Loop Mission
Entering a new food market with Loop Mission's energy cookies
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The Challenge
Based on a circular economy model, Loop Mission creates a range of products (cold-pressed juices and smoothies, beers...) and a range of products, gin, ) from food industry surpluses. It then sells its residual pulp to animal feed manufacturers. Nothing is lost, everything is transformed.
Building on its success, Loop Mission is expanding its product portfolio. This time around, the company has tackled the food segment, lobbying on behalf of sale more mass-market. The focus is on large grocery chains and small health food stores in Canada and possibly the United States.
In order to position yourself in a new market (food) and maintain its image as a brand David and Julie wanted Studio Blackthorns to help them implement a strong, differentiating marketing strategy. positioning and the creation of three new products.
Well attached to create authentic relationships with consumers, Loop Mission's positioning strategy is based on its commitment to the environment, shared values and transparency.
→ Full process article coming soon.
→ Credit packshots : Jeanne Castonguay-Carrière
Expertise
- Consultancy
- Workshop
- Positioning strategy
- Strategic design
Brand Expression
- Brand Identity system
- Design system
- Packaging Design
- Illustration
