Golden Eight

Accompaniment

Following the launch of the brand in France and the United States, the Massenez distillery wanted to communicate in a more visual and modern way. We therefore worked on photo and video supports to set up an audiovisual production worthy of the brand: video capture, advertising campaigns for trade shows, photo shoots, visual resources for social networks.

Creative production

Production of a promotional video

L’Studio Blackthorns produced the promotional video for Golden Eight liqueur. From synopsis to art direction, video shooting and editing, Blackthorns created an aesthetically pleasing black & white teaser video. Close to the spirit of perfume advertising, the brand identity of this spirits is revealed in the teaser. Between timelapse and slow motion, the pear liqueur has a seductive taste...

Photography

Pear liqueur on the rooftops of Paris

This day was a compendium of creativity! In one day, we had to make several photo shoots for different products of the Grandes Distilleries Peureux. Indeed, it was also a question of taking pictures for their emblematic brand. Griottines. So the principle was the same: to flatter the Golden Eight brand image and its pear-shaped bottle with the magnificent Parisian decor that we had in front of us.

Photography of cocktails

Shooting at the Pyramid of Vienna

We did the photo shoot at the Vienna Pyramid in order to communicate the brand image of the liqueur for the Chinese market. Therefore, we highlighted the product and cocktails with other spirits such as Sake or Cognac Camus. There was also talk of creating a professional image bank for Golden Eight. Thus, the images could be used on social networks but also at trade fairs or on dedicated brochures.

Content creation
Social media

#ontherocks!

Following the various shots taken, we have set up a series of posts for Instagram to mark the presence of the spirit on social networks. In this sense, a creative work allowed us to publish a harmonious feed. We then used all the features available, such as the creation of highlight stories (pinned at the top of the profile page) as well as an IGTV video, the vertical "Youtube" of Instagram.

Brand Identity

Production of a paper brochure

Studio Blackthorns has designed a 3-page leaflet presenting the Williams Golden Eight pear liqueur. The 8, symbol of the brand, was treated with a selective varnish to give a diamond effect to the rendering.