The communication agency Blackthorns has worked for several years for the Alsatian distillery Massenez in the development of a global communication that has had gratifying feedback from all over the world. For the next project, we will focus on the brand identity of their best-seller, the Williams Golden Eight pear liqueur.
→ Website : Golden Eight®
Following the launch of the brand in France and the United States, the Massenez distillery wanted to communicate in a more visual and modern way. We therefore worked on photo and video supports in order to set up an audiovisual production worthy of the brand: video capture, advertising campaigns for trade fairs, photo shoots, visual resources for social networks.
L’Studio Blackthorns made the promotional video for the Golden Eight liquor. Indeed, from the synopsis to the art direction, through shooting and video editing, Blackthorns was able to design an aesthetic black and white video teaser. Close to the spirit of perfume ads, the brand identity of this spirit is revealed in the teaser. Between timelapse and slow motion, the pear liqueur has a taste of seduction...
The treatment of the images, the dynamics imagined by Blackthorns and the rhythm imposed by an excellent mastery of filming techniques seduced us and reflect all the know-how of this agency.Elodie Naslin, Marketing Director - Grandes Distilleries Peureux
This day was a compendium of creativity! In one day, we had to make several photo shoots for different products of the Grandes Distilleries Peureux. Indeed, it was also a question of taking pictures for their emblematic brand. Griottines. So the principle was the same: to flatter the Golden Eight brand image and its pear-shaped bottle with the magnificent Parisian decor that we had in front of us.
A unique and exclusive signature.
Photography of cocktails
We did the photo shoot at the Vienna Pyramid in order to communicate the brand image of the liqueur for the Chinese market. Therefore, we highlighted the product and cocktails with other spirits such as Sake or Cognac Camus. There was also talk of creating a professional image bank for Golden Eight. Thus, the images could be used on social networks but also at trade fairs or on dedicated brochures.
Following the various shots taken, we have set up a series of posts for Instagram to mark the presence of the spirit on social networks. In this sense, a creative work allowed us to publish a harmonious feed. We then used all the features available, such as the creation of highlight stories (pinned at the top of the profile page) as well as an IGTV video, the vertical "Youtube" of Instagram.
Studio Blackthorns has designed a 3-page leaflet presenting the Williams Golden Eight pear liqueur. The 8, symbol of the brand, was treated with a selective varnish to give a diamond effect to the rendering.