Uchronic Wines

Enhanced tradition for food and wine pairings

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Uchronic - Can Un doux gaillard

The Challenge

Benjamin Furlan, founder of the Uchronic Wines brand, approached Studio Blackthorns with the goal of launching a Canned wine range. His wish was to be accompanied throughout his process of brand creation. Consulting, strategy, visual identity, and packaging have all provided the brand with the necessary momentum to push the project forward during the difficult period of the Covid-19 pandemic.

If you want to learn more about our exorcism process applied to the Uchronic brand, we have written a blog post about it titled Creating and positioning a canned wine brand in France.

Expertise

Brand Exorcism

  • Consultancy
  • Positioning strategy
  • Strategic design

Brand Expression

  • Brand Identity system
  • Design system
  • Packaging Design
  • Illustration
Uchronic Wines range

Together, we worked hard to develop a recognizable brand. The entire branding process was logical and the final result was harmonious from every point of view.

Benjamin Furlan, Founder of Uchronic
Uchronic Logo
Uchronic Logo
Colour palette
Rosé in cans
Chardonnay in a can
Uchronic wine in cans range
Grenache Can
Uchronic - Grenache "Bar Beauty"
Illustrations
Uchronic wine in cans range
Sauvignon in cans
Can Chardonnay
Uchronic - Chardonnay "Fresh as a Roach"
Video teaser (Instagram Reels) by Krakn’ Prod
Post on Instagram account from uchronic
Can of Sauvignon
Can of Chardonnay
Can of Viognier
Can of Grenache
Can of Merlot
Can of Pinot Noir
Can of Syrah
FR EN