Give your company (or your customer) a new lease on life with our complete identity redesign guide.

Is your brand no longer in line with your corporate vision? Is your image outdated in the face of new market trends? It's time for a thorough exorcism!

A comprehensive rebranding guide for communications agencies, brands and companies

Our complete guide to the rebranding reveals our step-by-step method for redefining our customers' identities to boost their image and sales. Contents of this 37-page PDF guide:

  • Reasons for rebranding
  • How to prepare your rebranding project
  • Analysis of your current situation
  • Defining your news brand strategy
  • Creating your new visual identity and verbal
  • Launch and deployment plan
  • The keys to successful rebranding
→ ORDER OUR GUIDE NOW - €39
Brand identity redesign guide

Based on over 14 years of branding experience, this practical guide provides a 360° view of the rebranding process. Whether you're a brand in the midst of a transformation, a communications agency or a freelance designer on a lifelong learning curve, you'll find :

  • Step-by-step explanations
  • Real-life examples of brands
  • Models and exercises
  • Expert advice to avoid pitfalls

GUIDE contents

INTRODUCTION

CHAPTER 0: (GOOD) REASONS FOR BRAND EXORCISM

  1. Your current image is hurting your business
  2. Your identity no longer reflects the direction you want your company to take
  3. You are making major internal changes
  4. Your current image no longer suits you
  5. You reorganize your brand architecture

CHAPTER 1: PREPARING FOR AN EXORCISM

  1. Form the circle of great druids (aka the executive team)
  2. Define business and marketing objectives
  3. Understand stakeholders' expectations
  4. Choose a communications agency specializing in branding

CHAPTER 2: RESEARCH & STRATEGY

  1. Analyze the’brand identity and your positioning
  2. Study the market, the competitors and the trends
  3. Conduct studies consumers
  4. Define your positioning strategy

CHAPTER 3: CREATION OF THE’BRAND IDENTITY

  1. Create key visual elements
  2. Write the associated verbal elements
  3. Validate the exorcised brand identity

CHAPTER 4: LAUNCH AND DEPLOYMENT

  1. Plan your internal and external launch in detail
  2. Consistently update all brand assets
  3. Train your teams and create ambassadors
  4. Communicate widely about this rebranding

EPILOGUE

→ Issued in PDF format.

Redesign of brand identity - pages
→ ORDER OUR GUIDE NOW - €39

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