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HYDRE method
Strategic reports 2025
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Beautiful packaging or packaging that sells? Why impact beats aesthetics on the shelf
July 3, 2026
Happy Hour
Coffee & Tea Trends 2026: The Future of Hot Drinks
Non-Alcoholic Beverage Trends 2026: The No/Low Boom
Beer market trends in France to 2024: Between a return to basics and adaptation
Spirits Industry Trends 2026: What's Driving Consumers
The Big Beer Trends: Innovation, Sustainability, and Experiences
Brand architecture: the role of your parent brand in the purchasing decision
The emergence of NFT and Web3 in the beer, wine and spirits market
Infographic: 9 trends in spirits and beverage consumption for 2022
Post-covid trend: total consumption of alcoholic beverages on the rise in the United States
Brand strategy
Beverage branding agencies: the keys to forging iconic brands in 2026
How do you expand your beer brand into the whisky category?
Creating and positioning a canned wine brand in France
Studio Blackthorns designs beverage packaging using AI
Studio Blackthorns worships difference with new logo
Repositioning a leading brand in the Kombucha market
Resources for breweries
5 steps to maximize the impact of beer competitions
How to judge a beer at a competition: behind the scenes and the truth about medals
Beer Market Trends in the horeca sector (hotels, restaurants, catering)
Brewing news: between fiscal challenges, alcohol-free and sustainable innovations
The secrets of mascots to boost your brand identity
New European regulations raise questions about pesticides in hops
Artificial intelligence
AI Agents for Food & Beverage Brands: 2026 Playbook
What role will Artificial Intelligence play in tomorrow's packaging?
Inspiration
The Key Design and Packaging Trends to Follow in 2025
9 packaging inspirations for liqueurs, gins, whiskies, wines, ciders - May 2022
11 creative labels for wines, beers, aperitifs, RTD cocktails and spirits - April 2022
10 creative packaging solutions for spirits, beer and wine - March 2022
18 packaging ideas for your beverages, beers, wines and spirits - Feb. 2022
14 packaging ideas for your probiotic softs, kombuchas and sodas
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