Griottines
The story
Griottines® are small Morello cherries macerated in Kirsch brandy, produced in Fougerolles by the Grandes Distilleries Peureux.
Plusieurs missions de branding design (design graphique, packaging, photographie, editing vidéo) ont été effectuées pour rendre la marque encore plus raffinée et résolument moderne. Le challenge ? Développer de manière pérenne une forte brand identity.
→ Website : Griottines®.
Services provided
- Research & Strategy
- Packaging Design
- Brand Identity
- Creative production
Every short films produced by Studio Blackthorns allowed us to empower our brand in a modern and compelling way while respecting our identity.
Elodie Naslin, Marketing Director - Grandes Distilleries Peureux
Custom on-site Photography
Flirting with the Eiffel Tower
Paris, the Eiffel Tower, symbol of France... What better place to showcase the famous little cherries macerated in Kirsch and make it a world reference?
For this photo shoot, we reserved a high perched apartment near the Champ-de-Mars with a magnificent view of the Eiffel Tower and the Parisian rooftops. The shooting lasted all day to cover the different shades and play of light and shadow. We took advantage of the low-angled lights at the end of the day, the sunset and then the glitter of the Eiffel Tower at nightfall.
During this day, other photos were taken for various brands owned by the group of Grandes Distilleries Peureux, including, in particular, the Williams Pear Liqueur Golden Eight.
Les Griottines apportent la touche glamour Ă l’univers des spiritueux.
Creative production
Direction of photography and editing of an advertising video
Studio Blackthorns wrote and directed Griottines commercial. Scriptwriting, directing, video editing and post-production were implemented by the creative studio to bring this black and white short film to life.
This video is, in a way, the sequel to the video "Unforgettable Rendez-vous"intended to promote the liqueur Golden Eight.
Packaging Design
Le Parfait Griottines fait parti des best-sellers des Grandes Distilleries Peureux. Ce produit est disponible chez de nombreux cavistes dans toute la France et notamment Chez Nicolas. C’est pourquoi, imaginer la refonte de l’Ă©tiquette du bocal ainsi que lui crĂ©er un coffret fut un enjeu majeur.
POSM
We also worked on the decoration of the stand of the Grandes Distilleries Peureux for the famous Lyon Wine and Spirits Show: the Sirah 2019!
Event Photography
Photography for the World Pastry Cup
On the occasion of the 30th anniversary of the World Pastry Cup at the Sirha 2019, we have been authorized to take some pictures of the Griottines® served as an aperitif at the Gala Dinner of the event. A luxurious decor at the Sucrière de Lyon, a bluish and muffled light perfect for the different shots of the product: we were served (in every sense of the word ^^)!
Product photography
Photo shooting at GĂ©rardmer Grand HĂ´tel
The Grand Hôtel de Gérardmer welcomed us around its magnificent bar in order to capture some images of the ambiance of the Griottines® and its beautiful transparent red packaging. For this photo session, the aim was to convey the idea that Griottines® can also be consumed in a glass of champagne.
Scope of work
Photography
- Atmosphere photography
- Product Photography
- Event Photography
Creative production
- Scriptwriting
- Storytelling
- Video Capture
- Video Editing
- Post-Production
- Social Media Activation
Brand Identity
- Packaging et label design
