Timid brands, step aside.

We craft for the bold. Incisive brands for times that disrupt.

Ludovic chez Studio Blackthorns
Hydre

Strategy

• Market and trends analysis
Brand architecture (product portfolios)
• Education for the Food & Beverage sector
• Brand audit
• Brand DNA workshops (essence, vision, mission, values)
• Positioning, distinctive signs identification

Branding & Packaging

Visual identity, editorial and stylistic
• Naming (brand name), logotype, brand guidelines
Packaging multi-format (bottles, cans, bags, boxes)
• Definition of brand reference product
• Creation of touchpoints between brand and target audience
• Publishing (print, brochures, magazines, flyers, posters)

EXPERIENCES

• Activation plan, internal communication
• Website: conception, design, integration and development
• Content production (text, images, audio)
• Podcast charter & creation
• Location identity, event branding
• Consumption rituals
• Video animations and trailers
• Social media brand guidelines
• Team training in Artificial Intelligence
• Custom AI chatbot creation

Sources

From bold startups to major international groups, Studio Blackthorns guides Food & Beverage players in their creative development. Our expertise extends through a rich ecosystem of passionate partners.

Nos références principales : Isautier, Saint James, Griottines, Brasserie Volcelest, Nestlé, Cointreau, Camus, GE Massenez, Lökki Kombucha, Bjorg Bonneterre et Compagnie, Brewlander, Uchronic Wines, Région Rhône Alpes Auvergne, Lambey, Grandes Distilleries Peureux, Distillerie Lemercier Frères, Distillerie des Bughes, Le Coq Toqué!, Loop Mission, Label 5, and more!

About
Ludovic Mornand

STUDIO FOUNDER
AKA « The Branding Exorcist »

Ludovic has been the founder and director of Studio Blackthorns since 2010. He has steered his independent communications agency — focused on Web, Branding & Design — collaborating with over sixty clients from various backgrounds. In 2019, Ludovic stepped out of his comfort zone and moved to Melbourne (Australia) then Tahiti. At the other end of the world, he realized that the traditional agency model no longer benefits today's businesses and brands. He decided to completely revise his structure: empirically reworking his consulting approach, positioning, and methodologies, then developing his Food & Beverage expertise by hosting the SuperPotion™ podcast. Thus, Ludovic gradually transformed his communications studio into a human-scale consulting firm, specializing in the Beverage industry (soft drinks, beer, wine and spirits) and Food.

Ludovic Mornand, Founder of Studio Blackthorns
Ludovic doing a podcast interview

Returning to France in February 2022, he continued his involvement in this sector by co-creating two new shows titled The Bottlefield Show and 1000 Hectos, covering spirits and the brewing world respectively. In Summer 2022, Ludovic got his hands dirty with brewing and recipe design training at Brewing Theory to better understand his clients' challenges. Today, he guides brands and project leaders in their strategy, positioning, and identity redesign. Ludovic will be your single point of contact throughout your project.

Studio Blackthorns worships difference
Our philosophy
Press

Hydre

Manifesto of Lost Innocence...

Sitting in the back row of class, head resting on my arms, I let myself be carried away by Mrs. Curie's mythological tales. She established a ritual that all students appreciate. Each day, before the end of class, she reads us an excerpt from The Iliad and the Odyssey. I'm 7 years old, and with each reading, I dive deep into my little boy's imagination, living these extraordinary legends of heroes, hydras, and fabulous monsters.

Nearly 30 years later, I remember these indelible moments, realizing that stories shape human relationships and nourish souls. I realize how these ancient tales mixed with our daily life experiences influence our actions, but also our consumption habits.

Studio Blackthorns is an alternative consulting firm that continues to dream... with its clients. Our vision: enabling you to live from your passion. We worship conscious brands and desire to help you throughout your epic journey.

In a complex, digitalised world increasingly powered by Artificial Intelligence, it's time to reclaim our creative candor and imagine a brighter, more respectful world where our work is a source of personal and collective pride.

This is how we believe brands and businesses must refocus on the ingredients that elevate their deep convictions and solemn commitments. But you're probably wondering: How the devil do you transfigure my business?

Head in the vats, hands in the cabalistic formulas, boots in the earth, and nose in the stills, your image tarnishes with each compromise as time slips away.

At Studio Blackthorns, we remain devoted to the transmission of expertise. Like those ancient alchemists, we proceed with the treatment of your identity disorders. Our empirical approach leads us to conduct genuine brand exorcism sessions (our clients have used the term "therapy" to describe our work, and we drive the point home by using the term "exorcism").

We act as a cabinet of strategic incantations and decantations by verbalizing your thoughts and idea associations to extract their essence. From your curious distillations, let us define your sparkling core.

Hydre

They trusted us

  • Isautier
  • St James
  • Griottines
  • Volcelest
  • Nestlé
  • Cointreau
  • Camus
  • Massenez
  • Lökki Kombucha
  • Bjorg
  • Brewlander
  • Uchronic
  • Label 5
  • Lambey
  • Large Fearful Distilleries
  • Le Coq Toqué
  • Loop Mission
  • Label 5

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