Garden Party
The story
Cucumber, beetroot, carrot, celery, olive, basil, thyme...
A complete range of vegetable or herb distillates that is not lacking in vitamins and colour. Titrating at 69% vol., this brand new range brings the little green touch to the most audacious cocktails.
The challenge: to position this new range of vegetable and plant distillates as a market leader. spirits market and mixology.
→ Website : Garden Party®
Services provided
- Discovery & Strategy
- Brand Identity
- Packaging Design
- Product photography
The outcome
Just like Pvrple Gin, this brand creation required a wide range of communication services. These included the creation of the’visual identity of the Garden Party range (logotype, visual resources...), Packaging design, Labels, Marketing materials...) but also the deployment of the brand on social networks (Photography, Activation, Instagram communication).
- → Coup de Coeur Créative France Award by Business France in 2016
- → Alsace Trophy Innovation in 2016
- → Selected for SIAL Innovation 2016
I was asked to design the entire design of Garden Party sprays and liqueurs. After creating a harmonious, plant-based logo, I was asked to create the graphic identity for the fragrance/aromatic names and then to adapt them for the different cocktails.
Creation of a series of labels for the 2 distinct ranges: sprays and liqueurs.
With its bucolic accents, Garden Party is a true invitation to freshness!
Photography
Country shots
A photo session was carried out with the aim of setting up a solid image bank of the Garden Party range and its cocktails.
Content creation
Social media
A touch of green for Facebook and Instagram
In order to better cover social networks, we have set up a series of posts with beautiful images of Garden Party products. The square format specific to Instagram was favoured for a greater visual impact towards followers.
Garden Party,
an innovation for the taste buds!
Behind
the scene
Some backstage shots of the photo shoot at the Vienna Pyramid.
Scope of work
Brand Identity
- Creating the Logotype
- Creation of the visual identity of the brand
- Label & packaging design
- Brochure production
Photography
- Custom On-Site Photography
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