Launch new beverage ranges without risking your core brand with the HYDRE method.

Diagnose the best brand architecture strategy and minimize the risks before investing in branding your product extensions.

Beverage brand architecture - Bottle design
«Working on a daily basis with the brasserie Mont Hardi on the brand, As I'd been working on range strategy and production as a whole for about a year, it was important for me to learn more about this method, and how to structure our brand and ranges. It was very instructive and gave me a very good working basis for one of our future projects, which doesn't fit in at all with our current product ranges. On this project we were completely lost on the branding and we now have an excellent line of work.»

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Alexandre Lecart
Alexandre LecartBeer Marketing and Purchasing Manager at V&B, host of the Sirotons le Houblon podcast
«Big plus: it will enable us to structure our thoughts in discussions with each other. Good theoretical basis. As the workshop progressed, with the examples to guess, we were able to get an idea of what we'll be deciding for our future ranges.»

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Emmanuel
Emmanuel ReyFounder of Brasserie Volcelest
«Comprehensive, qualitative service that was a great help in our strategic choice for the new product we want to market in 2023. Thank you Ludovic!»

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Béranger
Bérenger MayouxCo-founder Distillerie des Bughes

Adopt the HYDRE method now

Buy the method - €99
HYDRE

Do you run a brewery, distillery or beverage company and want to expand your offering with new products? But you're worried about negatively impacting the reputation and profitability of your core brand, which accounts for the bulk of your sales?

With the HYDRE (How You Determine Right Extensions) method, evaluate the best brand architecture strategy for your line extensions. Minimize risk before investing in branding and launch. Consolidate your positioning and accelerate your expansion in total security!

HYDRE method
«I found the subject of brand architecture really well explained, the different categories make sense and the examples chosen are very telling. The questionnaire at the end is a good way to take a step back and ask questions about your brand that you might not have instinctively asked yourself. It's also good to have clear guidance on the type of brand to focus on. »

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Yohann
Yohann PitouCo-founder of Neat Cocktail
«Very structuring method for brand architecture novices and with very well-chosen examples that help put it in the context of the industry.»

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Arthur
Arthur DosneChief Marketing Officer
«I followed your HYDRE method and it's really great! It's very well explained, clear and concise. The diagrams are very self-explanatory too.»

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Romain BarbetDomaine de la Croix Saint Jacques
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Method content

Access to the HYDRE method takes place in an E-Learning environment, to keep the steps clear and orderly. It takes place in 3 stages, as described below. If you wish to consult the full program, click here.

Step 1: Online training on the fundamentals of brand architecture

Stage 1, which consists of 2 parts, is an educational phase that covers the basics of brand architecture. The first part is a general explanation with a few case studies, while the second part is a succession of exercises in the form of quizzes, with the aim of fully integrating certain precepts.

Role of the main brand in the consumer's purchasing decision
Training part on an E-Learning platform

Step 2: Questionnaire to evaluate your brand and expansion plans

In this phase, we focus on your parent brand and the new products you'd like to launch. You'll be redirected to a 14-question questionnaire, each with a choice of 3 answers. Your answers are analyzed and a recommendation is given at the end of your evaluation.

diagnose your core brand
Questionnaire to assess your brand architecture

Step 3: Your 24-page guide with detailed recommendations

This final step involves downloading a 24-page guide to help you create your new product according to the recommendations given in step 2. Read the whole guide, or just the part that applies to you!

Brand architecture guide

Bonus

As a bonus to the method, you will find :

  • Teaching aids (37 slides)
  • The opportunity to ask your questions as a comment on each video
  • Unlimited access to the brand evaluation questionnaire
  • A reduction of -50% on the entire catalog SuperPotion™

Stop taking unnecessary risks and adopt the HYDRE method for the secure development of your brand!

Buy the method - €99
«A method for analyzing and understanding brand names spirits and super-rich beverages. Really useful for the creators of a new brand... or for those who are thinking about reposition theirs.»

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Baptiste FrançoisFounder and trainer at the Baptiste distillery
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