Cucumber, beetroot, carrot, celery, olive, basil, thyme...
A complete range of vegetable or herb distillates that is not lacking in vitamins and colour. Titrating at 69% vol., this brand new range brings the little green touch to the most audacious cocktails.
The challenge: to position this new range of vegetable and plant distillates as a leader in the spirits and mixology market.
→ Website : Garden Party®
Just like Pvrple GinThis brand creation project required a wide range of communication services. Among others, the creation of the complete visual identity of the Garden Party range (Logotype, Visual Resources, Packaging, Labels, Marketing supports...) but also the deployment of the brand on social networks (Photography, Activation, Instagram communication).
I was asked to design the entire design of Garden Party sprays and liqueurs. After creating a harmonious, plant-based logo, I was asked to create the graphic identity for the fragrance/aromatic names and then to adapt them for the different cocktails.
Creation of a series of labels for the 2 distinct ranges: sprays and liqueurs.
With its bucolic accents, Garden Party is a true invitation to freshness!
A photo session was carried out with the aim of setting up a solid image bank of the Garden Party range and its cocktails.
In order to better cover social networks, we have set up a series of posts with beautiful images of Garden Party products. The square format specific to Instagram was favoured for a greater visual impact towards followers.
an innovation for the taste buds!
Some backstage shots of the photo shoot at the Vienna Pyramid.