Loop Mission

The Challenge

Based on a circular economy model, Loop Mission creates various product ranges (cold-pressed juices and smoothies, beers, gin, soaps, cookies, and more!) from food industry surpluses. She then sells her residual pulp to pet food manufacturers. Nothing is lost, everything is transformed.

Building on its success, Loop Mission is expanding its product portfolio. This time around, the company is tackling the food segment by pushing for more mass-market outlets. The focus is on large grocery chains and small health food stores in Canada and possibly the United States.

To position themselves in a new market (food) and maintain their strong, differentiating brand image, David and Julie asked Studio Blackthorns to help them implement a positioning strategy and create three new products.

Well attached to create authentic relationships with consumers, Loop Mission's positioning strategy is based on its commitment to the environment, shared values and transparency.

→ Full process article coming soon.
→ Credit packshots : Jeanne Castonguay-Carrière

Expertise