Uchronic Wines
Enhanced tradition for food and wine pairings
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The Challenge
Benjamin Furlan, founder of the Uchronic Wines brand, approached Studio Blackthorns with a view to launching a range of wines in cans. His wish was to be accompanied throughout the entire process of brand creation. Consulting, strategy, visual identity and packaging were able to give the brand the impetus it needed to push the project through the difficult period of the Covid-19.
If you'd like to find out more about our exorcism process applied to the Uchronic brand, we've written a blog post on the subject entitled Creating and positioning a canned wine brand in France.
Expertise
- Consultancy
- Positioning strategy
- Strategic design
Brand Expression
- Brand Identity system
- Design system
- Packaging Design
- Illustration
Together, we worked to develop and freeze everything that would make us a recognizable brand. The entire branding and the final result is harmonious in every respect.
Benjamin Furlan, Founder of Uchronic
