Karma CBD

The
concept

Karma CBD is a brand of conceptual products targeted for the legal cannabis market. This cannabis packaging concept is based on the popular plants used in Russian tea infusions: Ivan Chai, Zveroboy, Tavolga, Smorodina & Brusnika. Karma CBD wants to offer the consumer a brand experience luxurious and unique by promoting the benefits of CBD.

Services provided

Press

→ 2020 WINNER — GDUSA American Package Awards
→ SILVER AWARD WINNER - Published on Graphis Design Annual 2021
→ 2020 GOLD WINNER — Indigo Awards
→ International Publication - World Brand Design
→ International Publication - Packaging Of The World
→ Publication - CreateID

Challenge

Cannabis Packaging design

Le challenge de l’agence de communication lyonnaise fut de designer une premium product line by paying tribute to Russian culture.

La solution imaginée par Studio Blackthorns fut de combiner l’esthétique de la culture traditionnelle russe (illustrations, mythes, motifs) avec une utilisation intense des contrastes de couleurs. Nous avons subtilement agencé tous ces éléments graphiques de manière à donner un rendu résolument moderne et haut-de-gamme.

Thus, various packaging has been created: dropper bottles for CBD oils, paper pockets for gummies, skin care creams, etc.

5 plants,
5 perfumes

C’est sur l’article du blog Russian Beyond that Studio Blackthorns supported its CBD brand concept. By combining the potency of these herbs with the benefits of cannabidiol, we could consider creating an innovative and premium brand in the legal cannabis sector. Here are a few more explanations about the different flavors of Karma CBD.

The infusions

Ivan Chai: it has been scientifically proven to reduce fever. It has a stimulating effect and reduces the risk of cancer. It also eliminates toxins and soothes headaches.

Zveroboy: à l’époque, le millepertuis était infusé afin de soigner les reins, de traiter les maladies gastro-intestinales et de se débarrasser des spasmes vasculaires. Notons aussi que les Cossacks used this plant to heal wounds.

Tavolga: The infusion of Tavolga relieves severe pain and treats: stomach ulcers, diarrhea and fevers. This plant is also very effective against nausea and rheumatism. In modern medicine, filipendula is used following a stroke to prevent the formation of blood clots.

Smorodina : riche en en vitamines C, l’infusion de feuilles de smorodina noire (cassissier) est une recette traditionnelle permettant de soigner la toux. Durant des siècles, cette boisson a été conseillée pour maintenir une vision aiguisée et une bonne mémoire, notamment chez les personnes âgées.

Brusnika : les feuilles d’airelle contiennent une forte dose de vitamine C, vitamines B, fer, phosphore et calcium. Elles ont de plus un effet antiviral et renforcent le système immunitaire.