Lökki Kombucha

Reposition & refresh a leading brand in the French Kombucha market.

Email Ludovic to discuss your Brand Excorsim today

Rebranding the Lokki Kombucha logo
New logo and play on the alternates of the letter K

The Challenge

Lökki, France's second-largest kombucha market leader, produces finely sparkling fermented beverages whose original, unexpected recipes combine deliciousness, long finish, natural aromas and controlled acidity.

Sebastian and Nina called on our expertise in strategic support, repositioning and refreshing their identity and packaging.

If you'd like to find out more about our exorcism process applied to the Lökki company, we've written a blog post on the subject entitled Repositioning a leading brand in the Kombucha market.

→ Illustrations : Mathilde Gay
→ Credit packshots : Laura Jonneskindt

Expertise

Brand Exorcism

  • Consultancy
  • Workshops
  • Positioning strategy
  • Strategic design

Brand Expression

  • Brand Identity system
  • Design system
  • Packaging Design
  • Art Direction
  • Custom typography
Lokki Kombucha Packaging Design Maté Agrume
Lokki Kombucha Packaging Design Turmeric Lime
Lokki Kombucha Packaging Design Tulsi Ginger
Lokki Kombucha Packaging Design Vanilla Pear
Lokki Kombucha Packaging Design Green Tea
Lokki Kombucha Packaging Design Hibiscus Rose Timur
Lokki Kombucha Packaging Design Spirulina Mint

We needed to take stock of the past 5 years, step back and get to the bottom of who we really are. What we liked about Studio Blackthorns was the founder's seriousness, his active listening and his concern to clarify and really understand the customer's needs.

Nina, co-founder of Lökki Kombucha
Lokki Kombucha Chaga Rooibos Vanilla
Design system applied to the new Kombucha Chaga Rooibos Vanille label
Reasons for rebranding the kombucha brand
Creation of a complete custom typography for the brand
Tests and color combinations
Custom typography tests + mascots
Custom typography tests + mascots
Letter O and its alternates
Letter i and its alternates
Letter Y and its alternates
Letter K and its alternates
Letter R and its alternates
Art direction of illustrations Lokki
Selection of final mascots - Illustrations by Mathilde Gay / Lökki
Development of the graphic charter
Development of the graphic charter, work in progress

We now have a clearer vision of who we are, what we want to do, and where we want to go.

Sebastian, co-founder of Lökki Kombucha
FR EN