Spark! healhty prebiotic drinks
The
concept
Spark! est un breuvage regorgeant de bienfaits pour la santé. Riche en fibres avec quatre sources de prébiotiques dans chaque canette, cette marque concept de soda aux prébiotiques vise à booster l’immunité, faciliter la digestion, détoxifier, soulager des ballonnements et stabiliser la glycémie.
The global prebiotics market est en plein essor et devrait atteindre les 6.65 milliards de dollar d’ici 2025. Ainsi, Studio Blackthorns a souhaité concevoir l’identité visuelle et le packaging de Spark!, une marque faisant partie du “366 Cans Challenge"of the communications agency.
Services provided
- Brand Identity system
- Packaging Design
- 3D Rendering
The challenge
For this project, we wanted to retranscribe this richness of fibre/bacteria through a dose of colourful peps, inviting well-being and joie de vivre. Each can therefore has its own colour chart. The design of the vertical abstract lines connote the transit but also suggest the fibres. Finally, the beautiful typography accentuated by an exclamation mark reinforces the notion of cheerfulness and movement. The Spark! line is available in 6 fragrances: mango, wild berry, lemon, natural tonic, strawberry and ginger/pineapple.
Publications
- → Published on World Brand Design
- → Published on packagingoftheworld.com
- → Published on Graphis
Une boisson fun aux ingrédients fonctionnels
The term prebiotic (less well known than probiotic) refers to the "snacking" of intestinal bacteria. This snack encourages the development of bacteria to do their work, which is beneficial to our health.
This type of drink is therefore a healthy and promising alternative because the meeting between prebiotic fibres and intestinal bacteria allows the release of molecules favourable to health and the growth of good bacteria.
Scope of work
Packaging Design
- Concept Naming & Messaging
- Visual Identity
- 3D Rendering
