Golden Eight

Accompaniment

Suite au lancement de la brand en France et aux États-Unis, la distillerie Massenez a souhaité communiquer de manière plus visuelle et moderne. Nous avons donc travaillé sur des supports photo et vidéo afin de mettre en place une production audiovisuelle digne de la marque : captation vidéo, campagnes publicitaires pour les salons, prises de vues, ressources visuelles pour les réseaux sociaux.

Creative production

Production of a promotional video

L’Studio Blackthorns a réalisé la vidéo promotionnelle de la liqueur Golden Eight. En effet, du synopsis à la direction artistique, en passant par le shooting et le montage vidéo, Blackthorns a su concevoir un teaser vidéo noir et blanc esthétique. Proche de l’esprit des publicités pour parfums, l’identité de marque de ce spirits se dévoile dans le teaser. Entre timelapse et slow motion, la liqueur de poire a un goût de séduction…

Photography

Pear liqueur on the rooftops of Paris

This day was a compendium of creativity! In one day, we had to make several photo shoots for different products of the Grandes Distilleries Peureux. Indeed, it was also a question of taking pictures for their emblematic brand. Griottines. So the principle was the same: to flatter the Golden Eight brand image and its pear-shaped bottle with the magnificent Parisian decor that we had in front of us.

Photography of cocktails

Shooting at the Pyramid of Vienna

We did the photo shoot at the Vienna Pyramid in order to communicate the brand image of the liqueur for the Chinese market. Therefore, we highlighted the product and cocktails with other spirits such as Sake or Cognac Camus. There was also talk of creating a professional image bank for Golden Eight. Thus, the images could be used on social networks but also at trade fairs or on dedicated brochures.

Content creation
Social media

#ontherocks!

Following the various shots taken, we have set up a series of posts for Instagram to mark the presence of the spirit on social networks. In this sense, a creative work allowed us to publish a harmonious feed. We then used all the features available, such as the creation of highlight stories (pinned at the top of the profile page) as well as an IGTV video, the vertical "Youtube" of Instagram.

Brand Identity

Production of a paper brochure

Studio Blackthorns has designed a 3-page leaflet presenting the Williams Golden Eight pear liqueur. The 8, symbol of the brand, was treated with a selective varnish to give a diamond effect to the rendering.