This article may upset the more purist among you, but this intriguing question is very real. According to an IWSR study on drinking trends, the non-alcoholic category has risen significantly: wine alcohol-free, non-alcoholic spirits... That said, Seedlip didn't wait for this study before distilling its first non-alcoholic spirits. So, since 2016, the visionary English distillery has been trying to change the way the world consumes alcohol (no less!). Based on this observation, it has decided to bring its consumers high-quality alcohol-free options using refined products, complex blends and methods committed to the future. Three years later, 3 different bottles were released, each with its own flavours and aromas: Spice 94, Garden 108 and Grove 42.
→ Go to the website : seedlipdrinks.com
What to drink when you don't drink?
Seedlip
It's hard to believe that «0 % vol. bottle of gin... And yet! Seedlip was created by Ben Branson. It's a gin distilled in the apothecary style of the 17th century, non-alcoholic and from England. It is composed of water and plant extracts: allspice, cardamom, oak, lemon, grapefruit and Cascarilla. This non-alcoholic spirits is sugar-, color-, additive-, artificial flavor-, sweetener- and allergen-free. A ideal drink even for pregnant women!
To go further on the topic of alcohol-free spirits, here are a few episodes of our SUPER-POTION™ podcast devoted to this trend 🎧
The branding and packaging Seedlip's design was created by the agency Pearlfish. The designs perfectly reflect the natural, authentic feel that sets Seedlip apart from its competitors. A case in point are these modern illustrations, blending flora and fauna and inviting us to daydream.
Visit visual identity of Seedlip has been well thought out. In fact, the photomontages on each bottle have a natural feel, while the new-school, gradient illustration makes the brand aesthetically modern. The beautiful serif lettering and the S, slightly larger than the other letters, subtly finish off the brand logotype. Photography also plays an important role in the English spirit's communication, thanks in particular to the presence of small elements referring to the old stills. This adds an authentic touch to the’brand identity but it's also a nod to the 1651 London recipe for the Spice 94 bottle.
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