Decoding Beer 2024-2025
Would you like to adapt your offer to the new expectations of beer consumers? Our analysis report gives you the keys to success.
Anticipate consumer expectations and stay one step ahead with our exclusive report
You're a brewer, cellarman or industry professional beer and would like to understand the major trends that will impact your market in the years to come? Our report «Trends in beer consumption - Season 2024-2025» is for you! The result of in-depth monitoring and analysis of weak signals, this 63-page document sheds a forward-looking light on a fast-changing sector.
In today's fast-paced brewing world, where trends collide and innovations abound, knowing how to read between the lines and anticipate expectations is a major strategic asset. Our report gives you just that edge to help you build the beer of tomorrow. Consumer trends, This wealth of information will help you make the strategic decisions you need to develop an offer in line with new expectations.
The 3 key benefits of the ebook :
- Deciphering emerging consumer trends
- Inspiring case studies of forward-thinking breweries and companies
- Concrete recommendations for adapting your offer and strategy
63 pages of detailed content!
Looking back to 2023
Highlights of the past year
The state of the industry in early 2024
- Market situation in France
- International situation
An alcohol-free revolution
- A booming market, driven by demand from the younger generation
- New aromatic profiles and greater diversity of styles
- Innovative processes and ingredients for a stunning taste experience
Craftsmanship and artisanal products more popular than ever
- An undiminished passion for IPAs, queens of the craft
- Back to basics with local and traditional beers
- The audacity of microbreweries that push the boundaries of style
Disruptive ingredients and processes
- Low-carbon malt to reconcile pleasure and durability
- The New Zealand hops and their exotic notes
- Specialized yeasts that boost aromas
- The secrets of thiols for ultra-fruity IPAs
The irresistible rise of hybrid drinks
- Beyond beer: «hard», Hop Water and FMB
- Beers enriched with proteins, vitamins and CBD
- When hops are used in softs and drinks spirits
- Craft cider surfs beer codes
Sustainability, a strategic imperative
- Measuring and reducing your carbon footprint: the keys to success
- Eco-designing your packaging between reuse and deposit
- The secrets of water- and energy-efficient breweries
- Focus on local products and responsible supply chains
Some testimonials from the 2023 report
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