indicate synonyms to Google, thus broadening your semantic field. It also makes it easier for Google to navigate through your site, while understanding logical links.
Thou shalt prioritize UX Content
Think «UX», both in the way you write and in the visual presentation of your content. While UX Design has long occupied center stage, we now speak of UX Writing or UX Content. The question of navigation experience is everywhere, and Google is giving it increasing importance. Find expected answers in content, is good. But finding much more than you'd initially hoped for is even better!
Contents: VIP Reputation.
Make some noise