Garden Party

The story

Cucumber, beetroot, carrot, celery, olive, basil, thyme...
A complete range of vegetable or herb distillates that is not lacking in vitamins and colour. Titrating at 69% vol., this brand new range brings the little green touch to the most audacious cocktails.

The challenge: to position this new range of vegetable and plant distillates as a leader in the spirits and mixology market.

→ Website : Garden Party®

Services provided

Cocktail composition with Thyme Garden Party Liqueur

The outcome

Just like Pvrple GinThis brand creation project required a wide range of communication services. Among others, the creation of the complete visual identity of the Garden Party range (Logotype, Visual Resources, Packaging, Labels, Marketing supports...) but also the deployment of the brand on social networks (Photography, Activation, Instagram communication).

  • → Coup de Coeur Créative France Award by Business France in 2016
  • → Alsace Innovation Trophy in 2016
  • → Selected for SIAL Innovation 2016

Branding

I was asked to design the entire design of Garden Party sprays and liqueurs. After creating a harmonious, plant-based logo, I was asked to create the graphic identity for the fragrance/aromatic names and then to adapt them for the different cocktails.

Garden Party Logo
Perfumes visual identity

Design label

Creation of a series of labels for the 2 distinct ranges: sprays and liqueurs.

Label Basilic Garden Party
Label Dried Tomato Garden Party
Garden Party Eau-de-Vie range

With its bucolic accents, Garden Party is a true invitation to freshness!

Craft brochure with leaflets
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box
Garden Party Sheets for Craft Box

Photography

Country shots

A photo session was carried out with the aim of setting up a solid image bank of the Garden Party range and its cocktails.

Content creation
Social media

A touch of green for Facebook and Instagram

In order to better cover social networks, we have set up a series of posts with beautiful images of Garden Party products. The square format specific to Instagram was favoured for a greater visual impact towards followers.

Garden Party,
an innovation for the taste buds!

Behind
the scene

Some backstage shots of the photo shoot at the Vienna Pyramid.

Lucas and Pierre the bartender, in action.
Sony A7RII

Scope of work

Brand Identity
  • Creating the Logotype
  • Creation of the visual identity of the brand
  • Label & packaging design
  • Brochure production
Photography
  • Custom On-Site Photography

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