Decoding Wines and Spirits 2025

Are you a wine and spirits professional? Anticipate consumer expectations and stay one step ahead with our exclusive report.

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trends in wine and spirits consumption 2024-2025

The essential report for anticipating revolutions in the sector.

Are you a producer, wine merchant or professional in the wine and spirits industry? Would you like to understand the major trends that will impact your market in the years to come? Then our report «Trends in Wine & Spirits Consumption - Season 2024/2025» is for you! The fruit of in-depth monitoring and analysis of weak signals, this 101-page document provides forward-looking insight into a sector undergoing profound change.

In the fast-moving world of wines and spirits, where trends collide and innovations abound, knowing how to read between the lines and anticipate expectations is a major strategic asset. Our report gives you just that edge to build the brand of tomorrow. Consumer trends, case studies, practical recommendations... This wealth of information will help you make the strategic decisions you need to develop an offering in line with new expectations.

The report's 3 key benefits :

  • Deciphering emerging consumer trends
  • Inspiring case studies of forward-thinking brands and producers
  • Concrete recommendations for adapting your offer and strategy

101 pages of detailed content!

RETROSPECTIVE ON 2023

  • Creativity is the watchword for product launches
  • A focus on sustainability and traceability
  • A patch of blue sky for bars after the turmoil

ACTUS 2024

  • Product innovation, the key to differentiation
  • Focus on sustainability and traceability

ALCOHOL & GEN-Z: HOW TO ADAPT TO NEW TRENDS?

  • The life cycle of an alcohol brand
  • Mistakes to avoid
  • Gen Z trends and behaviors
  • Staying true to the essence of the brand
  • Adapting without denying ourselves
  • Educating new generations
  • Towards neutral and inclusive design

NEO-HEDONISM & THE NEED TO BELONG

  • Neo-hedonism or the quest for new pleasurable experiences
  • The need to belong, or the thirst for authentic ties
  • Recommendations

TOWARDS MORE RESPONSIBLE CONSUMPTION

  • The rise of frugal and responsible consumption
  • Structural changes in behavior
  • Recommendations

ALCOHOL-FREE BOOMING

  • Spectacular growth with solid fundamentals
  • The emergence of a qualitative, aspirational offering
  • The rise of a truly alcohol-free ecosystem
  • Inspiring initiatives to be expanded and perpetuated

TEQUILA, THE NEW QUEEN OF SPIRITS

  • XXL growth eclipses gin
  • The United States, the driving force in the category
  • Promising international growth drivers
  • The temptation of sotol

THE READY-TO-DRINK (RTD) SEGMENT

  • Double-digit growth despite the slowdown in hard seltzer sales
  • The boom in cocktails & long drinks
  • Product innovation, the key to winning over millennials
  • Wine-based RTDs ride the effervescence wave
  • Packaging, another weapon of massive differentiation

INNOVATIVE FLAVORS & SUPERFOODS

  • Fresh fruit liqueurs that shake up standards
  • Elixirs that combine pleasure and health
  • Aromatic profiles that reinvent the codes

MAJOR COCKTAIL TRENDS

  • High-end creations for a demanding audience
  • Product innovation for escape
  • Natural, eco-responsible mixology
  • The race for environmental certification
  • Technology at the service of taste buds
  • Classics forever

WINE FACES THE CHALLENGES OF A CHANGING MARKET

  • Structural decline in volumes, particularly marked in mature markets
  • Difficulty recruiting the younger generation
  • More committed and adventurous amateurs
  • Opportunities for sparkling and alcohol-free wines
  • Half-hearted deployment in e-commerce
  • The climate emergency: a threat and an opportunity for the sector

SUSTAINABLE DEVELOPMENT

  • The carbon imperative, top priority for major players
  • Local, the future of the industry
  • Eco-design, the new mantra of innovation

TECHNOLOGICAL INNOVATIONS & IMMERSIVE EXPERIENCES

  • Artificial intelligence, the new playground for brands
  • Is the metaverse still here?
  • NFT, or the art of reinventing value creation
  • Hyper-customization, or the quest for a unique experience

A BOOMING INDUSTRY

Wine and Spirits Trends 2024-2025
Full report at a glance

Our strategic report is the tool you need to decipher major market changes and activate new growth levers.

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