Spark! healhty prebiotic drinks
The
concept
Spark! is a beverage brimming with health benefits. health. Rich in fibre, with four sources of prebiotics in every can, this brand soda concept with prebiotics aims to boost immunity, aid digestion, detoxify, relieve bloating and stabilize blood sugar levels.
This project is a part of its 366 Cans Challenge for the year 2020.
Services provided
- Brand Identity system
- Packaging Design
- 3D Rendering
The challenge
For this project, we wanted to convey the richness of the fibers/bacteria through a dose of colorful pep, inviting us to well-being and joie de vivre. So each can has its own color chart. The design of abstract vertical lines connotes transit, but also suggests fibers. Finally, the beautiful typography accented by an exclamation mark reinforces this notion of cheerfulness and movement. The Spark! range is available in 6 flavors: mango, wild berry, lemon, natural tonic, strawberry and ginger/pineapple.
Publications
- → Published on World Brand Design
- → Published on packagingoftheworld.com
- → Published on Graphis
A fun drink with functional ingredients
There are natural sugars and vitamins from the real fruit that is used, Spark! uses whole fruit purees over juice keeping the fruit fibres intact. It provides an authentic taste over artificial flavours.
This type of drink is therefore a healthy and promising alternative because the meeting between prebiotic fibres and intestinal bacteria allows the release of molecules favourable to health and the growth of good bacteria.
Scope of work
Packaging Design
- Concept Naming & Messaging
- Visual Identity
- 3D Rendering